A decade ago, blogging was an activity relatively undertaken by political pundits and online dairy writers. Today, it is mandatory for any business. If you own a healthcare business and wish to build a robust presence online…..
A Look Back at Google’s Algorithmic Shocks of 2018
Much of digital marketing depends on success in mastering SEO. And that requires a clear understanding of the algorithmic changes or updates constantly churned out by the world’s most popular search engine, Google. The one thing….
Tips for Successful Video Optimization or YouTube SEO
As videos have risen to be an integral part of online marketing, video marketing is becoming one of the most popular ways to attract more audience. YouTube SEO plays a key role in healthcare digital marketing, as healthcare providers……
Technical SEO – Some Important Considerations to Meet New Challenges
Technical SEO is an important part of healthcare digital marketing just as for marketing in any other business sector. It refers to the process of optimizing the features of a website apart from on page content. It improves crawling and lays a strong…
Direct-to-Patient Digital Marketing in 2026: The New Frontier of Healthcare Growth
Today the healthcare industry relies more on social media for digital marketing and some pioneering companies have led the way forward in the Direct-to-Patient Digital Marketing Market according to a recent Persistence Market Research report…
Difference between Optimizing Website vs. Optimizing Traffic
Healthcare businesses have largely relied on word-of-mouth to bring new consumers. Though traditional advertising has been instrumental in building brand awareness, people rely a lot on referrals before making a decision…
What Is Conversion Rate Optimization?
The world is shifting from analogue to digital and this has led to a drastic increase in digital marketing for businesses. It helps in getting a custom strategy that will work to improve traffic and page ranking. But now it is no longer just about …
Relevance of Live Videos in Healthcare Digital Marketing
Along with a perfect mobile optimized website and informative content sharing, live videos play a crucial role in digital marketing. A Cisco Study predicted earlier that by 2019, 80% of the world’s internet traffic will be video and online video …
Avoiding Disappointment with Your Medical SEO Campaign
Sometimes in medical SEO, even a carefully planned and painstakingly executed SEO strategy can fail. You don’t get the links and traffic you expected, and then despair sets in as you think of how much time and energy you spent on this and …
Learn the Fundamentals of Medical Website Marketing
There have been numerous developments in health care industry over the past decade, the major ones being the increased use of information technology and the introduction of medical website marketing. Yes, the healthcare providers have now realized …