The use of digital technologies surged in all areas after the outbreak of the Covid-19 pandemic, including the health sector. Email marketing, influencer marketing, content marketing, Search Engine Optimization (SEO) marketing, social media marketing, pay-per-click, and mobile marketing are popular digital marketing techniques. Email marketing has been found to be more effective than any other...
Healthcare information is one of the most searched topics on Internet and it is important for physicians and other healthcare professionals to invest in medical SEO. Everyday potential patients search for physicians …
There are many digital marketing strategies for physicians like social media marketing, email marketing, local SEO, etc, to attract prospective patients to their practice. But one effective digital marketing …
In today’s digital world, online reviews have overtaken word of mouth marketing. Online reviews are just as important for the healthcare institutions as they are for any other business. Patients trust online reviews and …
Healthcare businesses need to maintain an active online presence to build consumer engagement, loyalty, and satisfaction. Digital marketing enables physicians and health specialists to showcase their services to a […]
Are you planning to launch a unique pay-per-click advertising campaign for your medical practice and not sure where to start? Companies in every industry can benefit from pay-per-click (PPC) advertising and this is particularly …
With changing times when people embrace new conditions created by the global COVID-19 pandemic, patients are increasingly depending on the internet to locate healthcare providers and avail services. Right from symptoms checking …
Survey reveals that marketers consider Google My Business (GMB) optimization as the most valuable service for local marketing in 2020. That’s insightful for medical website marketing …
Technology is constantly evolving and it has brought in various advantages to businesses in all sectors. The healthcare sector for instance, has benefited immensely from technological advancements. It has helped in improving the quality of life by integrating new innovations into …
With access to the Internet 24/7, people prefer to search for healthcare information online and this is transforming the search landscape. With innovative emerging technologies, healthcare businesses and marketers …
