How to Use Social Media to Enhance Your Content Marketing

by | Last updated on Dec 21, 2023 | Published on Sep 8, 2016 | Content Writing Services

You need great content for worthwhile social engagement, content that will inspire action and motivate your audience to share your content with others. For any business including healthcare, social media optimization and content marketing services provided by a digital marketing agency will prove highly supportive in terms of social interaction. Content marketing through social media is an effective way to make your content reach out to your consumers. It is important to understand that social media marketing offers unique opportunities for healthcare organizations and providers to communicate to their customers via emotional, instructive and captivating content. According to, more than 40% of consumers admit that the information found through social media has an impact on the way they deal with their health.

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Major Benefits of Using Social Media

  • Responding to your customers’ queries quickly helps in building brand loyalty among customers. It also helps in brand recognition.
  • Being active on social media is a sure way of improving your website’s rank and enabling consumers to easily locate your business on the internet.
  • Social media platforms are also a place for posting customer reviews. Positive reviews help in promoting your business.

Amp Up Your Social Media Use to Boost Your Content Marketing

Social Media Use to Boost Your Content Marketing

  • Use Social Media Platforms: Facebook is the most effective social media platform for content marketing as it reaches a wide range of users easily. Similarly, Twitter is also a platform like Facebook for quick audience engagement. However, it does not offer the same level of interaction as Facebook. It is ideal for posting news and announcements or quick sharing of press releases, videos etc. The third option is Pinterest which is a good option as it is a popular platform for health, fitness, nutrition content and so on. It is also popular among the primary healthcare decision makers. Content with videos and images is highly engaging compared to plain written text. This is because it helps users to easily understand your message. These tactics focus more on visual appeal than text format content. Use of these simple tactics will help gain the attention of more targeted visitors to your medical website.
  • Add a Social Media Sharing Button: Sharing your posts is important for online visibility. People may not share your post if they have to copy-paste your URL into social media pages, and this may be particularly difficult on smartphones and other mobile devices. Therefore, provide a share button for all of your posts. It will help readers share your post at the click of a button and this can make a big difference in your content marketing campaign. This will also help you to track the number of people who have shared your post.
  • Share Current Trends and Activities: Post blogs about current trends, activities and events that are related to your industry. This will help consumers know more about your products or services. You can also mention your new launches. This makes it easy for customers to follow you and see what your activities are and also share them among others. This will increase your popularity.
  • Share on Your Social Media Pages: Share your own new blogs or old favorite posts on your social media accounts. This is because people may not sometimes press the social media share button on your posts from your social media page, whereas they may share your post if they see it on their newsfeed from your social media account.
  • Create Good Content: Simply writing something will not be useful. When writing content, ensure that the data is relevant, engaging and informative too. This will persuade readers to read more of your blogs and share them with their friends.
  • Optimize and Add Images for Social Media: Posting a blog without any images will make your page look boring and unappealing. Adding images to your posts makes your pages more interesting and optimizes them for social media sharing. Posting random images in your post is not advisable. Post images that are relevant for your content so that when they are shared, the images match what they are reading. You may need to experiment with the size of the images but don’t crop them unevenly. Share your post on social media sharing pages to know how the images will look.

3 Best Social Circulation Practices

  • Whether you are sharing an e-book or white paper or infographics, ensure that the content is transparent.
  • Maximize shareability of your content with the following strategies:
    • Make your content timely and relevant
    • Incorporate eye-catching videos and images
    • Mention well-known brands or healthcare professionals
    • Use hashtags for quick accessibility
    • Use a button that facilitates sharing
  • Use the right tools to improve social strategy, online presence and increase content sharing. Buffer and Pablo are examples of tools that help to streamline social sharing.

To take a real life example, Mayo Clinic has the most popular medical provider channel on YouTube. It has more than 450,000 followers on Twitter and more than 300,000 connections on Facebook. Mayo Clinic also maintains a News Blog, Podcast Blog as well as Sharing Mayo Clinic Blog that enables employees and patients to talk about their Mayo Clinic experience. This goes to show that properly and efficiently implemented social media optimization can have a huge positive impact on your healthcare business.

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With the emergence of social media channels like LinkedIn, Facebook, Twitter and many other sites, you need to constantly reshape your online marketing strategy. It will help you to identify your audience, get more visibility for your content, and let others know what your specialties are. For optimized content for your website, articles, blogs, social media posts and newsletters, the best option is to utilize reliable organic SEO services.

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