Did you know that over 53% of all website traffic comes from organic search? That means more than half of your potential customers are finding (or not finding) your business through Google and other search engines. But here’s the thing: search algorithms may have evolved, but the foundation of SEO—keyword optimization—still drives discoverability and relevance. In a time when AI-generated...
Over the years, podcasts have become a comprehensive SEO strategy or tactic to build connection with a larger group of potential clients. Podcast SEO strategies are now essential for creators looking to increase discoverability and reach. Ever since Google announced that podcasts would be indexed or surfaced in the search results in 2019, this media format has gained huge acceptance in the SEO...
As the healthcare industry continues to evolve, so does the way healthcare organizations reach and engage with patients. In the fast-paced digital landscape, staying up-to-date with the latest marketing trends is crucial for healthcare marketers to effectively promote their services, build brand awareness, and improve patient outcomes. Healthcare organizations need to leverage the latest trends...
In today's fast-paced digital landscape, capturing and retaining the attention of your target audience is more challenging than ever. To stand out amidst the sea of content, businesses need to employ creative and visually appealing strategies. This is where infographics come into play. Infographics, with their combination of compelling visuals and concise information, have become an...
Google has confirmed rolling out March 2023 core update on March 15. This is the first broad core update of 2023, and the rollout may take up to 2 weeks to complete. Image source This global update that impacts all regions and all languages will look at all types of content. Though it doesn't penalize, it promotes or rewards good web pages. Search rankings will probably fluctuate during this...
The evolution of digital technology at a rapid pace is affecting how consumers tend to make their purchasing decisions. As a result, businesses from all sectors are updating and redesigning their digital marketing strategies to keep up with the changing trends. Companies in the financial sector are no exception in this regard. Consumers are increasing their consumption of content across several...
Email marketing can seem like a waste of time to some individuals. However, many companies continue to utilize emails to drive sales, improve customer engagement, attract clients, raise brand awareness, and reward client loyalty. 86% of consumers want to get promotional emails from businesses they do business with at least once a month, according to HubSpot, with 15% preferring daily emails....
Considering how dynamic Google's algorithms are, links continue to play a significant role in how each search engine chooses which websites to rank for which keywords. The most crucial SEO strategy is link building as links show Google that your website is a reliable source that is deserving of citation. It frequently serves as the main reason why one page ranks higher than another. Link...
To thrive in the SERPs, it is essential to establish yourself as an expert in your sector. This is accomplished by demonstrating to Google that you are knowledgeable and skilled enough to go deeply into issues pertaining to your sector. Even if your brand and image have already been established with customers offline, optimizing for search engines is a different thing. Knowing what information...
This is an update to the blog, Is Social Media Activity Important For The Success Of SEO? Social media activities cannot be considered a ranking factor to improve the ranking position of websites on the Search Engine Result Page. But by combining social media and SEO strategies, you can improve the rankings of the website. Organic SEO services implement strategies to optimize your website so...
