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Best Ideas to Create Evergreen Content for Your Business

Best Ideas to Create Evergreen Content for Your Business

Evergreen is something that stays fresh for a long period of time. In the same way, evergreen content is useful content that never gets outdated. This search-optimized content revolves around topics that are always relevant to readers.

Make sure to incorporate some evergreen posts into your blog strategy for killer content marketing. Evergreen content is always relevant, mainly because of the general subject it discusses. It’s always attractive and there will always be people searching for it. Often, such content is not news articles, statistics or numerical reports that may go out of date, posts related to a specific holiday or season, articles focused on current trends, fashion trends, etc. If you have expertise in your industry, there are increased chances of a first-page ranking by producing quality evergreen content in your field. Professional content writing services can support businesses with unique content.

Common Evergreen Formats

Evergreen content can come in many forms:
Common Evergreen Formats
How-to guides

  • how to “write a blog”
  • how to “bake a cake”
  • how to “deactivate LinkedIn account”

Listicles

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Buying guides
Buying guides
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Tips

  • “10 Tips for a Healthy Lifestyle”
  • “Tips to Stay Safe from Winter Illnesses”

FAQs
FAQs
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Glossaries
Glossaries
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Interviews

Interviews

Product reviews

Product Reviews
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Informative posts

Informative Posts
Infographics
Infographics

Why Is Evergreen Content Important?

Reasons to create evergreen content for your business

  • Boosts Search Rankings
  • Boosts your Expertise, Authoritativeness, and Trustworthiness (“E-A-T”) score on Google
  • Draws more organic traffic
  • Reduces bounce rates
  • Keeps your website relevant
  • Showcases your expertise

Evergreen Content Generating Ideas

Here are some ideas to create everlasting content –

Choose relevant topics

Create valuable content to impress your readers more and thus keep your brand relevant. Make a list of the topics that are relevant to your business and how it can help your audience. For instance, if you run a restaurant, your list of topics may include “restaurant trends 2023”, “New Year special recipes”, etc.
Choose Relevant Topics

While creating content, identify keywords with traffic potential. Use advanced keyword research tools such as MOZ Keyword Explorer, Google Keyword Planner, SEMrush, etc. to choose suitable keywords including longtail keywords.

Answer customer queries

Collect the questions that you frequently get from your existing customers and answer them with clear information. Customers often expect to get their common queries answered at a single point. Consider creating FAQs based on common queries and optimize the page. Check out the questions in the “People also ask” session and answer them in your content session.

Answer Customer Queries
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Write informative guides

Often people search for a usage guide, while using new products or while creating something on their own. They look for assistance with DIY guides to instruct them in completing the task successfully. Consider posting training guide pages on your website that are targeted at beginners in the industry.

Create content that begins with “How to” and include step-by-step tutorials and instructions. Such content can help your audience to quickly and easily point to your how-to and terminology content.

Write Informative Guides

Write for beginners

Never write for experts, instead focus on beginners who need support. Never use complicated technical language, and try to narrow your topic so that it is easier for them to understand the concept. Do not try to show off your expertise to beginners. Experts are less likely to be searching for help. Generate content aiming at beginners. Avoid complicated terminology in your post.
Write for Beginners
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Update Your Content Regularly

Never leave the content as it is. Instead, work to update the content occasionally to maintain your rankings. As strategies change, your content becomes less fresh over time. If you want to keep your content ranking well, you’ll need to update it. As you perform your regular audit, update your posts, add new information, and re-post them. You can also remove the date stamp and re-share this content on your social networks.

Update Your Content Regularly
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While updating content, make sure to add more relevant information related to the topic or change a few stats. You can also freshen up the images, remove any outdated details, review spelling and phrasing. Also, consider repurposing your valuable content into infographics, video content, posters, and more.

Market your content on social media

Social media marketing has a key role to play in attracting your target audience and this popular marketing strategy will probably not change over time. Create your business account and establish your presence in all popular social channels. Make sure to consistently promote your evergreen content in social platforms, as it stays so valuable and relevant long after it’s been published.
Market Your Content on Social Media
Also, pay attention to your audience, engage with people, respond to their comments and share ideas.

Create informative videos

Evergreen video content will represent your brand across platforms. Before creating video content, know who your audience is and what they want to see.
Create Informative Videos
Discuss some best practices and speak about the most effective or the “right” way to do something, as accepted by the industry. You can also create videos based on testimonials, About Us stories, case studies, short promo clips, educational content, and more. Case studies help boost credibility within your market and readers can derive true value from in-depth case studies.

Need professional support with creating evergreen content? Choose an experienced SEO outsourcing company in the U.S.

MedResponsive provides top-quality SEO copywriting services for businesses of all sizes. We have created content for many industries including Trading, Economy, Legal, Small Business, Supplies, Healthcare, Technology, Construction and so on. Call (800) 941-5527 and schedule a FREE consultation with our senior solutions manager.

Google Rolls Out Helpful Content System Update

Google Rolls Out Helpful Content System Update

On December 5, 2022, Google officially announced the rolling out of its helpful content system update, the first big update to the August 2022 update. Helpful Content System is now one of the many signals that Google uses to evaluate and rank your content.
August 2022 Update
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Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content written by people, for people, in search results.

Google has announced that it has “Released the December 2022 helpful content update, which improves our classifier and works across content globally in all languages. The rollout may take up to two weeks to complete.”

Google’s Danny Sullivan said that “The classifier tries to understand if content is unhelpful. We’ve improved from the original one when the helpful content system was first launched earlier this year.”
Helpful Content Update
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This update has added new signals and also brings the helpful content update globally for all languages. This is what Google says on how its helpful content system works –

  • With this helpful content system update, Google aims to better reward content that visitors find satisfying.
  • This system generates a site-wide signal to automatically identify content with little value, low-added value, or is not particularly helpful to those doing searches.
  • To rank better for informative content, it is ideal for businesses to remove unhelpful content.
  • Websites that are determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search.
  • Google’s classifier process is not a manual or a spam action. Instead, the process is entirely automated, using a machine-learning model that works globally across all languages and not just English.

How This Helpful Content System Update Impacts Your Site

So, the main concern is how this update impacts your website. How long will it take for the affected site to do better, if it removes unhelpful content?

Though some people-first content on sites classified as having unhelpful content could still rank well, if there are other signals identifying that people-first content as helpful and relevant to a query, sites with lots of unhelpful content may notice a stronger effect.

Google’s answer to this query is that, “Sites identified by this system may find the signal applied to them over a period of months. Our classifier runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content hasn’t returned in the long-term, the classification will no longer apply. Periodically, we refine how the classifier detects unhelpful content. When we do this in a notable way, we share this as a “helpful content update” on our Google Search ranking updates page. After such an update finishes rolling out, and if the refined classifier sees that content has improved, then the unhelpful classification from our previous classifier may no longer apply.”

It is important for marketers and businesses to create content that’s successful with the helpful content system. Earlier in August 2022, Google had released a help page on how to create helpful, reliable, people-first content.

Google recommends creating people-first content to be successful with Google Search, rather than search engine-first content made primarily to gain search engine rankings. To avoid creating search engine-first content, make sure you’re answering a “no” to questions such as –

  • Is the content primarily made to attract visits from search engines?
  • Are you producing lots of content on many different topics hoping that some of it might perform well in search results?
  • Are you using extensive automation to produce content on many topics?
  • Are you mainly summarizing what others have to say without adding much value?
  • Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?
  • Does your content leave readers feeling like they need to search again to get better information from other sources?
  • Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).
  • Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?
  • Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?

How Can You Keep Your Content Readable?

To help Google and users understand your content, websites can –

  • Create unique, accurate page titles
  • Influence your title links and snippets in search results
  • Accurately describe the page’s content
  • Create unique <title> elements for each page
  • Use brief, but descriptive <title> elements
  • Write unique meta descriptions for each page
  • Use heading tags to emphasize important text
  • Add structured data markup
  • Post fresh, unique content
  • Optimize content for your users, not search engines

Consider relying on professional content writing services to get unique, informative content. MedResponsive is experienced in providing professional SEO and content writing support for businesses in diverse sectors. Discuss your content marketing requirements with us at (800) 941-5527.

Best Practices to Write the Good Title Tags

Best Practices to Write the Good Title Tags

Many people’s initial impressions of your website when they find it through organic search are formed by title tags, which is an important factor in helping search engines determine what your page is about. A strong title tag entices consumers to click on it by communicating to them that the content will answer their query. Therefore, using organic SEO services to create good title tags will help you enhance traffic and engagement rates, which will help your ranking.

What Is a Title Tag? How Is a Good Title Tags Important for SEO?

The title of a web page is known as a title tag, which is often referred to as the HTML title tag. It provides readers and search engines with a quick overview of the page’s content. Around 60 characters long, title tags are the first thing that users of search engines view on the search results page. Due to this, title tags are very important for search engine optimization. The decision to click on or leave your website rests with these title tags.

Google wants to provide users with relevant results for their searches. The search engine needs to be able to distinguish between the topics of various web pages to accomplish that. Google looks at the words used on the page to get this information, but it also gives some areas of the page more weight than others when determining the page’s content. Since it’s a brief and straightforward way for website designers to indicate what will be on the page that follows, search engine algorithms give the title tag a lot of weight when determining what a page is about.

Therefore, one of the most significant on-page ranking variables is the use of title tags. Beyond their impact on ranking, they’re crucial for encouraging users to click on the link after it appears in the search results. The title is the first and most noticeable component of the listing they see, it is large and blue, and users assume it will contain the key details they require about the page that is behind that link. Title tags should be used to increase click through rates once your website does appear in a search engine. This is what matters the most.

Good Title Tag

Title Tag Vs Page Heading

A title tag and a page heading are frequently confused with one another. The headline that shows whenever visitors click on your website is known as a page heading. Title tags, on the other hand, are what show up on SERPs. But more than 90% of website publishers and owners continue to use the same title tag and page heading. Due to the default settings being available on the majority of website and content management software, keeping the two identical has no bearing on the search results ranking, and is a common practice.

There is no absolute requirement that the title tag and page header must match, though. There is no harm as long as both of them are original. However, you may go back and perform a page or title tag optimization at any moment, even if you publish the identical page header and title tag.

  • Length of title: In SEO, a title should be no more than 60 characters long. Anything more than that reads to the visitor as “…..,” which can be unsettling and cause them to move on to the next title in the SERP. The goal of title tag optimization is to make sure the title is both eye-catching and fits the character restriction. This is due to the fact that the majority of searches read the title tag and determine its relevance in a matter of seconds at the most. If the title tag doesn’t grab their attention, people often skip the body copy.

Length of title

  • Using Primary Keyword: Primary keywords are those that are most closely related to the subject of your post or website. The primary keyword serves as the focal point of a webpage and provides visitors with information about what you have to offer. When used properly, primary keywords can boost your results on SERPs because they receive a lot of searches. Your website’s title tag and even the meta title tag should contain your main keyword. This provides consumers and search engines with a clear understanding of what your page is about.

Using Primary Keyword

  • Create a Unique and Readable Title: In addition to keeping the title length consistent for SEO, title tags need to stand out on SERPs. Search engines will penalize anything that is copied or irrelevant to your webpage’s main content. The secret to grabbing the searcher’s attention is a distinctive title. Moreover, your title tag should be easily readable and comprehensible. If it contains a lot of complicated or difficult-to-understand words, users may decide to skip it altogether.
  • Be Descriptive about What Is on the Page: Many consumers will base their decision on the description provided to click on your title tag when your website does appear in the search results. They will probably immediately click the back button and look for another result to try if they click and land on a web page that isn’t what they were expecting based on the title. When someone clicks to visit the website, you want your title tag to accurately describe what they will see.A reduced website bounce rate and more time spent on the site are indicators to Google that your page is worthwhile and should maintain a high position when users’ expectations match what they see on the page. More importantly, it gives your visitors a better experience. Every visitor should enjoy what they see and, ideally, return for more. That’s less likely to occur if your title tag is unclear.
  • Avoid Using Too Many SEO Keywords: The SERPs may flag your webpage and its content as spam if you use your target primary and secondary keywords excessively. This is to prevent anyone from manipulating the title, Meta description, URL, backlinks, or any other visible content to deceive search engine results pages (SERPs) into giving their website a higher ranking.This method produces a lot of internet spam content and unfair advantages. The repetition of the same keyword, however, makes both search engines and readers aware of the manipulation, which deters them from accessing that website.
  • Choose Your Brand’s Keywords Carefully: A brand keyword is a term that contains the exact name of your website or domain. These relate to your goods, services, or offerings and include your company’s name and any variations on it. You need to understand when and where to use a brand term. If the brand in question is well-known and well-liked by the general public, brand keywords are terrific attention getters. In this situation, you can begin title tags or Meta tags with the brand keyword. However, it is recommended to incorporate brand-specific keywords in the second half of your title or meta title tag if you are a new or mid-level recognized company.
  • Use Long Tail Keywords: If you are writing about a niche subject, such as “best fitness suggestions for women,” your search traffic may be relatively modest. Include a long-tail term in the title tag to increase organic site traffic as a quick boost. You may find the long-tail versions of your main keyword on many different websites.

Mistakes to Avoid While Writing Title Tag

  • Writing Long Title Tags: While you can exceed the title tag character limit, doing so can break a searcher’s attention and leave it trailing off. As most users want quick answers and solutions, they might move on to the next search result instead of clicking on a half-visible title tag.
  • Keyword Stuffing: As mentioned above, keyword stuffing is a manipulative practice intended to increase page rankings on SERPs. However, with better algorithms in place, most search engines can spot the repetitive pattern of keyword stuffing and lower your web page ranking, making this practice counterproductive to increasing your reach.
  • Keyword Cannibalization: Using the same phrases repeatedly on different pages or areas of your website to improve your ranking on the search engine results page is known as keyword cannibalization. However, this causes the rank of other pages to drop as search engines determine which of your pages is most pertinent to the phrase.Due to the fact that visitors and search engines may encounter several sites with the same keywords, they will have to decide which is most relevant to their query, which lowers the quality of material presented and forces you to compete with your own pages rather than those of your competitors.

Keyword Cannibalization
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Since title tags are brief, they appear to be a deceptively simple element of SEO. Don’t assume that just because they don’t require much writing, it is easy to construct a simple title tag. You can approach a reliable provider of content writing services to write short and simple but good title tags. Spend some time considering the terms that will best convey to Google what the website is about and what is useful on the page for potential users.

Your rankings and click-through rates can both be raised by using good title tags. However, your main priority shouldn’t be to please search engines and boost your rankings; instead, it should concentrate on what users want and how you differentiate yourself from rivals.

Listen to our Podcast on “The Many Benefits of Optimized Title Tags

How to Create an Effective Google SEO Content Strategy

How to Create an Effective Google SEO Content Strategy

The days when companies could rank on Google by churning out generic, keyword-rich content that wasn’t always user-friendly are gone. With a forward-thinking approach to search marketing, you can now stay one step ahead of the curve. Your content should be one of the first things you evaluate as you keep up with the ever-changing digital landscape of today. It is essential for your SEO content strategy to remain relevant. Content writing services can help businesses improve their presence on search engines and increase website traffic and conversions.

Relationship Between SEO and Content

Every business has its own key success indicators. Some people want to attract more organic traffic, while others seek to boost the number of online conversions. For reaching this goal, there are two strategies: SEO and content marketing.

The best-tested method for maintaining consistency in ranking is to provide excellent content that benefits the searcher and gives a top-notch user experience. It will be helpful to keep SERPs in mind when you start to develop your excellent content for two reasons:

  • You will be more likely to come up in searches. This increases the likelihood that more people will visit your page.
  • You may find out what your target market is searching for using Google. You can get a clear understanding of their demands by paying close attention to this. In order to potentially attract more customers, you can produce content that addresses their concerns.

Relationship Between SEO and Content
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To achieve these two objectives, having an excellent SEO content strategy is essential.

Learn more:
Strategies to Improve Rankings for Older Content

Best Content SEO Strategy

    • Know your business, competitors and target audience: An SEO-driven content marketing plan aims to increase the quality of traffic to your company. You must understand your market and the place that your brand occupies for this to be accomplished. Spend the initial weeks of a fresh SEO content strategy developing a strategy that addresses:
      • Your website’s entire content strategy
      • Your company’s value proposition and brand overview
      • Your industry landscape and rivalry analysis

Finding any problems that affect overall SEO performance can be done by taking a close look at your present content strategy. Next, it’s critical to fully comprehend the brand and value proposition of your website. You should be able to specify with clarity:

      • What makes your company unique
      • What you’re attempting to achieve
      • Why a customer should pick your company over rivals
      • Who is your intended audience?

A content strategy shouldn’t be established in a vacuum. You need to know what your competitors are doing. Consider the following strategies:

      • What the competition is succeeding in
      • what keywords rivals are ranked for
      • Which subjects drive the greatest attention to a site’s rivals’
      • How long it takes a rival to rank for a specific keyword

This might help in your decision-making for content planning. Less money needs to be spent on trial and error when you are aware of what your competitors are doing that works. Consider:

    • How big the market is overall
    • How much potential for development exists
    • Where you can find the most valuable, pertinent content ideas

You may locate the best prospects for your brand by using this roadmap.

  • Identify Your Topic: You can start generating content topic ideas now that you are aware of your target audience and what they want to learn from you. Your objective and area of expertise should remain at the core of everything you write, even though your goal is to provide material that readers will want to read. What data can you specifically offer the target audience that distinguishes you as a voice of authority and this should be your topic area.It will direct your keyword research and SEO content production as well as audience interest research.This is ultimately going to assist you in producing content that converts. Once you’ve determined your expertise (or core content), you can start incorporating information about your audience to create a range of content themes. These are topics that fall under your expertise and that readers will be interested in.
  • Select Keywords and Topics That Address the Needs of Your Audience: In order to produce content that resonates with readers, you must first identify your target audience and the material that will be most useful to them and only then are you prepared to begin looking up words and phrases that might guide your readers to topics that are important to them.

Here’s how you can do it:

      • Step 1: Start your search using a wide term that is related to your main material: If you run a flower shop, for instance, you may start with the root keyword “flower bouquet.”
      • Step 2: Reduce the scope by taking into account these elements:

Best sellers.
Keyword forms.
Product attributes.

Google queries that people might use to find your company and your items

    • Step 3. Put everything together: You should be able to put together a list of potential study topics at this point. Don’t forget to include long-tail keywords that enable you to delve a little further into your topic area. They aid in laser-focused content targeting because they are more particular than other keywords. Irrespective of any list you come up with, always remember that it’s just the beginning. Put yourself in your audience’s position and conduct a few of your own Google searches if you’re still lacking inspiration.
    • Step 4: Use keyword research tools: You can put your basic list of terms and phrases through your preferred research tool now that you have it. This will make it easier to identify the search terms that will produce the greatest results. Your keyword objectives might be more narrowly focused the more words and phrases you have to research. Entering those words into your research tool will take extra time, but it will be time well spent.
  • Optimize at every point: You can now use the keywords that will increase your ROI and use them into your writing to produce effective content. Utilize every SEO possibility when you create your content by:
    • Including focus keywords in your meta description, H1s, and H2s. These are easier for Google to detect and will be used to rank your page.
    • Putting the requirements of your audience first when producing content with relevant and helpful keywords.
    • Developing brand identity and client loyalty through regular publication. People will anticipate your updates and look for chances to learn from your company.

Your prospects of achieving higher search ranks, greater visibility, and more visitors increase significantly when you constantly optimize your content.
Optimize at Every Point

    • Keep the data updated: Even after your article has been published, optimization continues. Since producing helpful content is such a crucial component of SEO content strategy, it’s crucial to keep in mind that your articles should be updated frequently. References to research findings and societal trends that are always changing becomes rapidly out of date.It is possible that the articles you linked to in earlier articles are no longer available. A reader will stop visiting a website if it has out-of-date material or broken links. Maintain a positive reputation with your audience. Show them that your website is up to date, relevant, and a trustworthy source of the most helpful information.
    • Publishing Content: It is ideal to host your content on your own platform so that you can keep total control over how it is disseminated. Publishing content on social media and content websites is like renting space from a landlord. That landlord has the right to revoke your lease at any time and without prior notice. This is a scary concept when conversions and sales are at stake.When Huffington Post ended its guest contributor blogging program in 2018 this is exactly what happened to many guest writers. Any ranks those blogs had attained vanished unexpectedly. Hosting your publications on your own platform is the only way to ensure their future. That is not to say you shouldn’t think about working as an affiliate for other websites or writing as a guest contributor for reputable websites. However, publishing your own articles on your own website should be the top focus for your content strategy.
    • Monitor Your Progress: A thoughtful content strategy requires a major time and resource commitment. You must continuously assess the effectiveness of your content strategy to decide if your efforts were justified. Monitor the following to see if your plan is effective:
      • A reliable web analytics program or spreadsheet can help you determine whether if you are getting organic search results.
      • Pages that are indexed show that search engines think your material is important and relevant.
      • The more successful your strategy is, the more conversions you will get.
      • SERPs: better ranks demonstrate effective use of content.

Monitoring metrics reveals chances for improvement, which can be just as valuable as measuring your performance.

No SEO strategy is complete without an SEO content plan. When you understand how to produce and optimize content for SEO, you can increase traffic to your website. Focusing on producing the highest-quality, SEO-optimized website and content is essential to promote your business.

SEO companies offering content writing services can help you achieve your goal of ranking well in search engine results, which will attract targeted traffic and increase your conversion rate.

12 Recommended Tools for Content Writing

12 Recommended Tools for Content Writing

Up to 86% of firms claim that content marketing raises brand awareness, while 79% claim that it aids in audience education and 75% claim that it helps them establish credibility and trust. More than half of respondents claim that content marketing is very important in driving revenue and sales. These conclusions come from a 2020 analysis by the Content Marketing Institute and MarketingProfs, and they highlight how powerful top-notch content marketing can be. Individually enhancing the writing abilities of your marketing team would require time, perseverance, and resources that you, as the leader, probably may not have most of the time. In order to provide pertinent material for their websites, organizations can rely on content writing services.

By implementing the appropriate content writing tools organizations can quickly boost your team’s content writing abilities on both individual and team levels.

Popular Content Writing Tools

Here are some of the popular content writing tools:

  • Google Docs: Google Docs is an online word processor that enables users to create, save, and modify documents. Well, the majority of you already employ this content creation tool. For those who don’t, I can assure you that you must immediately begin entering all of your documents on Google Docs because it is simple to use, available around-the-clock, and allows for real-time team collaboration. Other users can be invited to edit the file by sharing it with them. It is a mobile-friendly program with an auto-save feature so you can always be sure not to lose out on your work. It provides excellent text formatting choices and stores all of your work in your Google account.

Google Docs content writing tools
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  • Microsoft Word: Microsoft Word is the most popular writing program. Microsoft Word never ceases to amaze us. It can be used independently or as a component of the Microsoft Office package. It enables offline text file creation, editing, formatting, and saving. It gives you excellent diagrammatic layout and text visualization to make your documents visually interesting. When you save a document, it isn’t immediately shareable because it is stored to a local drive instead. Find and replace, grammar and spelling checks, mail merging, adding watermarks, linked texts, are additional features. Although it features a free mobile application and is a mobile-friendly content writing tool, the desktop version must be purchased.
  • Ilys: This paid writing program was created especially for writers who work in content marketing and battle with perfectionism. When using Ilys, the writer enters a target word count, starts writing, and can only go back and edit his/her work after reaching the target word count. This promotes quicker drafting and a more efficient workflow for both individuals and teams.

Ilys content writing tools
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  • Coschedule’s Headline Analyzer: This ought to be on the list of resources that content authors must have access to. The headline is the most crucial statement that attracts your reader to any content, whether it be a blog post, a feature, or ad copy. It is a free tool that evaluates and grades the effectiveness of your headline. You can tell right away if your ad title will entice readers to read the rest of your material. You can change your headline to make an impression based on your score. As a result, more traffic will be generated and more sales will result. It helps to boost the value of your content for search engines and your customers, and is recognized as one of the best content writing tools.

Coschedules Headline Analyzer content writing tools
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  • Canva: For content writers, Canva has a wide range of capabilities and tools. You can edit text, change fonts, colors, and sizes of photos, as well as create infographics. It is the most generally used free tool that functions as a picture editor and has a plethora of features that assist in enhancing your material with fantastic graphics. You can purchase access to their excellent pro version. For content writers, though, the ordinary version is sufficient. You can format the image you select based on the element it represents. You have access to hundreds of images. There are a variety of layouts available for images for blogs, brochures, social media, and ebooks. For social media and other digital platforms, you can choose from a range of templates, formats, and filters.

Canva content writing tools
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  • Evernote: Content writers frequently struggle with time constraints. In addition to looking at a number of other topics, there are deadlines to meet. Evernote is quite helpful in these situations. It is an app that can be downloaded to smartphones and desktop computers. By using the speech-to-text capability, you can write information by speaking. Everything you said would be instantly recognized and recorded by the speech-to-text feature. Evernote also includes a number of functions, including templates for planners, blog articles, and reviews. Additionally, they have checklists, annual calendars, meeting notes, strategy planning, and event budgets. Setting reminders and adding files in various formats are options you have. As and when you see fit, you can even use a stylus to write by hand.

Evernote content writing tools
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  • 750 Words: You may establish and sustain a daily writing habit with the help of 750 Words, a fantastic content writing tool. For writers, bloggers, journalists, students, or anyone else who wishes to write more frequently, it’s the ideal tool. Having an app to aid with your own writing projects might be quite helpful if you’re having trouble writing professionally. Use the writing software 750 Words or keep a daily record of your thoughts. And don’t worry about privacy- what you’re generating is solely accessible by you.
  • ProWriting Aid: ProWriting Aid is one of the superb content writing tools for flawless writing is ProWritingAid. You can write better material in less time with the aid of an AI-powered writing assistant, which provides real-time editing solutions. It evaluates your article for grammar, spelling, style, and other writing issues. Additionally, it offers information on your sentence variety, your use of passive voice, and your readability score. ProWritingAid can be used as a desktop application or combined with Open Office, Google Docs, Scrivener, and Microsoft Word. Additionally, they provide writing-checking browser extensions for Chrome, Firefox, and Safari that work with practically any website on the internet.

ProWriting Aid content writing tools
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Tools for Content Marketing Authors to Edit

These content authoring tools make it easier to edit quickly and thoroughly. This will make it possible to ensure that no error goes uncorrected and that drafts are polished to their maximum potential.

  • Grammarly: An assortment of professional-level editing features is offered by this AI-based digital writing aid in a single straightforward, user-friendly solution. Along with automated grammar, spelling, and punctuation checks, team members also receive recommendations on how to increase word choice and conciseness, get rid of passive voice, stay away from contradictions, and evaluate overall tone.
  • Thesaurus.com: Since it is free and online, it is easier to access than a paper thesaurus and offers a quick and straightforward solution for selecting the best word to represent an idea as exactly as possible.
  • Stack edit: This in-browser markdown editor makes it simple to copy text to and from WordPress, Microsoft Word, or Google Docs without erasing the original layout. Additionally, it can be used by teams to transform plain text documents into.html format.
  • Yoast: Yoast is a WordPress plugin that analyses a draft’s SEO friendliness and determines the Flesch Reading Ease score right inside WordPress drafts. By eliminating the need to copy text back and forth between programs, modifications become a breeze, and you can quickly spot areas that could have better.

To produce relevant content for your website, you can use the above-mentioned content writing tools. If your business requires content for blogs, product descriptions, or websites, you may also turn to content writing services. Businesses can more effectively reach and engage their target consumers by using informative content.

Want to speak to someone regarding the pricing of content writing services, call MedResponsive at (800) 941-5527 or start a live chat to discuss your content writing requirements. We look forward to earning your business.
Significance of Long tail Keywords in SEO

Significance of Long tail Keywords in SEO

Regarded as a strong pillar of search engine optimization (SEO), keywords play a major role in targeting the audience or potential customers. Keywords are still very much part of the on-page optimization and content creation strategies and also help understand what users are searching for and optimize for those searches.

However, with the growing competition around core keywords that every SEO practitioner wants to target, Standalone broad keyword strategies belong to the past.In fact, Google’s growing focus on user experience and intent, alongside the rise of conversational search and applications such as voice search has made long tail SEO strategies more crucial than ever. Long tail keywords have been used by experts offering organic SEO services for a while now, and it still works. When used correctly, it can be a compelling way to take advantage of high-intent search traffic.

Earlier, searching for long tail keywords with low search volume was considered a complex and time-consuming task. However, according to ThinkwithGoogle- “The long tail could provide an untapped opportunity to connect with potential customers. Investing in these areas will help volumes grow.” In short, having a long-tail SEO strategy will help stay ahead of the competition.

What Are Long tail Keywords?

Focusing on long-tail keywords is a great SEO tactic. Long tail keywords are phrases that users only search a few times per month. In other words, they include all the terms that live in the extended section of the keyword graph. In simple terms, long-tail keywords are keywords or key phrases that are more specific (focused on a niche) and usually longer (three or more words long).

Typically, these keywords have low search volume, low competition, and high conversion rates. In fact, these keywords are called long tail because if you were to plot the keywords by their search volumes, these would be on the “long tail” end of the search demand curve, which means few people will be searching for these terms each month. They gradually bring in more traffic to a website and are found by new and motivated audiences.

This is because long tail keywords communicate a clear customer need that can be solved- means they are intent-driven. Upon understanding the search intent clearly, it is possible to create content that specifically addresses queries and converts. For instance, if a company sell kids’ sneakers, their primary keyword would be “kids’ sneakers.” However, there will be other relevant phrases that they can effectively target here. Even though these phrases may have lower search volume, rest assured that search intent will be clearer.

Long Tail Keywords
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What Makes Long tail Keywords More Valuable?

According to Backlinko’s analysis of 306 million keywords, about 91.8 percent of all search queries are long tail keywords. Here discussed are some key points that show the significance of long-tail keywords-

  • Low Competition-As long tail keywords are more specific to a business and their niche area, search volume is low and therefore they are much easier to rank. In addition, they account for almost 70 percent of all web searches. So, if they are not correctly focused as part of the SEO strategy, you could miss out massive opportunities to drive quality traffic.
  • Higher Conversion Rate– Long tail keywords attract higher conversions as people who use them know more about what they want. For instance, when a person searches for “kids’ sneakers online,” that person is more likely to purchase immediately as opposed to a person who searches for “kids’ sneakers.” Therefore, a little long tail keyword sleuthing will help discover the search intent. Upon identifying the search intent, you can identify the queries and other additional information that indicate the buyer’s intent. This knowledge can be used to usher highly qualified leads into the sales funnel and thereby complement the content marketing efforts.
  • Increases Content Visibility– When a user searches for long tail keywords, the results of modern Google searches are far more personalized. The search result may vary according to their location, age, sex, interests etc. This means two different users entering the same search term may see different results. Long tail keywords can help optimize a website for different categories of searchers as they are more specific.

Increases Content Visibility
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  • Helps Optimize for Semantic, Conversational and Voice Search-Long tail keywords are an important part of optimizing for semantic search. Presently, more and more people tend to voice search daily. When these users query these platforms, they use long tail keyword phrases in a question pattern and command modes with a clear intent.They try to predict the intent behind naturally spoken and voice search questions so that answers about the business and services can be provided thereby targeting these long tail keyword phrases in a better manner. However, if high-converting long tail keywords are targeted even when search density is low, these keywords can still be incredibly valuable for a business.

SEO Benefits of Using Long Tail Keywords

Even though searchers rarely use specific long tail keywords, they can still play a role in the SEO strategy. Individually, low volume keyword variations don’t drive much traffic. However, collectively they can make a difference. Here listed are some of the top benefits of using long tail keywords for SEO-

  • HelpsRank for Short-tail Keywords– Often, long tail keywords already include the short keywords you likely want to rank for. This makes it easier to boost website ranking for both main keywords as well as the specific, targeted ones.
  • Optimizes Blog Strategy – One of the easiest ways for your website to start ranking is to create a blog. If you have no idea on how to start, long tail keywords can help as they can provide insights into what the audiences are searching for. This allows you to create valuable content that can address some of their pain points while utilizing said key phrases.
  • Personalizes Content – Long tail keywords comprise three or more words and usually contain descriptive words like gender, nationality, or geographical location. This can be used by creating different pieces of content that can support the various categories and services that the company offers. This helps to remain morefocused with the content strategy and reap the benefits of contextual marketing.
  • Get Ideas from Google Analytics – Keyword research for long tail terms is not so complicated as it is possible to get some ideas from web analytics service like Google Analytics. Combined with Google Search Console, it is possible to see the performance of chosen long tail keywords, such as search volume and conversion rates, which enables choosing the best ones for the defined SEO strategy.
  • Provide Additional Context for Google -In some cases, search terms are incredibly broad, especially those with definitional search intent. For instance, take a short-tail keyword like “content strategy,”. If someone searches that query, they may just want a simple definition. Or perhaps they want a more in-depth overview of the concept or want to learn how to develop a content strategy. The fact is that if you need to rank for a competitive term like that, then it is important to create very comprehensive content. Furthermore, adding more specific keywords into your copy gives search engines more context than if you repeat the same broad term throughout the page.
  • Satisfy More Diverse Search Queries – One of the benefits of long tail keywords is they match how consumers search across other mediums. In most cases, people use Google when they want answers. However, there are many different ways to search, including voice search, image search, text search, and Google’s Multi Search. Therefore, it is important to know how users search for information when you create your content. For instance, if they use voice search more often, then they probably use more long-tail keywords.

How to Find or Get Started Using Long tail Keywords

Identifying long tail keywords requires extensive keyword research. Here discussed are some key ways on how to get started using long tail keywords –

  • Prepare a List of Seed Keywords – Use a keyword planning tool to generate a list of seed keywords. However, try not to use Google AdWords. While this free tool is excellent for developing a list of commercial terms to target, it intentionally directs away from long tail terms with lower search volume, making it not very useful for SEO purposes.
  • Look at Google’s Autocomplete Suggestions – When we type keywords in the search bar, Google automatically suggests certain other keywords which users are likely to enter, based on the popularity of the query. Following the above example for “kids’ sneakers,” here’s an example of what Google’s suggestions look like-

Googles Autocomplete Suggestions
Type each seed keyword into Google and write down its autocomplete suggestions.

  • Check Related Searches at the Bottom of the Page – Google suggests related searches at the end of the first page. A wide range of long tail keywords can be found at the bottom of the page and this helps to further understand what people are searching for. Here’s an example of related searches to “kids sneakers online.”

Searches at the Bottom of the Page

  • Add Potential Long-tail Keywords to the Target list – Group all the terms and get started to prepare the final list of keywords. In fact, several advancements in SEO technology have made this entire research step easy. The best programs will even sort through multiple search engines, and they may discover long tail keywords that have been overlooked. Certain other programs intuitively discover and sort through long tail keywords. Once a comprehensive list of all potential keywords is finalized, it is time to begin pruning the list. Clear out any terms that don’t clearly communicate user intent. After preparing the final list down to the strongest candidates, you can start optimizing pages and adding them to the content.

Be Careful about Keyword Cannibalism

One of the biggest mistakes you may make when using long tail keywords is creating separate pages for similar keyword variations that all have the same intent. In fact, this was the manner in which Google worked decades ago. However, now that approach will significantly affect rankings.

Grouping keywords can help avoid cannibalizing the page rankings and wasting time and resources on creating redundant content. Manually grouping keywords will not bring any efficient results. There are many SEO tools that automate the process. For instance, if two keywords return very similar URLs on the first page of Google, then group them into one piece of content. If they have different search intent, then create separate pages for each of those keywords.

The success of an SEO campaign is completely based on keyword selection.Using trending, long-tail keywords that resonate well with the target audiences help attract better search rankings, more qualified search traffic and remain par with the competition. So, investing in content writing services offered by digital marketing experts will provide guidance to select the keywords cautiously. It may take a significant amount of time to target the exact ones, but with patience, it is possible to reap big benefits.

Want to create content that can rank high in search engines for long tail keywords?We choose the right keywords your customers are searching online and those that are appropriate for your site.
MedResponsive, the SEO expert, has a team that stays up to date with the changes in the search engine landscape.

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