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YouTube Rolls Out Search Insights To All Channels

YouTube Rolls Out Search Insights To All Channels

Wouldn’t it be interesting and useful to know what your target audience on YouTube is searching for on the platform? A few months ago, YouTube rolled out Search Insights, a new tool designed to surface valuable keyword data and tell content creators what their specific audience is searching for. Companies providing social media marketing services keep track of trends to help their clients enhance their digital marketing efforts.

YouTube is building and rolling out new features frequently to help content creators who use them to grow their businesses and make a living. Recently, YouTube announced that they are rolling out the Search Insights tool to all channels by the end of April.

Search Insights tool was rolled out to select users as an experiment in November 2021. Designed to reveal valuable keyword data, it provides a range of new data points to help refine your YouTube strategy, based on what people are looking for in the platform. Let’s take a look at the features of YouTube Search Insights, how it works, and how it can help creators generate more successful content.

How YouTube Search Insights Works

The Search Insights tool shows the creator data based on searches across all of YouTube, as well as just their viewers’ searches. It includes information on what people are searching for in the app, both in relation to a creator’s channel and content specifically, and for more general search queries.

YouTube Channel Insights

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The tool assists with content planning by providing data that can be used to create more relevant content. Creators can get data on what the broader YouTube audience is searching for by looking up keywords to see the estimated search volume.

The platform also displays a content gap filter (bucketed by search volume (high, medium and low), which shows search terms that don’t return a high volume of matches – searches for which searchers were unable to find a video. By highlighting these searches, this filter can help creators focus on creating content that aligns with searches that are not currently being served by the videos available in the app, which could present new opportunities for their efforts.

Brands and creators can use Search Insights to improve their content planning and make sure that they are creating videos that are relevant to their audience, as well as what YouTube users are searching for.

Find the Existing “GAP” in Your Content

Identifying your content gap is a major opportunity to provide your audience with content they’re not getting enough of. Depending on a particular niche, a creator may be able to create a whole content plan around targeted keywords that have content gaps.

The YouTube Search Insights tool could be a very handy tool for marketers – similar to Google’s Search Console and Google Trends – as it provides more insight into what’s driving a YouTube channel’s traffic, and how a creator can optimize its content efforts to align with the latest trends and searches. The data in Search Insights is based on what users searched for in the past 28 days.

How to Access YouTube Search Insights

  • Log into the YouTube Studio
  • Click on “Analytics” that appears in the left-hand navigation menu
  • Go to the Research tab and click “Your viewers’ searches”

From there you can access data about what your audience is searching for and data about what the general YouTube audience is searching for – the list of top keywords searched by your viewers and viewers similar to yours.

By clicking on “ Searches across YouTube”, you will get a screen where you can look up search data for general topics and for specific keywords, where the results can be filtered to show content gaps only if that’s what you’re primarily interested in.

The company hasn’t significantly altered Search Insights since it was rolled out to select users a few months ago. YouTube Search Insights, will be available to all channels by the end of April 2022. It will only provide aggregated data from the past 28 days on English language search terms from the U.S., UK, Canada, Australia and India. In future, the company plans to roll this tool out to more languages and regions.

Experience organic SEO companies keep track of the latest features launched by social media platforms to understand how they can impact their clients’ digital marketing campaigns.

As a search engine optimization company, providing social media optimization services, MedResponsive can personalize your campaign to match your brand and message. Reach out to us for a free consultation — we can help you take your digital marketing campaign to the next level!

Social Media Marketing Services Can Boost Your Brand with Creative Instagram Carousel Posts

Social Media Marketing Services Can Boost Your Brand with Creative Instagram Carousel Posts

Instagram carousel is a tool that lets you upload multiple photos and videos into a single post. This allows brands to tell stories through imagery instead of just text. This is a great tool for marketing as it lets you tell your business’ story in an interactive way and share your experiences with followers. It allows businesses to boost engagement on their Instagram account and generate more followers by providing entertaining and informative content for customers. You can partner with social media digital marketing company that can help you to be consistent with an effective social media marketing strategy to boost brand awareness, increase engagement and improve business using Instagram.

Earlier, Instagram was considered as a social media platform just to post some photos. But today, with Instagram Carousel, you can post 10 or fewer photos together in a single post and take your followers along with you. Scrolling down to see each one of the photos can lead to losing your followers who are not very much into your brand. It is the epitome of visual storytelling, allowing you to communicate a story that is longer than a single image and more robust than a few short hashtags.

With Instagram Carousel, businesses can show how they have progressed from beginning to end, or collect the greatest photographs that highlight its most important moments. Businesses can post the images of their products or show a variety of products from different angles or colors in one post, which makes it much easier for users to see them and choose their favorite option.

How To Create A Carousel Post On Instagram

Here are some ideas for an Instagram carousel to make your Instagram profile look more attractive and engaging.

    • Display your new products: Using the Instagram carousel, you can post the image of a new product, its color range or photos from multiple angles to give a clear picture to your followers. Choose a variety of images that demonstrate the product in various settings, and if appropriate, include a video. Use the different images to help buyers understand what they’re buying and answer any queries they might have.

This concept can also be applied to digital products and services. Show screenshots of your software in action, samples from your course, or examples of the printables offered.

Instagram Carousel Posts

    • Set up a catalogue to show the details of your products: Carousel postings on Instagram are also ideal for catalogue-style posts. Within a single post, you can display a wide selection of related products. Suppose you have a new fashion line that includes blouses, pants, and even accessories.

You can combine them in a single post, show them in other combinations or shots, or make a fast video. To promote a new line of pans, display each item in the package along with some photographs of using them to prepare delectable dishes. This will encourage your buyers to buy your products.

    • Post before and after photos to make your results evident: On Instagram, reveal posts are always popular, and carousels are a great way to take it a step higher. Your audience can learn about the entire process in one post, from before using the product to the end result.

It is also good for incorporating user-generated content. Demonstrate how your customers have used the product and the changes they have gained. Inspire your other followers with your product’s real-world results.

    • Convey your brand’s story: With carousel posts, you can effortlessly communicate your brand’s story while also infusing it with personality. Furthermore, by ensuring that the first image is consistent with your Instagram aesthetic, it will fit perfectly into your nine-post grid.

Share images of your team, your workplace, your home office, and even early-stage company photos. Concentrate on the human factor and what makes your company or brand unique.

Carousel Posts

Authentic Reviews

    • Post your user-generated content or customer testimonials: User-generated content and customer testimonials are effective marketing tools, and including them in carousel postings is a smart move. People are more likely to purchase a product after seeing it and reading authentic reviews about it.

Reach out to customers who have tagged the brand in images of the product in action and request that they are used in carousels. Create visuals from written reviews to go with product images or videos.

    • Include text with images and a proper call to action: Don’t be hesitant to combine text and images in some postings and make a clear call to action. Perhaps you’ve created a new freebie and want people to sign up for your email list to receive it.

Show off the freebie, explain a little bit about it, and then encourage users to sign up. Text is not restricted to the caption, so take advantage of all of the options to convey the most compelling tale in every post.

Include Text with Images

    • Test different images by creating stories with them: You can test what works by developing a story with the images and placing them into a carousel if you have a collection of promotional photographs for a product or service.

This allows you to see what attracts people’s attention and promotes engagement. You can even create images just for the carousel to illustrate a story. It could be a joke, something about the brand, or even a customer’s story.

    • Rewind a recent event: When a major event occurs, it’s easy to flood your newsfeed with posts about it and people will grow tired of it quickly. A carousel post, on the other hand, solves the problem. Do not spam your followers’ feeds with a series of updates, instead, provide photographs and videos from the event in a single post.

With their permission, you can also tag others who attended the postings and utilize the photos they took. For a more interesting post, combine event footage, promotional text, and still photographs.

    • Use the video in a unique way: A static first image is used in many carousel postings, and then video is used in the content. You can, however, adopt a video created for other platforms and include it upfront.

Start with a video and then transition to still photographs or graphics for a new take on whatever you’re marketing.

    • Tease out about your latest blog post: If you’re publishing blog content, podcasts, or even video content, use a carousel post to pull out some of the highlights and attract traffic to it. You can utilize some of the videos and photographs that you created for the post.

Add some text-based postings to elicit action and encourage visitors to read on for more information. However, don’t give readers too much information about the content and make sure they have a reason to visit the article.

    • Hook your audience with the first image: The carousel’s first image serves as a hook or “above the fold” real estate. You should handle the first image as if it were a header or a headline. One of the objectives is to urge people to pause and pay attention. The rest of the carousel, such as the other images and text, can handle the post’s other objectives and convey the main message.

Consider keeping the initial slide of an infographic to a brief and bold statement that draws visitors to the remainder of the content. You have ten photos to convey your entire statement. Allow the first to take the lead.

      • Every slide should be able to stand on its own. Sometimes you may scroll through your own profile and come across another brand’s carousel and post every single slide to your tales because they all resonated so much. That is the ultimate goal in this situation. This is because people can share certain images in their tales and messages, you never know which image will be the first one they see. Furthermore, once a user has seen the first image, the message may resurface in their feed with a different image.

Every image has the potential to be an access point. That is, from each image in the carousel, someone should be able to deduce the general topic or theme.

      • You want to keep people browsing once you have captured their interest with the first slide. The greatest method to convince someone to perform what you want is to prompt or ask them, like with any marketing effort. A single line in your caption with a swipe call-to-action should be enough. Influencers, for example, frequently use phrases like “Swipe through to see more!” Not only does that short line make it obvious that the post is a carousel to anyone who hasn’t seen it previously. It also provides a layer of intrigue for those who didn’t swipe before reading.

Another common tactic used by businesses and influencers is to include a visual signal in the photographs, such as an arrow pointing to the right in all but the final image. You can also have a single continuous line or shape that spans all of the photographs.

Create More Brand Awareness and Enhance Brand Loyalty

Instagram Carousel posts provide something different to use for your brand which can bring better engagement, improve conversion and increase sales.

If you wish to improve your Instagram marketing strategy with Instagram carousel and gain more prospective customers, then reach out to social media digital marketing company. They can also set up an effective social media marketing strategy that will help create more brand awareness, improve conversion rates, and enhance brand loyalty.

Want to Make Your Instagram Profile Look More Attractive and Engaging?

Leave the complexity of handling your business social media accounts to MedResponsive!

Whether it is a new account creation, review generation or paid advertising, our search engine optimization company can handle all aspects of developing your brand’s social presence.

We handle optimization for all social media platforms.
Call (800) 941-5527.

LinkedIn Announces Newsletters for Business Pages

LinkedIn Announces Newsletters for Business Pages

LinkedIn has announced Newsletters for business pages, a new way for brands to stay in touch with their audience on the platform. Launched in 2003, this business and employment-oriented online service continue to test and iterate new solutions to help its users grow their networks, expand their reach, and engage with new audiences. Organic SEO companies keep track of the latest social media updates to help businesses build their brand and connect with their audience.

LinkedIn Newsletters – An Extension of the LinkedIn’s “Articles for Pages” Feature

Last year, LinkedIn debuted a feature called “Articles for Pages” which help you publish long-form professional content to invite conversations and drive greater engagement. The platform introduced Newsletters for business pages, a new way to build communities around topics that matter most to their customers with recurring Articles from their Page – of similar subject matter – that members can subscribe to.

LinkedIn Newsletters

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LinkedIn is now taking steps to modernize Newsletters — which were once the domain of email marketing — for the social media age. Being an extension of the Articles for Pages feature, Newsletters helps you foster and deepen your connections with your organic communities around important topics. It also simplifies the way you manage your advertising campaigns from start to finish.

For instance, global news publication Insider and video communications company Zoom witnessed immediate value in their first Newsletter campaigns. Insider was one of the first publishers to join LinkedIn’s pilot program and gained nearly 820,000 subscribers within 24 hours. The other nearly adopter, Zoom, was one of the first software technology companies to publish a Newsletter and saw over 10% of its followers subscribe to it in the first 24 hours.

Advantages of LinkedIn Newsletters

Are LinkedIn newsletters worth the hype? Yes, they are!

If you have the opportunity to publish a newsletter on LinkedIn, grab the opportunity — it can help grow and strengthen your community quickly. Key advantages include:

  • Faster reach by expanding your audience: When you create your Newsletter and share your content outside of LinkedIn, it helps to drive immediate reach with automatic, one-time notification to your Page followers and also increases viewership. Moreover, when sharing it outside of LinkedIn, you are making your content reach a wider audience and build more meaningful connections.
  • Boost Brand Awareness: A LinkedIn newsletter helps get your brand in front of the right audience and showcases the solutions you provide.
  • Sustain an engaged community: When a new newsletter is published, it helps sustain an engaged community of opt-in subscribers with on-platform and email notifications.
  • Easier to publish: It can help you grow and strengthen your community by communicating with a free, native solution that makes it easier than ever to draft and publish long-form content.
  • Helps build authority: By creating valuable content, LinkedIn‘s newsletter is the perfect tool to establish yourself as an authority in your niche. Your audience will view you as a trusted source of information — especially when they need the products or services you provide.

How to Create a LinkedIn Newsletter

To create and publish a newsletter on LinkedIn:

  • Click on “Write an article” at the top of the homepage
  • Select “Create a newsletter” in the publishing tool
  • Add a title, description, publishing cadence, and logo for your newsletter and click Done.
  • Now you have created a newsletter. You can see your newsletter title near the upper right corner of the page.

NOTE: If you don’t see the newsletter title, click on the dropdown menu and select the newsletter you want to write in.

  • Once all this is ready, you can now write the first article for your newsletter.
  • After you complete it and you feel it’s ready for publishing, click “Publish” at the top of the screen. To share your newsletter in your feed, click Post.

The published article will then get notified to your subscribers saying that your latest newsletter is out.

Simple isn’t it?

Social Media Marketing Services

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Once you publish your first article, a page for your newsletter is automatically created. The page will contain an overview of your newsletter, your profile information, and a list of the articles in the newsletter. By providing a preview of your newsletter and by sharing it on or off LinkedIn or on your other social channels, you could drive more engagement across your entire audience and maximize your reach. You can also:

  • Publish up to one article every 24 hours
  • Add more context to an existing article
  • Comment on what’s specific in your newsletter article
  • Ask questions of your readers
  • @mention or add #hashtags

NOTE: Authors can only create and maintain one newsletter at a time. If you delete your newsletter, you will be limited in your ability to create a new one.

Simplified Campaign Manager Experience

Along with the new announcement of newsletters, LinkedIn also introduced a Simplifying Campaign Manager experience with streamlined navigation that mirrors the customer’s typical campaign lifecycle: Plan, Advertise, Test, Analyze – which increase its ease of use.

Simplified Campaign Manager Experience

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This new Campaign Manager experience enables you to spend less time managing and more time executing successful campaigns which offer easy access to your account settings and asset management in addition to the ability to quickly toggle between multiple accounts.

LinkedIn is committed to creating new features and solutions that help its users quickly deliver value for their customers – whether it’s sharing new tools to help grow communities and increase engagement or simplifying the way of work to make the jobs a little easier.

To learn about and leverage social media updates for your business, reach out to an experienced digital marketing agency that provides social media marketing services. An expert can help you make the most of social media to increase engagement and improve your website’s search ranking.


Need support to implement result-driven social media marketing strategies?
At MedResponsive, our social media digital marketing company can handle all aspects of developing your brand’s social presence.
Contact us at (800) 941-5527 for affordable social media packages!
Tips to Optimize Business Instagram Account for Search Engines

Tips to Optimize Business Instagram Account for Search Engines

SEO is a vital part of any digital marketing strategy. However, the use of social media, especially Instagram, has also become an integral part of business marketing. Instagram is a visual platform that allows you to post pictures and videos to attract potential customers and get them interested in your products or services. However, you must get professional help from an organic SEO service to optimize your Instagram account if you want to attract more people to your profile page.

Optimizing your business Instagram account helps you to increase your visibility, reach a wider audience, improve traffic, and boost sales. You can increase the number of likes on your posts, comments, and followers. All these factors ultimately affect your ranking on search engines and bring more people to your profile page or website. You can also create a strong presence on social media. According to Backlinko, there are about 1 billion monthly active users in 2022. Many users tend to spend more time browsing their Instagram feed rather than reading blog posts or newsletters. This makes it easier for businesses to connect with consumers on a personal level and promote their products in a visually appealing way. As Instagram continues to grow and evolve into one of the most popular social media platforms, more and more businesses are looking to jump on the bandwagon. But this is not enough, your business Instagram account should be optimized.

Ways to Optimize your Instagram Business Account

  • Choose Instagram Business account: There are millions of users on Instagram, so make sure to choose a business account. Unlike personal accounts, a business account provides users analytics on post-performance and follower growth. In a business account, office location and hours are included in a section separate from the regular Instagram bio for business users. As 80% of Instagram users follow at least one company, Instagram allows business accounts to include a contact button that sends a message to the brand’s representatives by Instagram direct message, email, or SMS. This makes customer service on social media easier than before. Last but not least, business accounts can enhance content. Regardless of the article you choose to promote, this is relatively modest paid advertising that assures that you reach a larger audience. In simple terms, having an Instagram Business account gives social media marketers more options when it comes to building a strong Instagram presence. Most importantly, current Instagram accounts may easily transition to a business account with only a few taps.

Instagram Business Account

  • Consider profile tracking links: Knowing that Instagram only permits social media marketers to share one live URL across the whole platform, the link in an account profile is vital. Many marketers, however, continue to make the mistake of putting a non-tracking link in their Instagram profiles. It is difficult to know how many website visits or buyers were referred from Instagram if the link can’t be traced. Marketers can analyze how Instagram users interact with the link in the bio by using an Instagram analytics tool or a custom URL builder like Bit.ly.

Organic Seo Services

  • Pick a catchy handle: Take your time to come up with the perfect Instagram handle. The greatest approach to swiftly establishing a dedicated following is to use an on-brand handle. If the handle you like is already taken, you might be able to buy it from the owner for a fee.
  • Make a statement with multigrid images: Instagram marketers should create a profile that is bold and also makes a statement. The best way to accomplish this is to make a multi-grid collage that generates a readable image. This strategy is used by popular brands like Rolls-Royce to share huge photographs that might not appear good when edited to fit within a single post. Best of all when marketers post a sequence of incomprehensible photos, it can pique the interest of followers. Many people will go to your Instagram page to check out the entire photograph.
  • Test Insta bio with A/B testing: It can be difficult to tell if your Instagram bio is helping you achieve your social media marketing objectives. An A/B test is the most effective technique to determine whether your bio is beneficial. To begin, you will need to first choose a measurable dependent variable. Tracking link URL clicks is a popular dependent variable.

Next, make a variety of Instagram profiles that are clearly different and rotate them evenly so that each bio gets seen by roughly the same number of people for around the same period of time. Finally, examine the URL performance data to see which profile was most successful in generating URL clicks.

  • Use Instagram analytics: You can tell if your Instagram strategy is working only if you have the data to back it up. While an Instagram Business account can provide some basic performance data, third-party analytics systems can provide a variety of data that would otherwise be unavailable. A third-party analytics tool is vital for improving your Instagram profile and strategy, from calculating the performance of the tracking link in your Instagram bio to evaluating which posts resonate the most with followers to pinpointing the best time to upload new content.

Instagram Analytics

  • The quality of followers is more important than quantity: Having a significant number of followers is always considered important for a completely optimized Instagram profile. After all, the larger a brand’s following, the more genuine it appears. However, a quick peek at the Instagram accounts of some of the world’s most well-known brands reveals that follower quality is more essential than quantity. There are hundreds of thousands, if not millions, of “clickbait” Instagram profiles out there. These accounts have significantly more followers than Salesforce, a firm with a market capitalization of $74 billion. Despite their smaller follower count, no one in their right mind would mistake Salesforce for a small business. Social media markets should aim at developing a strategy that engages the target audience instead of increasing the followers just to project fake credibility.
  • Create a thoughtful content calendar: Instagram content is not really buried in one’s profile like any other social networking channel. Instead, every post dating back months, if not years, is easy to find. Marketers should be aware of this and design a planned series of unified Instagram material to establish a profile that tells a compelling brand story.
  • Use hashtags: Long-tail hashtags are more specific and add context to your article.

Using hashtags before certain items matches them to comparable tags, but the latter by some related posts, resulting in your material being seen by more people through likes and comments. Every minute, new posts are uploaded to your comparable hashtag, making your post more prominent. These are called Long-tail hashtags.

  • Instagram notification should be activated: Turn on Instagram notifications to ensure that you and your team are prepared to reply to your target audience at any time. Showing your Instagram followers that your brand is available at all times is an excellent approach to boost brand awareness and engagement.
  • Monitor messaging channels: On a variety of social media channels, many customers anticipate near-instant customer service. Additionally, the average consumer will tell 16 of their friends about a bad customer service encounter.

As Instagram’s popularity grows, it will become increasingly crucial for businesses of all kinds to deliver excellent customer service to its users. Since Instagram Business profiles allow profile visitors to contact firms with the click of a button, customer support demands could arrive at any time of day. Given this reality, social media marketers might consider delegating the task of monitoring incoming Instagram messages during business hours to someone.

  • Keep your Instagram Profile up to date: Most Instagram marketers don’t consider updating their profile, but it’s a great way to keep it current and relevant. Adding logo variations or designs specific to a marketing campaign can motivate followers to visit your profile more often than they would otherwise.
  • Get a blue tick to increase credibility: Just like Twitter, Instagram also enables established brands to earn verified account status, which is indicated by a blue tick mark. This checkmark will give your Instagram followers peace of mind, as they will know that your account represents your company’s official voice.

Social media Digital Marketing Company

  • Review your profile on different devices: Instagram is a mobile-first startup, similar to Facebook. There was an iPhone and then an Android version of the Instagram app before there was ever a desktop or tablet version. Instagram marketers should test their company profile on a number of devices to ensure a positive and consistent experience across all platforms.
  • Link to mobile-optimized website: If you want to drive website traffic from your Instagram profile to your company’s website, make sure the entire site is mobile-friendly. The majority of Instagram users will visit your page from a mobile device, therefore making a bad first impression can decrease your chances of converting the visitor into a loyal customer.

Page speed on all platforms should be lightning-quick in addition to providing a mobile-optimized experience. According to one survey, mobile sites that take three seconds or more to load lose more than half of their visitors.

  • Include emojis: Instagram is all about having a good time with different types of media. Using emojis in your company bio on Instagram is one method of making your profile fun. Emojis can be used in place of words, allowing you extra space to compose a fascinating bio. It also demonstrates that your company is capable of connecting with younger people, of which there are a lot on Instagram.

Instagram is a great platform to build trust and credibility with your audience, making it easier for them to buy from you in the future. The visual nature of Instagram allows business owners to connect with their customers on a more personal level by sharing photos and videos that showcase the products or services they offer. Implementing all the above-mentioned steps will help businesses to optimize their Instagram business accounts to attract the target audience. Businesses can also work with organic SEO services to optimize their Instagram business account to boost engagement, grow followers, and improve sales.

Leave the complexity of handling your business social media accounts to MedResponsive! Whether it is a new account creation, review generation or paid advertising, our social media digital marketing company can handle all aspects of developing your brand’s social presence. We handle optimization for all social media platforms.
Call (800) 941-5527.
YouTube Announces Five New Features for Livestreams

YouTube Announces Five New Features for Livestreams

YouTube is undoubtedly the most popular video platform and is building new features to stay that way. As Google and other search engines tend to support video, posting YouTube videos with good titles, descriptions and tags are a great way for businesses to share their content among a wide audience and improve their search engine ranking. So if you are planning to generate revenue directly from your YouTube content or simply use YouTube as a marketing platform, get a YouTube channel first. But then, growing a digital marketing campaign via your YouTube channel takes time and effort. The easiest way to do this is with the help of a reliable search engine optimization company that provides social media marketing services.

YouTube’s Livestream Features for 2022

YouTube recently announced five new features for live streams. These new features offer more creator and viewer insights, as well as greater control over live streaming. Previewed in a video on YouTube’s Creator Insider channel, the features that the company is building in 2022 are:

  • ‘Go Live Together’
  • Live rings
  • Cross-channel live redirects
  • Uninterrupted split screen viewing
  • Live Q&A

Let’s take a closer look at these new features:

  • Go Live Together: This highly requested feature ‘Go Live Together’ – a small pilot that the company is running – is a new mobile collaborative streaming feature, where the host creators are able to invite a guest to their live stream, by simply sending a link. They will be able to create a live stream and invite and screen their guests before going to their viewers.

Live Stream

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NOTE: The guest channel and user information will remain hidden during the live stream.

The host creators of a Go Live Together stream will be able to see streaming analytics and YouTube analytics as they would with any other live stream. But the guest won’t be able to see these analytics.

Pre roll and mid-roll ads can appear in a Go Live Together stream and will be attributed to the host channel. After the pilot test, the company will consider expanding the number of creators who have access to this new feature.

  • Live Rings: Similar to how Instagram indicates a live stream with a ring around the user’s profile picture, YouTube is also rolling out live rings throughout the platform. By showing a red colored ring around a channel’s profiles picture, ‘Live Rings’ will help viewers identify when a channel is live streaming. It will help to increase discovery and viewership for creators’ live streams on YouTube.

Live Rings

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By tapping on a profile picture with the live badgering, the viewer will be redirected to the active live stream. Live rings can be seen on certain screens on mobile devices with plans to extend this feature across YouTube later this year.

  • Cross Channel Live Redirects: This new feature helps creators – with at least a thousand subscribers and no active community guideline strikes- to direct their viewers from a live stream or premier hosted on a different channel to another live stream or premier on their own channel.

NOTE: Creators can’t send their viewers to a live stream or premier hosted on another channel.

The channel being redirected to can add channels the creators want to allow to redirect to them or to allow all channels they subscribe to redirect to them. This new feature allows more ability for collaborative promotions in the app and can also be of great value for influencer partnerships.

  • Full Screen Mode with Uninterrupted Split Screen Viewing: YouTube has prioritized an uninterrupted view of a live stream for your mobile device by taking a split screen approach with two different viewing experiences.

The live chat engagement panel in the lean in video and live chat experience will appear to the right of the screen, replacing the live chat overlay from the classic view. It allows for the video to be full screen when watching in landscape mode and the chat is illustrated by the viewer count in the lower right hand comer and when that’s clicked, it brings the viewer back into the lean in mode.

The lean back experience will show a teaser of key moments in chat like polls. This will make sure that the viewer doesn’t miss anything.

The company is beginning to roll out both of these views to viewers.

  • Live Q& A: This upcoming live Q&A feature is yet another addition in the creator’s arsenal to foster a deeper connection with the community. It will allow a viewer to submit questions during a live stream based on the creator’s question prompt and the questions answered by the creator will be temporarily pinned to the top of the live chat, which will encourage other viewers to submit their questions.

Though all these new features have already been seen in other platforms’ live stream offerings, we could arguably say that it could be even more beneficial on YouTube. Moreover, it’ll be interesting to see how YouTube creators respond to the additions as they become more widely available with broader content bring offerings, and get more avenues to expand and monetize their presence.

Go Live Together and Live Rings will go live first, while the other features will be rolling out in future. Along with these latest features, YouTube is also planning to continue to invest across its multiple formats such as Shorts, Live, and video on demand (VOD).

Experienced organic SEO companies keep track of new features launched by social media platforms to understand how it can impact their clients’ digital marketing campaigns.

Take your time and try a few different variations to find out what feature works best for you and your community. Reach out to us at MedResponsive for a free consultation. As an SEO company providing social media optimization services, we can help you take your digital marketing campaign to the next level. We can personalize your campaign to match your brand and message.

2022 Social Media Trends and Best Practices

2022 Social Media Trends and Best Practices

Social media has become an integral part of people’s lives and daily routines. There are many social media platforms and strategies that brands use to promote their products and services on social media.

Social media marketing is undergoing rapid transformation due to increased usage and user expectations. Social media trends provide you the opportunity to experiment and connect with your audience in a different way. Popular social media platforms can be used to improve the effectiveness of your SEO. By outsourcing social media marketing to an experienced organic SEO company, your social media profiles can be managed in a very efficient manner.

Staying up to date on the latest social media trends and current strategies is a great way to improve your online presence and stand out in the crowd.

2022 Social Trends

Short-form videos get more exposure

Short form Videos

Short-form videos or video content up to 2 minutes and 30 seconds in length are now trending with platforms such as TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest that are expanding their short-form offerings; brands are continuing to take notice. Of these, TikTok and Instagram Reels have redefined the way brands consume video content. Such platforms provide marketers with a powerful tool for driving brand engagement and marketing returns.

HubSpot Blog’s 2022 Marketing Industry Trends Survey reports that more than half of marketers (51%) use short-form video plans to increase their investment in 2022.

Short-form videos are what people typically want to see mainly when they’re scrolling on their mobile phone on any social platform – Facebook, YouTube or others. The time can range from 60 seconds to 3 minutes, depending on the platform. Informative, short-form content can play a key role in your brand’s content marketing strategy. It provides the option to showcase your content in an innovative way. Viral content can be based on dances, songs, and sounds.

Consider highlighting brand challenges that can build community and engage your audience, promote new products, leverage user-generated content in your strategy, and create educational videos that are great added-value content.

TikTok to grow

One example to add

TikTok is not just an entertainment app now; it is gradually becoming an ideal platform to promote a brand, product or service. The video-sharing social media app has grown quickly and now has 1 billion monthly active users worldwide (as of January 2022).

Check out the “TikTok Features That Support Digital Marketing

TikTok is a powerful option for marketers, because of its huge user base, high engagement, ads seen more favorably, less competition, and easy-to-learn features. This app has introduced several helpful business tools in the last few years, such as business profiles, ads, and a creator marketplace, making it more optimistic for future years.

Also Read “Is TikTok A Good Marketing Strategy?

Make sure to have an active presence on TikTok just as in any other social network. TikTok Analytics Data provides key insights on whether your content is reaching your target audience, what time of day to post, what type of videos your followers prefer, and the right sounds to use to reach the audience and land on their For You page.

TikTok Marketing

Marketers to spend more on social ads in 2022

According to Hootsuite, social media will account for 33% of all digital advertising spending in 2022, and annual advertising spending on social media will top $134 billion in 2022, an increase of over 17% YOY (that’s an additional $23 billion!).

Along with running social ad campaigns on Facebook, Twitter, and Instagram, marketers are more likely to look to spend on ads on TikTok, Pinterest, and Snapchat, to reallocate some of their ad budgets as these channels grow in popularity.

TikTok Ads

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Types of TikTok ads include In-feed ads, Video ads, Image ads, Spark ads, pangle ads and carousel ads. It provides access to additional ad formats including TopView ads, Branded Hashtag Challenge, and Branded Effects.

Types of TikTok Ads

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Pinterest has several ad formats and campaign types such as Idea Pins (story pins), Try on product Pins, Collection ads, Carousel ads, Promoted Pins, Shopping ads, and Product Rich Pins. Being a Pinterest Business account holder, you can choose to promote existing best-performing pins, create new visuals or videos, or even promote an image that’s been pinned from a website.

Snapchat Ads

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With Snapchat Ads, advertisers are able to reach a global audience and drive meaningful results. Ads Manager allows you to create ads, launch campaigns, monitor performance and optimize towards your goals – all in one place. Most ads are watched with sound on and so design them accordingly.

Social media as eCommerce outlets

Social media is now playing a key role in how people shop. Social commerce is when customers buy your products or services directly from a social media platform. All the major social networks have invested in social commerce and this trend will continue to do so. Just like any online platform, social platforms are now equally useful in meeting customer expectations, with increased convenience, customization and control redefining the shopping experience.

Instagram is one of the leading social eCommerce outlets. Instagram eCommerce combines marketing and selling products using this social network as a platform. In 2020, Instagram launched a wide range of features, referred to as “Instagram Shopping”. Creating customizable business pages with online store functionalities can make your Instagram content shoppable. Instagram Shops allow eCommerce sellers to integrate their product catalogues with their Instagram profiles. Adding product tags with a name and price and providing options to complete the entire ordering process within the app, will improve your customer’s convenience for purchasing easily. Businesses can promote products directly to Instagram users through posts, Stories, in the Explore tab and in a special Shop tab on their profiles.

Social Media as eCommerce Outlets

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Instagram’s Checkout feature allows users to search and shop directly within the app. With this feature, people can shop from influencer posts too, making the social shopping experience on Instagram feel effortless.

Instagram Ecommerce Strategies

YouTube and TikTok are also experimenting with social commerce. YouTube Shopping is now providing an organic live shopping experience on YouTube. Creators can tag products that appear in their videos and viewers will be able to browse and buy those products by clicking a shopping bag icon in the corner of the screen. At the same time, TikTok’s partnership with Shopify allows customers to create and show shoppable content on the platform.

Augmented reality transforms social media

Augmented Reality (AR) has been around for a few years now. AR can enhance the real world by adding digital elements to it and changing the way things actually look. AR filters and AR lenses have been used for years.

Augmented Reality Transforms Social Media

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Snapchat is the main social media platform that focuses on AR lenses and filters the most, in the form of Dancing Hotdog, Extreme Sad Face, Dog with Tongue Hanging Out, and more.

By delivering AR experience on social channels, businesses can drive brand awareness and increase loyalty. There are diverse applications for which AR technologies can be used to ease the customer’s life – ranging from virtual product trials to improved navigation assistance, better shopping experience and more.

Snapchat

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Many companies are already using AR tools for consumers to try any products from the comfort of their homes. An example would be Warby Parker’s Virtual Try-On feature that allows customers to try on hundreds of frames virtually using an iPhone camera. Augmented Reality will soon become consumers’ most preferred way to try-on products and interact with brands. It is expected that brands will come up with more innovative ideas to engage with their customers through AR.

 Social Media Digital Marketing Company

Make sure to implement marketing strategies that are more engaging, interactive and fun for your audience. An experienced digital marketing agency can implement effective social media marketing solutions that are designed to increase engagement. These can also raise your website’s search engine ranking.

Need support to implement result-driven social media marketing strategies?
At MedResponsive, our social media digital marketing company can handle all aspects of developing your brand’s social presence.
Contact us at (800) 941-5527 for affordable social media packages!
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