Zero search volume keywords are those that have no search volume at all in a given period of time. This means that no one has searched for that specific keyword or phrase during that time. These keywords may still be relevant to your business or niche, but they do not currently have any demand. A professional digital marketing services company will also use such zero search volume keywords that...
The top spot in search engine results is the ultimate goal of every digital marketer and website owner. To achieve this goal, you need high-quality backlinks, and to obtain high-quality backlinks to support your site’s ranking on SERPs, you must audit your site’s backlinks to identify any spammy backlinks and determine how many backlinks you should remove. Since spam backlinks are a black hat...
Google has finally announced that the February 2023 product reviews update has completed rolling out on March 7, 2023. This update announced on February 21, 2023, has completed rolling out over a 14-day period. Compared to other updates, this update has brought new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch,...
The evolution of digital technology at a rapid pace is affecting how consumers tend to make their purchasing decisions. As a result, businesses from all sectors are updating and redesigning their digital marketing strategies to keep up with the changing trends. Companies in the financial sector are no exception in this regard. Consumers are increasing their consumption of content across several...
Are you looking for innovative ways to level up social media marketing for restaurants? Earlier, social media has not always been part of restaurant marketing. In the past, paid advertisements, signs, flyers, word-of-mouth, and customers walking by were considered the best ways to create awareness about a restaurant. However, with evolving digital marketing trends, restaurant social media...
Google Ads helps large and small businesses around the world reach their goals, from driving awareness to delivering ROI. Google Ads is now updating its Malicious or Unwanted Software policy as well as Financial Products and Services policy. While the Google Ads Malicious or Unwanted Software policy is split into 3 separate policies - Malicious Software, Compromised Sites, and Unwanted Software,...
Over the recent years, dental practices have seen significant transformation. You need to be able to connect with your patients in all of the ways they search for you; providing excellent service is only one part of it. Therefore, an increasing number of dental offices are using social media to enhance their marketing initiatives, interact with current patients, and draw new ones. Dentists can...
Product reviews can be a great resource for shoppers when deciding which product to purchase. Over the past year, Google has been working to improve the product reviews in Search, and the result is the latest update. Google recently announced the sixth release of their Product Reviews Update on February 21, 2023. Named as the February 2023 Product Reviews Update, this update will take...
Google Search Console is a powerful tool that allows website owners to monitor and analyze their website's performance in Google search results. Managing users and permissions in Search Console is important, as it allows website owners to control access to sensitive data and functionalities. On February 22, 2023, Google announced that it is updating Search Console user and permissions management...
The home page is the most important page on your website. As it is the entry point to your website, it is important for this page to be user-friendly. It should tell users what your business is all about and whether they'll get what they are looking for. Focusing on a beautiful web design alone is not enough to attract your audience, it is important to create a website with a better functioning...
