Social media marketing refers to the use of social networking sites such as Facebook, Twitter, LinkedIn, YouTube and Pinterest to engage your targeted audience and promote your business. Although these social media sites were originally…
The Role of HIPAA Compliance in Medical Website Design
Better healthcare SEO, a responsive design, and an easy to use interface may not be enough for a physician or hospital website to meet the expected standards. Health Insurance Portability and Accountability Act (HIPAA) compliance matters…
Ten SEO Trends to Look Out for in 2018
This is a highly competitive world, and digital marketing for hospitals and the healthcare industry in general has become vital to stand out in the crowd. To bring your brand to the limelight, you need the right strategy and a good implementation….
Try these UX Steps to Improve Your Website’s Performance
Medical SEO is an extremely competitive arena since healthcare centers, physician clinics and hospitals are all carrying out various kinds of medical marketing to attract targeted traffic by advertising personalized care, unique treatment protocols…
Which Is Better for Your Business: Responsive Web Design or a Mobile App?
When you are planning to establish a mobile presence for your healthcare business, an important consideration is whether to design a responsive website or create a mobile app that users can download, or perhaps both…
8 Medical SEO Practices That You Should Discard
Today's businesses, particularly those in the E-Commerce sector, rely significantly on organic search traffic to grow their client base and revenue. Since the first page of search results receives an astounding 71% of all link clinks, performing well in SEO (search engine optimization) will usually get you a spot on the first page of search results. Many years ago, SEO was very different from...
Getting to the Root of the Intrusive Interstitial Penalty
Medical SEO needs to keep itself abreast of Google’s algorithmic changes. One of the most recent changes deals with mobile websites and Google’s penalty on mobile web pages incorporating interstitials. Interstitials on mobile web …
Avoiding Disappointment with Your Medical SEO Campaign
Sometimes in medical SEO, even a carefully planned and painstakingly executed SEO strategy can fail. You don’t get the links and traffic you expected, and then despair sets in as you think of how much time and energy you spent on this and …
How SEO Has Changed in the Year 2016
The world of SEO is changing at lightning speed and medical businesses have to use medical SEO tools to stay ahead of competitors. The customer behaviour and expectations and Google algorithm updates keep medical marketers busy …
7 SEO Strategies for Healthcare Businesses
Optimizing a website is important for any healthcare organization if the website is to be found by search engines. This is what a medical website marketing company can assist you with by providing effective SEO strategies for better …