At its annual I/O developer keynote event, Google announced significant shifts in the way users interact with search daily. The tech company has advanced AI-powered search by introducing AI Overviews and AI Mode to a broader audience, along with new integrated features. By providing more intuitive, conversational capabilities to discover information, this transformation marks a departure from...
In the contemporary healthcare scenario, where every organization invests in marketing, differentiating yourself and building trust can feel like a Herculean task. Modern patients are tech-savvy and informed, weighing numerous factors before choosing a healthcare provider. Traditional marketing methods, such as billboards or newspaper ads, are no longer sufficient to attract new patients....
Patients and Google—a bond that is not only unbreakable, but also growing stronger with each passing day. Why is that? Well, 77% of patients (85%, in case of millennials), use search engines before booking an appointment with a healthcare provider. This means that if you aren’t visible online, you’re practically invisible to your patients who are probably looking for you. The healthcare industry...
Healthcare organizations invest in content marketing, PPC ads, and search engine optimization (SEO) strategies to attract new patients and boost profitability. While these methods are proven to be effective, their impact can vary according to the organization’s goal, target audience, and overall marketing approach. So how do healthcare providers determine the success of their online advertising...
Google announced its decision to roll out AI Max for Search Campaigns, a new campaign-level setting designed to maximize ad performance on May 7th, 2025. This marks a major leap in AI-powered search advertising, as AI Max leverages automation to deliver smarter targeting and real-time optimization. AI-driven search engines are becoming more advanced by going beyond matching user’s intent to...
There are many aspects involved to make content marketing strategy work in your favor. However, the most important aspect would be to create evergreen blog posts or guides or any form of content that drives regular engagement and stays fresh no matter the date or occasion. Evergreen content is that black or white dress in your closet—it’s a classic, reliable, looks good on anybody and it works...
Every year, Forbes unveils its annual “30 under 30” innovative list, which highlights 30 influential young leaders in various industries such as tech, entertainment, and finance. This list, which showcases rising stars that are shaping the future of their respective industries, is anticipated by millions across the world. It is one of the notable examples of thought leadership content,...
When webmasters implement SEO strategies to optimize their websites, many focus primarily on adding new content to boost visibility and rankings. While publishing fresh content is indeed a key ranking factor, maintaining existing site material often becomes an afterthought. However, website owners should think of their sites as virtual gardens—spaces that need to be cultivated, nurtured, and...
Are you struggling to attract more patients online for your dental practice? In today's digital age, having a robust online presence is crucial for modern dental practices. Building a professional dental website serves as the foundation for a digital marketing strategy. A new website combined with an effective dental marketing technology, is the key to building a strong online presence. With...
Update As On March 27: Google Completes March 2025 Broad Core Update after Two Weeks Google has concluded their first broad core update of this year, causing a noticeable shift in search rankings. The March 2025 Core update, which began rolling out on March 13, was completed exactly 14 days later on March 27, 2025. The update impacted various industries and website types, including retail,...
