The educational sector is undergoing significant transformation, with the unique and advanced kind of infrastructure and facilities that schools and universities are willing to offer to their students. The marketing and communication strategies that worked for a school or college earlier may not be successful nowadays as the landscape has changed continuously. Nowadays, the educational degree is no longer location-specific. Several institutions offer online courses that are considered to bring good income to the students.
Even though this is positive for the student community, it has created an increased competition among education institutions to maximize student enrolment and deliver the best of the best education services. As a result, educational institutions are seeking assistance from organic SEO companies to build an effective digital strategy to communicate with potential students, parents and industry experts and build a strong brand image.
Digital Marketing for Educational Institutes-Tips
In today’s changing scenario, where more and more people prefer digital mediums over traditional ones, digital marketing is becoming more dominant. The fact remains that given the present culture of information sharing and reception, traditional ways of marketing ones’ business is not effective anymore. Instead of splurging heavily on physical marketing techniques, what is required is intelligent investments in the virtual world. This is the point where a digital marketing services company comes into the picture. And, when hiring one, the top priority should be a primary due diligence in this field. It is important to hire an agency that has not only stayed in the digital business for long but also understands the market in which they operate. Here discussed are some of the top digital marketing strategies for educational institutions –
Have an Informative Website-The website of a school or university is a one-stop destination for prospective students and parents when choosing or deciding about an educational institution. The website may offer the first trustworthy information about what courses they offer, and showcase the faculty members. Add the vision and mission statements on why your specific institution is the best among all other institutions. In addition, posting images of the recent college fest, college amenities (like classrooms, library) and so on can motivate students to get enrolled in the institution. In short, designing an informative website is the foundation for the digital marketing strategy for a school or college. Image Source:
Mobile Optimization – When it comes to internet access, mobile is one of the most common platforms being used by students. While developing the website, educational institutions must make it mobile friendly. If the website does not support mobile platforms, then they will be missing out on a great number of potential students.
Online Ad Campaigns-As a promoter of an educational institution, it is important to understand the unique power of digital marketing for the institute. Start off by investing in online advertisements on general platforms such as Google and on more specific platforms and websites which carry out reviews of educational institutions. Hiring a keyword specialist can help better target the right type of keywords and audience. Analyzing the return on investments on such ads can help go forward with the digital techniques for your institution. It is also important to place these online ads on relevant web pages that are related to the institution’s educational course or program. For instance, if an institution want to promote their latest online course on data management-then it is beneficial to place ads on a website related to data education, which is more likely to be visited by a potential student for that course. In addition, displaying these ads on web pages that are related to higher education and career advancement can bring good results. In short, managed ad placement not only helps to regulate marketing budget, but also to reach the most appropriate prospects in an effective manner.
Link Building-This is an important criteria while formulating an effective SEO strategy for your educational institution. Nowadays, the quality of a webpage is not decided by content alone. The average time spent by a visitor on a website depends on the relevant back links present on the website. However, if a website lacks relevant back links, then the chances are higher that the visitors will turn to another website for more information. However, by providing several backlinks to access other related information on your website, user engagement can be retained as they navigate through your website for a much longer duration. Therefore, including a lot of backlinks can help engage and retain webpage visitors. Image Source:
Build Social Media Presence – Increasing the visibility of an institution on prominent social media platforms is another important strategy. The primary idea should be to tell people what has recently been going on in your university. This includes-showcasing research papers, student achievements, student testimonials and reviews -that help enhance brand visibility in the digital space. While developing an effective social media strategy, it is important to identify the most relevant social media platforms in which your potential students are highly active. Generally, the three main social media platforms popular among the student community are Facebook, Instagram and Twitter. After deciding on the specific social media platform, the next step is to understand the algorithms of those platforms. For instance, the latest algorithm of Facebook prioritizes the posts of a user’s family and friends. Similarly, Twitter is all about concise but informational content. On the other hand, on Instagram, visuals and eye-popping graphics are important. Therefore, identifying the most active hashtags with respect to higher education and including them in your posts are crucial.
Re-targeting Campaigns – Re-targeting campaigns are not only cost-effective, but also yields more conversion rates. One of the major benefits of this campaign is that it helps reach out to prospective students who have shown an interest in your education services via various channels online. Re-targeting also helps expand the size of your target audience group. Initially, start the campaign to spread brand awareness and later on it is possible to re-target prospective students who have considered your educational institution as an option.
Post Conversion and Traffic-oriented Content-Nowadays, the “quality” of content depends on the fact whether the content is capable of increasing traffic as well as page ranking. Therefore, make sure that the content is focused on generating more traffic and improving rankings. Conducting a keyword research with special focus on long-tail variations of core keywords can help in this regard. Keyword clustering can help streamline the content and identify several other areas related to the keywords. On the other hand, conversion-oriented content aims at addressing potential students in the sales funnel. This includes creating content by describing prominent details about the educational institution like – campus amenities/infrastructure, faculty details, placement records, fees structure etc. which will directly persuade students to take admissions.
Engage 24/7 with Chatbots-An integral part of digital marketing strategy for educational institutions, Chatbots transform the way in which users communicate online. For instance, chatbots can answer student queries in an instant and speed up the admission process. Therefore, having an exclusive chatbot for your institution can help in portraying your institution as a tech-savvy and futuristic education brand.
Go Live – Live video is one common and dominant algorithm on all prominent social networks. In fact, this trend is quite popular among students on social media. Therefore, live streaming can be utilized to gather maximum attention of prospective students. This includes – hosting a live Q & A session and addressing FAQs regarding the application and admission process, fee structure, learning amenities, and opportunities. To give students a better feel about your institution and the courses offered, ask the faculty, students, and alumni to share their perspectives and connect with the prospects.
Effective Pitch Writing-Considered an essential part of PR process for higher education institutions, pitch writing refers to email/letters written to editors and journalists explaining the uniqueness of the educational brand. If done creatively, this strategy can help represent a specific brand under a distinctive image or pattern. It not only enhances brand awareness, but also helps to build a positive reputation in the industry. Therefore, encourage stakeholders such as students, alumni, parents, faculty and corporate professionals to write pitches as well. Image Source:
There is significant competition in the digital marketing field among all sectors or industries and the education field is no exception in this regard. With continuous evolution in the field of digital marketing, staying on top or remaining up-do-date with the trends can be challenging for an educational or research institution. Adhering to the above-mentioned strategies can help to some extent in this regard. Another viable option is to avail the services of a reputable search engine optimization company that offers effective and affordable digital marketing solutions based on the unique needs of the institution. Such companies have digital marketing specialists who are knowledgeable in the most recent developments and assist institutes in staying current with the latest digital marketing trends.
Technological advancements are constantly laying the foundation for better things, both online and off. Organic SEO companies are increasingly concentrating on incorporating augmented reality (AR) in digital marketing campaigns to modify how organizations will market their goods or services and also how they will optimize for search rankings. Soon, Google’s search experience will naturally include augmented reality. Since Google has expressed interest in this technology, augmented reality (AR) has a significant impact on how companies may market their goods and services, employ SEO, and engage customers.
What Is Augmented Reality?
With AR (Augmented Reality), you can layer visual information on the real world. The system integrates a live image with the user’s actual surroundings, and the culmination is spectacular and virtual. The main goal of augmented reality is to employ various devices to alter how you perceive the outside environment.Customers can use AR to try things before they buy them. For instance, Wayfair employs augmented reality to show buyers how furniture will look in their homes, and Sephora offers an app that allows shoppers to see how their cosmetic products would look on them.
Digital information can be superimposed and merged into our physical surroundings using augmented reality (AR). When many of us are currently confined to our homes during a global epidemic, AR technology is gaining popularity and helps people convert their immediate surroundings into areas for learning, work and entertainment.
8 Ways Augmented Reality Influences SEO
Local SEO will be more significant: Anyone who wants to rank on Google already concentrates on local SEO. With AR, you can use a mobile device to scan a code to acquire all the details you require about a company. You may access photographs, read reviews, and rate products. You may provide location-specific augmented reality (AR) experiences using apps like Wikitude or Yelp. For instance, you could extend a unique deal to a customer who lives nearby your place of business. To take full advantage of AR’s growing popularity, it will be your responsibility as a business owner to make sure that all of your company’s information is current in local listings.
SEO will be more impacted by social media: Everyone is aware that your social media activity affects your SEO. Therefore, it shouldn’t be surprising that AR will probably intensify this effect. This is due to the fact that AR enables social media firms to offer immersive and engaging experiences that can increase engagement and conversion rates. Users could, for instance, completely involve in whatever they were viewing on their screen with Facebook’s 360-degree movies.
You could sit in your bedroom and enjoy a tour of the Louvre in Paris. Snapchat and Instagram’s 3-D effects are also popular among users.Social media users can experiment and be creative to make unique Stories. They have already been utilized by brands to sell their goods and raise consumer awareness of their brands. You could anticipate seeing AR-focused features on more social media platforms as augmented reality gains in popularity. Therefore, the influence of AR on your SEO approach is probably going to grow.
Interactive content and visual search will spread widely: Google includes voice and picture search options as part of their effort to improve user experience. They are also funding augmented reality (AR) initiatives like Tango and virtual reality (VR) projects like Daydream to enhance the experience even more. Overall, its goal is to keep up its position as the most popular search engine on the planet. Expect more space for AR-based content in search engine results as it becomes more popular (SERPs).
AR needs to be incorporated into the overall content marketing strategy for forward-thinking companies.You should expect visual searches to become increasingly commonplace as multimedia components like 3-D objects and videos are incorporated into the mix. Interactive material is projected to eventually become a crucial component of the virtual world. You must ensure that you deliver such engaging experiences and keep up with the shifting search trends whether you are a content marketer or business owner.
User experience is now more important: Improving user experience is already a crucial component of increasing leads and sales. Delivering high-quality website content that users desire is everything. A similar component powers augmented reality. The AR experience will require information-rich material, just like creating a website.This informational accessibility frequently helps to enhance a user’s opinion of a company or website.
It implies that you must make an attempt to provide as much information as you can, especially if you intend to develop your own AR apps to improve your business model. For instance, a car dealership might display the make, model, and year of a car on someone’s smartphone while the vehicle was parked in a random lot. Adding the blue book value, available colours, miles per gallon, and other information that can affect a person’s choice to purchase it will improve the whole experience.
Products are “put in hand” by overlay images: Before making a purchase, almost 88% of shoppers will conduct online product research. This figure serves as the motivation behind the efforts made by so many businesses to promote their brands and products online. What if a customer could view the product’s image to see what it appears to be in actuality. The hand-held technologies of today make it simple to calculate a product’s physical measures, spatial orientation, and other characteristics.
This accurately conveys the appearance of a product, whether it is a car parked in the driveway or a brand-new bedspread on the bed. If your product were to enter this realm of possibility, it might provide customers with a compelling reason to utilize your app. AR apps are already being released by businesses like Ikea to market their goods. It won’t take long for the software to become as commonplace for a corporation as the corporate website. Being AR-friendly helps products and services perform better in search results. People will soon search particularly for items online that they may view in a virtual 3-D environment.
Boosting website’s interaction: By this point, it’s pretty widely accepted that increasing user experience on a website increases revenue and leads. It all comes down to fostering an atmosphere that people want to be a part of. And now, AR may be included into website design. Despite the fact that the technology is still in its infancy and development, users can hold their phones up to the screen so they can interact with it directly. You can add augmented reality (AR) code to your website to show 3D pictures that can only be viewed on a smartphone. This has a fantastic chance of engaging the audience because you can display exclusive hidden promo codes, product renderings, and whatever else your imagination can dream up.
Google Analytics offers reports that might aid with SEO improvement, such as how long visitors stay on your page. Imagine if you could entice visitors to stay on your website longer by immersing them in an interactive feature like augmented reality. Additionally, sharing on social media the fact that you provide AR product evaluations may increase traffic to your website. This has a great chance of attracting both serious shoppers and the curious. Advancements like these might play a crucial role in future search outcomes as AR popularity increases.
The role of storytelling will increase: When it comes to content optimization on the Internet, storytelling is a method that is becoming more popular. It’s actually one of the most effective methods for using apps like Snapchat. This is due to the way it provides entertainment and information exchange to engage potential customers. When it comes to business involvement, a lot of individuals enjoy the concept of participating in the narrative.This is why engaging in more dialogue on social media is better for growing a fan base.The experience will be enhanced by AR since users will genuinely feel as though they are within the story. Consider pointing your phone at a picture of the Statue of Liberty in your living room. Imagine being able to circle the statue and view it from various perspectives as text provides information on the particular features your camera is aiming at. This is what augmented story telling is all about. This is just one illustration of how AR can use a narrative to captivate the audience. Depending on which aspect of a product clients are interested in, you may include a variety of facts.
Increasing demand for AR ad space: Businesses are considering using the digital sphere to include various advertisements as more developers create apps that can alter how real life appears on a smartphone. An example of this is when companies advertise Snapchat filters. Additionally, augmented reality commercial advertising area has an impact on more than simply apps. Even Facebook is working on ways to let businesses utilize augmented reality (AR)-based advertisements to market to social network users. For instance, you can view how you appear while sporting a set of luxury sunglasses. Soon, AR advertisements will likely be as commonplace in marketing plans as pay-per-click efforts are today.
The use of augmented reality could alter how consumers interact with items and make judgments about what to buy. It is a technology that can help companies better understand their customers’ needs and preferences. Consider AR if you want to take your SEO approach to the next level. You can benefit from being the first to incorporate AR into your digital marketing campaign strategy by working with a reliable organic seo companies. Many companies are testing the boundaries of how AR can influence SEO. It will be interesting to watch what becomes available in the coming years.
Video marketing is an important tool for businesses to increase customer engagement and trust. Many businesses are now investing in organic SEO companies to generate more engaging videos and optimize them to attract more potential buyers. It might be challenging to compete with so much stuff on the internet vying for your attention. Putting video first across all of your marketing channels is the best way to increase customer engagement. According to a Wyzowl study, 83 percent of marketers agreed that video marketing has increased the average time a visitor spends on their page. 84 percent responded that using video assisted them in generating leads. These figures show that improving video engagement with your potential customers is important.
Video engagement is a metric that tells you how much time people spend watching your video. Views, likes, shares, link clicks, and other forms of video interaction are all examples of video engagements. The overall number of plays for an individual video is multiplied by the length (in time) of that same video to measure video engagement.
Here are four reasons why videos can increase customer engagement.
Video can hook your target audience: The attention span of humans is extremely short. Therefore, marketing videos have a much higher chance of retaining a viewer’s attention than text or photos. Studies show that the likelihood of a viewer pressing the video button is 27 times higher than that of a static image.
Human brain can process visuals better: Visuals are processed 60,000 times faster by the human brain than textual stuff. This obviously shows that when compared to written or static material, the amount of content you can load into a video will be better retained by your target audience. Some portion of the population constitutes visual learners. So, speaking to your audience using video rather than written or static material makes perfect sense for any brand.
Videos have greater retention: Sometimes we read an entire page of text and then you are forced to re-read it as you have lost it or forgotten it. This happens to everyone and it is called regression. However, studies have shown that when a human brain watches a video, it retains 95% of the material, compared to 10% retention when reading.
Videos can narrate stories: Stories that are relatable can be a better way to tell your story than recording a video where you actually converse with the audience rather than leaving them alone to read a few paragraphs.
Know your audience: Before you begin generating videos, you must first determine who your target audience are. Ask yourself the questions above, or better yet, use customer segmentation to map out your customers. It’s critical that your content matches the user’s intent. If the video isn’t relevant to your audience, they won’t want to watch it all the way through, if they even want to view it at all.
Concentrate on quality content: There’s more to making entertaining videos than having a good content and good audio and video quality, but getting these basics right is key. Instead of simply delivering a message you believe is essential, create videos that are really useful and enjoyable to your viewers. You must also evaluate audio and video quality in addition to content quality. When it comes to lowering bounce rates and holding users’ interest, quality and loading times are critical.
Use attractive thumbnails and titles: According to YouTube Creator Academy, 90 percent of the best-performing video productions on YouTube, feature a custom thumbnail. You want to make sure that the thumbnail matches your brand’s style and is relevant to the video’s real content. The title is the next factor that will entice viewers to watch the video. Make sure it’s brief and to the point. It should capture the message you are trying to convey throughout the video.
Personalize your content: Make your videos more human-like by including a human face. Faces attract attention better than anything else, as per various studies. It gives your brand a more human quality, resulting in a stronger emotional connection. It also aids in building trust between your brand and the user.
Add annotations and CTA: You can inform the audience what you want them to do and how you want them to do using annotations and CTAs. To obtain leads, subscribers, or other information from your audience who engaged with the content but didn’t watch the full video, include annotations and CTAs throughout the video and not just at the conclusion or beginning. Remember, CTAs should always inspire the viewer to take further action.
Add subtitles: If you don’t include subtitles in your marketing videos, you’re missing out on a lot of potential viewer engagement. Within the initial few seconds of clicking on a video, people are most likely to search for two things: “Am I interested in the video’s topic?” and “Can I view it without sound?” and “Can I watch it without sound?”. Most of the people watch videos without sound more often since it’s bad phone etiquette to watch videos with the volume turned up in public places or at work. So, make sure to add subtitles for better video engagement.
Keep the videos short: According to Wyzowl, humans have a shorter attention span than goldfish, which can focus on a topic or item for 9 seconds. With our short attention spans, getting viewers to stay on your video is a significant issue these days. So, you should aim to capture your audience’s attention within the first few seconds. Including questions in the opening few seconds of your video is a wonderful way to improve video engagement. Since people have a shorter attention span, the longer your video is, the lower the user retention will be. However, educational videos are typically longer since they require more time to provide a worthwhile and significant lesson in detail, and the majority of viewers are more inclined to stay until the conclusion.
Format your videos for each platform: Make sure the video is formatted correctly for each platform. For example, Instagram Stories videos can get you nearly the same results as Instagram’s Feed. However, as Stories employs vertical video and Feed uses a square canvas, they require different video dimensions. As it is difficult to transform horizontal video into a vertical ratio, this necessitates proper planning ahead of time while taking video footage. The platforms that will be used and the canvas measurements, must be communicated to the videographer before to the shoot.
Optimization of your video is a must: Always remember to follow the basic SEO guidelines. The importance of keyword research in marketing cannot be overstated. This is something you should always do with anything you try to advertise. You might wish to enter keywords into the keyword planner to see how many people are searching for them and how competitive they are. This will assist you in reaching out to potential customers. Make sure you use the keywords after you’ve done your keyword research. Include them in your file’s name, title, description, and tags, among other places. To summarize, add keywords to everything.
Promote your videos: You want to let people know that you’ve made a video and that as many people as possible see it. You can advertise your video in a variety of ways:
Make use of social media to promote it. Post your video on Instagram, Facebook, Twitter, and any other social media channels where your target audience hangs out.
Send an email to your list of subscribers. Your email marketing engagement metrics will also improve as a result of this.
Make a blog. Create a blog post and include the video in it. If your video is brief, you may want to go into more information with your blog. Provide background information, data, and information on the subject.
People are increasingly using video rather than other types of media to learn new things, engage with companies, and make purchasing decisions. Create the ideal video for your target audience, the message you want to send, and the action you want viewers to take by investing in organic SEO services.
Are you looking for an innovative strategy to gain an edge in SEO? If your image optimization is not adequate or up-to-date, you could be missing out on huge traffic and user engagement. Generally, Google considers a wide range of factors when deciding to rank a website for a specific search query. The inclusion of images has been gaining huge significance in recent times, particularly in the case of e-commerce, travel, and media websites. It is estimated that about 90 percent of information transmitted to the brain is visual. The fact is that images, especially those color, increase people’s desire to view the content.
A well-optimized image can have a huge effect on a website’s performance and the user experiences offered and make a website stand out from other sites. By making a few changes to the current image process, a website can gain more traffic and leads, resulting in more sales. Organic SEO companies can design the right optimization strategies to include suitable and attractive images in a website that help users to understand the information in a better and easy manner.
Image Optimization for a Website and Its Benefits
In simple terms, image optimization is a process to compress website images without losing their quality. It involves delivering the best quality images in the right format, dimension, size, and resolution, while keeping the smallest possible size. According to HTTP Archive, around 65 percent of a website’s weight consists of images. If you don’t optimize your website images, then the pages will load slowly and that will leave a bad impression on your website’s visitors.
Reports suggest that about half of the website users expect a website to load within 2 seconds or less. And approximately, about 40 percent of the visitors tend to leave the website if it takes more than 3 seconds to load. This in turn will increase your bounce rate, and eventually affect conversions. Here are a few reasons why image optimization is important for a website –
Improves Page Load Speed – When it comes to SEO, speed matters. As images are heavy pieces of content, without optimization, they can slow down the website and cause page loading issues. Page load speed is the time taken by a web page to load completely. It depends on a wide range of factors like website layout, host, design and images. In fact, websites having less than 2 seconds load speed are most loved by users.Therefore, if you are optimizing 64 percent of your website’s weight – that is, images – higher will be the loading speed of the website. This offers the website visitors a faster experience, and more users would interact with the products and services. There are several tools such as Google’s PageSpeed Insights, Web Page Test, and ImageKit’s Website Analyzer that can help analyze your page load speed and give complete insights about a web page.
Improves SEO Ranking – Just like users, Google also does not support websites with low loading speed. In fact, marketing Leaders such as Moz and SEMrush have also published their insights about page load speed. Google rolled out this update in the year 2010 wherein it began to take site speed into account in their search rankings. Therefore, it is quite clear that faster websites rank better in the search results when compared to slower ones. As every digital marketer understands the importance of search ranking in today’s world, they incorporate the strategy of mage optimization to increase the load speed of their web page.
Boosts Conversions – Loading speed of a website page is directly linked to SEO ranking and conversions. In fact, there has been a lot of research among marketing leaders about the relationship between conversions and page load speed. According to a survey by Kissmetrics, about 79 percent of shoppers who are not satisfied with the web page speed or performance do not buy from the same site again. Image optimization helps in getting a higher rank in search results. It directly means that a website can capture more users and possibly get more conversions, if all the images are properly optimized.
Enhances User Engagement – Image optimization is capable of boosting your conversion and revenue numbers. Optimized website images improve page load speed, and thus, provide a better user experience. In addition to a faster experience, optimized images are also more relevant and useful for website visitors. If your page is loading fast on all devices, a user will spend more time there. Optimized images have proper title and alt text, which are used by both search engines and screen readers in order to understand what your image is all about. In short, user satisfaction and happiness also depend on page load speed, which can be improved by optimizing web images.
Saves Server Memory – Image optimization helps in saving server memory and reduces extra server load. For instance, consider a website has two same images, one image size is 900kb and another image size is 340kb. Then, using the second image will put low weight on the server and save your bandwidth also.
Supplements Other SEO Efforts – Image optimization is an integral part of on-page SEO and they help supplement your other SEO efforts. A well-optimized image can enhance your page and increase its engagement. It also has a higher chance of showing up in the image carousels on search engines. Therefore, the right combination of format, title, title text, alt and text go into image SEO and give your images the best chance of performing high in search results.At the same time, they can also tie your on-page SEO efforts together and further reinforce the topic of a specific page. Not only does this give people and search engines a better idea of what is on the page, but also makes your page more attractive to users. A page with well-written content, and apt images that are optimized has a chance of earning social shares and even backlinks from other sites. All these factors contribute to building higher traffic back to a website and also building a brand’s authority online.
Makes a Website More Accessible – Certain optimization steps, like adding alt tags, can make a website easier to navigate for those using screen readers. Web accessibility is not only good for site visitors; it is also good for SEO.
Though image optimization is a challenging and time-consuming process, the SEO benefits are worth the effort as this can extend a website’s reach and strengthen its reputation online.
Partnering with an experienced search engine optimization company can help you make the most of image optimization technique. An experienced provider can help you add suitable and attractive images, and optimize them in the right format that will enable people to understand the information in a better manner.
How do you recognize credible and non-credible sources of information in Google search results? Google has rolled out a new “Highly Cited” label in search results to address this concern, fight misinformation, help you recognize original reporting, and direct you to reliable information. Organic SEO companies keep track of Google updates to help businesses make the most of them to build their brand and connect with their audience.
How Google Search Label “Highly Cited “ Works?
The “highly cited” label appears in the Top Stories Carousel. Instead of just a slot in the carousel, the highly cited page receives in Top Stories takes up the entire width of the screen. It directs users to trusted sources and identifies stories that have been frequently cited by other news organizations during google search.
Google explained: “Let’s say a local news organization breaks an investigative story looking into problems at your local school district. The story is so big that it gets picked up by numerous other media outlets. But what if you didn’t see that original story, which had a unique context for local residents? We’re introducing a way to help you identify stories that have been frequently cited by other news organizations, giving you a simple way to find the most helpful or relevant information for a news story.“
This new label will be placed on investigative articles, interviews, announcements, press releases, local news stories and more. Google CEO Sundar Pichai had announced that the company is investing $10 million to help fight misinformation about the realities and facts of the war in Ukraine. This includes new partnerships with think tanks and civil society organizations to conduct region-specific research into misinformation and disinformation and cash grants to support fact-checking networks and nonprofits.” (searchenginejournal.com)
Google’s new “highly cited sources” label came just in time for International Fact-Checking Day on April 2, 2022.
What More After the Launch of Google Search Label?
Along with introducing the highly cited label in Google search results, Google is also expanding its “rapidly evolving topics” notice that appears alongside breaking news in search results in an attempt to help search users critically evaluate the results they’re being shown. The expansion indicates that it can take time for information to be published and will remind users to check whether a source is trusted, or simply tell them to come back later when more information is available. The changes started to surface in Google search results on March 31, 2022, in English in the United States.
Google is also rolling out improvements to its “ About This Result” feature (that offers more context about each website in search results) which was announced last year in the coming weeks.
As a digital marketing services company offering organic search engine optimization services, we keep track of new Google updates and trends and understand how it can impact our clients’ digital marketing campaigns. We believe in getting you results through a full spectrum of services from SEO, content writing, to conversion rate optimization.
A strong SEO strategy with a strong execution team is what we provide.
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