Keyword research has long been a pillar of SEO. But with Hummingbird, RankBrain and other advancements in search technology, is keyword research still relevant? The answer to this is “yes, it still plays a major role in SEO.” Keywords are still very much a part of on-page optimization and content creation and also help us to understand what users are searching for and optimize for those...
The use of digital technologies surged in all areas after the outbreak of the Covid-19 pandemic, including the health sector. Email marketing, influencer marketing, content marketing, Search Engine Optimization (SEO) marketing, social media marketing, pay-per-click, and mobile marketing are popular digital marketing techniques. Email marketing has been found to be more effective than any other...
A blog post serves as an excellent platform to connect with your audience, helps in promoting products and services, and engage with your audiences or target market. Optimize your blog posts with relevant keywords to help the search engines identify your website, drive traffic, and rank high on the search engine results page (SERP). This way, your blog posts gain visibility and direct more...
People take career breaks for many reasons such as to learn a new skill, for parenting, to cope with a bereavement, caregiving, layoff, and so on. Career breaks are considered unprofessional by many employers and they tend to reject candidates who take a break. Popular employment-oriented online service LinkedIn took note of this practice and has come up with a new feature that allows users to...
Mastering ways to create a perfect outreach email is important to generate leads for your business. Implementing innovative digital marketing strategies to find and connect with customers can be a challenging task. The good news is that email marketing has a higher ROI than other channels. A search engine optimization company can help you boost your ranking with an effective email marketing...
Conversion rate optimization (CRO) is an essential strategy that helps businesses drive more revenue, build a loyal customer base, increase brand awareness, and improve the overall user experience. Today, customers have more options than ever before and you need to fuel your CRO efforts with data-driven insights. If you are a business owner who wants to get more people to your website, then...
On March 1, 2022, Instagram announced on Twitter that the company is launching auto-generated captions for IG Feed videos. This will make Instagram more accessible for users who are in the deaf and hard-of-hearing communities. Brands prefer Instagram over other social media platforms for its creative visual interface, which has taken the social media marketplace by storm since its launch in...
Want to know how users and search engines interact with your site, the most active pages in your site that drive organic traffic, and the number of SEO visits to your site? The answer is there in your site’s log file. So, what is a log file? A log file is a server. Image source Log file records are collected and stored by the web server of the site, for a certain period of time. Professional...
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‘Branding’ is an important consideration for businesses. Many people prefer choosing branded businesses because they believe that such businesses are reputable and trustworthy. At the same time, many people assume that branding is just the logo and tagline of a business. However, it’s more than that. It is considered the most important aspect of any business whether small, large, retail or B2B....
