Conversion rate optimization (CRO) is an essential strategy that helps businesses drive more revenue, build a loyal customer base, increase brand awareness, and improve the overall user experience. Today, customers have more options than ever before and you need to fuel your CRO efforts with data-driven insights. If you are a business owner who wants to get more people to your website, then...
A well-developed SEO strategy can improve your website’s ranking on SERPs and attract more traffic. A poor SEO strategy with SEO mistakes can negatively impact the ranking. Similarly, not updating your SEO strategy and not keeping up with the latest Google algorithm changes can also result in a poor SEO digital marketing strategy and affect your business. By associating with a reliable search...
On March 1, 2022, Instagram announced on Twitter that the company is launching auto-generated captions for IG Feed videos. This will make Instagram more accessible for users who are in the deaf and hard-of-hearing communities. Brands prefer Instagram over other social media platforms for its creative visual interface, which has taken the social media marketplace by storm since its launch in...
Want to know how users and search engines interact with your site, the most active pages in your site that drive organic traffic, and the number of SEO visits to your site? The answer is there in your site’s log file. So, what is a log file? A log file is a server. Image source Log file records are collected and stored by the web server of the site, for a certain period of time. Professional...
‘Branding’ is an important consideration for businesses. Many people prefer choosing branded businesses because they believe that such businesses are reputable and trustworthy. At the same time, many people assume that branding is just the logo and tagline of a business. However, it’s more than that. It is considered the most important aspect of any business whether small, large, retail or B2B....
The agencies SEO services market comprises both on-premise and cloud-based deployment SEO services by a digital marketing agency or digital marketing services company. According to Research and Markets, the agencies SEO services global market is expected to reach $83.7 billion in 2025 at a CAGR of 19.6%. The market reached $40.9 billion in 2021 from $37.84 billion in 2020, expanding at a...
Page speed measures the time that your web page takes to load. The pages of a website have different speeds due to factors such as images or scripts. Page speed optimization is one of the main factors for ranking on Google. Faster page speed enhances user experience which in turn improves search engine visibility, which is essential for boosting the reputation and credibility of your website....
Website development has become essential for all types of businesses to achieve their online marketing objectives. An experienced web development company in New York can design a website in line with each client’s business and needs. The website is the face of your business to the world. It’s how people get to know the kind of business you are and the products and services you offer. It is...
Promoting blogs on Instagram is a growing trend. More than 1 billion people use Instagram around 90 percent of the users follow at least one business on Instagram. In a span of just 10 years, Instagram has grown significantly from a photo sharing app to a hub of business activity. Many large, medium and small businesses own an Instagram account where they sell their products. This has led many...
Businesses that are strategizing their marketing efforts cannot ignore the value of user-centric content. In this digitally connected world, readers get hooked to quality the content tells the story of a brand or product which aligns with their needs. Powerful conversion copy is not only about quality content but also about content that drives the reader to take a specific action. Conversion...
