How to Grow Your Dental Office with Instagram Marketing

How to Grow Your Dental Office with Instagram Marketing

Instagram is one of the most effective social media channels for digital healthcare marketing. Maintaining an active Instagram presence can help showcase a more personal side of your practice, connect with patients locally which in turn can boost product or service promotion. Instagram is more than just a photo-sharing app in today's visual-centric world. It is currently the fourth most popular...

Top PPC Advertising Practices for Dental Groups

Top PPC Advertising Practices for Dental Groups

Want to attract new patients to your dental practice but not sure where to start? Regarded as one of the prominent pillars of online digital marketing, pay-per-click (PPC) advertising for dentists can help attract and connect with new patients when they are actively searching for a dental practice online. In simple terms, PPC or pay-per-click is a unique internet advertising tool to direct...

Google Discovery Ads Campaign – Dos and Don’ts

Google Discovery Ads Campaign – Dos and Don’ts

Google is constantly looking for novel approaches to further strengthen its position in customers' lives. Google Play Store, Google Wallet, Google Play Books, Google Movies, Google Voice, Google AdSense, and a number of other products have all been made possible as a result. Google Discovery Ads are a recent addition to the Google family. These are visually appealing and customized...

Google Ads Launches v11 of API

Google Ads Launches v11 of API

Google Ads, an online advertising platform by Google, announced the v11 version of their API, on June 8, 2022. Google ads can effectively control your advertising budget. Google Ads API is an advanced programmatic interface feature that lets advertisers interact with and make changes to their Google Ads account through applications they create. It supports developers and advertisers with...

Advantages and Disadvantages of Viral Marketing

Advantages and Disadvantages of Viral Marketing

Viral marketing is a creative strategy that uses the power of visually appealing and trending content to promote a product or spread a message quickly. Viral marketing aims to attract a large audience by using social media and word-of-mouth marketing as people spread the information through their own networks. The content's natural appeal is key to its success as it encourages people to freely...

Features of Internet Marketing

Features of Internet Marketing

Before, we explore the features of internet marketing for your business, let’s learn the basics of internet marketing. In today's digital world, internet marketing is the buzzword when it comes to creating brand awareness. With its amazing features, digital marketing can help you get the word out quickly and effectively to a vast audience.   There has been an exponential increase in the number...

What are the Top Ten Roadblocks to SEO Success

What are the Top Ten Roadblocks to SEO Success

SEO success is important for any business website to generate leads, increase visibility, and improve brand recognition and sales. Many believe that having a well- structured website is good enough to attract more potential customers. But that is not true, it is equally important to be fully aware of the hurdles that can hinder the success of your SEO strategies. It is always best to approach a...

Landing Page vs Home Page – What’s the Difference?

Landing Page vs Home Page – What’s the Difference?

Both the home page and landing page are important aspects of a website, but there is a common misconception that they are the same. They are not. These pages are separate and distinct.  Landing page vs. home page – what’s the fundamental difference? It’s the goal. The goal of the home page is to provide all information about the company in a nutshell. On the other hand, the landing page allows...

Top 25 SEO Terms and Definitions Beginners Should Know

Top 25 SEO Terms and Definitions Beginners Should Know

New to SEO? Learning SEO is quite time-consuming. Whether you’re a digital marketer or a business owner using various online marketing tactics to attract your targeted audience, it is important for you to be familiar with SEO terms. To be successful, you need to be familiar with the vast SEO terminology associated with digital marketing. An experienced SEO outsourcing company will have a team...

Key Ecommerce Email Marketing Strategies For 2022

Key Ecommerce Email Marketing Strategies For 2022

Ecommerce email marketing is a great way to attract potential customers and encourage them to make a purchase. A digital marketing services company helps businesses with email marketing by creating engaging content, sending it to the right audience, and measuring results. Email marketing is an evergreen tool that can help you build relationships with your customers. It is not just about sending...