As discussed in our last blog, YouTube is one of the best platforms for long-term video engagement. The second most visited site on the web, right after Google, YouTube is a boon for digital marketers. Video marketing is a key SEO strategy, mainly in healthcare digital marketing. Any business considering better search engine ranks needs to stay updated with the complicated algorithms YouTube employs to provide its users with the most relevant video content.
According to a recent article in Search Engine Journal, YouTube is now testing a new “Explore” tab in the iPhone app to help users find videos they may not have discovered on their own. This specific tab will help expose YouTube viewers to new creators.
YouTube optimization can effectively increase visibility and rankings for your videos. While YouTube Search Auto Suggest is a great tool to easily find long-tail keywords in your niche, Search Filters can help to check out other videos that offer the same kind of content that you are planning to create.
Here are few other YouTube SEO tools you can benefit from:
UberSuggest
This tool helps to get more keyword ideas for your videos. From head terms to long-tail phrases users will get hundreds of suggestions from this free keyword tool. You can also see volume, competition, and even seasonal trends for each keyword. This research tool uses Google autocomplete to quickly generate a plethora of keywords in response to any words you type in the field. The more basic your word search, the longer the results will be.
SerpStats
An all-in-one SEO platform for professionals, this tool has 5 different modules for Rank tracking, Backlink analysis, Keyword research, Site audit and Competitor research. Along with one “base” keyword, this tool will come up with a range of suggestions that people are searching for related to your niche. You can create content that addresses those questions, thus get your YouTube video to appear in top results. You can also find which of your YouTube videos is more relevant to a specific search result.
vidIQ
vidIQ Vision will help you learn what’s working on YouTube and what’s not so you can make your channel even better. With this tool, you can discover what makes a video go viral and optimize your videos to get more views! vidIQ Vision delivers a comprehensive optimization report card for any YouTube video – right on your browser. It will rank every YouTube video according to a proprietary, cross-platform algorithm, and assign an optimization score to predict its likelihood of promotion in Related Videos, Search, Recommended Videos, and more. You can also get an exact idea of average viewing length for both your videos and those you’re watching.
Canva
Optimizing your YouTube video thumbnail is much easier with this tool. Canva can enrich your chosen snapshot with text and design elements, or create a clean-cut thumbnail design for a synchronized playlist or channel. This tool’s easy-to-navigate interface can easily customize your YouTube thumbnail to the tune of instant virality. This free online platform also allows you to create amazing designs without the need to have any graphic design skills.
TubeBuddy
TubeBuddy is a browser extension that adds a layer of tools directly on top of YouTube’s website. This is a free browser extension that integrates directly into YouTube to help you run your channel with ease. Its bulk processing, community engagement, channel and video optimization, and video promotion tools can help users save time on optimizing videos, creating thumbnails, managing comments, and adding end screens. With this tool, you can also export your list of subscribers and their social profiles. You can get detailed analysis of competitor channels. You can promote your new upload across all other videos.
When it comes to healthcare SEO or SEO for any business, it is critical to choose a reliable outsourcing company that stays current with the changing search engine algorithms and digital marketing practices.
