The website is the face of any business venture. Websites play an important part in the improvement of your business. However, sometimes your website may be able to serve only in a small region. If you want to expand your services internationally with the aim to gain international recognition to your business, you have to cross many hurdles. However, an experienced search engine optimization...
Google Search Central announced the release of their October 2022 spam update on Twitter. This global spam update improves Google's spam detection strategies, and affects all languages. Image Source: This update started rolling out on October 19, 2022, at about 11 am ET and was expected to take about a week to fully roll out. However, it was completed on October 21, 2022, at about 5 am ET. It...
Google has officially announced that it is replacing Webmaster Guidelines with Google Search Essentials which gives users a whole new set of requirements to do well with SEO. This simplified refresh consists of three sections - Technical requirements, Spam policies and Key best practices. Google launched the Google Webmaster Guidelines back in 2002, two decades ago. In November 11, 2020, it...
Regarded as a strong pillar of search engine optimization (SEO), keywords play a major role in targeting the audience or potential customers. Keywords are still very much part of the on-page optimization and content creation strategies and also help understand what users are searching for and optimize for those searches. However, with the growing competition around core keywords that every SEO...
Talented storytellers have created the most captivating videos on TikTok to express their creativity with every cut, clip, and transition. Here’s happy news for creators. The good news is, TikTok releases Photo Mode and advanced editing tools. TikTok, a short-form video platform for real people to create real videos, has added new editing tools to its platform that will enable users to adjust...
Plastic surgeons operate in a highly competitive service scenario, where having an online presence is essential for attracting new patients. One of the best ways to boost visibility is through local SEO. Local SEO ensures your practice appears in search results when potential patients in your area are looking for cosmetic procedures. By working with a digital marketing services company, you can...
Businesses invest a lot of time, money, and resources in starting a new entrepreneurial venture with the expectation of a higher lead-to-buyer conversion rate to ensure the success of the business. Businesses need to master the art of turning window shoppers into consumers. With ecommerce marketing solutions that you can integrate into your company, you must create an appropriate strategy if you...
For many years now, LinkedIn has been a crucial and effective marketing tool for promoting any brand. Implementing the right LinkedIn marketing techniques with the help of social media marketing services, you can generate leads and promote your business on LinkedIn. You must make sure you are an active participant here if you are an entrepreneur looking to expand your company. Significance of...
Not every website has the same number of pages. It can range from a few pages to many. There are many factors that can affect your web page rankings. One of the most important factors to focus on is that your website visitors must be able to access the required information as fast as possible. This is where click depth plays a role. So, what is click depth? Click depth, in short is the number of...
Are you looking for innovative strategies on how to rank your website on the top position in Google? While doing search engine optimization (SEO), there are several factors that may affect the ranking of a website and domain authority (DA) is one important factor. Domain Authority (DA) is a number (metric) that indicates the authority of a website. In other words, the higher your domain...
