Google recently introduced a subtle but significant update to the Google Ads search terms insights report for Performance Max campaigns. This update adds a new “Source” column, providing more granular data on where clicks, conversions, and other metrics originate. This enhancement was initially highlighted by a LinkedIn user, Natasha Kaurra, who shared the post, writing: “PMAX now has a "source"...
Update as on December 27: December Spam Update Rollout Now Complete Google's surprise December 2024 spam update has finally rolled out completely, marking an end to a seven-day long rollout. This pretty big and widespread update was targeted at websites that were in violation of some of the Google search spam policies. However, this update has hit websites across the globe, with many owners...
During one of the episodes of Google’s “Search Off the Record” SEO podcast, Gary Illyes, a senior member of Google’s Search Relations team, hinted at a possible shakeup regarding the SEO value of Country Code Top-level Domains (ccTLDs) soon. He was quoted saying, “Think about all the funny domain names that you can buy nowadays like the .ai. I think that’s Antigua or something… It doesn’t say...
Undergoing a significant metamorphosis, Twitter, renowned as one of the world's most popular social networking platforms, is embarking on a major transformation. In a groundbreaking announcement, Elon Musk revealed his grand vision for Twitter's future - a complete metamorphosis into 'X,' an all-encompassing super app. Musk's ambitious plan includes turning 'X' into a multifaceted platform,...
While advertising in Google Ads, marketers mostly meet ad disapprovals and the reasons will be extremely vague. To solve this concern, Google recently updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve and provides transparency for advertisers to understand what issues have...
The search engine giant has recently updated its Googlebot Help document with the clarification that Googlebot only crawls the first 15MB of content in an HTML file or supported text-based file, to determine rankings. Google uses Googlebot to crawl a huge number of web pages on the Internet that is increasing every day. The update with this huge limit is not something new and the documentation...
Search engine optimization (SEO), the crux of digital marketing, continues to evolve. Google’s algorithmic updates aimed at improving the search experience are one of the main page experience update …
Google CEO Sundar Pichai recently announced a number of green initiatives the company is working on. Google stated that their new features, which include enhancements to Search and Maps among other projects, will help people who use their platforms make more sustainable choices. Google’s new search filters are designed to help users find the most eco-friendly options on their platform when...
Successful search engine optimization (SEO) and website marketing rely on objective data. The more relevant data you get, the more ROI you can attain from your SEO efforts. An experienced provider of digital marketing services company chart strategies for improving website visibility, indexing and ranking through data. The aim is not just to rank high in the search engine results pages (SERPs),...
We all know how local SEO for multiple locations is important for businesses. Similarly, social media marketing strategies for local communities are also very essential for businesses to reach out to targeted audiences …
