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Dos and Don’ts of Healthcare Email Marketing

Dos and Don’ts of Healthcare Email Marketing

With several unique changes occurring in the healthcare arena, digital marketing for healthcare is quite challenging. Building a strong online presence is important for healthcare practices to grow. Healthcare providers are on the constant lookout for unique strategies to communicate with the patients and keep up with the changing SEO trends. Healthcare email marketing is an effective digital marketing strategy for healthcare practices planning to extend their reach.

It enables healthcare providers to directly connect, interact and maintain communication with potential patients and increase patient retention at their practice. Utilizing healthcare digital marketing services provided by a professional agency can help physicians implement the right email marketing techniques, gain the target user’s attention, and achieve maximum conversions.

Benefits of Email Marketing for Medical Practices

There are several benefits that an email marketing campaign can offer to healthcare practice. It allows providers to easily and quickly communicate with patients.

  • With this strategy, you can target the message to a particular audience group or personalize communication to certain individuals.
  • In addition, the strategy offers a platform to schedule messages well in advance.

However, healthcare email marketing doesn’t have to be limited to just appointment reminders and other routine information. It can also be used to market a specific healthcare practice by sending out newsletters or giving them tips on how to stay healthy or manage certain health conditions. Successful healthcare email marketing campaigns require careful consideration of several important factors.

Some Dos and Don’ts of Email Marketing

Here discussed are some dos and don’ts of email marketing –

Dos

  • Understand the Legal Constraints – When it comes to email communication in healthcare, there are certain legal constraints. HIPAA guidelines allow the constant protection of sensitive patient information. Delivering sensitive information through non-secure accounts increases the risk of violating HIPAA guidelines. Therefore, taking adequate protective measures like secured delivery and encryption of sensitive data is crucial.
  • Educate Patients about Communication and Security Policy – Healthcare providers need to explain in detail all the data security policies in place to patients before they send any of their private information. If an insecure account gets hacked, all the information they send may be at risk. Including a HIPAA email disclaimer can remind patients about the sensitivity of the content.

Communication and Security Policy

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  • Share Educational Content – Often, people visit a healthcare website in search of health-related educational content. Sharing educational information with patients can help gain their trust as they are getting credible information from a physician or healthcare practice that has ample experience in this field. This in turn helps build the valuable trust of patients. Some of the top content ideas that can be shared via email include – health news related to current events, steps to prevent common ailments, expert-reviewed medical articles and case studies, seasonal brochures, pros and cons of certain medical procedures and medications, and more.
  • Send Appointment Reminders – Automated appointment reminders are an important part of email marketing as it helps attract a greater number of patients to healthcare practice. Generally, if patients don’t get messages from a practice, chances are that these could end up in the spam folder. However, if a healthcare practice already communicates with a patient via email, then these reminders will end up in their inbox. Creating automated reminders using templates will help simplify the whole process.
  • Share Office Updates – It is important to share updates about the office electronically. While it’s useful to add updates about the office on the website, the chances of current patients visiting the website will be low. Sharing updates like – changes in office hours or phone numbers, visiting procedures, or a new appointment reminder via an email can increase the chances of these updates being received or viewed by patients.
  • Make Emails Mobile-friendly – Often, people tend to check their emails on a mobile device. Try to keep the content of emails simple and to the point. If the content of the email tends to be confusing or difficult to read on a mobile device, the target users may lose interest. Avoid small links and buttons; as people should be able to easily click on what they want. Also, avoid side-scrolling; opt for a column-style layout that allows users to easily zoom in if required.
  • Generate an Automatic Response – Try to generate an automatic response when someone sends a message. This gives an acknowledgment that the healthcare provider has received the message and will get back to them as soon as possible.
  • Maintain a Mailing List of Patients – Mailing lists are a great way to keep track of those clients or patients who want or expect to receive communication from a healthcare practice. This may help the practice understand that they are sending emails to inactive accounts, or people who don’t want to receive any correspondence.
  • Use an Email Signature – When sending an email to patients, always try to use an official electronic signature as this helps them to identify or understand that it’s a legitimate message. A signature can include – office information like operational hours, phone numbers, and address. This gives patients a quick way to identify when they have an appointment or contact the office directly.

Email Signature

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  • Promote Special Offers/Discounts – Sending email notifications about special offers on products or services helps retain clients. Sending coupons and discounts show that a practice values and cares for their patients. For example, dentists can send coupons for oral care products. Providing relevant offers ensures that these products are essential for the client’s needs.

Don’ts

  • Send Emails Where Recipients Are Visible to Each Other – When sending group emails, make sure that the recipients aren’t visible to each other. Sharing personal details like names and email addresses to unauthorized individuals could result in a privacy violation.
  • Forget to Check the Recipient’s Email Address – Sending an email to the wrong recipient is avoidable, but it can occur. Always check the recipient’s email address and confirm that all attachments and information are sent to the right patient. Even if a wrong recipient does not read or copy the contents of an email and they immediately delete it forever, it’s still a violation to send PHI to an unauthorized person.
  • Send Unencrypted Private Data – Encrypting private data is one of the top ways to protect it, particularly when sending it electronically. It scrambles the information and requires a key to decrypt. Even if an email is sent to the correct person, it’s safe from security breaches. If someone else were to intercept the email or in case it is sent to the wrong person, it still requires a key to access the content of the email. A healthcare practice can’t control data once it reaches a recipient’s inbox. By encrypting data, you can prevent unauthorized access to the content of the mail.
  • Use Complex Medical Terms – Never use complex medical terms and acronyms when sending emails about health information, as people may turn to search engines to understand these terms. If at all any specific complex terms are used in the descriptions, make sure to define them or break them into simple language, as this helps resolve any confusion among patients.

Implement an Effective Email Marketing Campaign

If implemented in the right way, email marketing is an effective tactic to attract potential patients, build strong relationships, and retain them at a healthcare practice. However, even a small mistake can make patients unsubscribe from a specific healthcare service. Therefore, performing a clear analysis of the dos and don’ts of email marketing can help generate more leads and also retain existing patients.

Availing digital marketing services provided by an experienced search engine optimization company can help implement an effective email marketing campaign that helps directly connect with the patients and retain them in the long run.

Branded Versus Non-branded Keywords in SEO

Branded Versus Non-branded Keywords in SEO

A major metric of search engine optimization (SEO), keywords help drive business value by determining the traffic of the website as well as conversion and revenue. Over the years, the type and level of data that we get in Google Analytics and aggregated search console reporting have witnessed tremendous changes. However, one thing that remains constant for SEO and PPC is the prime focus on the specific keywords and terms that drive traffic. Let us check out the role of keywords in SEO.

Even though there is still an emphasis on quality content, services and products, all these aspects heavily rely on keyword optimization and SEO.

Strong keyword research lays the right foundation for a good SEO campaign, as this would help businesses to develop content around the right keywords the target audience groups happen to search. A reputable search engine optimization company can assist business firms in keyword research and implement keywords in a professional and effective manner, all based on competition as well as search intent.

The Power and Significance of Keywords in SEO

There are several important aspects to consider when planning to budget for keyword marketing. Nowadays, context-focused SEO isn’t about one single term or the top 10 terms; it is much more focused on relevant topics.

Building topical relevance helps create rank for top-level generic terms, long-tail keywords, and even queries that are more natural for being served up in voice search. One big distinction in all of the types of terms and topics and ways to focus on keywords and optimization or ad targeting is branded versus non-branded.

While performing research, there are chances that you come across both branded and non-branded keywords for your company’s website and like many marketers you may be wondering which are better for your SEO campaigns. In fact, there is a difference between these two types of keywords and the ways they should be placed in the content.

Both branded and non-branded keywords should have a place in your company’s overall internet marketing strategy. Now, let’s get into the details about branded vs. non-branded keywords in seo, ways to handle these keywords, and how they can help your business.

Branded and Non-branded Keywords in SEO – Understand the Difference

In simple terms, a branded keyword is a keyword that contains a company’s brand name or a variation of the brand’s name in it. For instance, if someone uses that keyword to search, something related to your brand would pop up in the search results, including the website, products and social media accounts.

Users searching for branded keywords demonstrate a clear interest in the company and in most cases, they may be already familiar with the products and services offered. On the other hand, non-branded keywords relate to a specific company brand but do not reference a brand name or part of it (including any misspellings). These could include – products or services a company sells or offers and the topic a company has authority and expertise in.

Branded Versus Non-branded Keywords in SEO – Which Yield Better Results?

As mentioned above, there are differences between branded and non-branded keywords, but they are both important tools of an SEO strategy. Branded keywords help more users to find your business directly. On the other hand, non-branded keywords help you gain visibility online through organic search efforts. Anyone can search for a non-branded keyword, but other search results from other companies will come up. However, if someone searches with a branded keyword that has a company’s name in it, the brand and website will pop up first.

One of the common questions that often get discussed among marketers creating PPC campaigns is – whether branded or non-branded keywords yield better results. As each keyword has a specific cost associated with it, both branded and non-branded keywords are important in terms of SEO and PPC campaigns. These keywords tend to demonstrate different search intent and create more reach among users at different stages of the buying process.

Here discussed are some benefits of both branded and non-branded keywords based on certain key points –

  • Improve Brand VisibilityNon-branded – If the basic aim is to reach more customers, then it is important to target keywords that a lot of people search. Targeting keywords with high search volume increases the number of people who will view these ads. In short, non-branded keywords are the best option when it comes to improving visibility in search engine results, increasing brand awareness, and bringing new visitors to your site.
  • Competition Level – Branded – The total number of advertisers who bid on a specific keyword determines the level of competition in a keyword planner. The more competitive a keyword is, the more difficult it will be to display a company’s products and services. Generally, non-branded keywords are more competitive, as they are unique to a specific company. There could be possibility that a number of other companies will be trying to advertise products and services similar to the ones offered. Therefore, your company’s brand name needs to be unique.
  • Cost – Branded – The cost-per-click (CPC) of branded keywords tends to be low, due to low competition. Therefore, if staying within a set budget is one of the primary concerns with PPC, branded keywords will be the best option for ads with low CPC.
  • Conversions – Branded – Targeting keywords with high conversion rates may help generate better sales and revenue for a company. Typically, ads for branded keywords (in the context of PPC), have higher conversion rates than ads for non-branded keywords. Therefore, if separate branded and non-branded campaigns are created, the final results will be better for the branded ads.

Creating a Balance between Branded and Non-Branded Keywords – Tips

As mentioned above, both branded and non-branded keywords have their own merits and demerits. Striking a balance while incorporating these keywords can contribute to the success of an online marketing strategy.

Here discussed are some important tips on how and where to use both these keywords for successful SEO –

  • Establish Organic Rankings for Branded Keywords – Generally, branded keywords are quite easy to rank, particularly if the company has a unique name. On the other hand, if the branded keywords are not ranking, it is important to optimize the homepage and company pages for the brand name. This would make it easy for users to search for and find the company name. As branded keywords have higher conversion rates, a higher ranking is valuable for your business. For instance, the results of a search for a company’s name when using branded keywords would be like this –

Organic Ranking for Branded Keywords

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  • Highlight SEO efforts on Non-branded Keywords – Focus on ongoing SEO efforts for non-branded keywords. Increasing organic rankings for non-branded keywords can help improve online visibility. Although creating and optimizing pages that rank well involves much more of an initial time investment than creating a PPC campaign, those pages can continue to bring traffic to a website for years (with no ongoing costs). On the other hand, PPC advertising campaigns only generate results as long as you pay for them. In the case of non-branded keywords, the cost of running long-term campaigns can be quite high.
  • Create Separate PPC Campaigns (for branded and non-branded keywords) – Create separate campaigns for both branded and non-branded keywords. For instance, it is possible to create separate non-branded campaigns for each of the different product types. As both have different merits, the results of these campaigns will significantly vary on the type of keywords used. For example, a campaign using only branded keywords will have a higher number of impressions, CPC and conversion rate when compared with a campaign with only non-branded keywords. In short, keeping separate campaigns help analyze the significance and success of each of these campaigns in a definite manner.
  • Use RLSA for Non-branded Keywords – RLSA – Remarketing Lists for Search Ads. RLSA is a great way to focus ads on those users that are most likely to convert. RLSA involves targeting only those audiences who have previously visited your business website. With RLSA, it is possible to clearly target only those audience groups who are already familiar with a specific brand. It is possible to tailor these ad campaigns to individual users by highlighting those products they previously viewed on the website. This approach can prove to be advantageous, as unless the competitors are using the same strategy, the ad campaign can turn out to be more specific to the interests of users thereby increasing the chances that they will click on it instead of the competitors.

Keywords are the backbone of SEO. Without keywords, optimization of content is not possible. An effective digital marketing strategy requires a combination of both branded and non-branded keywords for all the channels. However, determining where and how to incorporate them can be challenging. An experienced company outsourcing SEO services can be helpful at this point. They can help boost the ranking of your website by following the latest trends and strategies.

As more and more business firms and companies today are relying upon digital promotions, especially after the pandemic, the demand for digital marketing is increasing day by day and the relevance of keywords will also increase accordingly in the coming years.

SEO Checklist- Best Practices

SEO Checklist- Best Practices

Need a complete SEO checklist for 2022?

Our SEO checklist covers all areas of SEO including SEO basics, technical SEO, on-page SEO checklist, keyword research, Off-Page SEO, and Local SEO.
SEO Up to Date
Check out our step-by-step SEO checklist best practices and techniques for 2022!

Complete Step-by-Step SEO Checklist

  1. Setup the Google Search Console

Google Search Console (GSC) is one of the most powerful SEO tools that help you monitor, maintain and optimize your website’s organic search presence.

Its tools and reports are designed to

  • help measure the website’s search traffic
  • monitor web performance and fix any issues
  • test and improve your site’s mobile usability
  • monitor, test, and track your AMP pages
  • analyze site’s impressions, clicks, and position SERP
  • submit sitemaps and individual URLs for crawling
  • get email alerts when Google identifies issues on your site

The URL Inspection tool provides detailed crawl, index, and serving information about your pages, directly from the Google index.

Every year, Google introduces new tools, analytics, and data to track in Google Search Console.

Read about Google’s 2021 Update on the Rich Results in Search Console.

Setting up Google Search Console involves key steps such as-

  • Signing in to Search Console using your Google account
  • Verification for a Domain PROPERTY
  • Verification for a URL-prefix Property
  • Select the property type, and enter the URL of your property
  • Verify your ownership of the site
  • Submit a Sitemap
  • Connect Google Analytics to Search Console
  1. Get Ready for GA4 Analytics

In October 2020, Google introduced Google Analytics 4, the next product in its analytics platform that enables marketers to measure traffic and engagement across their websites and apps. With Google discontinuing Universal Analytics from July 2023, GA4 will be the only option for tracking.

GA 4 Analysis

Read in detail The Benefits of Upgrading to Google Analytics 4 (GA4).

How to Upgrade to GA4?

Those already having a Universal Analytics property can consider these steps

  • In the ‘Property’ column, choose ‘GA4 Setup Assistant’ at the top of the column
  • Click ‘Get Started’ under the option to ‘Create a New GA4 Property’
  • If your site uses the gtag.js, tag, use the option to Enable data collection using your existing tags.
  • Select ‘Create Property’ to continue
  • Choose ‘See Your GA4 Property’ button to view your new property
  • Select ‘Tag Installation’ under ‘Collection’
  • Under the ‘Web Stream Details’ window, find the Measurement ID
  • In the Google Tag Manager, create a new tag for your GA4 property
  • Under ‘Tag Configuration’, choose ‘Google Analytics: GA4 Configuration’
  • Paste the Measurement ID in the new GA4 tag configuration
  • Under ‘Triggering’, choose ‘All Pages’ as the trigger
  • Click ‘Save’ on the top right corner to save the tag
  • Choose ‘Preview’ on the top right corner of the window
  • Enter the URL of your website and click ‘Connect’ to preview your website.
  1. Install Yoast SEO (for WordPress Users)

Plugins can improve the functionality of your website in various ways. Yoast is the most popular SEO plugin.

Featured in the WordPress plugin directory, Yoast makes it super easy to optimize your WordPress site for search engines.

While Yoast SEO Free contains everything marketers need to manage their SEO, the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

  • Access the WordPress plugin directory
  • Log in to your WordPress website
  • On ‘Plugins’, search for ‘Yoast SEO’
  • Click the ‘Install Now’ link and then the ‘Activate’ button
Get to know –Yoast SEO 11.0 and More Efficient Schema Implementation

Yoast SEO

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  1. Keyword Research Checklist

Keyword research is still an important SEO strategy.

With keyword research, you can find, analyze and use the phrases that searchers use to look for information on the web.

How Keywords Matter in SEO for Various Brands in 2022

Identify the Right Keywords

Choosing keywords that are too competitive or that offer no real value to your business, is a waste of your time. Use a good tool to discover all the keywords that your website is already ranking for and find suggested keywords that you need to work on to improve your page rankings.

Here are the –Top 10 Keyword Research Tools for SEO

Choose Appropriate Long-tail Keywords

Long-tail keywords can make a good amount of traffic from search engines. So, if you are not using them right, you’ll be missing that traffic.

Consider including the keywords in your URL, Meta Description, and all content formats you post. Discover low-competition keywords based on keyword difficulty, search volume, estimated visits, and trends.

Know the –Types of Keywords and Tips for Keyword Research

How a SEO Company Ensures Keyword Optimization, a Key Trend in 2022

Technical SEO Checklist

  1. Focus on Your Page Experience

Page experience refers to the set of signals that measure user’s experience of interacting with a web page on mobile and desktop devices. Page experience signals include Core Web Vitals, mobile-friendliness, HTTPS, and intrusive interstitial guidelines.

  • Google’s Core Web Vitals comprise three factors – Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These metrics can assess the user experience on criteria such as load performance, responsiveness to user input, and layout stability. Consider measuring and monitoring Core Web Vitals using key tools such as – Chrome User Experience Report (CrUX), PageSpeed Insights (PSI), Search Console, Lighthouse, and Web Vitals extension.
  • Do a Mobile-friendly test to ensure that your website is mobile responsive.
  • Secure your site’s connection with HTTPS.
  • Ensure that the content on the page is easily accessible to the user and understand how interstitials can make content less accessible.

To improve page experience, you can implement lazy-loading for non-critical images, optimize image formats for the browser and improve JavaScript performance.

  1. Look for Crawl Errors

Crawl errors occur when a search engine fails to reach a page on your website. Crawl errors can be divided into two groups – Site errors and URL errors. Site errors such as DNS errors, server errors or robots failure can prevent the search engine bot from accessing your website. URL errors like 404 Not Found errors occur when a search engine bot tries to crawl a specific page of your website.

Make sure that every link on your website leads to an actual page. Also, check whether your sitemap and internal links are up to date. Check for crawl errors regularly and fix them.

Technical SEO – Some Important Considerations to Meet New Challenges
  1. On-page SEO Checklist

On-page optimization helps search engines to understand that your content provides relevant answers to people’s search queries. Optimize your content using a handful of tested on-page SEO techniques.

Title tag optimization is an important element of on-page SEO. Include aneye-catching title for your content and add target keywords in the title tag.

Listen to our Podcast: The Many Benefits of Optimized Title Tags

Write a compelling Meta description and include your keyword in it to help with your CTR.Google may highlight the keywords the user searched in the Meta description.

On Page SEO Checklist

How to Write a Compelling Meta Description

  1. Use Internal and External Links

While internal links are hyperlinks on one of your web pages to another target page on your site, external link is a hyperlink that directs the reader to a reputable page on a different website. Google Search Console can provide a link report for external links and internal links.

  • Often used as a call-to-action, internal links help a viewer stay engaged with your website longer.
    • Regularly post new content and link to old ones as well
    • Focus on fixing your site’s orphaned pages to earn authority
    • Use a rank tracking tool to know the internal links to the pages
  • Adding trustworthy, informative external links to your pages will help improve the credibility of your website.
    • Use anchor text in the right way and add descriptive keywords
    • Open external links in a different tab
    • Avoid linking to competing websites
    • Fix any duplicate content issues
How to Avoid Duplicate Content In SEO

Building Backlinks with Infographics to Boost SEO – Top Strategies

  1. Image optimization

Images help engage users. Optimizing images refers to creating and delivering high-quality images in the right format, size, and resolution to increase user engagement.

  • Resize images to meet the right resolution and larger dimensions

Image Optimization

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  • Compress the images to improve site navigation

Compress Image

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  • Use ALT tags to help readers and search engines understand the purpose of the image

Alt Tag

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    • Choose the right WordPress plug-ins for image optimization
Best SEO Image Optimization Tips for Your Business

Top 10 WordPress Image Optimization Plugins

    1. Off-page SEO Checklist

Optimizing your off-site presence lets search engine algorithms know that your website deserves a higher ranking in the search results than other websites.

Use tools such as – Google Search Console, Moz Link Explorer, or Ahrefs Backlink Checker.

  • Assess your backlink profile
  • Evaluate your competitor’s backlink profiles
  • Fix any 404 errors or broken links
  • Stay active on social media and post content regularly
  • Optimize Google My Business (GMB) profiles
  • Provide informative content
Why Optimize Off-site Content?
    1. Local SEO

Focus on a good local search strategy to reach your local customers.

Google Rolls Out New Features for Local Search Optimization

Local customers are your assets.

  • Enhance your local search campaigns
  • Focus on strategies such as – geolocation and mapping-based tools (Google My Business listings and Google Maps)
  • Use Schema structured data markup to help search engines quickly identify your business
  • Check whether your Google My Business profile is complete
  • Optimize title tags and meta descriptions with localized keywords
  • Offer location-specific content
  • Use local citations and listings

Local SEO

Check out some –Common Local SEO Mistakes to Avoid

SEO Tools

This is not the end. However, this is the ultimate seo checklist on how to improve your SEO in 2022, with good SEO practices.

Why not consider innovative support solutions from an experienced search engine optimization company to improve your online marketing efforts? At MedResponsive, our team of experts understands search engine optimization. We work to improve your visibility and search engine presence through improved rankings.

Talk to us at (800) 941-5527!

Importance of Semantically Related Keywords and Where to Place Them

Importance of Semantically Related Keywords and Where to Place Them

Keywords act as a signboard that directs people to your website. We use different types of keywords on our website, blog, article, and other forms of content. One among them is semantically related keywords or latent semantic indexing (LSI) keywords. It is a kind of keyword that is basically words or phrases that may be associated with or have the same meaning as another keyword. For instance, we can use words like “home”, “residence” and so on as semantic keywords for “house.” An experienced digital marketing agency would find effective semantic keywords for improving your website ranking in SERPs (search engine result pages).

Birth of Semantic Keywords

A decade ago, search engines like Google, Yahoo, and others considered the frequency of the keyword to decide what the content talked about. So, content writers created content by stuffing keywords. However, in 2013, Google introduced a new algorithm known as Hummingbird that changed the working nature of SEO completely. Instead of stuffing keywords, writers began to use alternative phrases that helped to produce relevant results.

Understanding SEO and users’ intention is the primary step for using effective semantic keywords and thereby boosting the ranking of your website. In other words, we can say that semantic keywords change the working of SEO altogether. Thus, websites are now optimized not just based on their keyword phrases but also on their topic.

Importance of Semantic Keywords

With the novel changes happening in the digital world, the importance of semantic keywords also increases. In terms of SEO, using semantically related keywords means that your web page provides a more contextual base to the topic. Thus, Google identifies the connection between the semantically related word pairs and your content and generates more search results. In other words, we can say that when you write content, you have to include semantically related keywords in the content that helps to increase the traffic and thereby the rank of your website.

Why Do We Use Semantically Related Keywords?

When you write a piece of content using a particular keyword, for instance, “sunset,” it is better to use semantically related words to “sunset.” If not, readers would get annoyed while reading your content. As a result, they might degrade your content and this would in turn affect the ranking of your site.

On the other hand, well-written content would have semantically related keywords. As a result, search engines place such content along with other high quality content. In addition, such keywords help your content stand apart from other content on the search engine results page.

How to Find Semantically Related Keywords

When you write content, you would come across semantically related words naturally at some point. If not, it is best to do keyword research with the help of semantic keyword research tools like SEMrush or surf the source page of Google. There are also websites that have keyword research options that provide you with suggestions based on the primary keywords you used. Moz and Ahrefs are two among them.

Where to Place Semantic Keywords

If you are a writer with many years of experience, you might know that stuffing keywords would give you negative results. The same is applicable to semantic keywords as well. If you use semantic words of the primary keyword, it would increase the potentiality for improving the ranking of your website.

You can include semantic keywords in various places in your content. Let’s discuss them in detail.

1) Webpage Title

Webpage Title

Starting from the head of your website, the title of your webpage is the perfect place to include semantically related keywords. Since it would appear among the search engine results, it is a good strategy to have the title explain what is inside your webpage.

2) Website URL

Website URL

URL is the address of a webpage. After the web page title, the URL is an optimal place to include the main as well as semantically related keywords.

3) Meta Description

Meta Description

Meta description is what appears in the SERP (Search Engine Result Page). It assists Google in determining the content on the webpage. Thus, it is an effective place to add keywords, especially semantic keywords.

4) Header

Header

Head tags provide clues to Google regarding what the webpage is all about. Thus, it carries a lot of potential for SEO. So, it is also a suitable place for adding semantic keywords along with relevant keywords.

5) Anchor Text

Anchor Text

Anchor texts are the visible characters or words where a hyperlink is attached, that links to another document or webpage of your website. Adding or using semantically related keywords helps search engines as well as users to comprehend the content of that page.

6) First and Last Paragraphs

As semantic keywords are attributed to the context of the blog or article, it is important to add them in the first as well as the last paragraphs. This will help the search engine bots to start their crawl in the first paragraph and finish it in the last paragraph.

Advantages of Semantic Keywords

The advantages of using semantic keywords in the content are as follows:

  • It makes the search easier
  • Improves the quality of the content
  • Improves user value optimization
  • More flexible
  • Puts less stress on keywords
  • Google can predict the content more easily
  • Higher rate of clicks
  • Lower rate of bids

Semantic Keyword Research Tools

There are several tools available today for conducting effective semantic keyword research. These include:

  • Google keyword planner
  • Serpstat
  • KWfinder
  • Keyword Tool
  • Wordtracker
  • Key Collector
  • Wordstream
  • Keys4up
  • LSI Graph
  • Semantic link
  • LSI Keywords

Identifying the correct semantic keywords is essential for SEO campaigns. These semantic keyword researches help to connect the user intention with the creation of the right content. A search engine optimization company that provides content writing services would conduct effective, relevant as well as semantic keyword research using keyword research tools that take the quality of your content to the next level as well as increase the possibility of your content appearing at the top of search results.

Web Development Tools For Businesses

Web Development Tools For Businesses

Every business needs a website to enhance its presence and credibility. Proper web design and development are essential for businesses to meet their online marketing objectives. Partnering with an experienced web development company in New York is a practical strategy when it comes to designing a website to meet your business goals. Web developers utilize different tools to create exemplary websites to meet client requirements.

Web Development Tools For Businesses

Professional web application development companies ensure secure, scalable solutions to meet the needs of various kinds of businesses. They also provide SEO link building service to help them improve search ranking.

How to Build Internal Links for SEO

How to Build Internal Links for SEO

An appropriate internal linking strategy can definitely boost your SEO in an effective way and help attain top ranks on search engines. Let us check out some internal linking best practices. It gives an idea to Google about how your website is structured. It provides a hierarchy by giving more importance to the most relevant pages. Internal links are important to connect one page of your website to another. It will help the users easily locate the required content on your website through effortless navigation.

What Are Internal Links?

Internal and external linking strategies are crucial for every website. Internal links connect content located in different areas within your website while external links go out of your website. Both search engines and users need links to sail through your website. There are different types of internal links such as navigator, footer, and contextual links.

Different Types of Internal Links

  • Navigator links: These appear on the header menu with proper HTML formatting. For example, the About Us page or a landing page with a call-to-action.
  • Footer links: Also known as boilerplate links, these appear on every page of a website.
  • Contextual links: These help to get better internal links pointing to related articles and topics.

Contextual Links

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Major Purposes of Good Internal Linking

Major Purposes of Good Internal Linking

10 Best Ways to Build Effective Internal Links for SEO

  • Add lots of content: You need to write more quality content to add links on your pages. If your content is not good enough, you cannot add more links to redirect the readers to other pages on your website. When you have lots of content, it improves your linkable content, which is a good internal linking strategy for SEO.
  • You can use anchor text: Anchor text takes you to another page of the website. It gives an idea to the search engine and your users about the content you are linking. Relevant anchor text helps your page attain top ranks on search engines.

Anchor Text

  • Use deep links: Rather than redirecting to the Home page or About Us page, deep links direct to pages with specific content. It improves the reader’s experience by giving more relevant content.
  • Add links that are relevant and natural: As SEO internal linking strategy requires a user-friendly approach, it is important to add links that are relevant and natural. This promotes user engagement and persuades the visitors to stay longer on your site.
  • Links must be contextual: The links must have some connection with the main content. It needs to include content that readers find useful. You cannot add links talking about something that has no connection with the main topic.
  • Add a limited number of internal links: There is no need to stuff your internal content with too many links. As per the direction of Google, you just need to add a reasonable number of internal links. According to the length of your content, you can add three or a maximum of four links.
  • You can use follow links: Giving proper follow links can help you to boost your SEO ranking. It is a critical factor that is responsible for the overall performance of your page.

Follow Links

  • Put links on the top: Even though you can add links anywhere in your content, it is always good if you can add them at the beginning of your web page. It helps readers find related information on your webpage that retains their attention for a long time.
  • Avoid internal link automation: Automation creates exact same anchor texts for multiple pages and due to this your webpage might get listed as spam.
  • Check and correct broken internal links: you can use a broken link checker like Screaming Frog to check whether there are broken internal links that can badly affect your webpage. This helps find bugs on your website.

Common Issues with Internal Links

  • Broken internal links that are not ideal for communicating with authority
  • Links cannot be crawled when the format of the URL is incorrect
  • Orphaned sitemap pages cannot be accessed or indexed
  • Pages with single internal links can miss opportunities in SEO
  • Permanent redirects might reduce the crawl budget

How Many Internal Links Should a Page Have?

The maximum number of links for your websites or pages on your websites that bring back your content should be around 20. Like every other factor that determines the performance of your site, this number can slightly decrease or increase according to the size of your site.

Little corrections can always create big differences in the performance of your web page ranking. According to Google Search Advocate John Mueller, internal linking is “supercritical for SEO.” He says they are one of the most relevant things that help Googlebot and users to recognize the importance of pages within a website. All these techniques can effectively improve your internal link building process and enable your web pages to rank in the topmost position on search engines.

Relying on the services of a search engine optimization company will help bring more organic traffic, and thereby boost website rankings.
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