How Google AdWords Conversion Tracking Can Help Your Medical Business

by | Published on Dec 15, 2016 | Medical SEO

The healthcare industry is very competitive and it is important for businesses in this sector to stay ahead of competitors. Online healthcare businesses can improve their search engine presence, visibility and ranking and also track conversions with the help of a reliable medical SEO service provider. You need to understand conversions, or the significant actions your visitors take after clicking on one of your ads. Google AdWords conversion tracking is a tool that helps you to collect the information needed for improving your AdWords account. It helps you to keep track of conversions that you have received in your site.

Google AdWords

Conversion rate of a website helps to understand the number of visitors who have come to the website and whether they are buying the product/service. In simple terms it means conversion of potential visitors to buyers. It helps in tracking sales, phone calls, or contact details. It helps to track anything that is worth tracking a business.

  • With Google AdWords conversion tracking, you can see which keywords are relevant and can provide more leads.
  • It also helps in filtering what is required and what is not required when optimizing your healthcare website.
  • It assists in tracking data to know which keywords and ad copy can lead to more phone calls.
  • You can also link your Google Analytics and Google AdWords accounts together in order to see all paid conversions.
  • You can keep all your tracking details in one place and make informed decisions on how to improve landing pages.

Google AdWords conversion tracking provides accurate details on how your campaigns are performing and if you are not Google AdWords certified then you may have problems in tracking important details on your own. You may even track the wrong things, which is worse than not having conversion tracking set up. However, with the help of reliable medical SEO services you can set up conversion tracking and gain valuable information. When you have accurate conversion tracking data, you can improve the efficiency of your campaigns and drive increased conversions at a lower cost.

Related Blogs

Dos and Don’ts of Healthcare Email Marketing

Dos and Don’ts of Healthcare Email Marketing

With several unique changes occurring in the healthcare arena, digital marketing for healthcare is quite challenging. Building a strong online presence is important for healthcare practices to grow. Healthcare providers are on the constant lookout for unique...

How to Retain Your Patients with Email Marketing

How to Retain Your Patients with Email Marketing

The use of digital technologies surged in all areas after the outbreak of the Covid-19 pandemic, including the health sector. Email marketing, influencer marketing, content marketing, Search Engine Optimization (SEO) marketing, social media marketing, pay-per-click,...

Share This