The three pillars of organic search engine optimization are on-page SEO, off-page SEO, and technical SEO. Technical SEO is the most commonly overlooked of the three and the most difficult to master. Technical SEO audit is an important part of your overall SEO strategy. They help you identify and fix broken pages on your site, which can lead to higher rankings and more traffic. With the current...
When it comes to increasing conversion rates, landing pages play a key role. Let us discuss some examples of landing pages and how they really work. A good landing page is a web page that is designed to convert visitors into leads. It is the first interaction between your company and potential customers. A well-designed landing page is a web page that is used to capture the attention of...
With several unique changes occurring in the healthcare arena, digital marketing for healthcare is quite challenging. Building a strong online presence is important for healthcare practices to grow. Healthcare providers are on the constant lookout for unique strategies to communicate with the patients and keep up with the changing SEO trends. Healthcare email marketing is an effective digital...
A major metric of search engine optimization (SEO), keywords help drive business value by determining the traffic of the website as well as conversion and revenue. Over the years, the type and level of data that we get in Google Analytics and aggregated search console reporting have witnessed tremendous changes. However, one thing that remains constant for SEO and PPC is the prime focus on the...
Need a complete SEO checklist for 2022? Our SEO checklist covers all areas of SEO including SEO basics, technical SEO, on-page SEO checklist, keyword research, Off-Page SEO, and Local SEO. Check out our step-by-step SEO checklist best practices and techniques for 2022! Complete Step-by-Step SEO Checklist Setup the Google Search Console Google Search Console (GSC) is one of the most powerful SEO...
Keywords act as a signboard that directs people to your website. We use different types of keywords on our website, blog, article, and other forms of content. One among them is semantically related keywords or latent semantic indexing (LSI) keywords. It is a kind of keyword that is basically words or phrases that may be associated with or have the same meaning as another keyword. For instance,...
An internal link connects one page of a website to another on the same website. Internal links provide clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts. According to Google Search Advocate John Mueller, internal linking is “supercritical for SEO.” He says they are one of the most relevant things that help Googlebots and users to recognize the...
The travel and tourism industry has been undergoing rapid changes in recent years. In fact, the top hotel chains have been competing against similar players like online travel agencies and other booking sites to achieve rich search results. During the COVID-19 pandemic, travel took a significant plunge and this sector is still dealing with its heavy repercussions. With the pandemic easing in...
Running a local business? Local SEO content strategy is an effective way to get your business listed on Google’s local results. With the increase in the number of mobile searches, local businesses are seeing more traffic from mobile devices than ever before. According to an article in Safari Digital, 97% of users search online to find a local business, 70% of consumers will visit a store because...
If you’re running a business online and you’re selling on Amazon, read further for some useful information. So, how important is Amazon image optimization? One of the most crowded marketplaces in the world, Amazon has its own standards for ranking your products. Any business selling their products here must focus on Amazon SEO. It is important to optimize every element to help your products...
