Best LinkedIn Marketing Techniques for a Small Business

Best LinkedIn Marketing Techniques for a Small Business

Implementing the right LinkedIn marketing techniques with the support of an experienced search engine optimization company can generate leads and promote your business on LinkedIn. LinkedIn’s ad platform has different ad types to meet all your marketing objectives. As LinkedIn’s community is professional and business-oriented, business decisions are quicker. Professionals from several industry sectors use LinkedIn for networking and professional progress, and this trend is expected to continue in the years to come. The major advantage is that LinkedIn allows you to communicate with potential customers directly, eliminating the need for any intermediaries.

LinkedIn has more lead conversions than Twitter and Facebook combined. When you start with LinkedIn marketing, make sure that the business page that you have created is appealing to potential customers. Then, invite your clients, vendors, and suppliers to follow your company page. Develop tailored marketing to connect with your targeted audience and after you implement them, review marketing statistics so that you can improvise. Investing in professional social media marketing services is an ideal option to succeed with LinkedIn marketing.

Check out the infographic below

 LinkedIn Marketing Techniques for a Small Business

Google Rolls Out December 2022 Link Spam Update

Google Rolls Out December 2022 Link Spam Update

Links are an important factor in determining the relevancy of web pages. Google comes up with link spam updates that aim at broadly identifying unnatural links and preventing them from affecting search quality. Google rolled out a December 2022 Link Spam Update recently on December 14 and this revised update will take about two weeks to roll out. It is a global update that affects all languages.

Google highlights that links that are obtained primarily for artificial manipulation of Search rankings are link spam. With this update, Google is using the power of SpamBrain to neutralize the impact of unnatural links on search results. SpamBrain is Google’s AI-based spam-prevention system. Besides using it to detect spam directly, it can now detect both sites buying links, and sites used for the purpose of passing outgoing links. This is the first time that Google is using its AI-based spam detection system – SpamBrain, for link spam purposes.

Google said that,”Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links is lost. This launch will affect all languages.”

Spam Update Google Search Central Blog
Image Source

What Is Link Spam?

Here’s how Google defines link spam,”Any links that are intended to manipulate rankings in Google Search results may be considered link spam. This includes any behavior that manipulates links to your site or outgoing links from your site”

Some examples of link spam are –

  • Buying or selling links for ranking purposes (Exchanging money for links, or posts that contain links, Exchanging goods or services for links or Sending someone a product in exchange for them writing about it and including a link)
  • Excessive link exchanges or partner pages exclusively for the sake of cross-linking
  • Using automated programs or services to create links to your site
  • Requiring a link as part of a Terms of Service, contract, or similar arrangement without allowing a third-party content owner the choice of qualifying the outbound link
  • Text advertisements or text links that don’t block ranking credit
  • Advertorials or native advertising where payment is received for articles that include links that pass ranking credit, or links with optimized anchor text in articles, guest posts, or press releases distributed on other sites
  • Low-quality directory or bookmark site links
  • Keyword-rich, hidden, or low-quality links embedded in widgets that are distributed across various sites
  • Widely distributed links in the footers or templates of various sites
  • Forum comments with optimized links in the post or signature

Google’s algorithms and manual actions aim at nullifying these unnatural links at scale. In its 2021 Webspam report, Google said that it caught 200 times more spam sites in 2021, using their AI-based spam-prevention system called SpamBrain. This helped in a major reduction in hacked spam (70%), which was a spam type commonly observed in 2020, and gibberish spam on hosting platforms (75%). Another notable feature of SpamBrain is that it is built to be a robust and evolving platform to address all types of abuse. SpamBrain’s ability to identify disruptive and malicious behaviors among billions of web pages has allowed Google to keep more than 99% of searches spam-free.

The December 2022 Link Spam Update will “neutralize” links that it detects as being spam. Detected links won’t be counted and may show a decline in rankings. As this is not a manual action, there’ll be no notifications. Big drops in Google visibility and traffic for a couple of days indicate that a website is hit by this update.

Preventing Link Spam Issues

To prevent link spam issues, it is important for site owners to –

  • make sure they are following the best practices on links, both incoming and outgoing
  • focus on producing high-quality content and improving user experience
  • promote awareness of their site using appropriately tagged links, and
  • monetize pages with properly tagged affiliate links

Other Worthy Updates

Google frequently launches spam updates to broadly identify unnatural links and prevent them from affecting search quality. The recent spam update was in October 2022. With this update, the company announced that it will penalize spam techniques that are against their spam policies.

Other spam updates are –

Along with the December 2022 Link Spam Update, the December 2022 helpful content update that was rolled out a week earlier is not yet completely done. Google recommends that marketers or readers coming across sites that engage in inorganic link building can report them. If you have specific feedback with regard to this update, feel free to post in our help community.

An experienced search engine optimization company in the U.S., MedResponsive is up-to-date with all the Google updates and guidelines. For professional SEO link building and content marketing support, marketers can rely on us. Talk to our team at (800) 941-5527!

How to Increase Website Traffic and Site Visitors – Proven Strategies

How to Increase Website Traffic and Site Visitors – Proven Strategies

Are you looking for innovative ways to drive more Google traffic to your website? Website traffic is a key indicator of overall business growth, therefore it is important to learn multiple methods to increase web traffic. Improving search engine optimization (SEO) rankings is a great way to earn new leads. A properly optimized website for conversions can get a jump in traffic resulting in more customers and sales. Experienced digital marketing services company can help design unique strategies to generate more traffic to a website thereby converting more users to visitors.

Utilize the Benefit of SEO to Increase Website Traffic

In order to understand how to increase traffic to a website the right way, it is important to focus on the right strategies. Traffic allows measuring marketing methods, improving search engine credibility, gathering audience insights and the most important benefit – gaining more customers. Search engine optimization (SEO) is one of the most impactful and valuable things that can be focused on to drive organic traffic to a website. There are countless tactics that can be used on each webpage to increase its rank in search engines, resulting in more visitors. Consider every aspect of a website and do thorough keyword research. It is important to generate highly optimized, top-quality content that potential users are searching. Here discussed are some key tips that help increase website traffic and site visitors –

  • Target Long-tail Keywords Organically – High-ranking keywords, secondary keywords, and latent semantic indexing (LSI) terms are all a prominent part of performing on-page SEO. Once you have these covered for a page, it is important to focus on long-tail keywords. Longer and more specific keywords or key phrases may attract less search traffic, but they have a much higher conversion value. It is not just about the amount of traffic a website gets, but it is about ensuring that top quality traffic arrives for clients.
  • Create Irresistible and Educational Website Content – Creating irresistible and educational website content has a great impact on a websites’ SEO ranking. Google values informative, authoritative content on a site that provides true substance and value to readers. There are numerous forms of content including blogs, videos, infographics, and eBooks. It is important to analyze what specific content the target audience likes and create content they want to see. Users are constantly seeking out information and answers to their questions and they turn to Google to find that helpful information. As there is no exact magic formula for writing successful content, making small changes in the content format from time to time can help drive more traffic.
    • Make compelling headlines that will attract readers.
    • Vary the length and format of the content to better gauge what works and what doesn’t.
    • Design unique, but simple content that is easily digestible by using imagery, infographics, videos, and other visual elements that will keep the readers engaged.

Irresistible and Educational Website Content
Image Source:

  • Use Google My Business – Great Google My Business (GMB) profiles can attract your customers and make your business unique. You can easily get connected with customers across Google Search and Maps. Regarded as an essential tool for local SEO, GMB allows your business listing to appear in local search results for product or service-specific search queries. This listing links to your website and is thus a great way to increase traffic and business leads.

Google My Business

  • Build Links – If you want to earn more Google traffic on your business website, it is important to build links. Link building plays an important role in driving more traffic and boosting your website’s ranking. There are two types of links that need to be focused on –
    • Backlinks – A backlink is simply a link to your website from another credible website. When backlinks are used from complementary sites or influencers, they can get your business in front of a much larger audience while driving qualified traffic to your site. One of the best ways to earn backlinks is through content creation (we’ll dive more into that later). When you create content, you are inviting authority sites to check out the content and see if they like it. If they like what they see, they may use your content as a reference for their own content. This provides an opportunity to earn more backlinks for a website.
    • Internal links – Internal links are links to your own pages on your site. Building internal links is important because it keeps leads engaged on the page longer as they continue to click on links and find more pages. This sends a positive signal to Google and tells them that your site is interesting and engaging for your audience.

Build Links
Image Source:

  • Improve Website Speed – Improving website speed is an important factor that can have a positive experience on a website. Generally, users want to access information quickly and therefore they hate to wait for slow loading pages. If a webpage takes too long to load, you will lose leads to the competition. Not only does this increase your bounce rate, but it impacts the overall user experience on your site. Using Google Page Speed Insights can help improve a website’s speed as this tool provides the necessary information to make changes to improve your site’s speed.

Improve Website Speed
Image Source:

  • Optimize for Mobile – Reports suggest that mobile traffic accounts for 52.2% of all web traffic worldwide. Optimizing a website for mobile is crucial as this gives users a positive experience on your site, regardless of the device they are using. This can be ensured by using a responsive design. Responsive design makes a website adapt to a user’s device to provide them with the best experience. In addition, it keeps users engaged and interested in your page. When they spend more time on the page, it boosts website ranking and helps drive more Google traffic.
  • Utilize Online Directories – Getting listed in online directories and review sites is another easy way to boost traffic to your website. Make sure to actively update your listings. Most sites will link to your page, which can result in even more website traffic if updated correctly. If listed on sites with a strong domain authority on Google, your business has the potential to rank even higher for relevant searches.
  • Create Landing Pages – Landing pages are a free way to build out and drive more traffic to a website. Typically, landing pages include information potential customers need in order to move forward and convert. Try to remain targeted and specific in messaging as this will increase the overall traffic going to those pages. In addition, be sure to have an engaging call to action (CTA) on each page that encourages readers to take that next step.

Incorporating the above-mentioned strategies can help drive more quality traffic to a website. Working with a reputable provider that offers organic SEO services will help you get the most out of the marketing investment. Such reputable digital marketing providers help design innovative strategies to attract and convert consumers rather than simply attract more traffic to your website.

Twitter Adds 3 New Ad Products for the Holiday Season

Twitter Adds 3 New Ad Products for the Holiday Season

Twitter has launched 3 new ad products. Twitter is a powerful tool for businesses to achieve their marketing goals. The holiday season is the most crucial time for brands to enhance their outreach. Brands mostly rely on social media marketing to grow their business, engage their audience, build community, and deliver spectacular customer service. To meet the holiday season advertising requirement, Twitter recently shared three key product launches: Website Conversions Optimization, Dynamic Product Ads, and Collection Ads. These ad products will drive mid- to lower-funnel results for advertisers and improved relevance for Twitter users.

Advertisers on Twitter can test these new ad features and options to focus on those users who are most likely to take specific actions. Though these updates were announced in August, they were released late in November, just before Thanksgiving.

Twitter said that, “To build a more effective performance advertising business, we are increasing our investment across various initiatives, including updates to our optimization models, conversion options, and measurement solutions ”

August Ad Measurement Solutions

In August 2022, Twitter had launched three other measurement solutions to all advertisers globally – Improved Twitter Pixel, Conversion API (CAPI), and App Purchase Optimization.

  • Twitter Pixel is a new measurement solution that enables conversion tracking, which is the backbone of performance advertising. This solution is ideal for advertisers to measure their return on ad spend by tracking the actions people take after viewing, clicking or engaging with ads on Twitter.
  • Conversion API (CAPI) enables advertisers to connect to Twitter’s API endpoint and send conversion events to Twitter from their servers without using third-party cookies. This solution also improves value for businesses while maintaining the company’s privacy and security commitments by relying less on third-party cookies. It also helps improve optimization and ad targeting without the need for a Twitter Pixel. This means an advertiser can connect data to see conversions without placing a tag on their site.
  • App Purchase Optimization makes Twitter the right place for driving lower funnel outcomes for performance advertisers. This solution enables advertisers to deliver ads to people most likely to install an app or make a purchase by using machine learning to identify audiences that are more likely to take an action.

November Ad Products

New ad products launched in November 2022 are –

Website Conversions Optimization (WCO)

Website Conversions Optimization
Image Source

This ad campaign will improve the way advertisers reach customers who are most likely to convert on a lower-funnel website action such as click on add-to-cart or purchase. To optimize, WCO requires use of the Twitter Pixel or Conversion API (CAPI).

While using this campaign, marketers should first identify a specific goal beyond the landing page visit, such as –

  • add-to-cart
  • purchase
  • leads, or
  • subscribers

Twitter has mentioned that, “Our user-level algorithms will then target with greater relevance, reaching people most likely to meet your specific goal — at 25% lower cost-per-conversion on average, per initial testing.”

Dynamic Product Ads (DPA)
This new ad product helps advertisers to showcase relevant products to the right person, at the right time, based on their activity both on and off Twitter, which will further help drive sales or conversions.

While DPA Retargeting allows serving ads to targeted consumers, featuring products they have engaged with on your website but haven’t yet purchased, DPA Prospecting helps acquire new customers who haven’t visited the website via ads featuring specific products that are most relevant to them.

The third stage is Integration, where the advertisers can get their product catalog onto Twitter through integration with Twitter Marketing Partners.

Twitter’s initial testing showed 30-88% improvement in cost-per-acquisition for advertisers who used Dynamic Product Ads. DPA Retargeting requires use of the Twitter Pixel or Conversion API to optimize with behavior from your site and DPA Prospecting performance benefits from Twitter Pixel or Conversion API implementation but does not require it.

Collection Ads

Collection Ads allows advertisers to deliver a collection of product images through a primary hero image and smaller thumbnail images below it, creating an immersive and visually-forward experience for people on the platform.

Twitter says, “The primary image remains static while people can browse through the thumbnails via horizontal scroll. When tapped, each image can drive consumers to a different landing page.”

The initial testing of this ad product showed a 42% increase in average click-through rate and a 54% increase in average conversions per impression.

These three new advertising options are designed to get people to visit and take action on businesses’ websites. Earlier, Twitter advertisers optimized campaigns only to focus on clicks, site visits, and conversions. Now, they can further optimize for page views, content views, add-to-cart, and purchases.

Need support with Twitter marketing? MedResponsive, an experienced digital marketing agency in the U.S, has extensive expertise in social media marketing. Talk to our team at (800) 941-5527.
How to Fix Duplicate Title Tags in WordPress

How to Fix Duplicate Title Tags in WordPress

Not only can a strong page title increase traffic and search engine rankings, but also entice more users to click and visit the page to browse. However, duplicate title tags and meta descriptions for paginated pages are a common issue that webmasters must deal with. Since duplicate title and meta description are used across all pages, this has a detrimental impact on search engine rankings. You need to fix duplicate title tags and meta description and for this you can seek the assistance of an organic SEO company.

Why Should You Fix Duplicate Title Tags?

HTML elements called title tags are used to specify the page’s title. They are necessary for you to appear on search engine result pages and for your audience to find you quickly. Before they even click on the link, your viewers will be informed by the appropriate title tag. Your click-through rate and ultimately your bottom line can be directly impacted by the title tags you choose. If you have duplicate meta tags or meta descriptions on your website, Google won’t aggressively punish you. However, it continues to be poor SEO, and it costs you ranks. So, it is crucial to fix duplicate title tags. Here are some key reasons why fixing duplicate title tag and meta description is crucial.

  • Google will pick up the Meta Tag only once: Google will only recognize your duplicate meta tag once, which is the first problem. This indicates that there is only one page of your content being cited. If your website has several content pages, it’s likely that you want each one to improve your ranking. You are wasting time and money by producing information that will never be indexed. All of those extra content pages with duplicate meta tags are only taking up space and serving no purpose for your SEO.
  • Rival pages with the same titles: Your attempts to be found are really thinned if your website has multiple pages with the same meta title or meta description because they are in direct competition with one another. Google finds this perplexing. Why you would have two pages on your website that are identical is beyond the search engine’s comprehension. As a result, it lowers your rankings and only displays one of the sites in the SERPs. Visitors who may have found important information on one of your following pages will no longer be able to find it. Due to the fact that you are effectively doing it yourself, Google does not have to penalize you for having identical descriptions. However, it gives the impression that your website might be spam, alerting Google to any additional spam-like behavior on your part.
  • It is better to leave meta description blank: Instead of repeatedly using the same tag on your website, it is preferable to leave your meta description blank. Your meta tags and meta titles go under this. Despite the fact that meta descriptions typically don’t have any SEO value, they are useful for driving traffic to your site. If your descriptions are duplicated, there is a good chance that you haven’t given your descriptions much thought and that you haven’t written them in a way that will draw real people to your site when they read them. If you choose to omit the meta description, Google will fill it in with what it thinks are the most appropriate snippets to your visitor’s search keywords. This is much better than a poorly-written snippet that says nothing to the visitor.

Steps to Fix Duplicate Title Tags and Meta Description in WordPress

Let’s look at how the two most common WordPress plugins may be used to correct duplicate tags for pagination or multiple posts/pages. By adding unique meta tags to the meta-tag fields of individual posts and pages, duplicate meta tags on posts and pages can be prevented.

Using the Yoast SEO plugin

Using the Yoast SEO plugin
Image Source

Duplicate meta titles can be fixed (Title Tags):

  • In the WP Dashboard, select Yoast SEO, then select Search Appearance, then General, and then go to Homepage settings.
  • Add SEO Title text to your homepage.
  • After that, add the page variable to the SEO title text. You can achieve that by adding %%page%% to the end of the meta description content.
  • This will remove duplicate title tags and meta descriptions from your website’s paginated pages.

Correcting Duplicate Meta Descriptions:

Method 1: (recommended solution for a static homepage and latest posts both)

  • In the WP Dashboard, select Yoast SEO, then select Search Appearance, then General, then Homepage settings.
  • Write your homepage’s meta description.
  • Then, add a variable called page to the end of the meta description text and you can achieve that by adding %%page%% to the end of the meta description content.
  • You can avoid redundant Meta Descriptions for pagination or multiple paginated pages by adding the %%page%% template element at the end of the Meta description.

Method 2: (in most situations, not advised)

Your WordPress site has to have excerpt support enabled in order to use this technique. Instead of using static text, use a Meta Description template. This approach is appropriate if the homepage of your WordPress site is a static page. In that situation, you can use %%excerpt%% %%sep%% %%page%% template in the Meta Description template. Additionally, you must set an extract for the static page that serves as your homepage.

Using RankMath Plugin

Using RankMath Plugin

Eliminating Double Meta Descriptions

  • Open the WordPress Dashboard and click on Rank Math, Titles & Meta, and then open Homepage settings.
  • Type a phrase like This is a test meta description for the homepage in the Meta Description field.
  • Now add a variable called page to the end of the meta description text. Entering %%page%% at the end of the meta description text will help achieve that.
  • By doing this, the issue of multiple meta Descriptions for paginated pages will be resolved.

Fixing Duplicate Meta Title Tags

  • This time, you must add the Homepage Title with%%page%% variable, as was done previously for the homepage meta description in Rank Math.

Good On-Page SEO for your website depends on meta tags. But much more crucial is using Meta tags properly. For this reason, you need to try applying all of Google Search Console’s HTML improvements to your website. For a better user experience and website performance, all duplicate Meta descriptions and titles as well as lengthy and short Meta descriptions and titles should be fixed. It is recommended to seek the assistance of a search engine optimization company to fix duplicate title tags and meta descriptions, as they can ensure that these elements are optimized for enhancing visibility and driving traffic to your website.

With the assistance of SEO companies, duplicate Meta descriptions or titles and long/short Meta descriptions or titles, can be resolved for improved user experience and website performance.If you have a query about this, talk to MedResponsive team at (800) 941-5527.