Medical SEO is a challenging aspect of healthcare digital marketing not least because of the algorithmic updates Google keeps releasing. Some are minute updates, while others are significant. While some are gradual releases taking…..
Google Considers Multiple Choice Relativism to Avoid Biased Results
Medical content writing must take into account Google’s ideas of dealing with biased search results. Tweaking snippets is Google’s preferred option to tackle the controversy, and is something medical SEO strategies…
How to Prepare for Mobile Page Speed Ranking Algorithm? Google’s Tips
Healthcare website design has a new challenge to deal with in 2018. There is a speed update coming up for mobile searches. Mobile page speed will become a ranking factor in mobile search this year…
Could a Fake News Algorithm Update Be Coming in 2018?
SEO for doctors and medical practices keeps evolving because of the need to stay ahead of the competition in the SERPs and local search. Algorithmic changes are constantly being introduced. This year you could see Google coming up with a solution…
Google’s Online-to-Offline Features Can Improve your Medical Devices Business
Getting your medical devices business up and running is one thing, but to make it earn profits and run sustainably requires consistent marketing effort. To conceive successful healthcare SEO and healthcare digital marketing strategies…
Google AdWords Gets Rejuvenated-New Experience for All Advertisers
Since March 2016, Google has been slowly rolling out the new AdWords interface to users. Now, this search engine giant has released the new AdWords interface to all advertisers. The innovations in AdWords that make…
Getting to the Root of the Intrusive Interstitial Penalty
Medical SEO needs to keep itself abreast of Google’s algorithmic changes. One of the most recent changes deals with mobile websites and Google’s penalty on mobile web pages incorporating interstitials. Interstitials on mobile web …