AI-driven content creation has revolutionized the way we generate written material, transforming industries ranging from marketing to journalism. In this era of digital content dominance, two prominent AI models stand out for their remarkable abilities: Google Bard and Chat GPT. These advanced language models have the power to generate high-quality, human-like text, making them invaluable tools...
Google Introducing “Short Title” for Product Ads
What could be the simplest and quickest way to draw a prospective customer’s attention to your product? Though experienced SEO companies that provide organic search engine optimization services know many ways, a concise title could be one of the best ways to make the targeted audience reach your products much faster. That is, by providing a short, attention-grabbing title, advertisers can create...
6 Best Practices for Creating SEO-Friendly URL Structure
Have you ever noted what Google displays for each query when you search? Many people instantly answer title and Meta description, but miss a 3rd aspect – Page URL. Similar to page titles, URLs also help describe a web page …
Google’s Major Algorithm Updates and Their Effects on Search Engine Results over the Last Two Years
Google’s algorithms and ranking signals are aimed at recovering data from its search engine and instantly providing users with the best possible results for their query. This is accomplished by delivering webpages ranked …
How to Get Google Sitelinks for Your Website – Top Strategies
Digital marketing in healthcare as well as any other industry primarily focuses on providing better user experience. Search engine rankings are an important element of a good digital marketing strategy. Every website owner …
SEO or PPC Which Is the Better Strategy?
Today, most individuals rely on the internet for the information they need including healthcare information. According to Jupiter Research, a Forrester Research Company, 81 percent of the users find their desired destination through search engines…
How to Optimize Your Conversion Rate
Conversion rate optimization (CRO) involves optimizing your landing pages, sponsored search ads, and overall website design to increase your conversion rate. This is something a digital marketing company can help you achieve…
7 SEO Practices for Your Medical Website to Rank High
Consistent high rankings in the search results pages ensure constant visibility online, which increases the chances for people visiting your site. That’s organic search performance, and search engine optimization (SEO) is a collection of …
Is Click-through-rate a Ranking Factor?
Click through rate (CTR) refers to the number of people who click a link against the total number of people who had the opportunity to do so. Optimizing your website using relevant keywords, tags, links and quality…