Google is Now Rolling Out “Helpful Content Update”

Google is Now Rolling Out “Helpful Content Update”

Google announced the launch of “helpful content update” on August 18, 2022, and the update started rolling out on August 25, 2022 and can take up to two weeks to roll out. This update rewards content that provides readers a satisfying experience, while content that doesn't meet a visitor's expectations may get affected. Source It often happens that people don’t find the content helpful if your...

July 2022 Google Product Reviews Update Finished Rolling Out

July 2022 Google Product Reviews Update Finished Rolling Out

Running an online store, an eCommerce business or a product review website?  July 2022 google product reviews update can impact your site. Know why and how. July 2022 Google product reviews update that was first announced on July 27, 2022, has completed rolling out on August 2, 2022. Let us discuss the impact of the update. Product reviews are critical to eliminate shoppers' concerns regarding a...

How to Choose the Right Focus Keyword

How to Choose the Right Focus Keyword

Have you come across the word 'focus keyword' while writing content for blogs? You might have. Well, focus keywords are those words or phrases that people frequently use to search on the internet and writers focus on such keywords for getting higher ranks on the SERP (Search Engine Result Page). The focus keywords are finalized by conducting keyword research. Thus, the content writers at content...

What Are Open Graph Meta Tags and How to Use Them for SEO?

What Are Open Graph Meta Tags and How to Use Them for SEO?

As a service provider of content writing, we understand the challenges of delivering the right content to the target audience. Social media is the right channel to make your content more clickable and shareable. This is possible using Open Graph meta tags. How to Use Open Graph Meta Tags for Better Social Media Previews When URLs are posted on social media, the way they are displayed is...

How to Launch a Blog to Promote Your Brand

How to Launch a Blog to Promote Your Brand

Have you ever thought how to launch a blog to promote your brand? Well, it is a fact that a blog is a cost-effective and potential medium to promote your brand effectively. Today, innovative business ventures are mushrooming every now and then all over the world. However, for the success of any kind of business, active promotion is necessary. From the olden times, business owners have been...

Google Discovery Ads Campaign – Dos and Don’ts

Google Discovery Ads Campaign – Dos and Don’ts

Google is constantly looking for novel approaches to further strengthen its position in customers' lives. Google Play Store, Google Wallet, Google Play Books, Google Movies, Google Voice, Google AdSense, and a number of other products have all been made possible as a result. Google Discovery Ads are a recent addition to the Google family. These are visually appealing and customized...

Landing Page vs Home Page – What’s the Difference?

Landing Page vs Home Page – What’s the Difference?

Both the home page and landing page are important aspects of a website, but there is a common misconception that they are the same. They are not. These pages are separate and distinct.  Landing page vs. home page – what’s the fundamental difference? It’s the goal. The goal of the home page is to provide all information about the company in a nutshell. On the other hand, the landing page allows...

Importance of Semantically Related Keywords and Where to Place Them

Importance of Semantically Related Keywords and Where to Place Them

Keywords act as a signboard that directs people to your website. We use different types of keywords on our website, blog, article, and other forms of content. One among them is semantically related keywords or latent semantic indexing (LSI) keywords. It is a kind of keyword that is basically words or phrases that may be associated with or have the same meaning as another keyword. For instance,...

11 Different Types of Content for Local SEO

11 Different Types of Content for Local SEO

Running a local business? Local SEO content strategy is an effective way to get your business listed on Google’s local results. With the increase in the number of mobile searches, local businesses are seeing more traffic from mobile devices than ever before. According to an article in Safari Digital, 97% of users search online to find a local business, 70% of consumers will visit a store because...

Top 5 Free Blogging Platforms

Top 5 Free Blogging Platforms

Blogging is a favorite activity these days. This novel version of the diary entry allows you to exhibit a flair for writing on social media. Blogging has now expanded beyond personal use. Many businesses are using blogging platforms to provide information about their services and grow their traffic. In fact, as the popularity of blogging soars, the demand for quality content writing services is...