Getting your medical devices business up and running is one thing, but to make it earn profits and run sustainably requires consistent marketing effort. To conceive successful healthcare SEO and healthcare digital marketing strategies…
Google Posts Provide Healthcare with More Marketing Power
Digital marketing for hospitals and physician-run practices has been given another tool by Google. Your healthcare business now has another means of making its presence felt on the web by leveraging the power of…
5 Metrics to Measure the Impact of Social Media on Your Business
This is the social media world – have no doubt about that. Statista says 3.17 billion people use the internet and 2.3 billion are active social media users. Therefore it is important for any business including …
5 Medical SEO Trends that Will Grow in Prominence in 2018
The healthcare business scenario at present is highly competitive and there is a growing emphasis on providing high levels of patient satisfaction. To stay competitive, digital marketing for healthcare is very important….
Recent Changes in Mobile APP Development and it’s Trends in 2017 and Beyond
Our world has become highly tech savvy and a large number of people rely on mobile devices to find information about everything under the sun. Mobile devices and mobile apps….
Why Medical Businesses Should Focus on Native Advertising
Good quality content will continue to exist. But to achieve speedy growth and branding, businesses are increasingly turning to paid media solutions. Health content marketing involves digital advertising methods….
Latest Trends in Mobile Application Development
Mobile app development plays a crucial role in enhancing your medical business as these help to engage with potential patients and healthcare customers. The world of technology has changed drastically, and now you have…
Why SEO Is Complex and High Rankings Do Not happen Overnight
Medical SEO is a series of tactics aimed at increasing the visibility of your website in search engine results and improves your chances of being found when prospective patients are searching for treatments and services. It is the process by which…
White Hat Techniques to Adopt and Black Hat Techniques to Avoid
In healthcare SEO, as in all kinds of search engine optimization, you must ensure you don’t run after shortcuts to success known as black hat SEO. These shortcuts come at a heavy price, since Google will penalize your site, making it very difficult for it to recover and regain its reputation. That’s why Rajeev Rajagopal, President of Managed Outsource Solutions (MOS) gives you the lowdown on acceptable white hat SEO techniques offered as part of its healthcare digital marketing services and notorious black hat techniques that must be avoided at all costs.
Tips to Generate More Patients and Develop Your Medical Practice
Today everybody has access to the internet and they can get any information about anything they want. Many searches on Google are about medical issues and treatments available. Therefore healthcare websites need to be prominently visible…