The e-commerce industry is advancing at a rapid speed and for 2016 experts expect the overall revenue of the sector to grow by 15%. Competition is fierce in this sector and online businesses need to learn the art of online sales and …
Important Aspects in SEO for a New Medical Website Platform
Your medical website may need to be refurbished for better rankings. It has to serve the health information needs of your customers ultimately and bring in the visitors and conversions, depending on what your goals are. You could …
Essential Strategies for Medical Website Marketing
Having a medical website is an effective way of enhancing the visibility of your practice and connecting with patients. However, most often, healthcare professionals do not know how to approach medical website marketing effectively. A …
Should Your Practice Focus on Testimonials and Reviews?
Testimonials and reviews are an accepted part of a medical SEO strategy, and for a good reason. They are devoid of any sales pitch and present true opinions to the potential patients or customers out there …
How to Use Social Media to Enhance Your Content Marketing
You need great content for worthwhile social engagement, content that will inspire action and motivate your audience to share your content with others. For any business including healthcare, social media optimization and content marketing services provided by a digital marketing agency will prove highly supportive in terms of social interaction. Content marketing through social media is an...
Is Click-through-rate a Ranking Factor?
Click through rate (CTR) refers to the number of people who click a link against the total number of people who had the opportunity to do so. Optimizing your website using relevant keywords, tags, links and quality…
The Basics of Mobile Search Engine Optimization
Mobile search engine optimization is the Holy Grail for medical and healthcare business websites. If you wish Google to rank your site well, it needs to work well on the Smartphone. You’ve got people everywhere searching for stuff, browsing…
10 Keyword Marketing Tips for Your Hospital or Medical Business
When it comes to search engine optimization, keywords are integral to building a successful strategy for channeling greater traffic to your medical website, and eventually greater conversions. Keywords are needed not just for content…
How to Increase Patient Traffic to Your Website with Optimized Listicles
Listicles are write ups that are presented in the form of bullet points or numbered list. It is one of the most popular blog post types, also known as list-based. Listicles are frequently found in lighter articles that require fast turnaround or…
Significance of Branding in Healthcare Marketing
When it comes to Internet marketing and SEO for healthcare practices, branding does make the difference. It would seem that branding and hospitals just don’t sound right, but believe us, brands hold a major place in the psyche of…