Despite all the innovations in search engine algorithms, content is still king in SEO. That’s what professional digital marketing services in New York focus on.
Headings in Content
Content for SEO purposes needs to fulfil certain requirements and a format to satisfy SEO goals. It must have headings. They not only make the content easier for the user to read, but heading tags also give search engine crawlers a clearer picture of what your content is about. The kind of headings you need are the following:
H1, H2, H3 and Other Tags
Heading 1 (H1) stands for the main heading. Following the main heading, you need to add subheadings that are arranged on the basis of their importance. The subheadings start from heading 2 (H2) all the way to heading 6 (H6).
The H2 subheading has greater importance than a H3 subheading. Likewise, a H3 subheading is more important than a H4 subheading, and it goes on likewise. After the H1 tag, the H2 and H3 tags are the most important. Not all content requires H5 and H6 tags, though long content could do better with all tags incorporated. It can help in restructuring the content logically by breaking down sub-points. This makes it easier for search engine algorithms to figure out the topic of every paragraph.
You can only use a single H1 tag for a page. It is the title, and should concisely describe what the page is about, containing the major keyword. The H2 and H3 subheadings are for introducing various sections of the page. A H2 subheading introduces a part of the content, just like the heading of a new chapter of a book. Each chapter also has further sub-sections. The H3 and H4 tags indicate the beginning of these sub-sections.
Here’s an example of how the structure works:
H1: The importance of social media marketing
H2: How social media marketing works?
H3: Developing a social media strategy
H3: Selecting the right social network
H3: Targeting the network based on audience
H2: What kind of content to post on social networks?
H3: Top 5 social media content types
As you can see, the main keyword “social media marketing” appears in the H1 and H2. That’s because the H2 elaborates on the H1. For each H2, you have 1 or 2 subsequent H3 tags.
Case Studies
Neil Patel carried out research in optimizing heading tags. Patel reports that his blog was working as usual with reasonably good traffic. But he wanted to recharge the traffic and get it to the next level. He merely changed the h1 for one of the articles. Patel reports that he felt the changes in just three days. The organic traffic of the page rocketed by 85%! In the SERPs, the article moved from page 3 to page 1! That’s so much more visibility for users, though the content was just in position 8 on page 1. It’s certainly much better than an almost invisible page 3.
Patel also quotes the example of a Houston, Texas car parts store specializing in Jaguar, Land Rover and MINI products.
It would be better to add a heading for every long paragraph, or at least for a group of small paragraphs. The idea is that the heading should be for a thematic unit. Sometimes, a thematic unit is contained in 2 or 3 small paragraphs. Sometimes, it is contained in a long paragraph. It is advisable to keep your paragraphs smaller to ease the monotony and improve readability. Following a subheading, the text should be 250 to 300 words.
Previewing SEO Title and Getting the URL Right
It is better to preview your post before publishing it, to see if Google presents the results as desired. This is important, because Google publishes results differently for the desktop and the mobile.
To preview the SEO title, you need to head to the headings section. To preview the meta description, head to that section. For the URL, get your main keyword near the front. The slug should have the keyphrase. If the keyphrase is short, it can enable a link that’s more shareable. The keyphrase can enable Google to figure out your page’s topic.
Keyword Research
It all boils down to keyword research. You need an in-depth analysis of the kind of terms and phrases people could be using to search for the products or services you offer. Keyword research tools such as Wordtracker and Google Ads Keyword Planner can help. You can also just search a desired keyword on Google and check out the keyword or key phrase suggestions. These are mentioned in the suggestions because people normally search that way.
Just research on the following areas:
After choosing your keywords, study your competition to check out the keywords they have optimized for
How can you serve content to your audience the best possible way?
Do you need any additional wordage that would be appropriate for your target audience?
Can success or pain topics enable your audience to engage?
These tips can help webmasters create web pages that are detected appropriately by Google and figure prominently in the SERPs for the relevant keywords. An experienced organic SEO company can help webmasters with innovative SEO strategies.
Choose our professional digital marketing services!
In order to ensure a positive user experience, website monitoring is important. It comprises keeping a watch on the website and evaluating its functionality, accessibility, and usability. It entails using a variety of instruments and approaches to quantify technical parameters and metrics that affect page load times and user experience. It can assist you in identifying issues that are influencing your website’s speed, functionality, and uptime. Website monitoring will enable you to solve issues more rapidly, improve user experience for visitors, and restore the functionality and availability of your website. By simplifying the user journey and reducing bounce and churn rates, businesses hope to increase traffic, engagement, conversion, and retention. All of these requirements can be met by website monitoring, which is the routine assessment of important indicators to make sure your website is operating efficiently and supporting users in their work. Your business can either use website monitoring tools, or get connected with a trustworthy provider of organic SEO services to assess the efficacy of your website.
Advantages of Website Monitoring
Uptime Assurance
Identify and fix downtime as soon as possible to guarantee that users can always access your website. Reduce income loss and uphold a favorable reputation by avoiding protracted unavailability.
Improved Performance
Find and fix server problems, slow-loading webpages, and performance bottlenecks. Ensure seamless navigation and optimize page load times to improve user experience.
Enhanced Security
Rapidly identify and address security threats and vulnerabilities. Keep an eye out for odd activity and possible security breaches, and take preventative action.
Stay in control of your website’s health!
Enhance performance, and fortify your online presence!
Error Resolution
Get instant alerts when there are mistakes or problems with your website. Having thorough error reports will simplify the processes of debugging and solving problems.
User Experience Optimization
Use monitoring tools to gain insight into how users interact with your website. Recognize and fix usability problems to enhance the user experience as a whole.
Cost Savings
Reduce the need for emergency fixes by identifying and fixing problems before they get worse. Prevent losing money due to malfunctions, poor performance, or security breaches.
Data-driven Decision Making
Collect useful information about user behavior, error rates, and website performance. Make educated choices regarding upgrades, optimizations, and strategic planning by utilizing insights.
Adherence to Norms and Regulations
Maintain adherence to industry norms and regulations by keeping an eye on data security and protection protocols. Keep abreast of modifications to compliance standards to avert fines and legal troubles.
Efficient Resource Allocation
To maximize server performance, keep an eye on how much CPU, memory, and bandwidth are being used. Assign resources according to real-world usage trends to avoid bottlenecks and guarantee scalability.
Proactive Issue Resolution
Detect early warning signs of potential problems before they affect users. Take proactive steps to stop issues from happening again and increase the overall stability of your website.
Key Tips to Monitor Website Performance
There are five key areas that you need to look at when doing a health check on your website. These comprise security, performance, search visibility, user experience, and monitoring and alerts.
Security
The security of your website should be the first priority, regardless of whether you need to secure customer data to comply with the ICO and GDPR or you need to safeguard your investment and company’s online reputation.
Vulnerability Scanners: Using tools like Sucuri for site checks and Pentest tools, you can find any vulnerability scanners or other security issues, like outdated software and compromised code.
SSL certification: Use SSL certification to confirm that the user connection to your website is securely protected and that all website components-such as media files, code libraries, tracking pixels, etc.-are delivered over SSL (https).
Firewall: When using an application-level or cloud firewall on your website, like Cloudflare, Wordfence, or Sucuri, you should regularly verify that the service is operating as planned, that firewall rules are being updated, that whitelists are being maintained, and that the self-learning features are operating as intended. Get in touch with your provider to learn how to do this.
Performance
The fastest and most reliable websites provide the best user experience and have the highest conversion rate. With the introduction of the Google Core Web Vitals benchmarks, the performance of your website is now even more crucial and could affect your success in organic searches.
Load Speed and Basics: When conducting performance testing, the first metrics you should think about are core web vitals. By displaying responsiveness, stability, and speed, these performance indicators let you evaluate how well the user experience on your website is working for you. To find out if your site is being slowed down by large graphics, outdated tracking pixels, or coding errors, you can use tools like Page Speed Insights. One can test the performance of a website with tools such as Pingdom.
Mobile: These days, mobile responsive websites are regarded as the norm rather than a substitute in the industry. In order to determine whether there are any problems with your website’s mobile responsiveness and to verify that it functions properly across all platforms and browsers, you can also review the mobility report. Use the Google mobile-friendly tool to see if your website is optimized for mobile devices.
Traffic Monitoring: Monitoring the volume of traffic to your website, how it fluctuates over time, and how the macro and micro environments impact it are all vital. Significant drops in traffic or abnormally large spikes should be noted immediately, as these are usually indicators that something is wrong and needs to be investigated. You can monitor a multitude of traffic metrics, such as users, sessions, referrals, bounce rates, geography, and much more, with the aid of Google Analytics.
Search visibility: A wide range of topics are covered by search visibility, commonly known as search engine optimization (SEO), which is essential to make sure that your target audience can access your website. It is recommended that some technical SEO elements be regularly evaluated by Google Search Console; alternative tools can also be utilized to confirm these specific points.
Expired or broken links: Broken links impair the link equity that flows through your website, which lowers its search engine ranking. From the standpoint of user experience, broken links are bad. Programs such as Ahrefs can be used to identify broken links.
XML sitemap and Robots.txt: Use the xml sitemap validator to review your sitemap’s format and determine if any adjustments are required before resubmitting it via Google Search Console. To find out if any URLs are blacklisted or being looked at by search engines, you can also use a robots.txt testing and validation tool like Technical SEO – robots.txt.
Backlinks: You can analyze your backlink profile and determine whether or not they originate from reputable sources with Ahrefs’ backlink checker. Then, you can take the necessary action to enhance your profile and raise your search visibility.
On-page Optimization: Make sure that every page on your website is fully optimized for search engines (SERPs). This includes the URLs, content, structure, alt text for pictures, meta descriptions, and 60-character meta titles.
UX or User Experience
To increase the number of visitors to your website, it is equally important to track and enhance user experience. This is crucial to increase conversion rates, which will ultimately support corporate growth.
Accessibility: The Wave Toolbar browser extension will highlight issues with color contrast, inefficient use of H-tags, absent Alt-tags, incorrect aria landmark labeling, and other accessibility problems that negatively impact the user experience on your website.
Content: Content plays a big part in the user experience. Check to see if your content is engaging and converting users. Look over your website to see if there are any areas lacking in quality content that you should fill in order to better assist your visitors. You can add another layer of user behavioral data to your content analysis with the aid of Hotjar, a heat mapping tool.
Functionality: Test conversion strategies thoroughly and consider adding more options for lead collection if you want to increase your conversion rate.
Tracking and Alerting
Real-time alerts about possible issues should be available to website owners so they can take immediate action. Even though it might seem like adding more junk to your already full inbox, setting up email alerts with the right tools and the most crucial alerts is a smart way to maintain the functionality of your website. Tools include:
Google Analytics: The average time spent on a page, the average mobile page load time, bounce rate, traffic source, the goal conversion rate, organic traffic, the transactions, and the income are just a few examples of the significant things that this excellent alert tool will notify you about. This data can be further refined to your exact specifications by tracking the aforementioned metrics by different pages, locations, device types, and a host of other variables. This should be an early warning system for problems.
Google Search Console: This can be used to monitor more technical aspects of your website’s performance, like traffic fluctuations, breadcrumb issues, coverage issues, and issues with mobile usability.
Uptime Robot: Uptime Robot allows you to configure alerts so you know when your website is unavailable, when your SSL certificate needs to be renewed, when keywords are being searched for text that is missing, and when network devices are available.
The overall health of your website determines its ability to increase online traffic and convert those visits into sales. Using easy, free auditing tools, you can check your website for security, speed, broken links, and other issues related to web design. The tools will help you identify problems that might be negatively impacting the user experience and, consequently, your sales. Any errors that these tools find should be fixed with the advice of an organic SEO company.
Elevate your website’s performance and security – implement these best practices today.
Social media has become an integral part of marketing strategies for businesses across various industries, including healthcare. With millions of users worldwide, social media provides a unique opportunity for healthcare businesses to reach out to patients, build relationships, and promote their services. Some of the popular social media platforms are Facebook, Instagram, LinkedIn, and Twitter. However, choosing the right social media platform for your healthcare business can be challenging. An organic SEO company that provides healthcare digital marketing services can help you in choosing the right platforms to meet your needs.
There are several ways to attract the attention of your intended audience on social media platforms, such as – organizing healthcare social media campaigns, sharing photos and videos, crafting informative posts to raise awareness, and broadcasting live videos on social media.
7 Tips to Choose the Right Social Media Platform
Choosing the right social media platform for your healthcare business is essential for reaching out to patients, building relationships, and promoting your services. By understanding your audience, goals, and adhering to privacy regulations, you can make an informed decision and create a successful social media strategy. Remember to create valuable content, monitor and measure your performance, and adjust your strategy accordingly.
In 2023, Meta will still become a media channel where advertisers must maintain visibility and competitiveness despite Instagram and Facebook continuing to dominate the social platform market. Much has changed over the past year, with Meta releasing many new tools and features. With more resources than ever, advertisers can grow their campaigns more quickly. Businesses can invest in organic SEO services to stay current with these changes and to implement proper marketing strategies on Facebook and Instagram.
What Are Meta Ads and Why Are They Important?
Online advertisements known as “meta ads” utilize metadata to target particular audiences. Data that describes other data, such as a user’s browsing and search histories and interests, is known as metadata. Cookies, web beacons, and other tracking technologies are used to gather this data. Advertisers can produce highly targeted ads that are more likely to be pertinent to and interesting to their target audience by making use of this metadata.
Reaching your target audience and standing out in a crowded social media landscape can be challenging. Advertising on Meta can give marketers the chance to reach the right individuals in a fun and interactive way since it has access to 4.59 billion daily active users across Facebook, Instagram, and Messenger. With regular information on how effectively your ads are functioning, it assists you in connecting with people depending on geography, age, gender, hobbies, education, and more.
Meta ads can assist advertisers in more efficiently connecting with their target demographic, which makes them crucial for digital marketing. Advertisers can produce highly targeted advertising that are more likely to be pertinent to and interesting to their target audience by leveraging metadata. This may result in improved conversion rates, higher ROI for marketers, and higher engagement rates. Meta-ads can also assist advertisers in gathering important information about their target market. Advertisers can learn about the interests, habits, and preferences of their target audience by analyzing metadata. Future commercials could be more specifically targeted and powerful, thanks to this knowledge.
Following are some best practices for meta advertising with all the new updates:
Use Advantage+ campaigns as leverage: The new function Advantage+ campaign was introduced by Meta in 2022. Adding Advantage+ campaigns to app and retail activities is a brilliant idea. By identifying the appropriate audience and the proper content, Meta handles the research needed for advertising. In both app installation and online shopping, this is successful. To make the most of Advantage+ campaigns, you must make sure you have enough creativity to get them up and running successfully. Marketers can manually choose the creative assets they want, but Meta recommends the ones they believe will perform the best. Play around with your options, combining them with advertising that are known to work well, and letting Meta choose the ads. You’ll probably notice an improvement in your cost-per-acquisition when using Advantage+ campaigns by testing and refining what works.
Collaborate with influencers: Although this strategy is not new, Meta has just released new playbooks and guides to assist advertisers in working with influencers. Budgets for B2C advertising often include spending on influencers, and Meta has noticed that advertisers want to employ sponsored media to promote user-generated content on brand channels.
Here are a few essential best practices to ensure the smoothest execution of your plan.
Under “Paid Partnership” on your company page, link your influencers as partners. You can use this feature to advertise their content on your brand channels.
Make sure influencers use the “Paid Partnership with [Brand Name]” label when promoting your brand on Instagram. This is crucial because it guarantees that you can add the partner’s content to your own pages and run ads through the ads manager. If they merely include the generic label that reads “Paid Partnership,” you may have problems having their material noticed and may need to ask them to amend the article. Make sure each partner expressly includes your brand name in the partnership label.
Verify that videos generated for Instagram Reels and Stories don’t contain any stickers or music that is protected by a copyright because then Meta won’t authorize your advertisements. Additionally, if your campaigns are on time, you’ll need to engage with influencers to re-record their video, which may be a significant hassle. When we have to go back to influencers and request last-minute modifications to content that was initially in final approval, the quality of the content usually suffers.
Another thing to keep in mind is that if you’re promoting Reels, marketers can only put links to these if you make a dark post. Facebook advises choosing the “Story” placement if having a link is crucial but you don’t want a dark post. It’s definitely advised to keep an eye on the “Instagram Explore” placement for 2023 because influencer-related advertisers can also find success with it. With Instagram’s new “Explore” placement, you can boost your spending on further influencer campaigns.
Install the Meta Conversions API: Setting up Meta’s Conversion API still has a lot of pain points and glitches to work through (CAPI). However, in order to make it easier for more advertisers to get started, Meta has launched a number of setup options. Although CAPI is optional, it is important to keep in mind because it is a more advanced level of optimization. With the new setup procedures, it also seems Meta is striving to provide additional integrations for advertisers to get set up more quickly without needing a full development team, which is ideally the case.
Use broad and open targeting: Scaling your campaigns will still favour “Open” or “Broad” targeting, which is even more in line with Meta’s machine learning algorithm. When choosing one of these two actions, Meta’s algorithm can effectively identify the audience most likely to be interested in your ads and take action:
Keep your targeting broad by adding no additional targeting beyond demographics.
Keeping your audience size in the millions while using very limited interest-based targeting.
The best method to make machine learning work for your advertising efforts is through open and broad targeting because it gives Meta the most audience data to use in its optimizations.
Make the most of lead generation forms: Less is more has long been the guiding principle for lead generation tools. In many instances, this is still accurate. However, if you’re having trouble with the quality of your leads, think about including more customer qualification queries. If you’re having trouble with the quality, you could try manual fill for the first name, last name, and/or email address. There is a mix to be found between manual fill and autofill, so you’ll probably want to experiment with a few different approaches to see which one suits your company the best. Limit the number of manual fill queries to prevent unintentionally raising the number of forms that users abandon. Don’t have too many manual fill questions to avoid accidentally increasing the volume of abandoned forms. Consider additionally giving the consumer a short and sweet introduction on the form that details what they will get from filling out the form. This can be a snippet of a whitepaper or a few bullets about the company, whatever makes the most sense for your ad. Moreover, ensure that your thank you page or the landing page you are driving the consumer to is engaging with helpful information and resources. This provides more education for the consumer to make decisions and can help build your retargeting audiences for nurture campaigns. Lastly, keep the creative for your lead gen forms scroll-stopping. You have seconds to grab someone’s attention in their feed and make them stop to open your form, so be bold.
Implement the Best Meta Marketing Strategies with a Digital Marketing Agency
MedResponsive is one of the top expert SEO companies in the US that offers the best SEO strategies to propel your business to success in the online world.
Schedule a FREE meeting with our senior solutions manager by calling (800) 941-5527.
One thing is certain as Meta continues to develop and introduce new features: automation will become a crucial marketing strategy. A lot of testing will be done in 2023 to determine where marketers can find more savings and still compete on Facebook and Instagram. So, get in touch with a trustworthy organic SEO company to stay on top of all the evolving Meta advertising strategies.
Images are one of the crucial components of a website that provide users a detailed view of what the business is all about. When it comes to search engine optimization (SEO), websites with attractive and relevant images can create a good first impression. In fact, images play an important role in creating attractive content, thereby persuading audiences to spend more time with the website content. Loading speed is one of the most important factors that make audiences stick to a web page. Image optimization improves the loading speed. Optimized images help improve the overall performance of the website, including its SEO rankings and user experience. Organic SEO companies can assist in utilizing images effectively to bring increased traffic to the website.
Image Optimization Tips to Improve Website Speed
Here discussed are some important image optimization strategies that help improve website speed –
Choose the Right File Format – Choosing the right image format is one of the initial strategies to consider during image optimization. As the image file type impacts the page speed parameters, it is important to choose the correct file type. There are different file types that are classified into vector and raster images. Vector file formats include SVG, PDF, EPS, and AI. Typically, vector images help depict images that are a combination of lines, points, and colors, such as logos and icons. One of the main benefits of vector images is that it is possible to scale them without compromising quality. On the other hand, raster images are pixel-based and resolution-dependent. When resized, raster images become blurry or pixelated. Image file formats in the raster category include JPEG, PNG, GIF, and RAW.
Here are some of the most common file formats that work well on nearly all browsers and can be edited on most image editing software –
JPEG – A very popular image file format, JPEG is supported by nearly all devices and operating systems. As JPEG images are relatively small, they do not slow down web page load times and are quicker to upload or transfer. Generally, both baseline and progressive JPEG files are good at protecting the color. However, since JPEGs use lossy compression, the smaller the file size, the lower will be the image quality. This is because each time a JPEG format gets edited, it eliminates more data. Therefore, this format will not necessarily work well on images that require continuous adjustments and contain text.
GIF – These are 8-bit images that display a maximum of 256 colors. This means that GIF images are not as sharp in quality as other raster formats. This file format supports transparency, simple line drawings and text, and produce small file sizes. This the best image format for creating animated images – an excellent format for creating engaging content. Images in this format load quickly and consume less bandwidth. Therefore, it is a great alternative for sharing simple images on banner ads, blogs, and social media.
PNG (Portable Network Graphics) – Having up to 256 colors, PNG files can support partially transparent images more efficiently. PNG images are a perfect choice if there is a need to create or save images such as logos, icons, simple illustrations, or any other that require a smooth transition between colors. In addition, the PNG format works well with images with a lot of text such as screenshots, infographics, and banners. As this file format is bigger than JPEG, using too many PNG files will slow down website page load time.
WebP – WebP combines the characteristics of other popular web image formats, like replacing GIFs for animations and PNGs for transparency. Many CMS (Content Management System) platforms do not support the WebP format. However, it is possible for users running a WordPress site using WordPress 5.8 or higher versions, to upload WebP images to the media library.
Compress Image Files – When compressing image files, it is important to note that smaller file sizes generally result in lower image quality. Compressing images not only helps reduce storage and bandwidth usage, but it also provides faster page load and download times for website visitors. However, before compressing images, it is important to consider the image’s content, color gradients, and detail complexity.
When compressing images, also consider the following aspects –
Compress images prior to the upload – Compressing images before uploading them to a website helps save disk space and speed up the upload process.
Automate the image compression process – While dealing with a handful of images, automatic compression may not be a priority. However, it is a great alternative when you need to compress a large number of images simultaneously as it helps save a lot of time. Automation also becomes useful for compressing images into different formats and naming the files.
Tailor image compression to the device – Always use the proper compression formats based on the targeted device.
Use Appropriate Image Dimensions – Image dimension refers to the width and height of the image based on pixels. Using images with incorrect dimensions will slow down the website load speed. For instance, if you are using a 500 x 500 px image for a 50 x 50 px thumbnail, the browser will have to download and scale the picture properly before displaying it to site visitors. The best way to avoid this is by serving scaled images. Scaled images adjust to the exact dimensions required by the website (whether it is a full-width image or a small thumbnail).
Consider Serving Images via CDN – Utilizing a content delivery network (CDN) to serve static content can significantly improve a website’s performance. Instead of relying on a single server to transport many megabytes of data for each visitor, a CDN provides global reach. A CDN caches the requested content and subsequently delivers it from a geographic location closer to the website visitor. This means the data travels a shorter path, which leads to faster load times for your website and all its media content. In short, without optimizing the images, a CDN already speeds up the page load times.
Here are some benefits of using an image CDN –
Enhanced user experience – Image CDNs automatically shrink images, converting their format according to the user’s device and image’s content. This is especially useful when users access websites such as eCommerce shops, which can display several thumbnail images on each web page.
Better site speed – When web images are stored in an image CDN, they don’t need to be optimized every time a new device requests to load them. This is because a CDN server uses caching, speeding up the time it takes to deliver images.
Mobile-friendly – Advanced image CDNs ensure that the images are properly displayed across all devices. It adapts and compresses the images according to the user’s device and network conditions.
Constant uptime – Typically, image requests are served by the most recently cached data. If the CDN server is down, the page will still load normally.
Want to optimize your website images? Call us today at (800) 941-5527 and schedule a FREE consultation with our senior solutions manager.
How Image Optimization Helps Boost SEO
Well-optimized images can provide the website a better chance of appearing in search engine results. The appropriate combination of format, alt text, and titles can contribute to enhanced SEO performance. Boosting the SEO performance through image optimization involves consideration of several factors –
Write Proper Image File Names – Correctly named files provide context about the images, increasing their chances of ranking in the image search. The image title can be the keyword that your particular web page is trying to rank for on search engine results pages (SERPs). Descriptive file names help search engines locate images quickly. Depending on the kind of images created or saved, it is important to write the product name and include descriptive words such as their brand or color. Moreover, use dashes rather than underscores to name your files. When it comes to keywords, use a tool like Google Search Console to review Search Analytics and the queries regarding website products and services. Also, use common or trending words or phrases that your target market or potential customers may type in on search engines to find your business website online.
Write Alt Texts – Adding alt text is a step that helps optimize images and boost SEO. An Alt tag allows search engines to locate images and have them displayed on SERPs. Basically, alt text is a description of the image’s context and content. It is what screen readers read and what will appear on the page if an image cannot be loaded. Make sure that the alt text description is specific, including the image’s message, context, etc. Try to keep the descriptions within 125 characters. If possible, include a target keyword in the alt text, but never overdo it.
Use Structured Data for Images – Leveraging structured data or schema markup for your WordPress site is another crucial strategy for maximizing the impact of SEO efforts. Basically, it provides clear information about a website page to help search engines fully comprehend its purpose and context, improving the crawling and indexing processes. This is because structured data provides additional information about the images, helping search engines relate them to specific search queries. By using structured data in images, you can increase the chances of them appearing in search results. For instance, use Schema.org to structure data for improving the site’s SEO performance. This collaborative vocabulary assists in locating specific markups for your page and coding it properly.
Optimize the Page Title and Description – When ranking images, Google also considers components such as the page’s title, meta description, headers, and content. Therefore, an optimized page title and description can help a website rank in the image search. Tools such as Ahrefs, Ubersuggest, and Semrush for keyword research can help identify the most relevant search queries, their search volume, and keyword difficulty. Then, include the relevant keywords on the page title, meta description, and URL. When combined with other image optimization strategies, this will help increase a website’s chances of ranking high on search results.
Place the Images Properly – Adding images randomly can have a poor influence on the context and relevance of your page. Therefore, it is important to place the images properly on the website. Use an image that is directly connected to the written content. Keep in mind that screen readers cannot access texts within the images. So, make sure to provide relevant alt texts and include essential information in the image.
Optimize for Mobile Devices – As more than half of all web traffic comes from mobile devices, it is important to ensure that the visitors can access all pages and images smoothly from all devices. Using Google’s Mobile-friendly Test Tool can help scan a website and evaluate whether it will look good on mobile screens. In addition, the tool will provide a report on the overall usability of your website.
Save Relevant Filename – Lastly, make sure to save the image using a filename that is relevant to your area of business or industry. Just like the alt tag, the image filename should include keywords or phrases that people most commonly search for online. Furthermore, the filename should include a brand’s products or services. The ultimate goal of image optimization is to get the image displayed on the first page of SERPs.
Optimizing images may sound like a challenging task, but the benefits that come from doing so can be quite rewarding. Optimizing images help a website load faster and generate more traffic. Also, with image optimization, photo sharing on social media networks becomes easier, which helps in overall improvement of the digital marketing campaigns. In short, optimizing images can help a website rank high on search engines. Availing the services of an organic SEO company can help design the right optimization strategies to improve website traffic and user engagement.
Looking for innovative ways to improve your website rankings? Outsource your digital marketing requirements to MedResponsive, a leading SEO firm in the US!
