Zero search volume keywords are those that have no search volume at all in a given period of time. This means that no one has searched for that specific keyword or phrase during that time. These keywords may still be relevant to your business or niche, but they do not currently have any demand.
A professional digital marketing services company will also use such zero search volume keywords that are relevant for businesses in their content to achieve better rankings. Ignoring keywords with zero search volume is a great mistake that most marketers do. It is another way to get more traffic and increase conversions. But the key thing to note is that zero search volume keywords are worth going after, only if they’re relevant to your business.
When developing the content plan, it is quite normal to take the search volume into consideration, mainly because it indicates the popularity of the search query. As your competitors are not focusing on these keywords, there is a better chance for you to rank for these keywords. Make sure you are posting unique, thoughtful, and well-optimized content.
Benefits of Focusing on Zero Search Volume Keywords
Though these keywords may not have any search volume currently, there are chances that these may be relevant to your business or niche. Targeting such keywords could potentially attract traffic to your site that you might otherwise miss out on. These keywords can be extremely valuable if they have the right search intent. To find the best zero search volume keywords, the first step is do a SEO keyword research to find the right keywords based on what people are searching for. It is important to focus on zero search volume keywords based on a careful analysis of your specific business and target audience, as well as the potential risks and benefits.