Google CEO Sundar Pichai recently announced a number of green initiatives the company is working on. Google stated that their new features, which include enhancements to Search and Maps among other projects, will help people who use their platforms make more sustainable choices. Google’s new search filters are designed to help users find the most eco-friendly options on their platform when...

Successful search engine optimization (SEO) and website marketing rely on objective data. The more relevant data you get, the more ROI you can attain from your SEO efforts. An experienced provider of digital marketing services in New York chart strategies for improving website visibility, indexing and ranking through data. The aim is not just to rank high in the search engine results pages...

YouTube, the world's largest video-sharing platform, recently launched several new features in its Analytics and updated its Studio mobile app to provide creators with more insights and tools to manage their content. YouTube makes it easy for content creators to share their content with a large audience. By making it easier for creators to manage their content and understand their audience,...

Recently, Google announced the rolling out of free promoted pins for smart campaign advertisers who utilize Google My Business (GMB). The new feature allows businesses to promote themselves for free – that means, advertisers will not have to pay for promoted pins, calls, clicks, or give up portions of any sales resulting from the ads – in Google Maps. The opportunity is widely available from now...

SEMRush, a very popular SEO toolset, came under Google’s watchful eyes recently for their paid guest blogging service. Before going on to that, let us briefly look at what guest blogging is and its relevance in search engine optimization and reputation building. Guest posts are one of the best ways to improve brand visibility and it also helps you build quality links and deliver your message...