Wouldn’t it be interesting and useful to know what your target audience on YouTube is searching for on the platform? A few months ago, YouTube rolled out Search Insights, a new tool designed to surface valuable keyword data and tell content creators what their specific audience is searching for. Companies providing social media marketing services keep track of trends to help their clients enhance their digital marketing efforts.
YouTube is building and rolling out new features frequently to help content creators who use them to grow their businesses and make a living. Recently, YouTube announced that they are rolling out the Search Insights tool to all channels by the end of April.
Search Insights tool was rolled out to select users as an experiment in November 2021. Designed to reveal valuable keyword data, it provides a range of new data points to help refine your YouTube strategy, based on what people are looking for in the platform. Let’s take a look at the features of YouTube Search Insights, how it works, and how it can help creators generate more successful content.
How YouTube Search Insights Works
The Search Insights tool shows the creator data based on searches across all of YouTube, as well as just their viewers’ searches. It includes information on what people are searching for in the app, both in relation to a creator’s channel and content specifically, and for more general search queries.
The tool assists with content planning by providing data that can be used to create more relevant content. Creators can get data on what the broader YouTube audience is searching for by looking up keywords to see the estimated search volume.
The platform also displays a content gap filter (bucketed by search volume (high, medium and low), which shows search terms that don’t return a high volume of matches – searches for which searchers were unable to find a video. By highlighting these searches, this filter can help creators focus on creating content that aligns with searches that are not currently being served by the videos available in the app, which could present new opportunities for their efforts.
Brands and creators can use Search Insights to improve their content planning and make sure that they are creating videos that are relevant to their audience, as well as what YouTube users are searching for.
Find the Existing “GAP” in Your Content
Identifying your content gap is a major opportunity to provide your audience with content they’re not getting enough of. Depending on a particular niche, a creator may be able to create a whole content plan around targeted keywords that have content gaps.
The YouTube Search Insights tool could be a very handy tool for marketers – similar to Google’s Search Console and Google Trends – as it provides more insight into what’s driving a YouTube channel’s traffic, and how a creator can optimize its content efforts to align with the latest trends and searches. The data in Search Insights is based on what users searched for in the past 28 days.
How to Access YouTube Search Insights
Log into the YouTube Studio
Click on “Analytics” that appears in the left-hand navigation menu
Go to the Research tab and click “Your viewers’ searches”
From there you can access data about what your audience is searching for and data about what the general YouTube audience is searching for – the list of top keywords searched by your viewers and viewers similar to yours.
By clicking on “ Searches across YouTube”, you will get a screen where you can look up search data for general topics and for specific keywords, where the results can be filtered to show content gaps only if that’s what you’re primarily interested in.
The company hasn’t significantly altered Search Insights since it was rolled out to select users a few months ago. YouTube Search Insights, will be available to all channels by the end of April 2022. It will only provide aggregated data from the past 28 days on English language search terms from the U.S., UK, Canada, Australia and India. In future, the company plans to roll this tool out to more languages and regions.
Experience organic SEO companies keep track of the latest features launched by social media platforms to understand how they can impact their clients’ digital marketing campaigns.
As a search engine optimization company, providing social media optimization services, MedResponsive can personalize your campaign to match your brand and message. Reach out to us for a free consultation — we can help you take your digital marketing campaign to the next level!
Instagram carousel is a tool that lets you upload multiple photos and videos into a single post. This allows brands to tell stories through imagery instead of just text. This is a great tool for marketing as it lets you tell your business’ story in an interactive way and share your experiences with followers. It allows businesses to boost engagement on their Instagram account and generate more followers by providing entertaining and informative content for customers. You can partner with social media digital marketing company that can help you to be consistent with an effective social media marketing strategy to boost brand awareness, increase engagement and improve business using Instagram.
Earlier, Instagram was considered as a social media platform just to post some photos. But today, with Instagram Carousel, you can post 10 or fewer photos together in a single post and take your followers along with you. Scrolling down to see each one of the photos can lead to losing your followers who are not very much into your brand. It is the epitome of visual storytelling, allowing you to communicate a story that is longer than a single image and more robust than a few short hashtags.
With Instagram Carousel, businesses can show how they have progressed from beginning to end, or collect the greatest photographs that highlight its most important moments. Businesses can post the images of their products or show a variety of products from different angles or colors in one post, which makes it much easier for users to see them and choose their favorite option.
How To Create A Carousel Post On Instagram
Here are some ideas for an Instagram carousel to make your Instagram profile look more attractive and engaging.
Display your new products: Using the Instagram carousel, you can post the image of a new product, its color range or photos from multiple angles to give a clear picture to your followers. Choose a variety of images that demonstrate the product in various settings, and if appropriate, include a video. Use the different images to help buyers understand what they’re buying and answer any queries they might have.
This concept can also be applied to digital products and services. Show screenshots of your software in action, samples from your course, or examples of the printables offered.
Set up a catalogue to show the details of your products: Carousel postings on Instagram are also ideal for catalogue-style posts. Within a single post, you can display a wide selection of related products. Suppose you have a new fashion line that includes blouses, pants, and even accessories.
You can combine them in a single post, show them in other combinations or shots, or make a fast video. To promote a new line of pans, display each item in the package along with some photographs of using them to prepare delectable dishes. This will encourage your buyers to buy your products.
Post before and after photos to make your results evident: On Instagram, reveal posts are always popular, and carousels are a great way to take it a step higher. Your audience can learn about the entire process in one post, from before using the product to the end result.
It is also good for incorporating user-generated content. Demonstrate how your customers have used the product and the changes they have gained. Inspire your other followers with your product’s real-world results.
Convey your brand’s story: With carousel posts, you can effortlessly communicate your brand’s story while also infusing it with personality. Furthermore, by ensuring that the first image is consistent with your Instagram aesthetic, it will fit perfectly into your nine-post grid.
Share images of your team, your workplace, your home office, and even early-stage company photos. Concentrate on the human factor and what makes your company or brand unique.
Post your user-generated content or customer testimonials: User-generated content and customer testimonials are effective marketing tools, and including them in carousel postings is a smart move. People are more likely to purchase a product after seeing it and reading authentic reviews about it.
Reach out to customers who have tagged the brand in images of the product in action and request that they are used in carousels. Create visuals from written reviews to go with product images or videos.
Include text with images and a proper call to action: Don’t be hesitant to combine text and images in some postings and make a clear call to action. Perhaps you’ve created a new freebie and want people to sign up for your email list to receive it.
Show off the freebie, explain a little bit about it, and then encourage users to sign up. Text is not restricted to the caption, so take advantage of all of the options to convey the most compelling tale in every post.
Test different images by creating stories with them: You can test what works by developing a story with the images and placing them into a carousel if you have a collection of promotional photographs for a product or service.
This allows you to see what attracts people’s attention and promotes engagement. You can even create images just for the carousel to illustrate a story. It could be a joke, something about the brand, or even a customer’s story.
Rewind a recent event: When a major event occurs, it’s easy to flood your newsfeed with posts about it and people will grow tired of it quickly. A carousel post, on the other hand, solves the problem. Do not spam your followers’ feeds with a series of updates, instead, provide photographs and videos from the event in a single post.
With their permission, you can also tag others who attended the postings and utilize the photos they took. For a more interesting post, combine event footage, promotional text, and still photographs.
Use the video in a unique way: A static first image is used in many carousel postings, and then video is used in the content. You can, however, adopt a video created for other platforms and include it upfront.
Start with a video and then transition to still photographs or graphics for a new take on whatever you’re marketing.
Tease out about your latest blog post: If you’re publishing blog content, podcasts, or even video content, use a carousel post to pull out some of the highlights and attract traffic to it. You can utilize some of the videos and photographs that you created for the post.
Add some text-based postings to elicit action and encourage visitors to read on for more information. However, don’t give readers too much information about the content and make sure they have a reason to visit the article.
Hook your audience with the first image: The carousel’s first image serves as a hook or “above the fold” real estate. You should handle the first image as if it were a header or a headline. One of the objectives is to urge people to pause and pay attention. The rest of the carousel, such as the other images and text, can handle the post’s other objectives and convey the main message.
Consider keeping the initial slide of an infographic to a brief and bold statement that draws visitors to the remainder of the content. You have ten photos to convey your entire statement. Allow the first to take the lead.
Every slide should be able to stand on its own. Sometimes you may scroll through your own profile and come across another brand’s carousel and post every single slide to your tales because they all resonated so much. That is the ultimate goal in this situation. This is because people can share certain images in their tales and messages, you never know which image will be the first one they see. Furthermore, once a user has seen the first image, the message may resurface in their feed with a different image.
Every image has the potential to be an access point. That is, from each image in the carousel, someone should be able to deduce the general topic or theme.
You want to keep people browsing once you have captured their interest with the first slide. The greatest method to convince someone to perform what you want is to prompt or ask them, like with any marketing effort. A single line in your caption with a swipe call-to-action should be enough. Influencers, for example, frequently use phrases like “Swipe through to see more!” Not only does that short line make it obvious that the post is a carousel to anyone who hasn’t seen it previously. It also provides a layer of intrigue for those who didn’t swipe before reading.
Another common tactic used by businesses and influencers is to include a visual signal in the photographs, such as an arrow pointing to the right in all but the final image. You can also have a single continuous line or shape that spans all of the photographs.
Create More Brand Awareness and Enhance Brand Loyalty
Instagram Carousel posts provide something different to use for your brand which can bring better engagement, improve conversion and increase sales.
If you wish to improve your Instagram marketing strategy with Instagram carousel and gain more prospective customers, then reach out to social media digital marketing company. They can also set up an effective social media marketing strategy that will help create more brand awareness, improve conversion rates, and enhance brand loyalty.
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LinkedIn has announced Newsletters for business pages, a new way for brands to stay in touch with their audience on the platform. Launched in 2003, this business and employment-oriented online service continue to test and iterate new solutions to help its users grow their networks, expand their reach, and engage with new audiences. Organic SEO companieskeep track of the latest social media updates to help businesses build their brand and connect with their audience.
LinkedIn Newsletters – An Extension of the LinkedIn’s “Articles for Pages” Feature
Last year, LinkedIn debuted a feature called “Articles for Pages” which help you publish long-form professional content to invite conversations and drive greater engagement. The platform introduced Newsletters for business pages, a new way to build communities around topics that matter most to their customers with recurring Articles from their Page – of similar subject matter – that members can subscribe to.
LinkedIn is now taking steps to modernize Newsletters — which were once the domain of email marketing — for the social media age. Being an extension of the Articles for Pages feature, Newsletters helps you foster and deepen your connections with your organic communities around important topics. It also simplifies the way you manage your advertising campaigns from start to finish.
For instance, global news publication Insider and video communications company Zoom witnessed immediate value in their first Newsletter campaigns. Insider was one of the first publishers to join LinkedIn’s pilot program and gained nearly 820,000 subscribers within 24 hours. The other nearly adopter, Zoom, was one of the first software technology companies to publish a Newsletter and saw over 10% of its followers subscribe to it in the first 24 hours.
Advantages of LinkedIn Newsletters
Are LinkedIn newsletters worth the hype? Yes, they are!
If you have the opportunity to publish a newsletter on LinkedIn, grab the opportunity — it can help grow and strengthen your community quickly. Key advantages include:
Faster reach by expanding your audience: When you create your Newsletter and share your content outside of LinkedIn, it helps to drive immediate reach with automatic, one-time notification to your Page followers and also increases viewership. Moreover, when sharing it outside of LinkedIn, you are making your content reach a wider audience and build more meaningful connections.
Boost Brand Awareness: A LinkedIn newsletter helps get your brand in front of the right audience and showcases the solutions you provide.
Sustain an engaged community: When a new newsletter is published, it helps sustain an engaged community of opt-in subscribers with on-platform and email notifications.
Easier to publish: It can help you grow and strengthen your community by communicating with a free, native solution that makes it easier than ever to draft and publish long-form content.
Helps build authority: By creating valuable content, LinkedIn‘s newsletter is the perfect tool to establish yourself as an authority in your niche. Your audience will view you as a trusted source of information — especially when they need the products or services you provide.
How to Create a LinkedIn Newsletter
To create and publish a newsletter on LinkedIn:
Click on “Write an article” at the top of the homepage
Select “Create a newsletter” in the publishing tool
Add a title, description, publishing cadence, and logo for your newsletter and click Done.
Now you have created a newsletter. You can see your newsletter title near the upper right corner of the page.
NOTE: If you don’t see the newsletter title, click on the dropdown menu and select the newsletter you want to write in.
Once all this is ready, you can now write the first article for your newsletter.
After you complete it and you feel it’s ready for publishing, click “Publish” at the top of the screen. To share your newsletter in your feed, click Post.
The published article will then get notified to your subscribers saying that your latest newsletter is out.
Once you publish your first article, a page for your newsletter is automatically created. The page will contain an overview of your newsletter, your profile information, and a list of the articles in the newsletter. By providing a preview of your newsletter and by sharing it on or off LinkedIn or on your other social channels, you could drive more engagement across your entire audience and maximize your reach. You can also:
Publish up to one article every 24 hours
Add more context to an existing article
Comment on what’s specific in your newsletter article
Ask questions of your readers
@mention or add #hashtags
NOTE: Authors can only create and maintain one newsletter at a time. If you delete your newsletter, you will be limited in your ability to create a new one.
Simplified Campaign Manager Experience
Along with the new announcement of newsletters, LinkedIn also introduced a Simplifying Campaign Manager experience with streamlined navigation that mirrors the customer’s typical campaign lifecycle: Plan, Advertise, Test, Analyze – which increase its ease of use.
This new Campaign Manager experience enables you to spend less time managing and more time executing successful campaigns which offer easy access to your account settings and asset management in addition to the ability to quickly toggle between multiple accounts.
LinkedIn is committed to creating new features and solutions that help its users quickly deliver value for their customers – whether it’s sharing new tools to help grow communities and increase engagement or simplifying the way of work to make the jobs a little easier.
To learn about and leverage social media updates for your business, reach out to an experienced digital marketing agency that provides social media marketing services. An expert can help you make the most of social media to increase engagement and improve your website’s search ranking.
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At MedResponsive, our social media digital marketing company can handle all aspects of developing your brand’s social presence.
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SEO is a vital part of any digital marketing strategy. However, the use of social media, especially Instagram, has also become an integral part of business marketing. Instagram is a visual platform that allows you to post pictures and videos to attract potential customers and get them interested in your products or services. However, you must get professional help from an organic SEO service to optimize your Instagram account if you want to attract more people to your profile page.
Optimizing your business Instagram account helps you to increase your visibility, reach a wider audience, improve traffic, and boost sales. You can increase the number of likes on your posts, comments, and followers. All these factors ultimately affect your ranking on search engines and bring more people to your profile page or website. You can also create a strong presence on social media. According to Backlinko, there are about 1 billion monthly active users in 2022. Many users tend to spend more time browsing their Instagram feed rather than reading blog posts or newsletters. This makes it easier for businesses to connect with consumers on a personal level and promote their products in a visually appealing way. As Instagram continues to grow and evolve into one of the most popular social media platforms, more and more businesses are looking to jump on the bandwagon. But this is not enough, your business Instagram account should be optimized.
Ways to Optimize your Instagram Business Account
Choose Instagram Business account: There are millions of users on Instagram, so make sure to choose a business account. Unlike personal accounts, a business account provides users analytics on post-performance and follower growth. In a business account, office location and hours are included in a section separate from the regular Instagram bio for business users. As 80% of Instagram users follow at least one company, Instagram allows business accounts to include a contact button that sends a message to the brand’s representatives by Instagram direct message, email, or SMS. This makes customer service on social media easier than before. Last but not least, business accounts can enhance content. Regardless of the article you choose to promote, this is relatively modest paid advertising that assures that you reach a larger audience. In simple terms, having an Instagram Business account gives social media marketers more options when it comes to building a strong Instagram presence. Most importantly, current Instagram accounts may easily transition to a business account with only a few taps.
Consider profile tracking links: Knowing that Instagram only permits social media marketers to share one live URL across the whole platform, the link in an account profile is vital. Many marketers, however, continue to make the mistake of putting a non-tracking link in their Instagram profiles. It is difficult to know how many website visits or buyers were referred from Instagram if the link can’t be traced. Marketers can analyze how Instagram users interact with the link in the bio by using an Instagram analytics tool or a custom URL builder like Bit.ly.
Pick a catchy handle: Take your time to come up with the perfect Instagram handle. The greatest approach to swiftly establishing a dedicated following is to use an on-brand handle. If the handle you like is already taken, you might be able to buy it from the owner for a fee.
Make a statement with multigrid images: Instagram marketers should create a profile that is bold and also makes a statement. The best way to accomplish this is to make a multi-grid collage that generates a readable image. This strategy is used by popular brands like Rolls-Royce to share huge photographs that might not appear good when edited to fit within a single post. Best of all when marketers post a sequence of incomprehensible photos, it can pique the interest of followers. Many people will go to your Instagram page to check out the entire photograph.
Test Insta bio with A/B testing: It can be difficult to tell if your Instagram bio is helping you achieve your social media marketingobjectives. An A/B test is the most effective technique to determine whether your bio is beneficial. To begin, you will need to first choose a measurable dependent variable. Tracking link URL clicks is a popular dependent variable.
Next, make a variety of Instagram profiles that are clearly different and rotate them evenly so that each bio gets seen by roughly the same number of people for around the same period of time. Finally, examine the URL performance data to see which profile was most successful in generating URL clicks.
Use Instagram analytics: You can tell if your Instagram strategy is working only if you have the data to back it up. While an Instagram Business account can provide some basic performance data, third-party analytics systems can provide a variety of data that would otherwise be unavailable. A third-party analytics tool is vital for improving your Instagram profile and strategy, from calculating the performance of the tracking link in your Instagram bio to evaluating which posts resonate the most with followers to pinpointing the best time to upload new content.
The quality of followers is more important than quantity: Having a significant number of followers is always considered important for a completely optimized Instagram profile. After all, the larger a brand’s following, the more genuine it appears. However, a quick peek at the Instagram accounts of some of the world’s most well-known brands reveals that follower quality is more essential than quantity. There are hundreds of thousands, if not millions, of “clickbait” Instagram profiles out there. These accounts have significantly more followers than Salesforce, a firm with a market capitalization of $74 billion. Despite their smaller follower count, no one in their right mind would mistake Salesforce for a small business. Social media markets should aim at developing a strategy that engages the target audience instead of increasing the followers just to project fake credibility.
Create a thoughtful content calendar: Instagram content is not really buried in one’s profile like any other social networking channel. Instead, every post dating back months, if not years, is easy to find. Marketers should be aware of this and design a planned series of unified Instagram material to establish a profile that tells a compelling brand story.
Use hashtags: Long-tail hashtags are more specific and add context to your article.
Using hashtags before certain items matches them to comparable tags, but the latter by some related posts, resulting in your material being seen by more people through likes and comments. Every minute, new posts are uploaded to your comparable hashtag, making your post more prominent. These are called Long-tail hashtags.
Instagram notification should be activated: Turn on Instagram notifications to ensure that you and your team are prepared to reply to your target audience at any time. Showing your Instagram followers that your brand is available at all times is an excellent approach to boost brand awareness and engagement.
Monitor messaging channels: On a variety of social media channels, many customers anticipate near-instant customer service. Additionally, the average consumer will tell 16 of their friends about a bad customer service encounter.
As Instagram’s popularity grows, it will become increasingly crucial for businesses of all kinds to deliver excellent customer service to its users. Since Instagram Business profiles allow profile visitors to contact firms with the click of a button, customer support demands could arrive at any time of day. Given this reality, social media marketers might consider delegating the task of monitoring incoming Instagram messages during business hours to someone.
Keep your Instagram Profile up to date: Most Instagram marketers don’t consider updating their profile, but it’s a great way to keep it current and relevant. Adding logo variations or designs specific to a marketing campaign can motivate followers to visit your profile more often than they would otherwise.
Get a blue tick to increase credibility: Just like Twitter, Instagram also enables established brands to earn verified account status, which is indicated by a blue tick mark. This checkmark will give your Instagram followers peace of mind, as they will know that your account represents your company’s official voice.
Review your profile on different devices: Instagram is a mobile-first startup, similar to Facebook. There was an iPhone and then an Android version of the Instagram app before there was ever a desktop or tablet version. Instagram marketers should test their company profile on a number of devices to ensure a positive and consistent experience across all platforms.
Link to mobile-optimized website: If you want to drive website traffic from your Instagram profile to your company’s website, make sure the entire site is mobile-friendly. The majority of Instagram users will visit your page from a mobile device, therefore making a bad first impression can decrease your chances of converting the visitor into a loyal customer.
Page speed on all platforms should be lightning-quick in addition to providing a mobile-optimized experience. According to one survey, mobile sites that take three seconds or more to load lose more than half of their visitors.
Include emojis: Instagram is all about having a good time with different types of media. Using emojis in your company bio on Instagram is one method of making your profile fun. Emojis can be used in place of words, allowing you extra space to compose a fascinating bio. It also demonstrates that your company is capable of connecting with younger people, of which there are a lot on Instagram.
Instagram is a great platform to build trust and credibility with your audience, making it easier for them to buy from you in the future. The visual nature of Instagram allows business owners to connect with their customers on a more personal level by sharing photos and videos that showcase the products or services they offer. Implementing all the above-mentioned steps will help businesses to optimize their Instagram business accounts to attract the target audience. Businesses can also work with organic SEO services to optimize their Instagram business account to boost engagement, grow followers, and improve sales.
Leave the complexity of handling your business social media accounts to MedResponsive! Whether it is a new account creation, review generation or paid advertising, our social media digital marketing company can handle all aspects of developing your brand’s social presence. We handle optimization for all social media platforms.
Call (800) 941-5527.
YouTube is undoubtedly the most popular video platform and is building new features to stay that way. As Google and other search engines tend to support video, posting YouTube videos with good titles, descriptions and tags are a great way for businesses to share their content among a wide audience and improve their search engine ranking. So if you are planning to generate revenue directly from your YouTube content or simply use YouTube as a marketing platform, get a YouTube channel first. But then, growing a digital marketing campaign via your YouTube channel takes time and effort. The easiest way to do this is with the help of a reliable search engine optimization company that provides social media marketing services.
YouTube’s Livestream Features for 2022
YouTube recently announced five new features for live streams. These new features offer more creator and viewer insights, as well as greater control over live streaming. Previewed in a video on YouTube’s Creator Insider channel, the features that the company is building in 2022 are:
‘Go Live Together’
Live rings
Cross-channel live redirects
Uninterrupted split screen viewing
Live Q&A
Let’s take a closer look at these new features:
Go Live Together: This highly requested feature ‘Go Live Together’ – a small pilot that the company is running – is a new mobile collaborative streaming feature, where the host creators are able to invite a guest to their live stream, by simply sending a link. They will be able to create a live stream and invite and screen their guests before going to their viewers.
NOTE: The guest channel and user information will remain hidden during the live stream.
The host creators of a Go Live Together stream will be able to see streaming analytics and YouTube analytics as they would with any other live stream. But the guest won’t be able to see these analytics.
Pre roll and mid-roll ads can appear in a Go Live Together stream and will be attributed to the host channel. After the pilot test, the company will consider expanding the number of creators who have access to this new feature.
Live Rings: Similar to how Instagram indicates a live stream with a ring around the user’s profile picture, YouTube is also rolling out live rings throughout the platform. By showing a red colored ring around a channel’s profiles picture, ‘Live Rings’ will help viewers identify when a channel is live streaming. It will help to increase discovery and viewership for creators’ live streams on YouTube.
By tapping on a profile picture with the live badgering, the viewer will be redirected to the active live stream. Live rings can be seen on certain screens on mobile devices with plans to extend this feature across YouTube later this year.
Cross Channel Live Redirects: This new feature helps creators – with at least a thousand subscribers and no active community guideline strikes- to direct their viewers from a live stream or premier hosted on a different channel to another live stream or premier on their own channel.
NOTE: Creators can’t send their viewers to a live stream or premier hosted on another channel.
The channel being redirected to can add channels the creators want to allow to redirect to them or to allow all channels they subscribe to redirect to them. This new feature allows more ability for collaborative promotions in the app and can also be of great value for influencer partnerships.
Full Screen Mode with Uninterrupted Split Screen Viewing: YouTube has prioritized an uninterrupted view of a live stream for your mobile device by taking a split screen approach with two different viewing experiences.
The live chat engagement panel in the lean in video and live chat experience will appear to the right of the screen, replacing the live chat overlay from the classic view. It allows for the video to be full screen when watching in landscape mode and the chat is illustrated by the viewer count in the lower right hand comer and when that’s clicked, it brings the viewer back into the lean in mode.
The lean back experience will show a teaser of key moments in chat like polls. This will make sure that the viewer doesn’t miss anything.
The company is beginning to roll out both of these views to viewers.
Live Q& A: This upcoming live Q&A feature is yet another addition in the creator’s arsenal to foster a deeper connection with the community. It will allow a viewer to submit questions during a live stream based on the creator’s question prompt and the questions answered by the creator will be temporarily pinned to the top of the live chat, which will encourage other viewers to submit their questions.
Though all these new features have already been seen in other platforms’ live stream offerings, we could arguably say that it could be even more beneficial on YouTube. Moreover, it’ll be interesting to see how YouTube creators respond to the additions as they become more widely available with broader content bring offerings, and get more avenues to expand and monetize their presence.
Go Live Together and Live Rings will go live first, while the other features will be rolling out in future. Along with these latest features, YouTube is also planning to continue to invest across its multiple formats such as Shorts, Live, and video on demand (VOD).
Experienced organic SEO companieskeep track of new features launched by social media platforms to understand how it can impact their clients’ digital marketing campaigns.
Take your time and try a few different variations to find out what feature works best for you and your community. Reach out to us at MedResponsive for a free consultation. As an SEO company providing social media optimization services, we can help you take your digital marketing campaign to the next level. We can personalize your campaign to match your brand and message.
Social media has become an integral part of people’s lives and daily routines. There are many social media platforms and strategies that brands use to promote their products and services on social media.
Social media marketing is undergoing rapid transformation due to increased usage and user expectations. Social media trends provide you the opportunity to experiment and connect with your audience in a different way. Popular social media platforms can be used to improve the effectiveness of your SEO. By outsourcing social media marketing to an experienced organic SEO company, your social media profiles can be managed in a very efficient manner.
Staying up to date on the latest social media trends and current strategies is a great way to improve your online presence and stand out in the crowd.
2022 Social Trends
Short-form videos get more exposure
Short-form videos or video content up to 2 minutes and 30 seconds in length are now trending with platforms such as TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest that are expanding their short-form offerings; brands are continuing to take notice. Of these, TikTok and Instagram Reels have redefined the way brands consume video content. Such platforms provide marketers with a powerful tool for driving brand engagement and marketing returns.
HubSpot Blog’s 2022 Marketing Industry Trends Survey reports that more than half of marketers (51%) use short-form video plans to increase their investment in 2022.
Short-form videos are what people typically want to see mainly when they’re scrolling on their mobile phone on any social platform – Facebook, YouTube or others. The time can range from 60 seconds to 3 minutes, depending on the platform. Informative, short-form content can play a key role in your brand’s content marketing strategy. It provides the option to showcase your content in an innovative way. Viral content can be based on dances, songs, and sounds.
Consider highlighting brand challenges that can build community and engage your audience, promote new products, leverage user-generated content in your strategy, and create educational videos that are great added-value content.
TikTok is not just an entertainment app now; it is gradually becoming an ideal platform to promote a brand, product or service. The video-sharing social media app has grown quickly and now has 1 billion monthly active users worldwide (as of January 2022).
TikTok is a powerful option for marketers, because of its huge user base, high engagement, ads seen more favorably, less competition, and easy-to-learn features. This app has introduced several helpful business tools in the last few years, such as business profiles, ads, and a creator marketplace, making it more optimistic for future years.
Make sure to have an active presence on TikTok just as in any other social network. TikTok Analytics Data provides key insights on whether your content is reaching your target audience, what time of day to post, what type of videos your followers prefer, and the right sounds to use to reach the audience and land on their For You page.
Marketers to spend more on social ads in 2022
According to Hootsuite, social media will account for 33% of all digital advertising spending in 2022, and annual advertising spending on social media will top $134 billion in 2022, an increase of over 17% YOY (that’s an additional $23 billion!).
Along with running social ad campaigns on Facebook, Twitter, and Instagram, marketers are more likely to look to spend on ads on TikTok, Pinterest, and Snapchat, to reallocate some of their ad budgets as these channels grow in popularity.
Types of TikTok ads include In-feed ads, Video ads, Image ads, Spark ads, pangle ads and carousel ads. It provides access to additional ad formats including TopView ads, Branded Hashtag Challenge, and Branded Effects.
Pinterest has several ad formats and campaign types such as Idea Pins (story pins), Try on product Pins, Collection ads, Carousel ads, Promoted Pins, Shopping ads, and Product Rich Pins. Being a Pinterest Business account holder, you can choose to promote existing best-performing pins, create new visuals or videos, or even promote an image that’s been pinned from a website.
With Snapchat Ads, advertisers are able to reach a global audience and drive meaningful results. Ads Manager allows you to create ads, launch campaigns, monitor performance and optimize towards your goals – all in one place. Most ads are watched with sound on and so design them accordingly.
Social media as eCommerce outlets
Social media is now playing a key role in how people shop. Social commerce is when customers buy your products or services directly from a social media platform. All the major social networks have invested in social commerce and this trend will continue to do so. Just like any online platform, social platforms are now equally useful in meeting customer expectations, with increased convenience, customization and control redefining the shopping experience.
Instagram is one of the leading social eCommerce outlets. Instagram eCommerce combines marketing and selling products using this social network as a platform. In 2020, Instagram launched a wide range of features, referred to as “Instagram Shopping”. Creating customizable business pages with online store functionalities can make your Instagram content shoppable. Instagram Shops allow eCommerce sellers to integrate their product catalogues with their Instagram profiles. Adding product tags with a name and price and providing options to complete the entire ordering process within the app, will improve your customer’s convenience for purchasing easily. Businesses can promote products directly to Instagram users through posts, Stories, in the Explore tab and in a special Shop tab on their profiles.
Instagram’s Checkout feature allows users to search and shop directly within the app. With this feature, people can shop from influencer posts too, making the social shopping experience on Instagram feel effortless.
YouTube and TikTok are also experimenting with social commerce. YouTube Shopping is now providing an organic live shopping experience on YouTube. Creators can tag products that appear in their videos and viewers will be able to browse and buy those products by clicking a shopping bag icon in the corner of the screen. At the same time, TikTok’s partnership with Shopify allows customers to create and show shoppable content on the platform.
Augmented reality transforms social media
Augmented Reality (AR) has been around for a few years now. AR can enhance the real world by adding digital elements to it and changing the way things actually look. AR filters and AR lenses have been used for years.
Snapchat is the main social media platform that focuses on AR lenses and filters the most, in the form of Dancing Hotdog, Extreme Sad Face, Dog with Tongue Hanging Out, and more.
By delivering AR experience on social channels, businesses can drive brand awareness and increase loyalty. There are diverse applications for which AR technologies can be used to ease the customer’s life – ranging from virtual product trials to improved navigation assistance, better shopping experience and more.
Many companies are already using AR tools for consumers to try any products from the comfort of their homes. An example would be Warby Parker’s Virtual Try-On feature that allows customers to try on hundreds of frames virtually using an iPhone camera. Augmented Reality will soon become consumers’ most preferred way to try-on products and interact with brands. It is expected that brands will come up with more innovative ideas to engage with their customers through AR.
Make sure to implement marketing strategies that are more engaging, interactive and fun for your audience. An experienced digital marketing agency can implement effective social media marketing solutions that are designed to increase engagement. These can also raise your website’s search engine ranking.
Need support to implement result-driven social media marketing strategies?
At MedResponsive, our social media digital marketing company can handle all aspects of developing your brand’s social presence.
Contact us at (800) 941-5527 for affordable social media packages!
Summer Shootout Barrel Racing beckons all horse lovers to the Oklahoma City State Fair Park from the 19th to the 21st of August, 2011. The event will be held from 8 AM to 8 PM on Friday, Saturday and Sunday at the State Fair Arena and SuperBarn. It is sure to be a weekend of fun, and Oklahoma City is full of natural and urban attractions not least of which is the Bricktown entertainment district. Hotels at Bricktown offer you affordable hospitality, beckoning one and all.
Cost-effective but Unforgettable Hospitality
With the cost-effective packages offered by hotels in Bricktown, you can expect comprehensive features to make each day a memorable one, right from the creature comforts at the rooms to the 24-hour shuttle services that chauffeur you to your destination and also take you through the many must-visit attractions of the city. Here’s what you can expect:
Exquisitely comfortable mattresses
Free high speed wireless Internet
Complimentary breakfast
Stainless steel fridges & microwaves
Personal voicemail
Complimentary shuttle service
Business center
Iron & ironing boards
Coffee makers
Digital cable TV
Hair-dryers
Working desks with plug-ins
Extra pillows for comfort
Sensory & spa products
The rooms are exquisitely designed and the complimentary breakfast is sumptuous. Guess there’s nothing more you could ask for to have an unbelievably marvelous time at Oklahoma City.
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Loads of Fun at the OKC State Fair Park
The OKC State Fair is a hugely popular annual competition and entertainment extravaganza held at Oklahoma City every year at the State Fair Park. The 2011 OKC State Fair features live music, family-friendly and kids’ events, competitive events and lots more from the 15th to the 25th of September, 2011.
Non-stop Entertainment at the OKC State Fair
The Chesapeake Energy Stage features great entertainment with live bands, while Disney On Ice has entertainment for kids including the staging of Disney Pixar’s Toy Story 3 from the 15th to the 20th. You can experience the vibrancy of color during the 60th Annual Oklahoma State Fair Band Day as mid-high, junior and high school bands from around the state compete on September 19, 2011. Competitive events are conducted in the categories of Livestock/ FFA/ 4-H, Horse, Creative Arts, Wine Contest and Band Day Competition. There are plenty of other events taking place as well including a beauty contest, so please visit okstatefair.com for tickets (not all events require tickets) and more information.
Southern Hospitality Affordably
The hotels at Bricktown provide you with excellent hospitality to make any visit worth remembering and coming back to. Family-friendly Southern hospitality blends with world class service to offer guests a very memorable experience in an affordable manner. Enjoy features such as:
Exquisitely comfortable mattresses
Free high speed wireless Internet
Complimentary breakfast
Stainless steel fridges & microwaves
Personal voicemail
Complimentary shuttle service
Business center
Iron & ironing boards
Coffee makers
Digital cable TV
Hair-dryers
Working desks with plug-ins
Extra pillows for comfort
Sensory & spa products
With unforgettable hospitality and tons and fun, there’s nothing keeping you from checking out OKC.
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Oklahoma State Fair Is Waiting for You
From September 15 to 25, 2011 Oklahoma City will erupt with excitement and fun thanks to the Oklahoma State Fair. It is an annual event containing competitive and entertaining events at the OKC State Fair Park.
Great excitement in Store at Oklahoma State Fair
This year’s edition is no different, with competitive events in the Horse, Livestock/FFA/4-H, Wine Contest, Band Day Competition and Creative Arts classifications raising the competition fever. There are entertainment shows such as live music at the Chesapeake Energy Stage and the staging of the Disney Pixar Toy Story 3 from the 15th through the 20th of September. On the 19th, the 60th Annual Oklahoma State Fair Band Day will entertain with high school, mid-high and junior high school bands adding a splash of color. Many events are free while some have tickets. Visit okstatefair.com for more details.
More Than the State Fair to Entertain you – the Hospitality
It isn’t only the State Fair that will entertain you, but a host of other vibrant attractions Oklahoma City and its Bricktown entertainment district are known for. But you need affordable but fine hospitality to make your experience memorable. Hotels at Bricktown are known for their affordable but fine Southern hospitality. The experience is completed by comprehensive features such as:
Exquisitely comfortable mattresses
Free high speed wireless Internet
Complimentary breakfast
Stainless steel fridges & microwaves
Personal voicemail
Complimentary shuttle service
Business center
Iron & ironing boards
Coffee makers
Digital cable TV
Hair-dryers
Working desks with plug-ins
Extra pillows for comfort
Sensory & spa products
Oklahoma City beckons you to fun and more. And with great hospitality, you don’t need to think twice.
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Five New Strategies for Revenue Cycle Management
In the evolving healthcare landscape, hospitals and medical practices need new revenue cycle management (RCM) strategies. Choosing an experienced, technologically savvy medical billing service provider will ensure valuable support to optimize reimbursement. However, as the business of healthcare has become very complex, medical billing is no longer a simple administrative function. In a recent Beckers Hospital Review report, industry experts recommend specific new strategies to ensure that hospitals’ RCM efforts are focused and financially stable.
Tracking claim denial rate: Following up on claims and denials is a critical aspect to enhance revenue generation. The claims tracking process involves reviewing accounts receivable (AR) and measuring the average number of days it takes to collect the payments due to the healthcare provider, and identifying patterns in payment by insurance companies. Automating key revenue cycle workflows, finding more efficient ways to submit clean claims, and improving collection efforts,and focusing on the appeals process can reduce days in AR and boost cash flow. In fact, AR management is an important element of the RCM solutions provided by medical billing companies.
Review of chargemaster: Experts recommend that hospitals conduct a comprehensive review of their chargemaster and ensure price transparency for patients. This is an important requirement to prepare for the CMS’ price transparency rule coming into force Jan. 1, 2019. Under CMS’ annual Inpatient Prospective Payment System rule, hospitals need to publish a list of their standard charges online in order to help patients understand the cost of care and prepare for any out-of-pocket costs. CMS also requires providers to update that information every year. A recent report from the National Association of Healthcare Revenue Integrity, an expert recommends that hospitals take the following steps to prepare to post their chargesmaters online:
Review existing state hospital pricing and price transparency requirements
Review the chargemaster for consistent pricing
Inform all stakeholders about the new requirements, including IT personnel responsible for the online posting of the chargemaster
Fix a date for post the chargemaster
Create customer service scripts to deal with patients’ questions about the chargemaster and pricing
Price transparency is critical to boost patient satisfaction and collection of patient financial responsibility.
Reduce operating room delays and last-minute cancellations:Operating rooms are a very costly area of hospital operations.Depending upon the complexity of the procedure, last-minute cancellations or delays can prove very costly for hospitals. When planned surgical procedures are cancelled, it leads to considerable loss of revenue and waste of resources,and also results in significant psychological, social and financial consequences for patients and their families.Experts say that, to improve financial performance, hospitals should review their OR operations for avoidable costs and focus on minimizing cancellations and delays in procedures.
Strategies to improve OR operations include focusing on same-day cancellations, on-time procedure starts, equipment availability and parallel processing to increase efficiency.
Blocking OR time by the day rather than stints of hourly blocks
Adjusting block times based on the balance between under- and overutilization of the OR
Avoiding potential delays and gaps for missing equipment by assessing the risk of potential problems in advance
Avoiding tardiness in the OR by starting cases on time
Turnover time reductions:
However, as ORs differ considerably based on patient population, type of hospital and type of surgery and anesthesia, it is difficult to set universal benchmarks for all Ors.
Using online estimator tools to help patients understand their potential out-of-pocket costs: In an era of regulation, high-deductible plans and increased patient responsibility for bills, using a customer-friendly online estimator can ensure that patients get the information they want. Experian’s price-estimator tool, for instance, calculates patients’ out-of-pocket cost based on the hospital’s chargemaster price, its claims history for providing that service, its contract terms with the patient’s insurer, and the patient’s benefit structure and deductible status. It also estimates out-of-pocket costs for self-pay patient. Using a price estimator tool can boost patient satisfaction and attract more patients. Experts advise that when using the tool, hospitals should also post a disclaimer with standard charges, so patients know that the price list they are viewing may not indicate their actual out-of-pocket costs.
Include both clinical interactions and nonclinical interactions when considering net promoter scores: Net promoter scores reflect how likely patients are likely to recommend the organization to another person. Patient care involves both clinical and nonclinical support services. Even the best clinical services cannot be truly optimal without dedicated nonclinical and clinical-support staff.Experts recommend that hospitals include both clinical interactions and nonclinical interactions when considering net promoter scores. Healthcare providers need to use the same approach as retail businesses and tap into what the patient not only wants but also expects by examining how every nonclinical touchpoint is interacting with the patient. Net promotion scores will provide hospitals with a more accurate picture of patient satisfaction.
Medical billing is the core of healthcare RCM. The medical billing process is complex and difficult to manage, but with the right processes, proactive strategies, and the support of an experienced medical billing and coding company, providers canoptimize RCM and reduce days in accounts receivable.
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Thermo Scientific Indiko™ Plus Clinical and Specialty Chemistry System
A leading supplier of high-quality lab equipment, Block Scientific offers the Indiko™ Plus Clinical and Specialty Chemistry System from Thermo Scientific. This fully-automated random access benchtop system offers optimal operational excellence for clinical and specialty chemistry testing. A reliable, fully supported solution integrating analyzer, reagents and consumables, this system offers laboratories ease of use and time-saving automation to supports routine daily work. It is an ideal option for small and medium sized laboratories.
In addition to offering true operational reliability and walk-away convenience, this analyzer is self-contained with no need for external water or drainage connections, which makes it quick and easy to install.
Indiko™ Plus Analyzer – Reliable and User-friendly
The Indiko Plus is a flexible system with uncompromised level of performance. Three different sample racks are available for user convenience:
Two 9-position racks can be adjusted for different aspiration heights and used for 0.5 and 2.0 ml cups and 5, 7 or 10 ml tubes
The 18-position for non-barcoded 7 ml tubes can be used either for 0.5 and 2.0 ml cups or for non-barcoded 7 ml tubes
The system’s reagent disk can accommodate 42 reagents. Its unique, low-volume cuvette design guarantees small reagent volumes, minimal amount of reagent waste, and thus secure low reagent cost. As it enables users to work with disposable cuvettes, this analyzer helps lower the risk of contamination and shortens the time of analysis. The simple and clear user interface eases patient sample handling and also allows control of the reagent levels in real-time during work.
Key Features
Minimal maintenance, maximized analyzer uptime
Optimized, liquid system reagents
Automated clot detection
Built-in real-time QC program
Automated real-time monitoring of the reagent usage and expiry date
Ready-to-use, maintenance-free electrodes
Bi-directional LIS connection
Specifications
Operating Principle: Fully automated, sample oriented, random access analyzer
Capacity: photometric tests/hr: up to 350; ISE tests/hr: up to 135
On-board capacity: up to 108 sample positions and 42 reagent positions
Sample volume: 2 to 120μL
Reagent volume: 2 to 240μL (1 to 4 reagent additions/test)
Reaction volume: 120 to 300μL
Incubator: 9 x 10-position single-use cuvettes, totally 90 cuvette positions
Photometer: 12 filter positions
Absorbance range: 0 to 3.5A
Water consumption: 2.5L/hr.
Workstation: separate PC
Bi-directional LIS-connection
Power consumption: 300w
Dimensions (L x W x H): 27.6 x 37 x 24.4in. (70 x 94 x 62cm)
Weight: 242 lb. (110kg)
Block Scientific offers the Thermo Scientific Indiko Plus, NEW, including Installation, Training, Validation, 1 year warranty, and Shipping.
Contact Us
To place an order for the Thermo Scientific Indiko™ Plus Clinical and Specialty Chemistry System or to check out other chemistry analyzers we offer, visit our online store – http://www.blockscientificstore.com. To contact us, call 631-589-1118 or send an email to info@blockscientific.com.
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Food Service Products
Aluminum Foil Sandwich Wrap – Silver
The Silver Aluminum Foil Sandwich Wrap is made of exclusive foil/paper lamination to retain heat, absorb steam and resist curl. Its honeycomb design creates air pockets for superior heat retention. The moisture-absorbing paper layer helps to keep food fresh.
Product Features
Dimensions – 14 X 16
Excellent deadfold capability
Case: 1000
Case Weight – 16#
Blue Foil Sheets – 10.5 in. x 13 inch
The Blue Foil Sheets are foil insulated wraps that come with a honeycomb design for superior heat retention, moisture/grease resistance and holding times. Their superior dead-fold design helps to hold the shape of the wrapped food items. A moisture-absorbing paper layer helps to maintain the freshness of crispy breads and buns longer.
Product Features
Dimensions 10.5 in. x 13 inch
Case Pack – 4@500
Surpasses rigid clamshells in raw-material waste reduction and heat retention
D Vour Absorbent Powder
The D Vour Absorbent Powder absorbs and coagulates spilled liquids and bodily fluids, as well as eliminates all the repellent odors. D Vour deodorant powder, made of special polymer, ensures effective results in short time. When sprinkled lightly on liquid, the powder converts it into an odorless, semi-solid mass within seconds, enabling easy and fast clean-up. D Vour is the perfect choice for removing spills and unpleasant odors in restaurants, schools, healthcare facilities and grocery stores. Its quick absorbent formula sets spills of all free-flowing liquids, except oils and strong oxidizing materials such as acids.
Product Features
Volume: 16 oz.
Lemon fragrance
Absorbs spills 100 times its weight
Sets liquids and remove repulsive odors within seconds
Weight: 7
Pack: 6 cans per case
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Round Eye Supply
Conex Rolled Rim Graduated Medicine 1.25 oz. Clear Cup
Made of durable, crack-resistant polypropylene, Conex Rolled Rim Graduated Medicine cups are ideal for many diverse applications. These 1.25 oz. clear cups are suitable for dry and liquid medications, household, dining, and carryout applications. For dining, these Conex clear polypropylene cups can serve anything from small side dishes to salad dressing and whipped butter. For carryout, when coupled with a secure fitting clear lid, they safely transport side sauces such as ranch dressing, marinara, salsa, and more.
Features
Covers all market needs
Durable polypropylene construction
Polypropylene increases product visibility
Secure lid fit
Rolled rim
Lids Sold Separately
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Fresh, Fun Contemporary Area Rugs
Decorating with fresh, fun contemporary area rugs is a stylish and fantastic way to add a bright splash of color to the décor of any room. These area rugs can be the focal point of the room, giving the entire room an inviting, modern look.
Area Rugs in Contemporary Style to Fit Any Room Décor
From the vast selections of area rugs available in the market, you can select those that are perfect for your purpose. Nowadays, contemporary area rugs can easily and harmoniously fit into any room of your home, including doorways, bedrooms, family rooms, kid’s rooms and kitchens. Machine-made or hand-knotted museum pieces, big or small rugs, square or round rugs, discrete or fun rugs, you can find these in a variety of different styles and patterns for every walk of life – from the leading name brands you know and love. To brighten your kid’s room, you can find rugs detailed with bright, fun designs in attractive colors.
Fine Choice of Materials and Colors
A variety of rugs ranging from those made from traditional materials to multi-functional area rugs can be found in a variety of striking colors and at all price points. Wool, cotton, polypropylene, faux silk, and olefin are just a few of the materials that work well with striking and trendy contemporary touches. One can also avail of these in sizes such as 6’x 9′, 4’x 6′, 8’x 10′, 9’x12′, and 10’x14′. While making a choice, you have to take into account factors such as the size of the room, the feel you want to create, and more.
Purchasing online is considered the most cost-effective way to find high quality and durable contemporary area rugs. You will find hundreds of online vendors offering the finest quality area rugs in contemporary designs. Whether you need looped, shag, woven, or outdoor rugs – all can be purchased online in just a few minutes.
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Floral Area Rugs - Add a Warm Welcome
Use floral area rugs to add a warm welcome to your home or office space. It is a good choice for those who want to beautify their homes in a creative and cost-effective manner. By decorating with floral area rugs, you can bring the beauty of nature into your home.
Wide Selections, Great Choices
Apart from protecting high-traffic areas like hallways or sitting areas, these are sure to bring a touch of elegance to your interiors in entryways, guest room, dining room, bed room, kitchen, or any other place where you would like to add brightness and charm. In today’s market, floral area rugs in all modes, from traditional to modern in a variety of sizes ranging from small sized 4’x 6′ to large to 10’x 14′ and every size in-between. These also come in a variety of styles, designs, shapes, and vivid colors to liven up a household.
Online floor covering stores offer a wide variety of new and striking floral rugs in fresh patterns and designs, including begonia, cala lily, orchid, sunflower, tulip, and more. Machine-made rugs, hand-knotted museum pieces, big or small rugs, and square or round floral rugs from leading brand names are available in the stores. Area rugs in floral designs made from polypropylene, silk, or wool can be purchased.
Floral Rug Options
As it can list the prices, styles, and sizes of branded collections, online shopping is considered the best and cost-effective way to shop for these products. Most of the online vendors who are engaged in providing exceptionally beautiful rugs, offer a fine line of floral area rugs that are chosen to complement any decor.
Always take your time when making a choice. A good dealer can provide customers with a great selection of floral rugs, superior product knowledge, excellent service and expert installation – all at reasonable rates.
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Medical Coding for Skin Biopsies - Use the Correct CPT Codes
Biopsies are used to obtain a sample of your tissue or cells for diagnostic histopathologic examination performed independently or unrelated/distinct from other procedures/services. The removal of tissue or cells for analysis is called a biopsy. A skin biopsy is a procedure in which a physician cuts and removes small samples of skin or cells from the surface of your body to get it tested. The sample obtained from a skin biopsy is further examined to diagnose certain skin conditions such as skin tumors, infections and other types of growth or skin conditions. A biopsy of a lesion of the skin can help physicians report the difference between a skin cancer and a benign or noncancerous lesion. The skin sample obtained during a biopsy is further sent for laboratory analysis under a microscope.Dermatology medical coding involves several difficult aspects for coders to memorize unique termsrelated to sizing wounds and lesions. As skin procedure codes take into account the type of removal, the size and location of the lesion (such as length, depth, width, and circumference), the provider’s intent and pathologic results, documenting the service and selecting the right medical codes can be confusing. Outsourcing the task to a reliable and experienced medical billing and coding company is a feasible strategy that helps physicians simplify their documentation process. Coders must be familiar with terminology related to benign and malignant masses along with actions such as shaving, destruction, and performing biopsies.
Why Is a Skin Lesion Biopsy Done?
Generally, a skin biopsy is performed to determine the cause of a growth, sore or rash and could include –
Skin cancer including basal cell carcinoma, squamous cell carcinoma and melanoma
Rashes or blistering skin conditions
Pre-cancerous cells
Non-cancerous growths
Chronic bacterial or fungal skin infection
Changing moles
Actinic keratosis
Warts
The potential risk factors associated with this procedure include – excessive bleeding from the biopsy site, pain, skin infections, local reaction to the anesthetic, scarring and other healing problems.
Types of Skin Biopsies
There are four main types of skin biopsies which include –
Shave biopsy – Physicians will remove only a small section of the top layers of skin (epidermis and a portion of the dermis) using a special razor blade or scalpel.
Punch biopsy – Physicians use a circular tool to remove a small section of skin including deeper layers (epidermis, dermis and superficial fat).
Excisional biopsy – This type is used to remove the entire lesion/abnormal skin, including a portion of normal skin down to or through the fatty layer of skin.
Incisional biopsy – This is used to remove a small part of a larger lesion.
After the biopsy, the wound will be covered with gauze and other bandaging. Patients will be able to go home once the sample has been taken.
Undergoing Skin Biopsy – Preparations Required
Generally performed in the doctor’s office, patients undergoing skin biopsy will be asked to change into a hospital gown so that the area of suspect skin can be more easily seen and removed. Before undergoing the procedure, patients must disclose information about – current medicines consumed (including over-the-counter drugs, street drugs, or herbal or nutritional supplements), any allergies/reactions to medications (especially to local anesthetics, such as lidocaine or novocaine, or to iodine cleaning solutions, such as Betadine), pregnancy and bleeding problems if any.
The physician will first cleanse the biopsy site (with a sterile soap solution) and then numb the skin by using a local anesthetic (pain-relieving) injection, usually lidocaine. Patients will experience a brief prick and stinging sensation as and when the medicine is injected. After the skin is numb, the physicianwill perform the biopsy and the tissue will be removed. The removed portion of tissue will be sent to the laboratory for analysis by a pathologist. After the procedure, the wound will be covered with gauze and other bandaging. A skin biopsy typically takes about 15-20 minutes, including the preparation time, dressing the wound and instructions for at-home care.
CPT Codes for Skin Biopsies
Dermatology medical codinginvolves the use of specific CPT codes to document different types of skin biopsies. The CPT codes for skin biopsies include –
For the first biopsy, submit code 11100 – Biopsy of skin, subcutaneous tissue and/or mucous membrane [including simple closure], unless otherwise listed; single lesion). For each separate biopsy after the first one, use the add-on code 11101 – Biopsy of skin, subcutaneous tissue and/or mucous membrane [including simple closure], unless otherwise listed separate procedure; each separate/additional lesion [List separately in addition to the code for primary procedure].
For instance, if three lesions are biopsied, codes 11100, 11101 and 11101 should be submitted. If skin biopsy is performed more than the maximum number of times, it is important to submit supporting documentation to avoid denials. If the removal is simply for diagnosis, the procedure is coded as a biopsy. If the entire lesion is removed, the excision codes should be used.
The new CPT codes that range from 11102 – 11107 are reported on the basis of method of removal, which offers greater specificity. The new CPT codes are as follows –
11102 – Tangential biopsy of skin (e.g., shave, scoop, saucerize, curette) single lesion
+11103 – Each separate/additional lesion (List separately in addition to code for primary procedure)
11104 – Punch biopsy of skin (including simple closure, when performed) single lesion
+11105 – Each separate/additional lesion (List separately in addition to code for primary procedure
11106 – Incisional biopsy of skin (including simple closure, when performed) single lesion
+11107 – Each separate/additional lesion (List separately in addition to code for primary procedure
Prior to the above new CPT codes, biopsies were reported with CPT code 11100 for the first lesion and 11101 for each additional lesion biopsied regardless of method of removal. However, the new biopsy codes are reported based on method of removal including –
Tangential biopsy (Codes – 11102 and 11103)
Tangential biopsy includes removal via shave, scoop, saucerization or curette. The procedure is performed with a sharp blade like a flexible biopsy blade, obliquely oriented scalpel or curette. A sample of epidermal tissues is removed with or without portions of the underlying dermis. This type of biopsy does not involve the full thickness of the dermis. When the full thickness of the dermis is involved, the procedure is reported using the codes – 11300-11313 (removal of epidermal or dermal lesions).
Punch biopsy (Codes -11104 and 11105)
Performed using a punch tool, the purpose of this biopsy is to remove a sample of a cutaneous lesion for a diagnostic pathologic examination. Simple closure is included and cannot be billed separately.
Incisional biopsy (Codes -11106 and 11107)
An incisional biopsy requires a sharp blade (not a punch tool) to remove a full-thickness sample of tissue via a vertical incision or wedge, penetrating deep into the dermis, into the subcutaneous space. An incisional biopsy may sample subcutaneous fat. When the entire lesion is excised, it is important report the excision codes – 11400-11646 (depending on type of lesion – benign or malignant).
Multiple Biopsies
If more than one biopsy is performed on the same date, report only one primary biopsy code. When more than one biopsy is performed using the same technique, the appropriate primary biopsy code is reported for the first biopsy and the add-on code is reported for each additional lesion.
Recovery after the Procedure
Once the skin biopsy is complete, patients may experience some soreness around the biopsied site for a few days. Physicians will either put a bandage or stitches (in some cases) over the biopsy site. In most cases, physicians may instruct patients to keep the bandage over the biopsy site until the next day. They may be advised to change the bandage daily, wash the wound and apply antibacterial ointment. Tylenol is usually sufficient to relieve discomfort. However, patients who have stitches around the biopsy site need to keep the area as clean and dry as possible. Healing of the wound can take several weeks, but is usually complete within two months. Wounds on the legs and feet tend to heal slower than those on other areas of the body.
Medical billing and coding can be complex and requires knowledge regarding appropriate coding, modifiers and payer-specific medical billing for correct and on-time reimbursement. With all the complexities, the support of an experienced medical coding serviceprovider could be useful to report skin biopsy procedures correctly for optimal reimbursement. Professional coders in reliable medical billing and coding companies can ensure accurate reporting of diagnostic and procedure details.
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Common Knee Injuries and Treatment Options
The knee is a fragile and sensitive joint which plays a vital role in the body’s stability and motion. The knee is made up of many structures and these can be severely injured by a traumatic event or disease. Injuries generally occur due to twisting or bending force applied to the knee or a direct blow suffered while playing sports, or by a sudden fall or accident. In addition to sudden injury, repetitive overuse and underlying medical conditions like osteoporosis can cause knee pain. There are different types of knee injuries all of which involve various symptoms including pain, swelling, and stiffness. Injury to the knee can cause instability and become debilitating if not treated quickly. Fortunately, effective nonsurgical knee injury treatment is available in established pain management and rehabilitation centers in Brooklyn, NYC.
Common Injuries of the Knee — Symptoms and Causes
Injuries to the knee are mainly defined by the affected anatomy of the knee and the mechanism that caused the injury. Let’s take a look at some common knee injuries –
Sprains – A sprain is an injury to the ligaments that hold the knee together. Sprains are graded by the amount of stretching or tearing of the ligament fibers and how much instability it causes. Ligament tears include – injuries to anterior cruciate ligament (ACL), posterior cruciate ligament (PCL), lateral collateral ligament (LCL) and medial collateral ligament (MCL). ACL injuries occur as a result of a twisting or pivoting movement. PCL injuries are the result of a powerful force such as a football player falling on a knee that is bent. The LCL runs along the outside of the knee joint and stabilizes the knee so that the bones do not slide from side to side. A common injury among athletes, MCL sprain occurs due to a blow to the outside of the knee, which forces the knee inward.
Strains – Strains occur when the tendons or muscles surrounding the knee are stretched, usually due to hyperflexion or hyperextension of the knee. Strains can cause pain outside the joint as well as dysfunction of the normal range of motion of the knee.
Tendinitis – Tendinitis refers to inflammation or irritation of a tendon (the thick fibrous cords that attach muscle to bone) that connects the kneecap to the shinbone. Also known as jumper’s knee, tendonitis is common among athletes who frequently jump. However, any physically active person can be at risk of developing this condition.
Bursitis – This is a painful condition that affects the bursae – small, fluid-filled sacs that cushion the bones, tendons and muscles near your joints. Bursitis occurs when bursae swells and become inflamed with overuse or repeated pressure from kneeling. Most cases of bursitis respond well to self-care measures. However, in some instances, antibiotics or aspiration (a procedure that uses a needle to withdraw excess fluid) may be required.
Runner’s knee – Patellofemoral pain syndrome or runner’s knee is one of the most common causes of knee pain in young athletes. It is caused by overuse of the patellofemoral joint (the joint between the kneecap (patella) and thighbone) — causing pain in the front of the knee.
Meniscal tears – One of the most frequently occurring cartilage injuries of the knee, meniscal tears generally occur when the knee twists or pivots. Symptoms include pain, stiffness, swelling, locking, and decreased range of motion. This type of knee injury is common in contact sports like football as well as noncontact sports requiring jumping and cutting such as volleyball and soccer.
Fractures and dislocations – Knee fractures are usually the result of trauma such as falling directly on the knee, repetitive stress injuries, osteoporosis and tumors. Dislocation is the displacement of a joint from its normal position, which is usually caused by a blow, fall or other trauma. Symptoms include loss of motion, swelling and pain and sometimes, a visibly out of place joint.
Cartilage injuries – Cartilage, the tough, flexible tissue which covers the surface of joints, can get damaged as a result of a sudden injury, such as a sports injury, or gradual wear and tear (osteoarthritis). Symptoms include – knee joint pain, swelling, stiffness and clicking or grinding sensation.
Chondromalacia patellae – This condition occurs when the cartilage on the undersurface of the patella (kneecap) deteriorates and softens. It is the result of repetitive wear and tear of the kneecap that can occur due to acute injury to the patella or due to aging. A work or sports activity that puts great stress on the knee increases the risk of developing chondromalacia patella.
Knee Injury Diagnosis, Treatment and Rehabilitation
Diagnosis will typically begin with a detailed physical examination of the joint, wherein the physician will examine the bones and check whether any of the joints are out of place. Diagnostic imaging tests such as x-ray and MRI scan may be conducted to examine the condition of the bones, cartilage, muscles, ligaments and tendons and the extent of injury. Once the diagnosis is established, a team of pain management professionals will collaborate to develop an appropriate treatment plan.
Knee injuries that are not severe can be effectively treated without surgery. The first course of action is rest, application of ice packs and a compression bandage. Most minor injuries improve with rest (after two to three weeks). However, if the pain persists beyond three weeks despite these measures, medical treatment will be necessary.
Multispecialty pain management centers in Brooklyn, NYC offer effective nonsurgical treatment modalities to address chronic pain symptoms. Nonsurgical modalities used in knee injury treatment include – physical therapy, injections, anti-inflammation medications, TENS (Transcutaneous Electrical Nerve Stimulation), and Game Ready Cold Therapy.
Exercises to Strengthen the Knee Joint
Physical therapy for knee injury will include exercises to strengthen the muscles and improve flexibility. Strengthening exercises help build up the muscles around the joints. Strengthening the muscles around the knee such as the quadriceps and hamstrings will reduce stress on the joint and help it absorb shock. Gentle stretching or flexibility exercises stretch the muscles in order to restore range of motion, reduce muscle soreness, and prevent injury. In addition, patients will be educated on how to manage injury when it occurs and how to prevent re-injury. This will help prevent potential damage and disability in the long-term.
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