Basically, search engine optimization or SEO is a process in which a website’s visibility is improved so that can be found in major search engines people search using relevant keywords. For example, in a search for dentist in Ontario, every …
Important Aspects in SEO for a New Medical Website Platform
Your medical website may need to be refurbished for better rankings. It has to serve the health information needs of your customers ultimately and bring in the visitors and conversions, depending on what your goals are. You could …
Essential Strategies for Medical Website Marketing
Having a medical website is an effective way of enhancing the visibility of your practice and connecting with patients. However, most often, healthcare professionals do not know how to approach medical website marketing effectively. A …
Should Your Practice Focus on Testimonials and Reviews?
Testimonials and reviews are an accepted part of a medical SEO strategy, and for a good reason. They are devoid of any sales pitch and present true opinions to the potential patients or customers out there …
7 SEO Practices for Your Medical Website to Rank High
Consistent high rankings in the search results pages ensure constant visibility online, which increases the chances for people visiting your site. That’s organic search performance, and search engine optimization (SEO) is a collection of …
Is Click-through-rate a Ranking Factor?
Click through rate (CTR) refers to the number of people who click a link against the total number of people who had the opportunity to do so. Optimizing your website using relevant keywords, tags, links and quality…
5 Reasons Why Healthcare Businesses Need a Responsive Website
What is a responsive medical website and why do you need it? Medical websites are of great significance in the current scenario with more than 60% of Americans seeking medical information online and also looking to schedule…
10 Keyword Marketing Tips for Your Hospital or Medical Business
When it comes to search engine optimization, keywords are integral to building a successful strategy for channeling greater traffic to your medical website, and eventually greater conversions. Keywords are needed not just for content…
Medical SEO and Google Penguin Updates
When it comes to medical SEO, it is important to be aware what Google’s algorithms are up to. These algorithm changes do catch webmasters by surprise. The search engine giant keeps updating its algorithm multiple times each year, with …
How to Boost the Visibility of Your Medical Practice with Search Engine Optimization
Healthcare practices are not like businesses – they do not sell commodities, but potentially lifesaving service. To be economically viable, your practice needs to be visible to potential patients who are searching online for the services you provide.