The surge in information technology and easy access to a variety of information has forced business entities to go digital and the healthcare industry is no different. As more and more number of people now rely on Google for medical information, it has …

Tips to Create a Good Blog Post for Your Medical Practice
A decade ago, blogging was an activity relatively undertaken by political pundits and online dairy writers. Today, it is mandatory for any business. If you own a healthcare business and wish to build a robust presence online…..

What All to Consider If You Are In-housing Medical SEO
Medical SEO is the process of increasing your medical website’s search engine rankings so that your potential patients can find you easily. Medical websites should always be optimized so that Google and other search engines will rank…..

What are Hashtags, How and Where to Use Them to Your Advantage?
Healthcare organizations and medical device industries are now very much aware of the value of digital healthcare marketing. Doctors are increasingly participating on multiple social media channels than ever before. Incorporating hashtags….

How to Optimize Your PPC Campaign to Improve Conversions
Health-related queries are the most searched topics on search engines like Google, Bing, Yahoo and others. Therefore a strong and consistent online presence has become mandatory for medical practices and companies….
What to Consider When Starting an SEO Campaign for Your Medical Business
With a large majority of web users looking online for information on medical treatments and procedures, a good healthcare website design has become a significant consideration. This is to ensure that healthcare businesses…
Tips to Consider When Choosing a Web Designer [Infographic]
Website is typically the first place, where customers or clients come in contact with your service. Just like other professionals, healthcare providers should also stay connected with patients as well as other providers utilizing the latest technological…
How the Internet of Things Is Significant for Mobile App Development
Mobile app development plays a crucial role in medical business marketing as they help to constructively engage with potential patients and healthcare consumers, and develop your brand. Technology is racing ahead with IoT…
5 Metrics to Measure the Impact of Social Media on Your Business
This is the social media world – have no doubt about that. Statista says 3.17 billion people use the internet and 2.3 billion are active social media users. Therefore it is important for any business including …
5 Medical SEO Trends that Will Grow in Prominence in 2018
The healthcare business scenario at present is highly competitive and there is a growing emphasis on providing high levels of patient satisfaction. To stay competitive, digital marketing for healthcare is very important….