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How to Write SEO Friendly Content for a Website

How to Write SEO Friendly Content for a Website

In today’s content marketplace, publishing SEO-rich content is crucial to reach your target audience and achieve better search rankings. Be it medical SEO, eCommerce SEO or SEO for other business sectors, both quality and quantity of content determine the ability to improve online visibility.

To publish top quality content that appeals to the users and Google’s algorithms, digital marketers and content writers need to analyze the search engine ranking factors, conduct a comprehensive keyword research based on searcher intent, and focus on the right keywords that are relevant to their specific audience group. Investing in content writing services provided by digital marketing experts will provide adequate guidance to select the keywords carefully.

Businesses can consider getting professional support to develop content that is better than the competition, and optimize it with both on-page and off-page SEO techniques. Investing in content writing services provided by a professional digital marketing company can help you create SEO-friendly, optimized content that is necessary for your website to achieve higher Google rankings and reach your audience.

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SEO Friendly Content for a Website

A Review of Our Top 10 SEO Blog Posts in 2022

A Review of Our Top 10 SEO Blog Posts in 2022

For those new to SEO or who are SEO experts, SEO blogs are one of the most valuable resources to gain knowledge regarding the current digital marketing trends and tools. One of the leading digital marketing outsourcing companies in the U.S., MedResponsive is always up-to-date with the latest SEO insights and practices, and our team always refers to reliable sources for information.

We have compiled a list of our top 10 SEO blogs that were popularly read in 2022.

Our blog section provides more SEO insights and news.

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Review of Our Top 10 SEO Blog Posts in 2022

A Review of Google Algorithm Updates for 2022

A Review of Google Algorithm Updates for 2022

Each year, Google introduces many updates. Just as in 2021, Google introduced some official algorithm updates in 2022. The search engine uses various algorithms and ranking metrics to determine the relevance of web pages on its search results pages.

This year has seen quite a lot of updates – product review updates, core updates, helpful content updates, page experience update, and link spam updates. Of those updates, the December 2022 link spam update and the December 2022 helpful content update have not completed rolling out yet.

Below we have compiled a full list of Google algorithm updates that were introduced through the year 2022.

SEO specialists at MedResponsive stay up-to-date with all Google updates and algorithms. Being an experienced digital marketing services company, we keep track of all the SEO updates and trends, and implement necessary changes in our digital marketing campaigns to enhance the performance of our client websites.

Stay tuned to find more Google updates in our blog section.

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Google Algorithm Updates for 2022

Best LinkedIn Marketing Techniques for a Small Business

Best LinkedIn Marketing Techniques for a Small Business

Implementing the right LinkedIn marketing techniques with the support of an experienced search engine optimization company can generate leads and promote your business on LinkedIn. LinkedIn’s ad platform has different ad types to meet all your marketing objectives. As LinkedIn’s community is professional and business-oriented, business decisions are quicker. Professionals from several industry sectors use LinkedIn for networking and professional progress, and this trend is expected to continue in the years to come. The major advantage is that LinkedIn allows you to communicate with potential customers directly, eliminating the need for any intermediaries.

LinkedIn has more lead conversions than Twitter and Facebook combined. When you start with LinkedIn marketing, make sure that the business page that you have created is appealing to potential customers. Then, invite your clients, vendors, and suppliers to follow your company page. Develop tailored marketing to connect with your targeted audience and after you implement them, review marketing statistics so that you can improvise. Investing in professional social media marketing services is an ideal option to succeed with LinkedIn marketing.

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 LinkedIn Marketing Techniques for a Small Business

Ways to Repurpose Podcasts into Quality Blog Posts

Ways to Repurpose Podcasts into Quality Blog Posts

Content marketing is critical for any brand to establish their reputation online and thus connect with specific audience groups. For medical SEO as well as SEO for any other business sectors, generating optimized and attractive content can be challenging. Turning podcast content into blog posts helps discover new audiences and keeps current listeners engaged. It also provides diverse benefits such as – audience growth and retention, improved SEO value, increased brand awareness, and builds credibility.

Search engines easily crawl blog posts and articles, helping your episode content to rank higher in search results. Running a blog alongside your podcast can enhance your authority within the niche, and thus gain the much-required SEO traction. Blogs can also make your content much more accessible to your audience as it can be consumed in a readable format when listening is not always a viable option. Blogs can boost discoverability of a brand in many ways.

Make sure that the writing is like a direct conversation with readers. Also, match the tone of the blog post to the tone of a podcast episode. Analyzing the latest digital marketing trends and focusing on SEO along with quality content can help improve the relevance of the content. Professional digital marketing companies can help brands create SEO-friendly content writing services for podcasts as well as blog content.

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Ways to Repurpose Podcasts into Quality Blog Posts

Read our blog on How to Turn Podcasts into Top Quality Blog Posts

Tips to Improve Your Website’s Click Depth

Tips to Improve Your Website’s Click Depth

Click depth is the number of clicks it takes users to reach a specific page, starting from the homepage. It really matters whether it is easy for your visitors to easily view your web page content. The more links a visitor must click through to access a page, the higher the page’s click depth. Pages with lower click depth values tend to rank better in search results. The homepage is the most linked and valuable page, and the most authoritative one, and can be assigned a click depth level of zero. An ideal click depth count can be 3, with a maximum of 4. Click depth rate of 5 or above can make it difficult for Google to crawl the page. Without crawling the page, Google won’t be able to index it, resulting in your web pages not appearing in any search results, which brings no added value.

In a 2018 Google Webmaster Central hangout, the company’s senior Webmaster Trends Analyst John Mueller said, “Google gives more weight to pages that are a single click away than those that are multiple clicks away. Pages with lower click depth values tend to rank better in search results.” Click depth is a ranking factor, as it has a role to play in helping or preventing people from finding information easily. Google uses this ranking factor to identify which pages are important. It’s also connected with how far Google will crawl a website.

Creating a visitor sitemap, mainly with a link in the website footer can work better to lower your website’s average click depth. The sitemap is the first step in building a conversion-optimized website. A sitemap is a page on your site, where you, your visitors and search engines can get to all the pages on your site. Businesses can rely on a professional search engine optimization company to optimize their website and achieve better search engine rankings.

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Tips to Improve Your Websites Click Depth