Reliable providers of medical SEO services say that the recent global obsession with Pokémon Go is a new and excellent marketing opportunity for healthcare providers and facilities. Pokémon Go is the new hype and has a huge impact on …
Learn the Fundamentals of Medical Website Marketing
There have been numerous developments in health care industry over the past decade, the major ones being the increased use of information technology and the introduction of medical website marketing. Yes, the healthcare providers have now realized …
Top 7 Challenges Involved in Healthcare Digital Marketing
The US healthcare industry is constantly evolving, presenting opportunities as well as challenges for healthcare marketers. Now, the focus is on a healthcare delivery model that is based on patient satisfaction, good outcomes and …
4 Tips to Help Improve E-commerce Conversion Rates
The e-commerce industry is advancing at a rapid speed and for 2016 experts expect the overall revenue of the sector to grow by 15%. Competition is fierce in this sector and online businesses need to learn the art of online sales and …
Important Aspects in SEO for a New Medical Website Platform
Your medical website may need to be refurbished for better rankings. It has to serve the health information needs of your customers ultimately and bring in the visitors and conversions, depending on what your goals are. You could …
Essential Strategies for Medical Website Marketing
Having a medical website is an effective way of enhancing the visibility of your practice and connecting with patients. However, most often, healthcare professionals do not know how to approach medical website marketing effectively. A …
Should Your Practice Focus on Testimonials and Reviews?
Testimonials and reviews are an accepted part of a medical SEO strategy, and for a good reason. They are devoid of any sales pitch and present true opinions to the potential patients or customers out there …
Is Click-through-rate a Ranking Factor?
Click through rate (CTR) refers to the number of people who click a link against the total number of people who had the opportunity to do so. Optimizing your website using relevant keywords, tags, links and quality…
5 Reasons Why Healthcare Businesses Need a Responsive Website
What is a responsive medical website and why do you need it? Medical websites are of great significance in the current scenario with more than 60% of Americans seeking medical information online and also looking to schedule…
The Basics of Mobile Search Engine Optimization
Mobile search engine optimization is the Holy Grail for medical and healthcare business websites. If you wish Google to rank your site well, it needs to work well on the Smartphone. You’ve got people everywhere searching for stuff, browsing…