Though not a new concept, location-based marketing is getting more relevant, mainly for local businesses of any type, to reach the right customers. Location-based advertising is tailored to consumers in a specific place …
Though not a new concept, location-based marketing is getting more relevant, mainly for local businesses of any type, to reach the right customers. Location-based advertising is tailored to consumers in a specific place …
Each week has some activity or the other going on in search. Succeeding in healthcare digital marketing requires constant monitoring of the changes. The 2nd full week of February was one full of such algorithmic innovations. Google’s updates …
Recent days have revealed some interesting developments about how Google works. Effective physician website marketing depends on how successfully data and research about search engine optimization are gleaned …
Getting traffic online, and customers and conversions to their physical business location, is what physician clinics, healthcare practices and businesses are looking for. That’s what healthcare digital marketing aims …
One of the mysterious metrics when it comes to measuring digital marketing efforts is bounce rate. Google defines bounce rate as “the percentage of single-page visits (i.e., visits in which the person left your site from the …
With continuous development in many aspects ranging from new policies and research to advances in medical technology and drug trials, healthcare is a global industry that is accumulating more than $8 billion annually. ….
To stay competitive, digital marketing for healthcare is vital for all entities in the healthcare business sector. Increasing importance is given for online marketing now because most people go online to find information about healthcare, ….
The principles of search engine optimization and online marketing depend on the algorithmic changes being introduced from time to time by Google. Digital marketing for healthcare would have been slightly affected by some …
To say SEO has “changed a lot” would be an understatement. Search engines are getting smarter, but technically focused SEO is no longer relevant in 2020. Google is constantly updating its algorithm – not to make it harder …
Google recently rolled out their first big Core Update of the year 2020. This algorithm update was released on January 13, through Google’s SearchLiaison Twitter account. With this update, the search engine giant continues its ….