It is important to develop linkable content to broaden your audience and engage new audiences relevant to your brand. A digital marketing services company ensures that the content you are creating has the required relevance which prompts your audience to link to your website. This in turn can enhance brand awareness, generate leads, boost sales, and allows businesses to easily connect with the target audience. Linkable content is a core deciding factor in ranking higher on the SERP. But how can you make the content linkable? The answer lies in creating quality and relevant content. Read further to know how to make your content linkable.
Why is it Important To Create Linkable Content?
Enhances brand visibility by driving quality traffic to the website.
Websites with linkable content are considered credible and authoritative. If the content has earned more backlinks, Google considers these websites as informative and useful for the readers. Subsequently, the website ranks higher on the SERP.
Enables businesses to understand the tone of the target audience. When you know what people want, you can effectively curate your marketing strategies.
Links from reputable sources help in getting organic traffic.
Making your content linkable is a key SEO strategy that an organic SEO company can effectively implement.
Creating Content to Appeal To Credible Websites
Developing great content is easier said than done. It is not word count that matters when it comes to people reading your articles. Readers trust content that has authentic information and is linked to credible websites.
Be the voice of your target audience
Research the preferences of the target audience and create content that matters to them. You can browse the websites of your competitors and analyze how they are providing useful and engaging content to their readers. To know what serves the best interests of your target audience, you need to know the pulse of the readers. Prior to conducting research on the content, you need to analyze what the target audience needs.
The content has to establish two-way communication with the readers like engaging your audience to get feedback, comments, and reactions. To interact with the users, businesses have to involve potential readers in content creation. You can add an FAQ section to give answers to the burning questions of the readers and educate them with statistical data.
Understanding the demographics of the potential readers can help you in understanding their preferences and interests. For example, age is a determining factor while shopping online for apparel. When you are done gathering the behavior of your target audience, you can build audience personas. With content writing services, you can give an idealized representation of your target audience in the content you develop.
Find content ideas related to your business
Here comes the relevance of the content you are developing. Create content that resonates with the service or the product mentioned on the website. Identifying the core topic of the content is the initial step. The theme of the content has to convey to the target audience that your product or service can solve their pressing needs. In this manner, find more content ideas to expand it to blog posts, images, videos, and other forms of content.
Make the content authentic
Quality content is that which has trustable and original information. This is a compelling method to get linked on other websites. When readers find that your content is developed by analyzing statistical data and with research backing, your website receives enhanced organic traffic. Apart from the data, add original images or videos that are self-explanatory. Making the content visually appealing has the added advantage of outpacing the competitors.
Right keyword research to make the content relevant
Make sure that you are conducting keyword research to strategically place relevant phrases in the content. This results in the featuring of your blog posts, images, and infographics on the relevant search results. When readers find your content ranking higher, they consider the content authoritative.
Linkable Content Adds Value to Your Business
An organic SEO company can give you the results you desire by creating linkable content to interact with your target audience, regardless of your industry.
Are you writing brand new articles for your readers to drive organic traffic and rank higher on SERP? The good news is that your older content can rank higher by augmenting it with the right strategies. Even though the older content is stagnated you have put in efforts to research the topic and you don’t want to lose it in the archives. Updating older content is easy with content writing services that streamline efforts to boost SEO, traffic, and revenue streams. This blog discusses the ways in which you can bolster the rankings of your content with the right SEO efforts.
Why Should You Improve The Rankings Of Your Older Content?
Google algorithm always looks for fresh content to rank higher.
Your website will be having several articles and older articles might have been pushed back to the second or third page of the SERP. Therefore, efforts are needed to rank it back to the first page.
Rather than investing time and money to write new articles, it is better to optimize the older content to drive organic content.
Improve rankings of older content
The first thing you have to focus on is finding pages that need to be updated. You can use data analytical tools like google analytics to identify the pages that require optimization. As a first step, look for pages that have the potential to rank on page one. Focus on the content of these pages to improve rankings. The search volume of the keywords you have used in the content can give an idea about the utility of the content. Modify the content and enhance the utility of the content by targeting keywords with more search density.
Rewrite meta title and meta description
Even though meta information is not considered an important factor to rank higher in SERP, its advantage cannot be overlooked. Meta description plays a crucial role in enhancing the organic click-through rate. A good click-through rate gives a positive to the google algorithm to rank better.
The meta title has to be fixed by including keywords with adequate research. Choose low-competition keywords with high volume in the meta title. Make sure that you are including the primary keyword which can help rank the web page better. The character limit of the meta title should not exceed 55.
In the meta description, you have more opportunities to include secondary and LSI keywords. The maximum word count has to be between 155 to 160 words.
While rewriting the meta title and description, your focus should not be confined to just the addition of keywords. The content will rank higher if the meta title and description are made interesting and engaging.
Modify the content
The old content has got stagnated with a substantial decline in website visitors. This shows that your content needs to be modified to cater to the needs of the readers. It should be engaging and has to connect with the readers. Chances are high that your content won’t receive much response from the readers if it is outdated and full of grammar mistakes. Here are a few ways in which you can make your content interesting:
Research again on the topic of the content and check the relevance of the old content. Remove irrelevant sections from the content and add useful content.
Try to rewrite the subtopic and add new subheadings to make the content more engaging.
Enhance the credibility of the content by including testimonials from happy customers. You can also collaborate with industry experts or social media influencers to drive more traffic to the webpage.
Give references to verifiable sources of information and support the content with statistical data.
Make the content visually appealing by adding images, infographics, and short videos.
Break the content into different parts to enhance readability. It is always good to add bullets and numbered lists.
Go through the websites that are ranking higher on the SERP and implement similar strategies that make them rank high.
Check the internal and external links
Your efforts in updating the content are futile if you are not checking the external and internal links. It is always good to have 5 to 8 interlink links on a page. Make sure that the content on your page link to other relevant pages. The updated content has to be linked from the category archives. This can make sure that your content is not orphaned. You can also link from your homepage to the updated content with the changed published date. When google re-crawls, it identifies the content as newly added content and it can immediately boost your rankings.
The next important step you have to do is to check whether there are any broken links. Broken links are bad for SEO and these can be fixed by partnering with an SEO outsourcing company.
Make sure that the external links you have already given on the page are relevant. You can link the content to a new and more authoritative website to enhance credibility.
Page loading speed matters!
It can happen that the content is excellent and informative but it is not ranking higher on the search results page. It is not just the quality of the content that matters. The search engines consider the time a webpage takes to load. If someone is trying to read the content of your webpage and if it takes forever to load, the reader will leave the website. In such situations, search engines won’t rank those pages higher. Therefore, loading speed is significant in determining your rank on the SERP.
Free website loading speed test tools are available to monitor the speed of your webpage. Ideally, the loading time should not be more than one to two seconds.
Image Source: Enhance the user experience
The interaction of the users with your webpage has a great impact on the ranking of the page. There will be a steady increase in organic traffic to your website only if the user experience is excellent. The user experience is measured with metrics such as average time on page, bounce rate and dwell time, etc.
Prior to discarding the old content from the webpage, make efforts to revive the content with the right SEO strategies. Achieve the organic traffic potential by partnering with a company outsourcing digital marketing services.
Business Blogging is an effective method for users to get the latest information on your company’s new products, promotions, and business updates. It helps in bringing in and nurturing leads before capturing and interacting with both potential and current clients. Your blogging efforts could result in the most financially beneficial outcomes for your company, if done appropriately. With the help of content writing services, businesses can be active in their industry and share their business ideas in many formats and on various platforms.
Regular content posting helps visitors understand what your company does. They also learn about you and how you may assist them, and this increases public interest in your company.
Business Blogging : How Does Blogging Help Your Business?
Builds sales leads: Business Blogging is a fantastic way to drive traffic to your website and build leads. To create a niche for yourself, make sure you study your intended audience to understand their wants. Utilizing content with an SEO focus can drive visitors to your website and potentially result in sales leads for your company.
Thought leadership: When faced with a problem, people frequently search online for solutions. Focus on SEO to ensure that your company appears in the search results. By imparting your wisdom and expertise, you can establish yourself as the go-to source for information.
Create lasting relationships with your customers: Maintaining consumer loyalty has become quite challenging due to the daily emergence of new enterprises. However, you may keep your visitors interested and build lasting relationships with them by writing business blog posts about your company and its products that are of high quality. You can engage with the readers of your blog by replying to their comments and queries. Over time, this will assist you in winning your audience’s trust.
Establish your credibility and brand: You may develop your brand and position yourself as a respectable authority in your business or niche by starting a blog. Your blog posts might provide an example of your level of expertise or experience in a given area.
Different ways to grow your business through blogging
Understand your audience and learn how to convert them into customers: You can create smart, well-polished content, but if it’s not what your consumers want, then it won’t attract attention. For instance, your audience won’t read your in-depth blog if they don’t want it. Find the sweet spot between your knowledge and the things your audience wants to read about to ensure you are not wasting hours generating content no one will read. For example, if you own a travelling agency, make blogs about travelling tips, and places to travel to get the attention of your target audience.
Use the right SEO keywords: Google now receives around six billion queries per day. Being prominently shown in search results is an effective method to introduce people to your brand. Start with root keywords when writing material that is search engine optimized. Look at your goods and services for inspiration for these.If you sell pastries, for instance, you might utilize the keywords “cookies, cake,” “recipes,” and “bread.” Making long-tail keywords from your root keywords is the next stage.Long-tail keywords, which are typically phrases with three or more words, are useful to concentrate on since they have less ranking competition and because consumers who use them are more likely to be making a purchase. Make use of a keyword research tool to find long-tail keywords. Advanced keyword research tools provide you with useful details regarding keywords, like their competitiveness, search volumes, and the websites that are already ranking for.
Concentrate on your website and increase your authority by writing lengthy blogposts: If business blogging is new to you, you might not know where to publish the majority of your work. Sadly, a lot of newbie bloggers put all of their attention on guest blogging and social media. These platforms are great, but they shouldn’t serve as the cornerstone for your content “home.” Post to a platform that you have complete control over so that you can expand gradually over time without fear of setbacks.Think about what happened when the Huffington Post shut down its platform for guest blogging. On the day of the announcement, a lot of bloggers realized they would no longer have access to years’ worth of labor and creativity. There’s no guarantee that you’ll always have total control of your content house if you develop it on someone else’s platform. To establish brand authority, concentrate on publishing content to your website. Publish your greatest work there the majority of the time.Some tips to develop your content house with reputable content:
Never light up. Be well-versed in a subject and support your writing with helpful tips, statistics, and research.
Post longer blog entries. While short, humorous postings of up to 500 words are wonderful, authoritative information should be at least 1,500 words long. Use 3,000 words or more to write a detailed guide.
Constantly and strategically generate content: It is not a good idea to just create content when the mood hits. Instead, it ought to be planned, consistent, and strategic. Schedule a certain block of time for content creation. Create an editorial calendar with subjects scheduled to appear at particular times.
Update and promote your content: Like a house, content eventually needs upkeep. Check the content at least once a year. You can add new articles and information, update outdated statistics, and correct formatting to make the content look new and updated. Promote the content you produce. Let others know it exists. Put it on social media or e mail it to the people on your list. Content marketing should consist of 80% promotion and 20% creation. Create original, valuable material and share it on the platforms your audience prefers.
Despite the benefits, many businesses are hesitant to start business blogging since it seems difficult. However, you shouldn’t be hesitant and stay away from blogging simply because it seems challenging. Keep in mind that investing more will yield greater returns. If you want to persuade people and develop a compelling brand identity for your business, you should start blogging with the aid of content writing services. Creating a business blog may be a profitable, educational, and enjoyable way to meet new people.
Have you come across the word ‘focus keyword’ while writing content for blogs? You might have. Well, focus keywords are those words or phrases that people frequently use to search on the internet and writers focus on such keywords for getting higher ranks on the SERP (Search Engine Result Page). The focus keywords are finalized by conducting keyword research. Thus, the content writers at content writing service companies would develop content centered keywords on their works for improving the rank of the post or page. However, how would you land up in effective and right focus keywords for your business or online content? Let’s discuss in detail.
What Are Focus Keywords?
As mentioned earlier, focus keywords or key phrases are search terms that help your page or post to rank higher on the SERP. In every industry, key phrases are necessary to secure a top position on the SERP. They are the possible words or phrases people use to search on search engines like Google to get their desired result. These keywords have to be included several times throughout the webpage or the article. It would help them to appear on the top of the search results. As more people visit your webpage, the traffic to your website would also witness a visible surge.
Importance of Focus keywords
Keywords play an important role in boosting the performance of a blog or a website. Focus keywords in SEO help to draw the attention of the targeted audience. In other words, if you want to boost the ranking of a particular key phrase, you should focus particularly on that keyword while writing content. If you write unique, informative and focused content, it would surely boost the ranking of the page or website.
How to Choose the Right Focus Keywords
Finding the right keyword before writing content is important. The right focus keywords would help your content to hit the right target point. Thus, while choosing right and effective focus keywords, it is better to follow a simple rule called Keyword Tripod Law.
Keyword Tripod Law is a simple law for selecting focus keywords based on Popularity, rank and relevance. Let’s discuss in detail.
Popularity of the keyword
While selecting relevant keywords, you must have a perfect keyword strategy. It would help you give some ideas about what you are going to write about. If you don’t have any keyword strategy, you should create one. When you are in the process of searching for focus keywords while setting up a keyword strategy, it is necessary to check the popularity of the keywords. In other words, always try to choose keywords that people are searching for more often.
Rankability or the difficulty level of the keyword determines how hard a particular keyword would rank in SEO. As the difficulty level of the keyword increases, it would affect the entire ranking of the blog or page. Thus, it is always better to choose keywords with less to moderate difficulty level to get a desirable rank.
Using relevant keywords in your content is necessary for meeting your goal. If you use irrelevant keywords in your content, it would affect the ranking as well as credibility of the page. In other words, the keywords that you are selecting should match search intent.
The other factors you should consider are as follows:
Analyze the keywords used in your competitors’ websites
Research keywords thoroughly
Review the SERPs
Close watch the performance of the keyword
How to Use Focus Keywords
After you select the perfect focus keywords, it is crucial how you use them in your content. You should take care of certain things while using focus keywords in your content.
Choose unique keywords for your content
Write quality content mainly focusing on these keywords
Optimize your content based on the key phrases you choose
Use key phrases in the right proportion. Keyword stuffing is not allowed as it would adversely affect the ranking of the blog or page.
Tools or Software for Finding the Right Focus Keywords
Today, there are focus keyword generator tools available for finding the perfect focus keywords. Reliable providers of content writing services utilize these tools to choose keywords suitable for the content or page. The tools or software include:
The keywords are a critical part of the content. In the case of focus keywords, it would help your blog or page to secure higher ranks on the Search Engine Result Page (SERP). Apart from blogs, you can include focus keywords in URL, and homepage. An organic SEO company would conduct a thorough keyword research and choose the perfect ones that are suitable for the content to secure high rank on the SERP.
Content marketing is a powerful way to gain visibility, build trust and drive traffic to your website. It is one of the most effective forms of digital marketing because that helps you attract new visitors, increase customer loyalty and boost sales. Content marketing gives you an opportunity to showcase your expertise in your industry and make people aware of the value you can provide them. It also helps build relationships with potential customers by providing them with valuable information on matters of interest to them. A company providing professional content writing services in USA will use its expertise and experience to help you create content that will attract visitors who are interested in your products or services. Experts also keep track of the latest trends in content marketing to deliver quality solutions.
As technologies change trends shift, so does the way we interact with our customers, especially online. Drastic changes in consumer behavior and their demands since the pandemic are also a reason for changing content marketing trends. Many businesses are investing in SEO content marketing services to meet these requirements.
In 2021, 43% of marketers experienced content marketing budget increases, and 66% expect to see it rise again in 2022.According to CMI’s latest B2B Content Marketing research, video, digital and real-world events, owned-media assets, and paid media are among the top areas of content marketing investment for the year ahead. If you want your content marketing strategy to be successful, you need to keep up with new trends in content marketing so that you can stay ahead of the curve and provide better value for your customers.
Latest Content Marketing Trends
Quality and relevant content is always in demand: The latest Google algorithm updates such as Page Experience and Core Web Vitals, as well as anti-spam activities have raised the bar for content creators and marketers and driving them to take action so that their work will be found when users search online
Google’s need for Expertise, Authoritativeness, and Trustworthiness in searchable information is a mantra that will continue to occupy marketers’ minds through 2022. The idea of E-A-T is a constant difficulty in SEO because it lacks a tangible indicator and cannot be measured.
What to do:
Integrate audio, video, text, AR/VR, gamification, and other interactive elements to create extraordinary content experiences.
Create content with your “ideal” client or consumer in mind.
In every piece of content you publish, focus on exhibiting empathy and establishing trust.
Increased focus on knowing customer intent: Marketers and SEO experts who are still fixated on keywords and their performance are missing out on opportunities to interact with their customers in meaningful ways. It’s critical to know not just what people are looking for, but also why they’re looking for it. This can help you plan and create content that directly addresses their needs.
What to do:
Use real-time search information to have a better grasp of your prospects’ current motivations.
Work your way through your customer’s journey to identify any places of friction, content gaps, or other chances to make the experience more seamless.
Use keyword, subject, and competitive research to create content that is more relevant to each searcher’s intent.
Need for more data driven content: Marketers who are forward-thinking are no longer utilizing last year’s performance data as a guide. Marketers can no longer track and evaluate all of the touchpoints and interactions on their own as they are more in number. Your plan should involve people, processes, and technologies for analyzing and acting on data to inform content throughout the year.
What to do:
Examine your current marketing technology stack for inefficiencies and tools that don’t work well with one another.
If you don’t have staff who can produce data driven creatives, then upskill or outsource to strengthen your team.
Document successful workflows and processes so that your efforts may be replicated and scaled.
Aligning with Google guidelines and SERP: It’s not easy to persuade Google that your material is the best answer to a relevant search. To begin, make sure that you are adhering to Google’s rules. But, aside from the typical blue link results, be aware of the many other ways to appear at the top of the search rankings. Featured snippets, People Also Ask, video carousels, image results, Top Stories, and more all offer ways to get noticed.
What to do:
Evaluate the SERPs where you want to show up and optimize your content for the types of search results that will get you there.
Examine and update older content, adjusting for new ranking opportunities and types.
Use the right schema markup to help Google figure out what your content is all about.
Rising use of video and audio content: It is a mistake to focus solely on content volume. This year challenge yourself and your team to think deeply about how your stories and data are presented. Make more engaging video or publish an audio version of a content that might help you reach a wider audience. Consumers want interactive, short-form, interesting content on smartphones and across social networks.
What to do:
Consider the extra content assets you may utilize to engage your audience and broaden your reach for each new piece of content you’re planning.
Invest in the tools and talented people to diversify your content.
Ask your audience if you’re not sure which content formats or platforms they prefer. If you only look at your own analytics data, you’ll only see what’s currently working and miss out on these undiscovered potential.
Real time insights and user experience: Real-time tracking increase the reliability of your upcoming initiatives. But it also serves as the basis for real-time improvements. Real-time monitoring and insights identify changes that may have an immediate impact on your SEO, allowing you to take action before the customer’s experience is disrupted. This is especially significant in business firms because website changes may be made by developers, marketers, IT, and others.
What to do:
Use a real-time tracking platform that includes other real-world data like as weather, elections, and spending patterns.
Create unique alerts to detect issues and opportunities as they arise.
Keep an eye on competitor insights to observe when they add new features or products/services to their pages.
Demand for dynamic content creation and autonomous action: Real-time insights sometimes demand rapid action. This no longer involves the presence of a human who can make adjustments. Automated content creation is no longer a science fantasy concept. AI-powered and machine learning-based technology will allow you to set rules and conditions so that tool will make optimizations and take advantage of opportunities spotted in real-time.
What to do:
Find out new ways to personalize your content based on expressed needs, local conditions, content path, or other factors identified through their query, user signals, or behavior.
Research technologies that can track these opportunities and use the information for real-time content enhancement and personalization.
Use of multiple file formats: Content can be audio, video, Augmented reality (AR) or VR (Virtual Reality). This fusion of content formats helps people to connect with your tale on a deeper level. The emotional response to content is enhanced when people not only read but also see, hear, smell, and touch it.
What to do:
Consider how you could supplement each narrative and message you offer with media in a different manner.
Apply an accessibility lens as well – are there any potential customers who might miss this message due to the manner it’s being delivered?
Speed up on the present status of AR/VR in marketing, and start planning how you will make your content experiences more immersive in the near future, if you haven’t already.
Storytelling: Even though we are focusing on automation in search engine optimization and content, human connection and creativity still plays a major role in digital marketing. Smart marketers are figuring out how to make use of machine learning and AI’s efficiency and intelligence without compromising the empathy that drives the finest content into the hearts of its viewers. Machines can assess the massive amounts of data generated by numerous consumer touchpoints, but we’ll also need creative, capable people to tell tales about these ideas and concepts.
What to do:
Make sure that your new creative talents are up to date on content technology advancements. You should look for an attitude of openness to working with technology rather than a fear of it, rather than a certain level of competence.
Likewise, it’s critical that your technical staffs have some creative skills. You can only get so far with numbers and facts.
In small teams, finding these qualities in a single job may be difficult, whereas in larger organizations, teams must be structured to ensure that these experts collaborate well and complement one another’s skill sets.
Use of content in Account Based marketing: In B2B, account-based marketing, which involves close collaboration between sales and marketing, is becoming more significant. Consumers expect smooth transactions and will not tolerate any disconnects between what they’ve learnt or done through marketing content and their sales experience. Given the potential impact of doing it right on your company’s revenue through upselling and retention, this is an area where you should definitely focus your efforts.
What to do:
Meet with sales for each campaign to agree on the goals, techniques, and success measures that will be used to evaluate it.
Establish your own best practices and construct a playbook that you can utilize and change as your ABM campaigns succeed
Being aware about the potential of upgraded, new, and increasingly unique content marketing trends in 2022 can make a tremendous impact in how you reach out to your present and potential clients.
Focus on Good Content Marketing Strategy
Content marketing strategy is an excellent way to get noticed by your target audience as it is not intrusive like traditional advertising methods such as television or radio ads. If you have good content in your blog posts, your audience will find it when they search online or browse social media. This will attract them to your website which can lead to conversions and improved sales. A reliable digital marketing agency can help you develop quality content in keeping with the latest trends to attract and engage your target audience, and help you rank higher on search engines.
A blog is a platform where writers share their thoughts and feelings. It serves the purpose of a diary. Over time, the popularity of this space witnessed a great surge, and now business firms utilize blogs to promote their services. Blog content that is published might remain relevant for SEO long past its publication. Such content is called evergreen blog content and will continue to attract traffic.
Other types of content may attract traffic when it is posted but will see a significant drop in visitors eventually. Updating your content is one way to keep it evergreen. Digital marketing outsourcing companies that provide content writing services can help you in this process with timely updating your content to maintain the ranking of your website.
What is Evergreen Content?
Evergreen means timeless. The term is used to describe the content of the blogs that remains relevant and beneficial for a long time. These blogs are in contrast to news articles, seasonal content, content on trending topics and so on.
Evergreen blog content can create a high impact on the SEO ranking of a website. The topics of the evergreen content engage people as well as serve purpose irrespective of time. It is important to retain the quality of your content to ensure that it remains relevant for a long period of time.
Forms of writing that fall under the category of evergreen content are:
Guidelines for a particular activity
Let’s see how evergreen content can increase the ranking of your website:
With seasonal content, you may struggle to receive a steady flow of organic traffic to your website. However, as people always search certain topics frequently, organic SEO companies use evergreen content for consistent traffic as well as save time and energy without giving much pressure to content creation.
Evergreen content is a valuable treasure for any kind of business. Such content should be well structured and maintain quality.
Benefits of Evergreen Content
The benefits of evergreen content include:
Provides visibility in Search Engine Result Page (SERP)
Generate leads for a long time
As the content is always updated with the current changes, you can manage to find your own space among the search results
Can build backlinks even after many years
Tips for Using Evergreen Content
1) Write content for common people or beginners
When you write content on a particular topic, you should have an idea about the audience of your website. You should always remember that your audience are not experts and your audience are mostly common people or beginners. To prepare content for beginners to acquire information related to the particular topic.
2) Selecting correct keyword
Keywords give life to content. Without relevant keywords, even evergreen content can’t boost your SEO ranking. Long tail keywords perform better and are applicable for evergreen content as well. So, search for relevant keywords people frequently use for search and use them in your content.
3) Use language according to your audience
Every website is meant for a particular audience. Content creators create content for beginners or people who have limited knowledge about the topic. It is recommended to use simple words that a beginner can understand. Always remember that it is better to avoid using too many technical terms.
4) Optimize your content
Even though you are updating an already written blog, you should implement SEO practices for on-page optimization. Remember keyword stuffing will negatively affect even for evergreen blog content.
5) Reuse already existing content
After creating a good piece of content, you can reuse the same content in different ways such as infographic, PPT, PDF and so on.
As the name suggests, evergreen blogs remain relevant forever by retaining their importance. Updating content on a timely basis helps it stay evergreen. Affordable digital marketing services are available to help you with this.