AI for Content Creation – Google Bard vs. Chat GPT

AI for Content Creation – Google Bard vs. Chat GPT

AI-driven content creation has revolutionized the way we generate written material, transforming industries ranging from marketing to journalism. In this era of digital content dominance, two prominent AI models stand out for their remarkable abilities: Google Bard and Chat GPT. These advanced language models have the power to generate high-quality, human-like text, making them invaluable tools...

Google Introducing “Short Title” for Product Ads

Google Introducing “Short Title” for Product Ads

What could be the simplest and quickest way to draw a prospective customer’s attention to your product? Though experienced SEO companies that provide organic search engine optimization services know many ways, a concise title could be one of the best ways to make the targeted audience reach your products much faster. That is, by providing a short, attention-grabbing title, advertisers can create...

SEO or PPC Which Is the Better Strategy?

SEO or PPC Which Is the Better Strategy?

Today, most individuals rely on the internet for the information they need including healthcare information. According to Jupiter Research, a Forrester Research Company, 81 percent of the users find their desired destination through search engines…

How to Optimize Your Conversion Rate

How to Optimize Your Conversion Rate

Conversion rate optimization (CRO) involves optimizing your landing pages, sponsored search ads, and overall website design to increase your conversion rate. This is something a digital marketing company can help you achieve…

Is Click-through-rate a Ranking Factor?

Is Click-through-rate a Ranking Factor?

Click through rate (CTR) refers to the number of people who click a link against the total number of people who had the opportunity to do so. Optimizing your website using relevant keywords, tags, links and quality…