Application Development Trends to Watch in 2025

Application Development Trends to Watch in 2025

Apps are everywhere—literally for everything. From messaging, ordering food, to banking, space explorations and even to track your snoring; mobile apps have transformed our lifestyle over the past decade. While we credit smartphones for this change, it’s actually these apps that have made smartphones become one of the most central parts of our modern lives. Everything has become compact and...

Google Rolls Out Updated Document for Merging GA4 and Search Console Data

Google Rolls Out Updated Document for Merging GA4 and Search Console Data

On February 6, 2025, Google released an updated guide on integrating Google Analytics 4 (GA4) and Search Console (GSC) data. The search engine giant announced this update through their latest documentation update page, explaining the reason for revision as follows: “Using Google Analytics and Search Console together can help you understand how people discover and experience your website, which...

Why EHR Services Are Essential for Modern Healthcare Management

Why EHR Services Are Essential for Modern Healthcare Management

Scientific advancements and technological innovations are rapidly transforming the healthcare landscape, profoundly influencing clinical processes, performance, and overall care quality. Among the most pivotal developments in this progress is the adoption of Electronic Health Record (EHR) systems. By integrating EHR systems into healthcare networks, medical practices can optimize their...

How Long Does It Take For Schema To Rank?

How Long Does It Take For Schema To Rank?

During a weekly SEO questionnaire session hosted by Search Engine Journal, a user inquired: "How long does it take for schema to appear on a SERP?" Let’s explore the key points in the expert response to this question, including the clarifications about schema’s role in SEO, as posted by searchenginejournal.com. What is Schema Markup? Before discussing how long schema markup takes to impact...

Google Unveils Search Quality Rater Guidelines 2025 Update

Google Unveils Search Quality Rater Guidelines 2025 Update

Google released an updated version of its Search Quality Rater Guidelines document on January 23, 2025, expanding it from 170 to 181 pages. This document serves as a reference guideline for third-party quality raters who assess the quality and relevance of search engine results. The revisions include significant changes such as the following outlined in the change log of the second appendix:...

Outsourcing vs. In-house Social Media Management: Pros and Cons

Outsourcing vs. In-house Social Media Management: Pros and Cons

More than half of the world’s population are on social media—liking, commenting and sharing petabytes of content, every second. This opens up an unprecedented opportunity of accessing a vast sea of potential customers for businesses and at the same time, a big question as well: Should you manage your social media in-house or outsource it? Social media once was D.I.Y—anyone with basic computer...

Leading App Trends in Healthcare for Elevating Patient Experience

Leading App Trends in Healthcare for Elevating Patient Experience

In today's fast-paced digital era, the healthcare industry is experiencing a significant transformation driven by technological advancements. The healthcare sector has embraced innovative technologies to improve patient care and operational efficiency. Custom application development services play a pivotal role in creating medical apps that cater to specific healthcare needs. Customized mobile...

Strategies to Improve Amazon SEO

Strategies to Improve Amazon SEO

When discussing SEO strategies, the topic is often associated with Google or Bing search engines. However, your website is not the only place where SEO is applicable, as several other online platforms and digital assets can be optimized for enhanced visibility, increased traffic, and overall improved performance. One such digital marketplace where search optimization benefits businesses is...

Google Introduces Source Column for Performance Max Campaigns

Google Introduces Source Column for Performance Max Campaigns

Google recently introduced a subtle but significant update to the Google Ads search terms insights report for Performance Max campaigns. This update adds a new “Source” column, providing more granular data on where clicks, conversions, and other metrics originate. This enhancement was initially highlighted by a LinkedIn user, Natasha Kaurra, who shared the post, writing: “PMAX now has a "source"...

Understanding Page Experience in 2025

Understanding Page Experience in 2025

65% of all web traffic comes from mobile devices. Yet, 96.55% of all web pages receive ZERO search traffic from Google! How’s that even possible? This would be the first question that popped up in your mind, while reading these mind-numbing stats. Yet, it is true. The majority of websites receive no traffic and they are forever lost in the deep, infinite crevasses of cyberspace. We live in an...