How to Optimize Google Ads for Conversions

by | Published on Jun 3, 2022 | Pay Per Click

Optimizing your Google ads means adopting certain measures to improve the performance of advertisements in an optimal way. A well-optimized advertisement has the right target and right audience at the right time. If you have enough traffic on your site but the number of people buying your services is low, you can adopt some techniques to improve your conversion rate. Let us see how to optimize Google ads to improve the overall performance of your page.

Use Google Ads Conversion Tracking to Analyze Your Conversions

It is essential to check the current performance or business generation of your ads. Google ads can help you to do this with a free tool called Google ads conversion tracking that provides details like the number of clicks that leads to meaningful actions. It helps you to analyze how useful your ads are. Conversion rate optimization services provided by reliable agencies can help businesses a lot.

Start Tracking Conversions

  • Use Research and PPC Spy Tools

Today, different tools are available to perform keyword research more easily. You need to apply some techniques to expand your account if it appears stagnant. If it can be done correctly, it will make a positive influence in Google Ads conversion value.

  • Use Specific Keywords for Higher Conversion Rates

You can improve your Google Ads conversion rates once you are able to track your conversions. There is always a better conversion rate for specific keywords compared to general keywords.

  • Retargeting Using RLSAs

This is a technique of targeting users who already visited your page. This is easier than converting new users and is also known as remarketing. For example, a user installed your application but has not purchased anything from it over a couple of months. You can target that user with the help of some techniques. You can add offers and other benefits to get their attention. RLSA or Remarketing Lists for Research Ads is a feature of Google that helps you to do remarketing. Proper tracking will help go back to your potential customers.

  • Add Prices on Your Ads to Target Potential Customers

You can add the price of your products and services to identify the interest and potential of your customers. If a customer clicks on your advertisement after seeing the price, it shows that person’s interest in purchasing that particular product. It helps find the potential customers.

  • Use Geolocation to Target Customers.

If you are targeting many countries or cities and only a few of them are converting and bringing profits, then why do you need to waste money and time on the others? You can improve the results by improving your advertisements in areas where you are getting high results. You can use the location tab to get the details of how different locations are targeted by your campaign.

Geolocation to Target Customers


  • Place positive adjustments for locations that have better performance
  • Place negative adjustments for locations with poor performance.
  • You can remove locations on the basis of their performance
  • Allocate more money for locations that perform better
  • Check the Demographics

As your performance can differ a lot with people in different genders, ages and classes, you need to dive deep into your demographics to figure it out. You can check the demographic data by using the audiences tab. It helps you to stop spending money on areas where there is no profit generation.

• Check the Demographics

  • Keep Search Partners

You can use Google search partners to show up your Ads on different sites. For example, Amazon and YouTube are Google search partners that can promote your ads in search results. It is always necessary to check the performance of your search partners and whether they are affecting the performance of your page., and are some other search partners.

Keep Search Partners

  • Make Necessary Bid Adjustments

You can do bid adjustments in devices and audiences just as in locations and demographics. For instance, if your business performs well on desktop and not so well on mobile, you need to raise your bid adjustments on desktops and lower your bid adjustments on mobile phones. This will help you to generate more conversions.

You can also do bid adjustments on the types of audiences that generate more conversions.

  • Use Negative Keywords

You can use negative keywords to improve your conversion rates. While using negative keywords, people searching for related keywords cannot reach your page unnecessarily. It limits people who are just visiting your website without an intention to purchase your products or services.

Negative keywords can help the ads to stop appearing where it is unnecessary. It helps avoid irrelevant queries that cannot generate conversions. Integrating certain negative keywords can always improve your conversion rate and revenue.

  • Expand the List of Your Keywords

Check your keywords often to find out whether they generate profit or cost you money. The data can give you an idea about the keywords that are worth keeping. It is really helpful to identify new keywords and expand your keywords. It improves your site’s traffic and expands your customer base.

  • Test Your Ads Frequently

You can use Ad Testing to ensure the performance of your Ads. You can make some changes to your Ads in order to make them more appealing. Sometimes, even a mere change in the titles can bring a huge difference to your Ads. You can always make necessary modifications to make them even better.

Google Ads are really helpful and an effective strategy to bring more traffic to your websites. Big corporate firms and businesses are opting Google ads to secure top positions on all relevant platforms. It helps them to meet their targets and automatically generates more revenue.

At MedResponsive, our conversion rate optimization services aim at improving the conversion efficiency of websites in any industries, with Google ads as well as other marketing options.

Read our blogs on Google Ads for more details.

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