by Rajeev R | Last updated Dec 9, 2022 | Published on Dec 9, 2022 | Blog, Content Writing Services, SEO
On December 5, 2022, Google officially announced the rolling out of its helpful content system update, the first big update to the August 2022 update. Helpful Content System is now one of the many signals that Google uses to evaluate and rank your content.
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Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content written by people, for people, in search results.
Google has announced that it has “Released the December 2022 helpful content update, which improves our classifier and works across content globally in all languages. The rollout may take up to two weeks to complete.”
Google’s Danny Sullivan said that “The classifier tries to understand if content is unhelpful. We’ve improved from the original one when the helpful content system was first launched earlier this year.”
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This update has added new signals and also brings the helpful content update globally for all languages. This is what Google says on how its helpful content system works –
- With this helpful content system update, Google aims to better reward content that visitors find satisfying.
- This system generates a site-wide signal to automatically identify content with little value, low-added value, or is not particularly helpful to those doing searches.
- To rank better for informative content, it is ideal for businesses to remove unhelpful content.
- Websites that are determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search.
- Google’s classifier process is not a manual or a spam action. Instead, the process is entirely automated, using a machine-learning model that works globally across all languages and not just English.
How This Helpful Content System Update Impacts Your Site
So, the main concern is how this update impacts your website. How long will it take for the affected site to do better, if it removes unhelpful content?
Though some people-first content on sites classified as having unhelpful content could still rank well, if there are other signals identifying that people-first content as helpful and relevant to a query, sites with lots of unhelpful content may notice a stronger effect.
Google’s answer to this query is that, “Sites identified by this system may find the signal applied to them over a period of months. Our classifier runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content hasn’t returned in the long-term, the classification will no longer apply. Periodically, we refine how the classifier detects unhelpful content. When we do this in a notable way, we share this as a “helpful content update” on our Google Search ranking updates page. After such an update finishes rolling out, and if the refined classifier sees that content has improved, then the unhelpful classification from our previous classifier may no longer apply.”
It is important for marketers and businesses to create content that’s successful with the helpful content system. Earlier in August 2022, Google had released a help page on how to create helpful, reliable, people-first content.
Google recommends creating people-first content to be successful with Google Search, rather than search engine-first content made primarily to gain search engine rankings. To avoid creating search engine-first content, make sure you’re answering a “no” to questions such as –
- Is the content primarily made to attract visits from search engines?
- Are you producing lots of content on many different topics hoping that some of it might perform well in search results?
- Are you using extensive automation to produce content on many topics?
- Are you mainly summarizing what others have to say without adding much value?
- Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?
- Does your content leave readers feeling like they need to search again to get better information from other sources?
- Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).
- Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?
- Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?
How Can You Keep Your Content Readable?
To help Google and users understand your content, websites can –
- Create unique, accurate page titles
- Influence your title links and snippets in search results
- Accurately describe the page’s content
- Create unique <title> elements for each page
- Use brief, but descriptive <title> elements
- Write unique meta descriptions for each page
- Use heading tags to emphasize important text
- Add structured data markup
- Post fresh, unique content
- Optimize content for your users, not search engines
Consider relying on professional content writing services to get unique, informative content. MedResponsive is experienced in providing professional SEO and content writing support for businesses in diverse sectors. Discuss your content marketing requirements with us at (800) 941-5527.
by Rajeev R | Last updated Dec 8, 2022 | Published on Dec 8, 2022 | Blog, SEO
When it comes to SEO, link building is a significant player. The process involves getting links from external websites that point to your website. One of the main ways search engine algorithms assess the importance of a page is through links. Having a lot of links pointing to a website suggests that the material is worthwhile. Both internal and external linking can boost your website’s visibility by making it easier for search engines to crawl your website. SEO link building services can help you implement effective link building strategies to increase organic traffic, ranking, and trust.
Importance of Link Building Strategies
Obtaining backlinks is essential for SEO success because they are one of the key elements for ranking in the search engines. This is one of the core components that search engines consider when determining rankings, or who appears on the top page of search results. The pages that rank first in the Google SERPs typically have 3.8 times more backlinks than those that rank second through tenth. Google, Bing, Yahoo, and other search engines consider the number of links that point to your website when determining how to rank it (and the quality of those links). Your blog posts and sales pages will rank higher in search results if there are more credible, trustworthy, and authoritative websites linked to you. After all, consumers are more likely to believe you if other websites believe you are knowledgeable in your field. Links to your website also aid in user navigation.
Link Building Strategies For 2023
- Use Guest Blogging to Promote Your Best Content: SEOs use the guest post link-building strategy to create links to their own website or that of their clients. The process of guest posting involves contacting a reputable webmaster with a piece of material that includes a link to your website and requesting that it be published. Once published, the backlink will be part of your backlink profile and be accessible online. Keep looking for possibilities to guest blog because it is one of the finest ways to build backlinks. Find websites that are relevant to your sector and that allow guest posting to take advantage of the opportunity. But keep in mind that asking for a link is about presenting the person with something really valuable that can help their website.
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- Link Reclamation: You should be aware that links you obtain through guest posting or another strategy don’t remain active forever. When you delete pages from your website or make other changes that render the link ineffective, all the effort you put into obtaining even a single link may be rendered (temporarily) useless. One aspect of link reclamation is going out and reclaiming those links by providing webmasters with revised URLs. Finding unlinked mentions of your brand on the Internet and securing links to them is the other aspect of link reclamation. Use a tool like Ahrefs to discover broken backlinks and unlinked mentions. Enter a URL to see a list of URLs with broken backlinks in the “Broken backlinks” section on the left.
- Building Broken Links: The broken link building technique in addition to the resource page link development strategy. It can happen that some links on resource pages aren’t functioning properly, indicating that the page is broken (404). Seize this chance. The first thing you need to do is add notes about any broken links you discover on the links page to your spreadsheet (or to your outreach platform). When you get in touch with the curator (or webmaster), let them know about these broken links. Give them alternatives to those broken links, with your resource guide serving as a example. With the broken link building technique, you can expect an increase in response and link placement rates because you’re also helping curators or webmasters fix technical issues on their websites.
- Develop Excellent Content That Users Will Want To Share: An effective SEO plan will include link building. Although there are many strategies available, the greatest approach to build links is to produce incredible content that people truly want to share. Instead of attempting to trick Google, concentrate on creating useful, educational, and entertaining content. Your website’s rating will appreciate in the long run. Additionally, producing informative material for readers is plain smart business practice. It’s a win-win situation because both your website and your readers benefit from the informative content. The real key to raising your search engine rank is providing excellent content, not using sleazy link-building strategies.
- Local Linkbait Technique: Local link building is essential for small business owners to rank for industry keywords inside their area or location. Local links are easy to find but challenging to duplicate. Writing content listing the top non-competing brands in your city is one scalable local link-building strategy. This is a type of linkbait because it promotes local brands and brings in new clients for their companies. While doing so, you give them permission to share your content piece on their networks, which increases the number of followers you have and the number of people who visit your website. You can be more particular with your link bait article if you’re more into specialized targeting. It is advisable to first gain support from the neighborhood companies you plan to highlight in your article. Get in touch with them and inquire about their interest in contributing to your material. Most of the time, they’ll agree to your request because it helps their branding. If you can persuade them to respond to your participation request first, you can assume that they will promote your local content. Share the local linkbait content with your featured neighborhood businesses.
- Promotional Infographic: For more than a decade, infographics have been a content format that businesses and publishers have invested in to drive traffic, links, and social shares to their websites. Despite the fact that many visual assets have been successful, some have also failed. Having a ready list of persons who will handle the early promotion is one technique to overcome failures in infographic promotion. You should first decide which publishers will be your partners and have the exclusive right to republish your infographics. This is a wonderful strategy to make sure that people see your content and to gain some first backlinks to help you promote it. To find industry blogs that have recently produced infographics on related subjects, utilize Buzzsumo or a fast Google search. Adding exclusivity to your email pitch is the secret to a successful infographic promotion. Publishers are likely to accept your offer once they realize they will be the ones to publish an article with quality content.
- Participate in Relevant Online Forums and Communities: Participating in relevant online forums and groups is one of the best ways to attract high-quality links. For example, take Quora. By sharing your knowledge on a particular subject on Quora, you can not only generate high-quality backlinks but also establish yourself as a credible expert in your field. Engaging in forums relevant to your expertise can give your company more exposure to a certain demographic. Participating in online communities and forums can benefit your link-building efforts as well as support the development of your personal or business’s brand. Before including a link, make sure you contribute something worthwhile to the discussion.
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- Strategic Partnerships for Content: Co-marketing is a reliable marketing strategy to increase your brand authority fast, as well as your reach and visitor numbers. Since you’ll be relying on other people’s influence and loyalty, you can easily acquire the power you need to meet your company’s financial goals like leads and sales. By reciprocally trading hyperlinks with bloggers in the same business, you can use co-marketing. Link exchange is frequently seen as a poor link-building tactic. Leading industry blogs exchange backlinks from each other’s posts naturally and without any manipulation. Given that they are aware that it would be better for their readers to discover more references through links on their articles, they externally link to one another. List all the blogs in your field with a similar domain authority. To determine the overall authority of the website, use Moz or Ahrefs. If your site has a Domain Rating of 63, find industry blogs with a Domain Rating of 60 or 70. When you start trading links to each other’s posts, you will both benefit from having this standard for prospecting. Finding a topical article to link from and offering to link back to any of their pertinent articles is the ideal strategy.
- Referential Content Asset Strategy: One method of obtaining backlinks to your website is by manual outreach to promote a piece of content. However, there is a different technique to gain fresh connections, and that is by ranking for referential keywords passively. Referential keywords are essentially the expressions people use to find sources to cite in their own material. The advantages of passive link development are yours if you produce content that is cited by other publishers and writers. This indicates that you will gain fresh links from other websites when you rank for these keywords and when they decide to use your content to supplement their own.
- Linkbait Image Library: Using picture libraries as linkbait is another option. These are collections of pictures that couldn’t be conveniently taken from the best stock photos on the internet. Non-stock image libraries are in high demand since content writers want to include original photographs to their blog entries to make them stand out. Create an image library on your blog if you enjoy taking photos or if your company’s employees have recently shot a lot of pictures. Publishers in your sector are the only ones eligible for the deal. This will allow them to create content with fresh visuals for their audience.
Implementing link-building strategies is a time-consuming procedure that needs a lot of attention and dedication. Dedicated providers of SEO link building services will invest time and effort to provide the best outcomes. They will use cutting-edge SEO and link-building technologies to develop a successful strategy that corresponds with your particular sector and specialized products/services by staying up to date on current digital trends and understanding what will drive customers to your website.
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Medresponsive is an established digital marketing agency in the USA. They have the knowledge and experience to help businesses implement link building strategies to produce successful and long-lasting SEO improvements.
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by Rajeev R | Last updated Dec 8, 2022 | Published on Dec 7, 2022 | Blog, SEO
The significant evolution in digital marketing has made it essential for business to stay up-to-date with the latest trends to increase brand awareness. Search engine optimization (SEO), which has been around for more than two decades, is an incredible tool for marketers to attract the attention of potential customers. Optimizing web pages involves incorporating appropriate SEO strategies for sustaining a website’s position in organic search results. With growing online competition, it is important to implement SEO strategies that align with current best practices. Outsourcing digital marketing services in New York is the best option to stay on top of the changes.
Search engine optimization (SEO) should not be considered as a separate entity but a part of the greater marketing strategy. SEO experts are always looking to improve their tactics to boost search ranking. As changes occur in the SEO industry very often, staying updated on the best SEO practices makes it easier to beat competition.
Strategies to Boost SEO in 2023
Discussed below is a list of SEO practices that are expected to move the needle in 2023 –
- Optimize Website for Google Discover – Despite being a relatively new service, Google Discover has grown in popularity, with over 800 million users to date. Google Discover is a feed that appears on Google’s home page for mobile phone users. This feed improvises user search activities to better understand their interests and preferences with the most appropriate search queries.
- Regarded as one of the essential SEO practices, optimizing website for Google Discover can substantially increase traffic on a website and help connect with millions of potential business prospects.
- Featured Snippets – Relatively a new trend, featured snippets often appear at the top of search query results pages. Google snippets answer the user intent in a more enhanced way. Featured snippets benefit organic searches as they gain more attention and clicks from the people. The new feature can help attract numerous visitors to a website. Here are some tips on how to optimize a website for featured snippets –
- Perform appropriate keyword research and focus on question-type search queries.
- Use inverted pyramid style to land snippets.
- Follow optimal word count (that is 40-50 words for featured snippets)
- Passage Indexing – A new way to index content, passage indexing is the process of passing text through an algorithm that converts it into structured data, which can be used by search engines to better understand what’s being said on web pages. This means that passage-indexed content will have better search results and more accurate answers as the algorithm learns from each user’s interactions with it.
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- Focus on the Core Web Vitals-The core web vitals feature in Google Search Console help maintain or view a websites performance from a user’s perspective. The feature provides analytics on errors, performance, and accessibility. The data gets collected from Google’s web crawling and the Chrome User Experience Report. However, it is important to realize that these numbers are not necessarily an indication of rankings; rather they are just a way to see how people interact with a website site and the key areas where there may be room for improvement. Utilization of this new tool can help gain valuable insight into whether their SEO efforts are helping improve overall user experience and website rankings as well. There are three core web vitals –
- Largest contentful paint (LCP) – LCP measures a website page speed and denote the time taken by the content of the website to load. Google considers page speed as one of the essentials of user experience. In fact, it is the heavy and illustrative images and themes used on a website that decrease the loading speed of a page. So, incorporate lighter elements in a website design. Image compression software can be used to compress images before using them on a website.
- First input delay (FID) – FID is the time taken by the input receiving elements of a website, like a scroll or a lead form, to become available to the visitor. The inconvenience visitor’s face due to the time the input receiving elements of a website takes to load may disrupt user experience. Focusing on the responsive themes with lighter theme elements can help address this issue.
- Cumulative layout shift (CLS) – CLS refers to the instability of website elements, which can impact the user experience. For instance, certain websites use it to trick visitors into clicking the spam links and drive them through sales or lead generation funnels.
- BERT Algorithm – Google’s BERT algorithm impacts nearly 10 percent of search queries. Google uses this algorithm to perceive the context of the total number of words in a phrase versus analyzing each individual word manually. This AI-driven system focuses on topics rather than individual words. To produce relevant content, SEO has to combine both keyword matching and keyword intent matching. Implementing these changes will bring content to the top list when someone searches for it.
- Top Quality and Contextual Content – Content is king. Most SEOs tend to focus on content as per the search intent of the users. Satisfying the search thirst of the users is the ultimate goal of search engines. Optimizing keywords, contents, images, and backlinks according to user intent will automatically rank a website up in the search engine. The content included in a website should be informational, commercial; and user-friendly to quickly grab the attention of the target audience. Having said that, the best content planning tactic to use is to follow a topic cluster model and content merging.
- Image Search-A highly effective SEO strategy, images help increase consumer engagement and achieve business goals. Image SEO is an essential SEO practice, especially for e-commerce businesses. If you ignore image optimization, you would miss out on a crucial opportunity to drive more traffic. SEO practitioners are expected to optimize images by using high-quality, relevant images with custom file names and alt tags to accomplish this. Optimized images also increase the chances of featuring in the featured snippets and Google discover feeds. Before optimizing or choosing the right image it is important to consider these key aspects –
- Choose the proper file format for an image. For example, use JPEG format for its small size but prefer PNG for images that contain texts.
- Load images according to the relevance of the content.
- Use Alt texts for images.
- Use smaller size images to reduce the loading time of a website.
- Effective and Quality Backlinks – Link building is one of the top factors used by Google and other search engines for ranking the content. Link building acts as a testimonial by which Google judges the quality of the content and ranks it. Building quality links to your website from other sites with established reputable authority and trustworthiness in their niche markets can make a huge difference to SEO. Here are some useful tips for building effective backlinks –
- Build connections with other businesses within the niche and reach out to different webmasters for backlinks to a website
- Make some attractive infographics and provide a link for the source of that content.
- Guest post relevant content on other blogs
- Do a competitive analysis and check whether your competitors have backlinks to find new backlink opportunities
- Create hyperlinks from reputable directory websites as an additional traffic source.
- Mobile First Indexing – In 2017, Google announced Mobile First Indexing for all new websites. This means all new sites are crawled by the Google Smartphone crawler than the Desktop crawler. This made every webmaster mandatory to make their mobile compatible. Since mobile data is generally weaker than broadband or Wi-Fi, optimizing the Core Web Vitals becomes absolutely paramount. As mobile indexing is appearing over every website, it is important for websites to focus on this strategy if they want to connect with more customers in the future, they should get their website mobile-ready as soon as possible.
- User Search Intent – Search intent is a top factor for ranking well in search engines. Search intent conveys how people search for content and what they’re looking for. The best way to understand user intent is by using Google Analytics. Using this tool help determine which keywords people have been using to search a website, then use those keywords as a starting point when creating content on a website. Other tools like BuzzSumo or SEMRush can also be used to see which topics people are talking about online to know what type of articles will work best with potential readership and thereby improve search rankings.
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- Customer Analytics – If you don’t know how many people are visiting your website, which pages they visit, and where they came from, then it is not possible to improve your SEO strategy. This is the point where customer analytics becomes significant. It is important to know how much traffic is coming from organic search, paid search, and social media. It helps decide how much money to spend on digital marketing campaigns.
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- Regular SEO Audits – A fundamental SEO principle, SEO audits help find errors related to a website. Even small mistakes on web pages can affect the user experience. Therefore, conducting periodic audits can help businesses avoid technical and other errors on their website.
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The technological evolution in digital marketing space has created a dynamic necessity for websites to do something unique that help them stand out from the competition. Proper knowledge of essential digital marketing practices is important for the growth of a business in 2023. One of the best ways to become familiar with latest digital marketing trends is to do a competitive analysis. This will help you learn about keywords, potential business prospects, and traffic sources to focus on. Use the data obtained to improvise your digital marketing strategy and outrank competitors. Relying on the services of an organic SEO company with long-term experience in the field can help you implement best SEO practices to gain high search engine rankings in 2023 and beyond.
by Rajeev R | Last updated Dec 6, 2022 | Published on Dec 6, 2022 | Blog, SEO
To stay competitive, keyword research is becoming ever more crucial for organizations. It’s time to get ready and keep up with the latest keyword research trends, considering the release of new SEO rules and the dynamic nature of the internet. Due to this, you must make sure that your website is optimized with the assistance of a search engine optimization company, and that your content is as relevant as possible.
Keeping up with the New SEO Guidelines and New Keyword Research Trends
Businesses find it difficult to stay on top of the most recent trends as SEO requirements are constantly changing and evolving. Content marketing has been severely impacted by a number of new SEO guideline updates that occurred over the previous year. The August 2022 Google helpful content upgrade is one of the most recent significant modifications. The aim of the upgrade, according to Google, is to “surface more relevant, authoritative, and helpful content in search.” As a result, Google’s search results will give this kind of content more value and weightage. Content from sources with a reputation for professional experience will also be given priority in the update.
The Google Core Algorithm Update, a continuation of a significant modification that happened in May 2022, was introduced in September this year. The search result ranks for your site (or that of one of your clients) may alter as a result. Due to this and the fact that they are always changing, it is crucial to be aware of Google’s SEO standards. The Google Search Central news is a fantastic tool for staying current with SEO news.
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New Keyword Research Trends
Google made an adjustment to its algorithm, as mentioned above, with the intention of raising the standards of search results. This required modifying how keyword research is applied. Google started punishing websites in particular that overuse keywords in their content to skew search results. Additionally, the helpful content update made it crucial to find keywords that raise the ranking of your website.
- The use of exact-match keywords is declining: Google has long attempted to comprehend search queries beyond simply matching word strings to the search index entries, and they have been successful. However, only a few SEOs were aware of the update’s significance or how much it altered all they previously knew. Google made it clear with Hummingbird that they were working to gain a better understanding of users’ search journeys, which would ultimately solve all of their issues. No false signals or algorithm manipulations will have an impact on the quality of their search as long as they are able to figure out exactly what a searcher wants and learn to offer it to them. Google first stated that they hoped to understand “things” rather than just “strings of words” in Hummingbird. In other words, exact-match keyword strings started to lose their usefulness with Hummingbird. After Hummingbird, BERT was introduced, which improved Google’s knowledge of how people search.
Google sees 15% of brand-new search inquiries every day. Such diversity exists in searching habits. Instead of focusing on keyword matching, Google now aims to provide thorough responses that can be used. That’s also what your SEO strategy should try to achieve. Whatever method you’ve been using to conduct keyword research is probably still effective. You can use it to organize your site, prioritize your content assets, and comprehend the demand for particular searches. These days, the optimization stage is wholly different. Including that word in the page title, description, and headings is no longer sufficient. Find out what would fulfil the searcher’s aim by asking:
- “What are they truly seeking for? A list, a video? A product to purchase? Any minor differences in a searchable keyword string (such as singular vs. plural) can indicate a search intent that needs to be taken into consideration.
- Look through search snippets and conduct a Google search for that term: Google is so adept at determining what a searcher needs, they produce search snippets that can provide a wealth of information.
- Top priority should be branded keywords: There are various reasons why more and more people are utilizing search to find websites. Only a few powerful browsers provide address bar searches like Google Chrome. People are becoming accustomed to voice searching and now only use brand names while searching. In other words, your hard-earned clients who are probably aware of your brand and may be prepared to make a purchase are compelled to search for your brand name. Many businesses have no idea what appears for their branded searches or how many clients they lose due to ineffective in-SERP reputation management. Three things are absolutely necessary to understand about brand-driven search:
- Most of these are high-intent queries: Searchers who enter your brand name desire to make a purchase from you.
- These are frequently your current, loyal clients who make more purchases than new ones.
- These two elements elevate these brands to the top of your priority list.
But you have little control over what consumers discover when they search for your brand. In actuality, keeping an eye on and improving for those brand-driven enquiries is a continuous process. It will be there as long as your brand is in existence.
- Consider your company name a keyword: You can expand it, make it more effective, and keep an eye on your site’s ranks.
- Determine the underlying causes of your customers’ brand-driven search behavior. Find the things you can do better to address the issues raised by those questions.
Your sales funnel should incorporate your branded search questions; this applies to everything from your About page to your product pages and lead magnets.
Entities are crucial: Google uses entities to make sense of the world. All entities have proper names, including places, individuals, brands, and others. Google’s understanding of the world is based on a map of items known as the Knowledge Graph. The existence of entities aids Google in comprehending the context and the search intent. Being a Google entity means that you will show up in searches even if your name is only implied. Google is able to determine the purpose of any search using entity associations.
- Widen keyword group and narrow it down by relevance: Starting with broad keyword categories and then focusing on more relevant keywords is a good method. By doing so, you may cover a wide range of potential searches while concentrating on the terms that are most likely to result in sales. Make a list of broad keyword categories that are applicable to your business to get started. If you own an electrical business, for instance, some general keyword groupings you might consider using include “electrical services,” “electrical products,” or “electrical tips.” You can start studying particular keywords inside each group once you have a list of broad keyword categories. Furthermore, you can start to focus on them once you’ve found a few pertinent terms. This is accomplished by considering variables like search volume and amount of competition. You can make sure your marketing efforts are targeted to the appropriate audience by taking the time to conduct a thorough keyword research.
- Matching the intent of your target audience: When creating your keyword list, you must keep in mind your target audience to make sure they can find your material. The search phrases for what you have to offer will be determined by the requirements and intentions of your target audience. Let’s take the example of a business selling women’s apparel. If they’re looking for something to wear to a formal event, your target market may be searching for “dresses.” If they’re seeking for something more casual, they might alternatively be shopping for “jeans.” Or, if they’re just shopping for a new wardrobe in general, they can be looking for “clothing.” Not just for 2023’s keyword research, this is significant for the coming years as well. This also applies to any other marketing or advertising that you perform. After all, you won’t be able to connect with your target audience if you don’t know what they’re looking for.
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Since search engine optimization is rapidly changing, brands must have an agile strategy to stay relevant. Your firm is nearly ten years behind if you still conduct keyword research using the outdated exact-match method; therefore, it’s critical to stay on top of the most recent trends. In order to employ the latest keyword research trends and efficient keyword research techniques to increase ranking, traffic, click-through rates, and conversion rates, you may also turn to a search engine optimization service.
by Rajeev R | Last updated Dec 5, 2022 | Published on Dec 5, 2022 | Blog, SEO, Social Media Optimization
Twitter has launched 3 new ad products. Twitter is a powerful tool for businesses to achieve their marketing goals. The holiday season is the most crucial time for brands to enhance their outreach. Brands mostly rely on social media marketing to grow their business, engage their audience, build community, and deliver spectacular customer service. To meet the holiday season advertising requirement, Twitter recently shared three key product launches: Website Conversions Optimization, Dynamic Product Ads, and Collection Ads. These ad products will drive mid- to lower-funnel results for advertisers and improved relevance for Twitter users.
Advertisers on Twitter can test these new ad features and options to focus on those users who are most likely to take specific actions. Though these updates were announced in August, they were released late in November, just before Thanksgiving.
Twitter said that, “To build a more effective performance advertising business, we are increasing our investment across various initiatives, including updates to our optimization models, conversion options, and measurement solutions ”
August Ad Measurement Solutions
In August 2022, Twitter had launched three other measurement solutions to all advertisers globally – Improved Twitter Pixel, Conversion API (CAPI), and App Purchase Optimization.
- Twitter Pixel is a new measurement solution that enables conversion tracking, which is the backbone of performance advertising. This solution is ideal for advertisers to measure their return on ad spend by tracking the actions people take after viewing, clicking or engaging with ads on Twitter.
- Conversion API (CAPI) enables advertisers to connect to Twitter’s API endpoint and send conversion events to Twitter from their servers without using third-party cookies. This solution also improves value for businesses while maintaining the company’s privacy and security commitments by relying less on third-party cookies. It also helps improve optimization and ad targeting without the need for a Twitter Pixel. This means an advertiser can connect data to see conversions without placing a tag on their site.
- App Purchase Optimization makes Twitter the right place for driving lower funnel outcomes for performance advertisers. This solution enables advertisers to deliver ads to people most likely to install an app or make a purchase by using machine learning to identify audiences that are more likely to take an action.
November Ad Products
New ad products launched in November 2022 are –
Website Conversions Optimization (WCO)
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This ad campaign will improve the way advertisers reach customers who are most likely to convert on a lower-funnel website action such as click on add-to-cart or purchase. To optimize, WCO requires use of the Twitter Pixel or Conversion API (CAPI).
While using this campaign, marketers should first identify a specific goal beyond the landing page visit, such as –
- add-to-cart
- purchase
- leads, or
- subscribers
Twitter has mentioned that, “Our user-level algorithms will then target with greater relevance, reaching people most likely to meet your specific goal — at 25% lower cost-per-conversion on average, per initial testing.”
Dynamic Product Ads (DPA)
This new ad product helps advertisers to showcase relevant products to the right person, at the right time, based on their activity both on and off Twitter, which will further help drive sales or conversions.
While DPA Retargeting allows serving ads to targeted consumers, featuring products they have engaged with on your website but haven’t yet purchased, DPA Prospecting helps acquire new customers who haven’t visited the website via ads featuring specific products that are most relevant to them.
The third stage is Integration, where the advertisers can get their product catalog onto Twitter through integration with Twitter Marketing Partners.
Twitter’s initial testing showed 30-88% improvement in cost-per-acquisition for advertisers who used Dynamic Product Ads. DPA Retargeting requires use of the Twitter Pixel or Conversion API to optimize with behavior from your site and DPA Prospecting performance benefits from Twitter Pixel or Conversion API implementation but does not require it.
Collection Ads
Collection Ads allows advertisers to deliver a collection of product images through a primary hero image and smaller thumbnail images below it, creating an immersive and visually-forward experience for people on the platform.
Twitter says, “The primary image remains static while people can browse through the thumbnails via horizontal scroll. When tapped, each image can drive consumers to a different landing page.”
The initial testing of this ad product showed a 42% increase in average click-through rate and a 54% increase in average conversions per impression.
These three new advertising options are designed to get people to visit and take action on businesses’ websites. Earlier, Twitter advertisers optimized campaigns only to focus on clicks, site visits, and conversions. Now, they can further optimize for page views, content views, add-to-cart, and purchases.
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Need support with Twitter marketing? MedResponsive, an experienced digital marketing agency in the U.S, has extensive expertise in social media marketing. Talk to our team at (800) 941-5527.
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by Juan Reyes | Last updated Dec 3, 2022 | Published on Dec 1, 2022 | Blog, SEO
A successful website must have important components like attractive design, user-friendly navigation, and pertinent content. However, one aspect that many visitors frequently assess is loading speed. A visitor’s first impression of a website is influenced by its speed. Therefore it is important to check your website using the website speed test tools and ensure that it loads well and quickly. Companies providing organic SEO services are knowledgeable about using these tools to optimize webpage loading time.
It is critical to recognize that today’s target market, customers, and buyers are constantly online. This implies that people will use their desktop, laptop, tablet, or smartphone to obtain information online. Additionally, this digital consumer has a short attention span. Websites that are slow to load or are not suited for mobile devices are not given a second opportunity. Make sure you pay attention to your website’s loading time if you don’t want to risk losing half of your target market.
Importance of Website Speed Test Tools
A website speed test tool helps identify and evaluate the elements of a site that contribute to longer loading times. The entire load time, the load times from various server locations, the HTTP headers, etc. are all examined. The speed at which a website loads has a significant impact on the volume of visits to the site. The likelihood that visitors will leave a website increases with the speed at which it loads.Your website’s speed can make or destroy your website. As a result, performance testing tools are receiving attention from web developers, marketers, and IT departments. Enhancing the speed at which your website loads can have a significant impact on how well it performs overall. Your performance in almost every area, from user experience to search engine optimization, is impacted by page speed. In actuality, the majority of website visitors won’t stay on a page longer than four seconds before moving on. Furthermore, there is no escaping the fact that a speedier website would function more effectively. But it might be challenging to know where to begin. Today, website developers and marketers utilize a wide range of free website performance test tools to amp up website loading time.
Five Website Speed Test Tools
- Google PageSpeed Insights: This tool is not actually a true tool for assessing page speed and does not offer much advice on how to solve issues. However, there are a few reasons why using this Google-created tool is still worthwhile:
- The outcomes of Google could be more significant than those of other tools. That’s because Google, where you’re attempting to acquire traction, actually creates the search ranks. It’s a good idea to consider the data carefully if a Google tool detects problems with the performance of your website.
- Using this tool is really simple. You may see results from both the desktop and mobile versions of your website by simply typing the address into the search bar and waiting a short while. You can see whether your website is functioning well or not rather quickly because all the results are nicely color-coded.
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- Pingdom: One of the top services for business performance monitoring is Pingdom. It offers minute-by-minute uptime notifications and site performance monitoring. With SMS or email notifications, the tool provides comprehensive insight into page speed and performance objectives.
- Pingdom currently offers four test locations from which customers can determine the speed of their webpage. In general, you should pick the testing site that is nearest to the geographic user base of your website.
- With a letter grade breakdown of performance insights and a precise list of concerns to fix, the results are remarkably simple to interpret.
- The data is organized in a way that makes it simple to go deeper, and the waterfall is one of the simpler to understand among webpage performance testing tools.
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- GTmetrix: This is another popular tool for evaluating web page speed. It provides free page performance analysis without charging or even requiring registration. To view the findings, simply go to the website, copy the URL of the page you want to examine, and click Analyze. Create a free account or subscribe to the paid version if you require more thorough monitoring.
- The user interface as a whole is simple and inspires confidence.
- You are provided with page speed information in context (your fully loaded time is compared to the overall internet average of 6.7 seconds, for example). Knowing how you’re performing in comparison to the rest of the internet might be helpful at times.
- Scores are broken down by type, so even if you don’t know a lot about web development, you can still figure out whether problems are mainly caused by your CSS, Javascript (learn about minifying your CSS and JavaScript files here), or server environment, for example.
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- WebPageTest: WebPageTest is a free testing tool that performs speed tests from various places on the planet. To produce specific results, it considers the user’s browser, device, connection speed, and cache state. It provides both simple and complex testing, a visual comparison, and traceroute analysis.
- Every time they run a WebPageTest, users can customize the settings.
- WebPageTest can be configured to use a wide range of locales and web browser choices using all of these parameters. WebPageTest can help you know if your website is slow on Google Chrome yet lighting fast on Firefox.
- Users can also request numerous runs of WebPageTest. This can help you determine whether the page speed of your website is performing consistently.
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- Site 24×7: Your page speed is frequently influenced by a lot more than just the HTML, Javascript, and CSS you’ve used on the front end. In many circumstances, the server environment or your host may directly affect how quickly your page loads. The Site 24 x 7 Webpage Analyzer tool is made especially to:
- As it relates to webpage speed, assess the server environment’s performance.
- Integrate with a variety of different tools used by system administrators.
- Display what loads on your website and when in an easy-to-read waterfall graph.
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You can increase the performance of your website to benefit both visitors and search engines by using the best website speed test tools. The likelihood that visitors will leave a website increases with the speed at which it loads. The importance of website performance assessments has grown in both marketing and online development and website creators are supposed to recognize that it is preferable for visitors to load websites quickly which hasn’t been the case always.
Reach out to a MedResponsive for organic
SEO services to optimize website loading time and performance. Contact our SEO experts today! Call (800) 941-5527!
