Select Page
Content Marketing Changes for 2022

Content Marketing Changes for 2022

Content marketing is a powerful way to gain visibility, build trust and drive traffic to your website. It is one of the most effective forms of digital marketing because that helps you attract new visitors, increase customer loyalty and boost sales. Content marketing gives you an opportunity to showcase your expertise in your industry and make people aware of the value you can provide them. It also helps build relationships with potential customers by providing them with valuable information on matters of interest to them. A company providing professional content writing services in USA will use its expertise and experience to help you create content that will attract visitors who are interested in your products or services. Experts also keep track of the latest trends in content marketing to deliver quality solutions.

As technologies change trends shift, so does the way we interact with our customers, especially online. Drastic changes in consumer behavior and their demands since the pandemic are also a reason for changing content marketing trends. Many businesses are investing in SEO content marketing services to meet these requirements.

In 2021, 43% of marketers experienced content marketing budget increases, and 66% expect to see it rise again in 2022.According to CMI’s latest B2B Content Marketing research, video, digital and real-world events, owned-media assets, and paid media are among the top areas of content marketing investment for the year ahead. If you want your content marketing strategy to be successful, you need to keep up with new trends in content marketing so that you can stay ahead of the curve and provide better value for your customers.

Latest Content Marketing Trends

  • Quality and relevant content is always in demand: The latest Google algorithm updates such as Page Experience and Core Web Vitals, as well as anti-spam activities have raised the bar for content creators and marketers and driving them to take action so that their work will be found when users search online

    Google’s need for Expertise, Authoritativeness, and Trustworthiness in searchable information is a mantra that will continue to occupy marketers’ minds through 2022. The idea of E-A-T is a constant difficulty in SEO because it lacks a tangible indicator and cannot be measured.

    What to do:

    • Integrate audio, video, text, AR/VR, gamification, and other interactive elements to create extraordinary content experiences.
    • Create content with your “ideal” client or consumer in mind.
    • In every piece of content you publish, focus on exhibiting empathy and establishing trust.

    Quality and relevant content is always in demand

    Image Source:

  • Increased focus on knowing customer intent: Marketers and SEO experts who are still fixated on keywords and their performance are missing out on opportunities to interact with their customers in meaningful ways. It’s critical to know not just what people are looking for, but also why they’re looking for it. This can help you plan and create content that directly addresses their needs.

    What to do:

    • Use real-time search information to have a better grasp of your prospects’ current motivations.
    • Work your way through your customer’s journey to identify any places of friction, content gaps, or other chances to make the experience more seamless.
    • Use keyword, subject, and competitive research to create content that is more relevant to each searcher’s intent.

    Increased focus on knowing customer intent

  • Need for more data driven content: Marketers who are forward-thinking are no longer utilizing last year’s performance data as a guide. Marketers can no longer track and evaluate all of the touchpoints and interactions on their own as they are more in number. Your plan should involve people, processes, and technologies for analyzing and acting on data to inform content throughout the year.

    What to do:

    • Examine your current marketing technology stack for inefficiencies and tools that don’t work well with one another.
    • If you don’t have staff who can produce data driven creatives, then upskill or outsource to strengthen your team.
    • Document successful workflows and processes so that your efforts may be replicated and scaled.
  • Aligning with Google guidelines and SERP: It’s not easy to persuade Google that your material is the best answer to a relevant search. To begin, make sure that you are adhering to Google’s rules. But, aside from the typical blue link results, be aware of the many other ways to appear at the top of the search rankings. Featured snippets, People Also Ask, video carousels, image results, Top Stories, and more all offer ways to get noticed.

    What to do:

    • Evaluate the SERPs where you want to show up and optimize your content for the types of search results that will get you there.
    • Examine and update older content, adjusting for new ranking opportunities and types.
    • Use the right schema markup to help Google figure out what your content is all about.
  • Rising use of video and audio content: It is a mistake to focus solely on content volume. This year challenge yourself and your team to think deeply about how your stories and data are presented. Make more engaging video or publish an audio version of a content that might help you reach a wider audience. Consumers want interactive, short-form, interesting content on smartphones and across social networks.

    What to do:

    • Consider the extra content assets you may utilize to engage your audience and broaden your reach for each new piece of content you’re planning.
    • Invest in the tools and talented people to diversify your content.
    • Ask your audience if you’re not sure which content formats or platforms they prefer. If you only look at your own analytics data, you’ll only see what’s currently working and miss out on these undiscovered potential.

    Rising use of video and audio content

    Image Source:

  • Real time insights and user experience: Real-time tracking increase the reliability of your upcoming initiatives. But it also serves as the basis for real-time improvements. Real-time monitoring and insights identify changes that may have an immediate impact on your SEO, allowing you to take action before the customer’s experience is disrupted. This is especially significant in business firms because website changes may be made by developers, marketers, IT, and others.

    What to do:

    • Use a real-time tracking platform that includes other real-world data like as weather, elections, and spending patterns.
    • Create unique alerts to detect issues and opportunities as they arise.
    • Keep an eye on competitor insights to observe when they add new features or products/services to their pages.
  • Demand for dynamic content creation and autonomous action: Real-time insights sometimes demand rapid action. This no longer involves the presence of a human who can make adjustments. Automated content creation is no longer a science fantasy concept. AI-powered and machine learning-based technology will allow you to set rules and conditions so that tool will make optimizations and take advantage of opportunities spotted in real-time.

    What to do:

    • Find out new ways to personalize your content based on expressed needs, local conditions, content path, or other factors identified through their query, user signals, or behavior.
    • Research technologies that can track these opportunities and use the information for real-time content enhancement and personalization.
  • Use of multiple file formats: Content can be audio, video, Augmented reality (AR) or VR (Virtual Reality). This fusion of content formats helps people to connect with your tale on a deeper level. The emotional response to content is enhanced when people not only read but also see, hear, smell, and touch it.

    What to do:

    • Consider how you could supplement each narrative and message you offer with media in a different manner.
    • Apply an accessibility lens as well – are there any potential customers who might miss this message due to the manner it’s being delivered?
    • Speed up on the present status of AR/VR in marketing, and start planning how you will make your content experiences more immersive in the near future, if you haven’t already.

    Use of multiple file formats

    Image Source:

  • Storytelling: Even though we are focusing on automation in search engine optimization and content, human connection and creativity still plays a major role in digital marketing. Smart marketers are figuring out how to make use of machine learning and AI’s efficiency and intelligence without compromising the empathy that drives the finest content into the hearts of its viewers. Machines can assess the massive amounts of data generated by numerous consumer touchpoints, but we’ll also need creative, capable people to tell tales about these ideas and concepts.

    What to do:

    • Make sure that your new creative talents are up to date on content technology advancements. You should look for an attitude of openness to working with technology rather than a fear of it, rather than a certain level of competence.
    • Likewise, it’s critical that your technical staffs have some creative skills. You can only get so far with numbers and facts.
    • In small teams, finding these qualities in a single job may be difficult, whereas in larger organizations, teams must be structured to ensure that these experts collaborate well and complement one another’s skill sets.
  • Use of content in Account Based marketing: In B2B, account-based marketing, which involves close collaboration between sales and marketing, is becoming more significant. Consumers expect smooth transactions and will not tolerate any disconnects between what they’ve learnt or done through marketing content and their sales experience. Given the potential impact of doing it right on your company’s revenue through upselling and retention, this is an area where you should definitely focus your efforts.

    What to do:

    • Meet with sales for each campaign to agree on the goals, techniques, and success measures that will be used to evaluate it.
    • Establish your own best practices and construct a playbook that you can utilize and change as your ABM campaigns succeed

    Being aware about the potential of upgraded, new, and increasingly unique content marketing trends in 2022 can make a tremendous impact in how you reach out to your present and potential clients.

    Focus on Good Content Marketing Strategy

    Content marketing strategy is an excellent way to get noticed by your target audience as it is not intrusive like traditional advertising methods such as television or radio ads. If you have good content in your blog posts, your audience will find it when they search online or browse social media. This will attract them to your website which can lead to conversions and improved sales. A reliable digital marketing agency can help you develop quality content in keeping with the latest trends to attract and engage your target audience, and help you rank higher on search engines.

What Is Evergreen Content and Why Does Your Business Blog Need It?

What Is Evergreen Content and Why Does Your Business Blog Need It?

A blog is a platform where writers share their thoughts and feelings. It serves the purpose of a diary. Over time, the popularity of this space witnessed a great surge, and now business firms utilize blogs to promote their services. Blog content that is published might remain relevant for SEO long past its publication. Such content is called evergreen content and will continue to attract traffic.

Other types of content may attract traffic when it is posted but will see a significant drop in visitors eventually. Updating your content is one way to keep it evergreen. Digital marketing outsourcing companies that provide content writing services can help you in this process with timely updating your content to maintain the ranking of your website.

What is Evergreen Content?

Evergreen means timeless. The term is used to describe the content of the blogs that remains relevant and beneficial for a long time. These blogs are in contrast to news articles, seasonal content, content on trending topics and so on.

Evergreen content can create a high impact on the SEO ranking of a website. The topics of the evergreen content engage people as well as serve purpose irrespective of time. It is important to retain the quality of your content to ensure that it remains relevant for a long period of time.

Forms of writing that fall under the category of evergreen content are:

  • Guidelines for a particular activity
  • Reviews
  • Listicles
  • Top tips
  • Q&As
  • FAQs
  • Glossaries
  • Interviews
  • Encyclopedia
  • Videos

Let’s see how evergreen content can increase the ranking of your website:

With seasonal content, you may struggle to receive a steady flow of organic traffic to your website. However, as people always search certain topics frequently, organic SEO companies use evergreen content for consistent traffic as well as save time and energy without giving much pressure to content creation.

Evergreen content is a valuable treasure for any kind of business. Such content should be well structured and maintain quality.

Benefits of Evergreen Content

The benefits of evergreen content include:

  • Provides visibility in Search Engine Result Page (SERP)
  • Generate leads for a long time
  • As the content is always updated with the current changes, you can manage to find your own space among the search results
  • Can build backlinks even after many years

Tips for Using Evergreen Content

1) Write content for common people or beginners

Evergreen Content Tips

When you write content on a particular topic, you should have an idea about the audience of your website. You should always remember that your audience are not experts and your audience are mostly common people or beginners. To prepare content for beginners to acquire information related to the particular topic.

2) Selecting correct keyword

Long Tail Keywords

Keywords give life to content. Without relevant keywords, even evergreen content can’t boost your SEO ranking. Long tail keywords perform better and are applicable for evergreen content as well. So, search for relevant keywords people frequently use for search and use them in your content.

3) Use language according to your audience

Every website is meant for a particular audience. Content creators create content for beginners or people who have limited knowledge about the topic. It is recommended to use simple words that a beginner can understand. Always remember that it is better to avoid using too many technical terms.

4) Optimize your content

Even though you are updating an already written blog, you should implement SEO practices for on-page optimization. Remember keyword stuffing will affect negatively affect even evergreen content.

5) Reuse already existing content

After creating a good piece of content, you can reuse the same content in different ways such as infographic, PPT, PDF and so on.

Content Optimization

6) Create a content calendar

It is necessary to create a content calendar to organize your working schedule, ensure that your content team is on track, and manage your repurposed content.

Content Calendar

Steps to Create Evergreen Content

You need to follow certain steps while creating or updating evergreen content:

  • Add relevant and updated information
  • Delete or edit irrelevant or outdated information
  • Check your already existing links for checking broken links, finding more credible links and so forth
  • Add new forms of media like infographics, podcasts and so on as it helps you to breathe fresh air
  • Make the content more interactive
  • Check the grammar and spellings multiple times before final posting

There are certain websites that are considered major producers of evergreen content.

Here are 4 examples

  • com
  • com
  • com
  • com

As the name suggests, evergreen blogs remain relevant forever by retaining their importance. Updating content on a timely basis helps it stay evergreen. Affordable digital marketing services are available to help you with this.

Also read:
What to Do With Old Blog Posts?
How Keywords Matter in SEO for Various Brands in 2022

How Keywords Matter in SEO for Various Brands in 2022

Keyword research has long been a pillar of SEO. But with Hummingbird, RankBrain and other advancements in search technology, is keyword research still relevant? The answer to this is “yes, it still plays a major role in SEO.” Keywords are still very much a part of on-page optimization and content creation and also help us to understand what users are searching for and optimize for those searches. A reliable provider of content writing services helps to conduct effective keyword research and provide you with insights into current marketing trends. This will in turn enable you center your content on relevant topics and keywords your audience is in search of.

As part of an SEO strategy, website owners or marketers use keywords to guide content production and optimize their web pages. There is a better chance of appearing in search results if you align your content production and optimization with the terms, topics, products, and services your target audience is looking for.

One reason keyword optimization is crucial is that properly using keywords helps search engines understand what a webpage is about. This can increase the likelihood that a search engine will find a webpage that is relevant to a specific query.

6 Reasons Why Keywords Are Still Important

The following are some of the reasons why keywords are still important:

  • Helps to gather valuable information about content searchers: Keywords are useful hints that point directly to the content that the searcher is looking for. They are directional in nature. The closer the user’s query matches with the relevant content, the better it is.
  • Find target audience: Keywords can help identify the target audience. Performing competitive analysis looking at keyword visibility for current or prospective clients versus the competitive set helps to uncover any content gaps in the current SEO strategy. It also helps to find out missed opportunities worth revisiting. For example, consider a mountain bike store that wants to rank for the term “kids mountain bikes” and they hire an SEO firm to assist them with competitor visibility analysis.

This study demonstrates that their competitors are ranking for “teen mountain bikes,” a product that the client sells but does not mention in their page names, headings, or body text. As a result, they don’t appear in the search results for the term. This shows that keywords help to identify the previously missed opportunity and adjust the content and strategy to match.

  • Get prospects from different zones: Consider visibility when conducting prospect research to learn about key phrase rankings in various locations and zones. Customers looking for digital marketing services, for example, will not see your
    website even though their location is close to yours. This is because your website may not have all of the necessary digital marketing information and themes. To avoid a situation like this, you must cover all of the key topics in your sector. Audiences look for a variety of information within a single topic. This shows that keywords might assist you in attracting potential clients from various areas.Content Writing Services
  • Helps to drive traffic: Theoretically, the more traffic a product page receives, the more conversions a site owner might expect. This is investing in intensive keyword research and content creation that targets certain keywords, which is vital in any modern digital marketing campaign. Essentially, proper keywords help to generate visitors to your website, especially if your research and optimizations have driven you to the top of Google’s search results pages.

This type of visibility is valuable, as the top Google search result alone receives 28.5 percent of clicks, potentially increasing sales of products connected with high-volume terms. As a result, it is crucial to keep in mind that ranking first for a low-volume term isn’t nearly as valuable because not many people are looking for this keyword.

  • Find ranking opportunities: Keywords help uncover ranking opportunities, just as they help communicate user intent. The perfect keywords can help generate genuine traffic to your website if you have done proper research at an early stage itself. Keyword research can sometimes highlight additional opportunities beyond organic search rankings. For example, a fashion business discovers a strong search volume for the term “green holiday sweater” when investigating the keyword “holiday sweater.”

This information could be useful to the design team, particularly if their existing product line does not offer green sweaters. To put it another way, keyword research is never fully completed. Trends vary over time, as does search intent, and even the names of objects change. The goal is to remain on top of these shifts and look for ways to identify and address your target audience’s wants.

  • Communicate better with user intent: Keywords help to define the topic and intent of your content by being written as words or phrases and dividing into different types of longtail keywords, both locally and globally. As a result, if you reduced everything on your web pages (pictures, video, prose, etc.) to basic words and phrases, you’d end up with a set of primary keywords that comprise those page elements. A page might, for example, have obvious keywords like “abdominal plastic surgery.”
Read blog:
How Search Intent Can Be Used To Boost SEO Rankings

As consumers search for this keyword, they will find the page in search results, and finally click on the website to learn more, the graphics and video features will supplement that information. In such circumstances, keywords serve as a connecting link between what people are looking for and the information that meets their needs. Google and other search engines use advanced query expansion technologies that have gotten smarter over time. Any conversation can demonstrate that there are different ways to ask for the same thing, just as there are multiple replies to the same question. It is up to search engines and advertisers to make sure their material closely resembles the intent of those requests.

The success of an SEO campaign is entirely dependent on keyword selection. So, invest in content writing services that will help you to select the keywords cautiously. It may take some time to target the exact ones, but with time, you will see big benefits.

How to Write Conversion Copy That Attracts Readers

How to Write Conversion Copy That Attracts Readers

Businesses that are strategizing their marketing efforts cannot ignore the value of user-centric content. In this digitally connected world, readers get hooked to quality the content tells the story of a brand or product which aligns with their needs. Powerful conversion copy is not only about quality content but also about content that drives the reader to take a specific action. Conversion doesn’t necessarily mean an action that leads a visitor to make a purchase. The specific sets of actions potential customers ought to take are:

  • respond to the call-to-action button
  • subscribe to website updates
  • fill an online form
  • make a phone call
  • scroll other pages of the website

However, when marketers try to heavily promote the product without getting connected to the customer, chances are high that your copy will go unnoticed.  Also, websites that provide an excellent user experience and are trustworthy are ranked higher by Google’s search engine algorithm. A concrete SEO strategy with the help of an organic SEO company is essential for driving traffic to your website.

Conversions play an important role in building the authority of your brand and generating revenue.  Conversion marketing with quality copywriting is crucial to converting existing traffic into paying customers. Here are 15 strategies to write conversion copy that attracts readers:

1. Identify the target audience

To grab the attention of the readers, it is important to reach out to the audience by creating personalized experiences. This can be done by understanding potential buyers. Target audiences are a group of specific customers who are interested in your product. They can be identified based on age, gender, income, location, interests and other factors. Creating customer personas by analyzing customer behavior can help find your target audience. Even though customer behavior is sometimes unpredictable, proper tracking can help you get a clear picture of the prospects.

How to Write Conversion Copy That Attracts Readers

2. Understand the consumer’s awareness level

While writing conversion copy, it is important to know the awareness of the visitor about the brand or product you are marketing. The awareness level of the visitors can be categorized into the following five categories:

  • Readers who are unaware that they have a problem.
  • Readers who know about the problem but are clueless about the solution.
  • Readers who have a clear picture of the problem and its solution but are unaware that your product can provide the required solution.
  • Readers who know that your product delivers the solution they are looking for but is unsure whether to go with it or not.
  • Readers who are loyal customers of your brand and waiting for the right opportunity to purchase the product.

How to Write Conversion Copy That Attracts Readers

Image source

It is important to grade the content you write based on the awareness level of the target audience. For example, to target users who are fully aware about the solution, you need to use specific keywords that are different from readers who are unaware of the solution.

3. Grab the attention of the readers with eye-catchy headlines

Good conversion copy will convey the goal of the product in the headline. The headlines should be catchy, creative and converting. It should be a compelling headline that makes people want to read the entire content. A strong headline entices the readers to click.

    • Tips to write an effective headline:

      • Evoke emotions
      • Include target search terms
      • The title should not be vague. It should be specific in conveying what the product or brand is.

How to Write Conversion Copy That Attracts Readers

Image Source:

4. Hook readers in the introduction

The introduction of the content must clearly convey the benefits of the product you are marketing. It should not be stuffed with just all the features of the product. The introduction should reflect the reasons for which the marketing copy should be read fully. The opening sentence should be precise and address why the reader should consider reading the content. Experts providing content writing services in NYC can ensure effective introductions that convert.

5. Ensure quality content

Gather as much information about your customers’ behavior. Structure content based on these needs. Along with an alluring call-to-action, content quality is crucial as Google crawls websites that have useful information. Ensuring quality content is an integral element of SEO strategies.

6. Use content that is conversational

Create content that humanizes your brand for social media platforms or email campaigns. The core focus while writing compelling copy is to engage with the readers. It can be done effectively by using the word “you” or “your”. This can create a closer connection with the readers and at the same time, readers feel that your business is approachable. Simply put, copy should speak about your business in a friendly way that connects with your audience.

How to Write Conversion Copy That Attracts Readers
Image Source:

7. Give specific information with the help of facts and statistics

 The content should have specific facts and figures to depict the quantifiable data. Businesses can be successful only if they are able to build authority and credibility among customers or prospects. For gaining trust, it is important to add concrete, verifiable statistics and figures. However, the content should not be saturated with this data as it can make it dry and boring. Add data that supports the business.

8. Use verbs that prompt the reader to take action

Potential customers are persuaded to take specific action by giving a written directive called call-to-action. If you add actionable verbs throughout the content, it can inspire prospects to purchase the product. The addition of verbs like launch, create, explore etc., will make the content look lively and readers are likely to respond to this positively. Communicating in this manner will make readers feel connected to the brand or product.

9. Keep your content concise

The content should be short and crisp. You have to convince your readers within a matter of seconds. Your copy should convey what you want to accomplish in a precise manner, and encourage readers to take the next step. If the copy is too lengthy and complex, it might distract them and make them leave the website. Your ideas should provide value and be conveyed in a way that resonates with the reader.  For example, conversion copy for a fashion blog is entirely different from conversion copy for an electronic devices blog.

10. Include a Compelling Call-to-action

A call-to-action can be an image, a button for enabling phone call/ subscription or a line of text which is intended for prompting the desired action from the readers. It can boost conversion rates by drawing visitors’ attention. This marketing technique piques the interest of the reader and guides them with an action-focused approach to take the next step. It can be made more effective by creating a sense of urgency by using phrases like “limited period offer”.

11. Setting the tone of the copy

In conversion copywriting, it is important to bring out positive emotions in readers. The tone of the copy should align with the voice of your brand which in turn should engage the reader in a positive manner. In nutshell, the goal of the copy and the requirements of the reader should converge.

12. Implement best SEO practices

Conversion copy should be accessible to potential customers. Your content might have all the qualities of a powerful conversion copy but if it not optimized for SEO, it will not get ranked higher on SERPs. If it cannot ensure the visibility of your product or brand, your conversion efforts would be futile. Reach out to an expert search engine optimization company that can effectively integrate natural keywords into copy that will connect with the readers.

13. Give social proof

Adding testimonials, media coverage and reviews about your brand in the copy will provide proof that your product or brand is trustworthy. People tend to purchase a product when someone recommends it. Include testimonials about your product on the landing page. Create a separate section for customer reviews. Including mediocre reviews can boost your credibility!

How to Write Conversion Copy That Attracts Readers

Image Source:

14. Present your marketing goals with visuals

Visuals can gain the attraction of the readers faster. Use images and videos when where you want to emphasize the benefits of using your product. This can enhance the performance of the copy compared to using just subtle text content.

15. Test the performance of your copy

Create copies with variations and then check for the conversion rates and then choose the market copy that converts. Readers care more about the value-oriented copy than the process-oriented copy.

Conversion copywriting is challenging as you have to constantly engage readers. A full service digital marketing agency NYC can help you grow your business with the right SEO strategies and powerful conversion copy tactics.

How You Can Optimize Alt Text for Great Image Results Performance

How You Can Optimize Alt Text for Great Image Results Performance

Images and videos have become extremely important in ensuring user engagement on websites and social media posts. That’s why content writing services in New York have been involved in optimizing alt text.

Why It’s Important for Search Engines to Track Your Images

Alt text or alternative text is an image’s description. Images are also part of the search results. They could be entry points to your website. People searching for images could click the source of your images and get to your site. So, you want the images on your website to be tracked by the search engine as well, along with the textual content and videos. Alt text helps with that.

What the Alt Text Does

Organic SEO companies know that alt text describes the image to the search engine algorithms. Image alt text gives the search engines something more to track on your website.

  • Not only can you look to perform well in the regular search results, but also in the image search results.
  • In addition, you would have noticed that for many results Google displays images first in the regular search results as well, leading users to click them first instead of even the top-ranking regular results.

That’s why image alt text is so important. How you describe the image is important as well, which makes this a part of content writing services. The better you describe the image, the easier search engine bots find it to understand what your image is about, and display it for the appropriate search results.

There is also another advantage of alt text. Screen readers read the alt text of images, which describes those images to the visually impaired or blind users of your website. It helps them enjoy your web pages more. On your part, it helps build goodwill when you go the extra mile to make things easier for them. It benefits you from the SEO perspective as well.

Alt text can also be added to images uploaded to Twitter.

Writing Great Alt Text

Let’s look at some steps to write great alt text that content writers at an experienced SEO outsourcing company follow for their clients:

Describing the Image as It Is

The best way to write alt text is just to describe what the image means, as you see it. Avoid suggestions or assumptions as to what you think the true meaning of the image or the implied meanings are. Ensure your description is complete while making it concise as well, limiting it to 125 characters, which is the limit beyond which screen readers won’t read alt text. Imagine you are describing a picture to someone who can’t see it. That’s how you write alt text.

Avoiding Keyword Stuffing

What you need to absolutely avoid is stuffing keywords into the alt text. In fact, search engine crawlers need a semantically logical description, not fragmented sentences stuffed with keywords. Your web page may be centered around a keyword, and you would want the image to rank high in an image search for that keyword or related phrase, but that keyword must be logically placed. Realistically, you might only be able to place one keyword in an alt text.

Incorporating Text in the Image While Avoiding Repetition

 Any text displayed in the image must be added to the alt text as well, as long as it isn’t a repetition of what you have already described in your own words in the alt text. Make sure you avoid repetition of any kind.

Helping Understand the Context of the Image

 In the alt text, you really don’t need to mention the word “image” or “picture”. It is clear that the alt text describes the image. So, you don’t need to mention “image of…” in the alt text. Just start with the description. However, for the sake of context, you can describe the kind of image it is such as a chart, illustration, headshot, screenshot, etc. It isn’t mandatory, but helps to understand the context for images in a specialized format, such as what’s just mentioned.

No Alt Text for Decorative Images

It probably goes without saying, but to clarify the point further, decorative images don’t need alt text to describe them since they don’t enable people to better understand the page. These are brand graphics, page dividers, and other such elements designed to visually enhance the aesthetics of the page or highlight a brand. Include decorative images in your code instead of adding them as content. Sometimes you may have to upload these elements like images. In that case, you don’t need to add alt text. It isn’t essential for search engines to track them and it doesn’t matter if screen readers skip them.

How to, and How Not to, Do Alt Text

Let’s consider an example. Check out the image below:

How You Can Optimize Alt Text for Great Image Results Performance

Img source:

Here’s how you shouldn’t describe it:

Bear, grizzly bear, carnivore, wild animal

This sounds like keyword tags added one after the other. It isn’t a logically complete sentence.

The opposite of this is getting too suggestive:

Here is the headshot of a grizzly bear probably lying in wait for prey.

This isn’t good either, because rather than just describing what’s in the image, the text goes on to suggest what the image could be portraying. Imagination has no place here.

The right way to describe this would be:

Headshot of a brown bear

Or

Close up of a bear’s face

Let’s take a different kind of example:

How You Can Optimize Alt Text for Great Image Results Performance

Img source: 

We have already seen the bad examples. So, let’s look at other options. One way to write a clear and descriptive alt text is:

Baseball players playing on a baseball field

This is reasonably descriptive, put together in a logically correct sentence without any keyword stuffing. However, when possible, you need to get as specific as possible so that the search engine crawlers can rank the image better and reproduce the image in the search results for more appropriate searches. If you know who the main player in the shot is and which stadium this is, it would be better if you can mention that in the alt text:

Boston Red Sox player David Ortiz batting at Fenway Park

This more specified response can help your image turn up in search results when users search for “Fenway Park”, “Boston Red Sox” or “David Ortiz” as well. This wouldn’t have been possible with the previous alt text.

An experienced digital marketing company in New York can provide value-added alt text optimization solutions.

Top 5 WordPress Image Optimization Plugins

Top 5 WordPress Image Optimization Plugins

How many times have you left a website because it is taking too much time to load? Imagine your customers in your place. They too will do the same if your website doesn’t load quickly and properly. Almost every page of your website, including blogs, has images that suit the content, right? But, what if these images harm your website? Large and unoptimized images can slow down your site and this will impact the user experience. This is where image optimization comes in. Page loading issues can be addressed by optimizing images. This is among the many solutions provided by organic search engine optimization services.

A web page’s loading speed is determined by several different factors ranging from the site’s server to page file size, and image compression. Heavy images are one of the main reasons for high bounce rates.

Why optimize your images for SEO?

Statistics

·        GIF, PNG, and JPEG formats make up 96% of the entire Internet’s image traffic (Google)

·        Images are returned for 27.9% of search queries on Google. (IMPACT)

·        Google experienced a 20% drop in revenue for every 500-ms increase in the search results’ display time.

         (Search Engine Watch) 

 Running an online store? It is important to understand the relevance of image optimization.

Image optimization is delivering high-quality images in the right format, dimension, size, and resolution while keeping them at the smallest possible size. The process involves either resizing the images, caching, or compressing their size. This also helps maintain image quality.

Benefits of optimizing website images:

  • Improves your website performance
  • Provides a better customer experience
  • Improves SEO rankings
  • Helps build better links
  • Increases page loading speed
  • Increases conversion rates
  • Enhances site visibility
  • Reduces bounce rate

The more your images can be compressed, the faster your page will load. Web image optimization refines images so as to lighten pages. The process can be time-consuming if done manually. You can use either a plugin or script to optimize images and speed up the load time of web pages.

Image optimization can be done in different ways, such as resizing the images, caching, or compressing the size. Depending on the web page layout and structure, the optimization methods will vary.

How to Optimize Images for WordPress

Reducing and compressing image size manually can be time-consuming. WordPress users can take advantage of image optimization plugins to streamline their efforts. WordPress image optimizer plugins allow you to upload images to your website without compromising its speed.

For websites that run on WordPress, we recommend using any of these image optimization plugins.

  1. Optimus
  2. ShortPixel
  3. Imagify
  4. Optimole
  5. it

Optimus

Top 5 WordPress Image Optimization Plugins

image Source

Optimus is an ideal plugin to automatically reduce the file size of uploaded media files. Depending on the image and format, 70%reduction in image size is easily possible. This tool can help with huge file size compression while maintaining image quality. To optimize images, this plugin transfers images uploaded to WordPress to the Optimus server. There are 3 different versions of Optimus – Optimus (Freebase version with limitations), Optimus HQ (Premium) and Optimus HQ PRO (Premium). This plugin connection uses SSL encryption, and the server does not keep any images.

ShortPixel

Top 5 WordPress Image Optimization Plugins

Image Source

This image optimizer helps improves website performance by resizing, compressing and serving images from CDN. This image compression plugin uses advanced technology to reduce image size without any before or after difference in quality. This lightweight plugin optimizes JPEG, PNG, GIF and PDF type files. It can also generate the WebP/AVIF version of the image. This easy-to-use plugin can compress all the past images and PDF documents with a single click. Images are sent to the Image Optimization Cloud for compression. Unoptimized originals are then replaced with their optimized versions.

Imagify

Top 5 WordPress Image Optimization Plugins

Image Source

Imagify will resize files automatically when uploaded in WordPress. Users can integrate this plugin in their custom development projects or apps to optimize images. This tool can optimize the image sizes generated by the WP retina x2 plugin that helps maintain both high resolution and performance. Its cross platform solution will help reduce the weight of images and thus improve the page loading time.

It can compress the most common image formats as well as PDF format. Users can specify image height and width values in pixels and percentages. Every month, users can optimize for free 20MB of images.

Optimole

Top 5 WordPress Image Optimization Plugins

Image Source

This all-in-one image optimization plugin for WordPress is fully cloud-based and can optimize images automatically. This plugin features full compatibility with popular page builders such as Elementor, Beaver Builder, and the new block editor in WordPress 5.0. It works with more than 200 server locations worldwide and can process all the images in real time. After compression, images will be served from a CDN, which reduces load times and bandwidth usage.

reSmush.it

Top 5 WordPress Image Optimization Plugins

Image Source

reSmush.it can be implemented on the most common CMS such as WordPress, Drupal or Magento. It can reduce image size based on several advanced algorithms such as pngquant, jpegoptim, optipng. Its API accepts JPG, PNG and GIF files up to 5MB. It can reduce even 70-80% size of all uploaded pictures. Users can specify the required compression level for JPG pictures.

Other image optimization plugins you can consider include

  • WP Compress
  • Kraken Image Optimizer
  • Imsanity
  • WP Rocket
  • EWWW Image Optimizer
  • Jetpack
  • Robin Image Optimizer

Choose the right image optimizer WordPress plugin that meets your requirement. Images on the web are getting more attention now than ever. Images can make your content more appealing and interesting. It helps readers to understand your content better. Web designers at our SEO company in New York recommend the following tips to optimize your web images.

Key Tips to Optimize Images

  • Compress images before loading them on your website
  • Use the right image format
  • Choose an ideal image size, aim for under 100Kb or less
  • View your image performance in Search Console
  • Consider the lazy loading technique to properly load images
  • Use videos for animated GIFs to improve page load speed

Not just image optimization, there’s much more we can do to improve your web page loading speed and increase your conversion rates.

Need help with search engine optimization, content writing services, and web design services?

Our team at MedResponsive can help!

Call us at (800) 941-5527 and schedule a FREE consultation with our Senior Solutions Manager.

Quick Contact
close slider

    Quick Contact