Establishing trust and earning customer loyalty is more challenging and more critical than ever before. Consumers are bombarded with thousands of brand messages every day, making it difficult for any single business to stand out unless it’s delivering a clear, cohesive, and recognizable message across all platforms. This is where consistent brand messaging becomes a powerful differentiator....
Building a recognizable brand goes far beyond having an attractive logo or a catchy slogan. It’s about telling a story that resonates and builds trust with your audience at every touchpoint. Creating a compelling brand message is essential for any business aiming to thrive in a competitive market. A well-structured brand messaging strategy not only shapes perceptions but also builds lasting...
Google announced its June 2025 broad core update on the last day of the month. This is the second major algorithmic update of this year, arriving 3 months after the March rollout. The search engine company confirmed via Google Dashboard that this” rollout may take up to 3 weeks to complete”. This latest update marks Google’s shift towards quarterly refinements in its search ranking system. It...
Voice assistants such as Siri and Alexa have revolutionized the way people seek and find information online. Not only is it more convenient and easier, but it also allows users to get accurate responses for conversational queries. The healthcare industry is not exempt from the rise of voice-powered browsing as more patients turn to these voice assistants to find nearby clinics. Medical...
The recent rollout of AI Mode by Google was welcomed by the internet community with equal measures of enthusiasm and criticism. While some said that this would mark the end of an era of the internet and the beginning of a new one, others were concerned about the effects it would have on the SEO workforce. Google’s new AI Mode, currently only available in English to US searchers, is an upgrade...
Did you know? Nearly 90% of Americans searched for healthcare-related information online, before seeking medical care as they were curious (or anxious), to see how serious their health condition was, looking for local doctors or going through reviews, even before seeing a doctor. What does this mean for you as a healthcare provider? It means that if your healthcare practice isn’t ranking well on...
Google recently revised its official Search Central document to update its URL structure best practices page. Dated June 18, 2025, this refresh provides clearer, more detailed advice for web developers and SEO professionals to build URLs that crawl and index more effectively. The search giant announced that the aim of this “docs-only” update is to reorganize the document for “clearer flow and is...
In the ever-evolving, competitive digital landscape, maintaining a robust online presence is no longer optional – it’s necessary. As we move further into 2025, the competition for visibility in search engine results pages (SERPs) is fiercer than ever. SEO continues to remain at the center of successful Internet marketing and companies that overlook the importance of SEO risk losing visibility,...
In the same vein as its impact on lifestyle or fashion, influencer marketing is now playing a crucial role in the health and wellness sector. Influencer marketing in healthcare provides companies a way to humanize their brand, build trust, and share complex information in digestible formats. Medical businesses can partner with healthcare experts, fitness professionals, and pharmacists to promote...
Zero-clicks. The majority of online searches now end in zero-clicks, which means, users will have answers to their queries displayed on the search engine results page (SERP), rather than a series of external links to click on. If you’re keen about statistics, let me present this to you: over 65% of all searches are now zero-clicks, with that number to surpass 70% by the end of 2025, illustrating...
