Google has officially announced that it is replacing Webmaster Guidelines with Google Search Essentials which gives users a whole new set of requirements to do well with SEO. This simplified refresh consists of three sections - Technical requirements, Spam policies and Key best practices. Google launched the Google Webmaster Guidelines back in 2002, two decades ago. In November 11, 2020, it...
Regarded as a strong pillar of search engine optimization (SEO), keywords play a major role in targeting the audience or potential customers. Keywords are still very much part of the on-page optimization and content creation strategies and also help understand what users are searching for and optimize for those searches. However, with the growing competition around core keywords that every SEO...
Talented storytellers have created the most captivating videos on TikTok to express their creativity with every cut, clip, and transition. Here’s happy news for creators. The good news is, TikTok releases Photo Mode and advanced editing tools. TikTok, a short-form video platform for real people to create real videos, has added new editing tools to its platform that will enable users to adjust...
Plastic surgeons operate in a highly competitive service scenario, where having an online presence is essential for attracting new patients. One of the best ways to boost visibility is through local SEO. Local SEO ensures your practice appears in search results when potential patients in your area are looking for cosmetic procedures. By working with a digital marketing services company, you can...
Businesses invest a lot of time, money, and resources in starting a new entrepreneurial venture with the expectation of a higher lead-to-buyer conversion rate to ensure the success of the business. Businesses need to master the art of turning window shoppers into consumers. With ecommerce marketing solutions that you can integrate into your company, you must create an appropriate strategy if you...
For many years now, LinkedIn has been a crucial and effective marketing tool for promoting any brand. Implementing the right LinkedIn marketing techniques with the help of social media marketing services, you can generate leads and promote your business on LinkedIn. You must make sure you are an active participant here if you are an entrepreneur looking to expand your company. Significance of...
Not every website has the same number of pages. It can range from a few pages to many. There are many factors that can affect your web page rankings. One of the most important factors to focus on is that your website visitors must be able to access the required information as fast as possible. This is where click depth plays a role. So, what is click depth? Click depth, in short is the number of...
Are you looking for innovative strategies on how to rank your website on the top position in Google? While doing search engine optimization (SEO), there are several factors that may affect the ranking of a website and domain authority (DA) is one important factor. Domain Authority (DA) is a number (metric) that indicates the authority of a website. In other words, the higher your domain...
LinkedIn, the top social media platform to connect with business professionals, recently added 3 new updates to its Pages. Last month, the company has launched post templates for individual users and has now made them available for company pages as well. Other new Linkedin updates to its pages include link stickers or clickable links, pinned comments and page commitments. Digital marketing...
Knowing the right keywords is important so that the businesses can provide what users are looking for. Google Trends is an excellent keyword research tool that displays the frequency of a specific search phrase in relation to the overall volume of searches made on the website over a specified time period. Google Trends can be used to find event-driven increases in keyword search volume and do...
