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Technical SEO – Some Important Considerations to Meet New Challenges

Technical SEO – Some Important Considerations to Meet New Challenges

by mosmedical | Jul 12, 2018 | SEO

Technical SEO is an important part of healthcare digital marketing just as for marketing in any other business sector. It refers to the process of optimizing the features of a website apart from on page content. It improves crawling and lays a strong…

How to Optimize Your PPC Campaign to Improve Conversions

How to Optimize Your PPC Campaign to Improve Conversions

by Monica Thomas | Jun 28, 2018 | Pay Per Click

Health-related queries are the most searched topics on search engines like Google, Bing, Yahoo and others. Therefore a strong and consistent online presence has become mandatory for medical practices and companies….

Why Ranking #1 Needn’t Be the Ultimate SEO Goal for Medical Businesses

Why Ranking #1 Needn’t Be the Ultimate SEO Goal for Medical Businesses

by mosmedical | Jun 21, 2018 | Medical SEO

Is a number one ranking in Google as significant as it used to be? Healthcare SEO has been focused on achieving that coveted number one position or at least ranking in the first search engine results page, but now the #1 rank seems…..

How Video Content Can Boost Your Medical SEO Ranking

How Video Content Can Boost Your Medical SEO Ranking

by Monica Thomas | Jun 19, 2018 | Medical SEO

Google has changed drastically in the way it returns results for users’ search queries. Its algorithm is now based on many factors, figures and various other web content aspects. Therefore, it is important to understand these preferences…

How Chatbots Could Help Improve Leads and Conversions for Healthcare Businesses

How Chatbots Could Help Improve Leads and Conversions for Healthcare Businesses

by Rajeev R | Jun 14, 2018 | SEO

Today medical businesses are using various healthcare digital marketing tools to grow and establish their brand. Artificial Intelligence and Machine Learning techniques are now popularly used to provide a more fulfilling user ..

How to Ensure a Humanized Outreach for Your Medical Practice

How to Ensure a Humanized Outreach for Your Medical Practice

by mosmedical | Jun 12, 2018 | Branding

One of the goals of healthcare digital marketing is humanizing your practice. Your healthcare SEO efforts can be stimulated by humanizing your brand. It is a strategy followed by companies and businesses these days to drive customer…

How to Audit Your Web Pages and Apps with Google Lighthouse

How to Audit Your Web Pages and Apps with Google Lighthouse

by mosmedical | May 3, 2018 | SEO

Healthcare digital marketing relies a lot on the success of the desktop and mobile website and apps of a hospital, specialist care center, or physician clinic. Once the website is created, content needs to be updated regularly.

AMP Benefits to Be Integrated into Open Web Standards

AMP Benefits to Be Integrated into Open Web Standards

by Monica Thomas | Mar 22, 2018 | Website Design and Development

Google has announced that it is developing web standards to ensure that even non-AMP pages load quickly. It is applying the lessons learned from AMP (Accelerated Mobile Pages). When this standardization is completed, sites can implement AMP…

How to Choose Target Keywords for Your Organic SEO Campaign

How to Choose Target Keywords for Your Organic SEO Campaign

by Rajeev R | Mar 20, 2018 | Medical SEO

With the growing popularity of medical searches and references in search engines, medical SEO is quickly becoming a necessity in today’s fast-paced world. Having your hospital or healthcare practice show up in organic search results…

Important Considerations When Preparing SEO Reports for Clients

Important Considerations When Preparing SEO Reports for Clients

by Rajeev R | Mar 6, 2018 | Medical SEO

To stay ahead in the competitive healthcare market, entities in this sector utilize strategic healthcare digital marketing services provided by digital marketing companies. To show the progress of various services, the SEO company…

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