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Location-based Marketing – Here’s How It Works

Location-based Marketing – Here’s How It Works

by mosmedical | Feb 25, 2020 | SEO

Though not a new concept, location-based marketing is getting more relevant, mainly for local businesses of any type, to reach the right customers. Location-based advertising is tailored to consumers in a specific place …

Search Engine Updates that Kept the 2nd week of February Busy

Search Engine Updates that Kept the 2nd week of February Busy

by mosmedical | Feb 18, 2020 | Google Algorithm Updates

Each week has some activity or the other going on in search. Succeeding in healthcare digital marketing requires constant monitoring of the changes. The 2nd full week of February was one full of such algorithmic innovations. Google’s updates …

The Workings of SEO Revealed through Latest Research

The Workings of SEO Revealed through Latest Research

by Rajeev R | Feb 13, 2020 | News

Recent days have revealed some interesting developments about how Google works. Effective physician website marketing depends on how successfully data and research about search engine optimization are gleaned …

How to Avoid Google My Business Suspension

How to Avoid Google My Business Suspension

by mosmedical | Feb 11, 2020 | Content Writing Services

Getting traffic online, and customers and conversions to their physical business location, is what physician clinics, healthcare practices and businesses are looking for. That’s what healthcare digital marketing aims …

5 Reasons for Dreaded High Bounce Rate and How to Reduce It  [Infographic]

5 Reasons for Dreaded High Bounce Rate and How to Reduce It [Infographic]

by Rajeev R | Feb 6, 2020 | Infographics

One of the mysterious metrics when it comes to measuring digital marketing efforts is bounce rate. Google defines bounce rate as “the percentage of single-page visits (i.e., visits in which the person left your site from the …

Voice Assistant Technology: The Next Frontier in Healthcare Industry

Voice Assistant Technology: The Next Frontier in Healthcare Industry

by Rajeev R | Feb 4, 2020 | SEO

With continuous development in many aspects ranging from new policies and research to advances in medical technology and drug trials, healthcare is a global industry that is accumulating more than $8 billion annually. ….

How Prepared Are Your Google Ads for The New Year 2020?

How Prepared Are Your Google Ads for The New Year 2020?

by mosmedical | Jan 30, 2020 | Pay Per Click

To stay competitive, digital marketing for healthcare is vital for all entities in the healthcare business sector. Increasing importance is given for online marketing now because most people go online to find information about healthcare, ….

January 23 Traffic Changes a Result of Deduplication Update

January 23 Traffic Changes a Result of Deduplication Update

by Monica Thomas | Jan 28, 2020 | Google Algorithm Updates

The principles of search engine optimization and online marketing depend on the algorithmic changes being introduced from time to time by Google. Digital marketing for healthcare would have been slightly affected by some …

Avoid These Top SEO Myths to Improve Your Website Rankings

Avoid These Top SEO Myths to Improve Your Website Rankings

by Rajeev R | Jan 23, 2020 | Medical SEO

To say SEO has “changed a lot” would be an understatement. Search engines are getting smarter, but technically focused SEO is no longer relevant in 2020. Google is constantly updating its algorithm – not to make it harder …

Google Rolls Out Its January 2020 Core Algorithm Update

Google Rolls Out Its January 2020 Core Algorithm Update

by mosmedical | Jan 21, 2020 | Google Algorithm Updates

Google recently rolled out their first big Core Update of the year 2020. This algorithm update was released on January 13, through Google’s SearchLiaison Twitter account. With this update, the search engine giant continues its ….

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