Top 8 Restaurant SEO Strategies That Helps to Increase Foot Traffic and Online Visibility

Top 8 Restaurant SEO Strategies That Helps to Increase Foot Traffic and Online Visibility

MedResponsive, a search engine optimization company in U.S., has extensive experience in offering digital marketing services or solutions for businesses in diverse industries. Our digital marketing agency follows SEO best practices to help client businesses rank high in organic search results.

In today’s podcast, Dame Colquhoun, our Solutions Manager/ SEO Strategist, discusses about some top restaurant SEO strategies that helps to increase foot traffic and online visibility.

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Hello –
This is Monica Thomas the Search Marketing/SEO manager for

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Are you planning to attract a greater number of customers to your restaurant by simply boosting rankings on Google with SEO?

00:08 What is Restaurant SEO?

Even amidst the disruptions due to the pandemic, in this age of mobile search and increased competition, to find or locate top quality products and services, customers often rely on online reviews, testimonials, presentations and more to make their choices. This aspect holds huge value and relevance, particularly for a competitive and niche segment like – “Restaurants”. Restaurant SEO is an important factor for being found online, across multiple platforms. Adopting smart ways to improve SEO within this niche area can help get restaurant businesses back on track, retain clients, and improve brand recall.

00:58 Top ways to increase a restaurant’s foot traffic and improve search engine visibility

Here discussed are some top ways to increase a restaurant’s foot traffic and improve search engine visibility. Some of the ways to do this include digital marketing campaigns, where as others relate to offline actions. Anything that increases foot traffic will tie in with SEO efforts to a lesser or greater extent. Let’s get into the list:

01:24 Store Signage and Logos: Creating a good online presence is important. The logo and signage of the restaurant should be of the same font and colors as your website. Consistency is a key aspect in this area. For instance, when you get a chance to read the article you’ll see the McDonalds photos, the left image is the restaurant’s physical location, and the right is their webpage. There is consistency in both the color and logo.

Now let’s move on to,

01:56 Communicate brand story: Convey a unique brand story by humanizing your website.  Focus on key aspects that make your restaurant unique. For instance, whether the restaurant is a family owned business that has passed down recipes for decades, or whether the food comes from the local farmers within the specific area, so that it is always fresh and organic. Keep your brand distinct in the customer’s eye by doing stuff like that and also making sure to convey the brand story on the website. You can do small things like, placing the brand’s story on the “Home Page,” or the About us section. Creating a riveting video also can make it even better, as human attention span can be short, with so much appealing options out there. Doing this option is also more beneficial as opposed to having an infographic or just writing infographic would be the second option but the number one option would be, Video.

03:00 Mobile-friendliness: Make sure to focus on optimizing your restaurant website for mobile users. According to Statista, approximately 53 percent of global website traffic comes from mobile devices. If the restaurant website takes too long to load or looks unprofessional on a mobile device, customers obviously will quickly leave your site or look for another site that is mobile-friendly.

As I mentioned before, human attention span are small. So you want to make sure that you’re doing everything to keep their attention on your site. So things like mobile friendliness, those are the things that you want to make sure that once you finish of our PC, you sign up for a website and they’ve done like a really quick design for you or again you have a site like ours take care of quick design at a very fair price in. You’ll go ahead now and just make sure that the mobile site is also good. So you’ll double check and let us know look the mobile site has this portion on this showing stuff like that so make sure mobile friendliness is something that you put above all else when it comes on to the friendliness of your site, in terms of usability.

Okay next would be,

04: 23 Holding events: One of the best ways to increase foot traffic is by holding events as these provide the opportunity to target specific audiences. For instance, family restaurants can hold events that cater to children whereas an upscale bistro with an extensive wine catalog can conduct wine tastings. Events can build a loyal clientele base if an effective website is combined with strong social media presence.

So, basically, with this section what we’re trying to say is that depending on the restaurant that you have, you’re the way that you hold your events, would be more specific to the audience that you’re looking for. So don’t go generic and try to hold it for everyone. Make sure that you’re targeting the specific audience that you’re looking for.

So, make sure you have a strong plan in action when holding an event. So, first find out what your main purpose of holding the event will be. Then it can be convert first-time visitors into regular clients and then from there you’ll create your theme accordingly offline, which is at the venue spot, that goes for the invitations created also the layout of the venue, posters etc. Now, on online section, having a call to action or a gift certificate can help in this regard to bring in people to the event but also giving them a taste of what to expect in person.

06:03 Use Location-specific Keywords: Now this portion goes right back to the online section. Most people who are looking for a place to eat want something that’s nearby. So, considering location-based keywords when creating an SEO strategy, this can be very very beneficial. So let’s dive a little bit deep into it.

So, you can use local keywords like the city, region, or neighborhood where the restaurant is located on the title and header tags, as well as the body copy of the website. This will help the restaurant show up in search results when people search for dining options within a specific area.

So once you’re online and you set these things up again you can access within the comments just leave comments and we will just work with you to figure out, you know is it WordPress you’re using is in another system, CMS system to set your website up and then we’ll just figure out what it is that you need to have. So of course the key words that you know they’re focusing on you run them through Google keyword planner or any other software that you specifically use and just find out the volume as well as if people are spending money to do ads for that keyword, that way we will also let you know these are buying keywords we should just focus on these.

So, when it comes to your site, even though you may not have a lot of content to push right away, setting up your Google My Business account will help a few people to pick you up online, and some of those few may visit your site, and call without searching for content that’s helpful to them.

This takes me into the next bullet point, which goes straight into:

07: 58 Claiming your Google My Business listing: When performing a Google search for restaurants and say for instance, you’re just seeing if you’re at your restaurant is popping up you go ahead and do a Google search for specific area which restaurant listings from Google often show up at the top of the results page. So you may not see yours right away but you’ll see someone else in your place.  In some cases these listings are also shown in an excerpt from Google maps. To show up in these results it’s important to register the restaurant with “Google My Business”,  making sure to fill out the GMB or Google My Business listing information completely and accurately and then using the address format that Google uses. Make sure there are no duplicate listings.

So of course there is a simple way to set this up is kind of self explanatory when you go to the Google My Business but leave comments within the post and will definitely reach out to you and just assist you with getting your business up and running.

So the next thing that will go right into is the next,

09:15 Citation Building: This portion of course is another online portion but on some levels it works with your offline portion because of the messaging. So citation building is beneficial to both the SEO efforts and to increase foot traffic. It is the practice of sending out information about a restaurant to listing directories so that people can locate the brand itself. In terms of SEO, it is a type of link building that ultimately points back to a website.

The restaurant’s address and phone number at the very least should be made available as widely as possible. Now this is how you go right back into the offline so this is the section you add those information. So instead of people going to your site to go find your local store, you’ll also add the numbers and stuff so people can call it directly. So giving you more opportunities to not need to worry about content creation; without losing the attention of the traffic coming to the site. For those that decide instead of call in right away, let me just look online and see what they have.

Now, if you still don’t have time to create content, focus on this bullet point about,

10:32 Posting or Updating the site with Quality Content: Okay, so quality content doesn’t have to be long form right out the gate. You can build towards that. In short you can Create a schedule for content schedule on the main point of your site. So, to get people in your restaurant, trying your food etc, you can create a schedule around that. So you’ll do small things, you can do you can have the content like upcoming specials new recipes and if you have holiday themed meals you can post those upcoming menus. So scheduling will keep the content honest and avoid long periods without posting.

11:14 Conclusion

There are a lot more points not mentioned on this audio. But these few will put you on the right path both offline and online, so use each strategy given to piggyback off of the next. Doing this will have a positive effect on your business regardless of which one works best to get the most seats in your restaurants or restaurant. So anything that you see that is not working, towed away, leave it for another campaign that might come up. Go ahead and use everything else that you see that’s working for a business and if nothing is working, leave a comment, let us know what what’s not working also tried to stuff out that on the blog post itself that I mentioned here of course like I mentioned. But apart from that reach out, let us know we can help you depending on your situation and just personalize your campaign around the goals that you’re trying to accomplish.

Twitter Launches Its First Premium Subscription Service, ‘Twitter Blue’

Twitter Launches Its First Premium Subscription Service, ‘Twitter Blue’

MedResponsive, a digital marketing services company based in Tulsa, Oklahoma, has years of experience in providing digital marketing solutions for various types of businesses.
In today’s podcast, our Solutions Manager/SEO Strategist Dame Colquhoun discusses Twitter Blue: Twitter’s First Premium Subscription Service.

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Hello –
This is Monica Thomas the Search Marketing/SEO manager for

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Recently, Twitter announced that it has launched the initial iteration of Twitter Blue, the company’s first-ever subscription service in its platform. With this new service, Twitter is cementing its position as a serious player in the realm of paid subscription-based services. So let’s go over what Twitter Blue is.

00: 21 What is Twitter Blue?

The first foray into a subscription service model, Twitter Blue allows its users to access premium features, including tools to organize their bookmarks, read threads in a clutter-free format and benefit from the new “Undo Tweet” feature, similar to an “Edit” button. It’s just rolled out to selected markets of Australia and Canada, for a monthly price of $3.49 CAD or $4.49 AUD. This is because the company wants to gain a deeper understanding of what will make your Twitter experience more customized, more expressive, and encourage discussion around other features that Twitter should prioritize for future iterations of this paid service.

01:09 New features and Perks in Twitter Blue Subscription

Those who sign up for a Twitter Blue subscription will get a set of features and perks that include the following:

  • Bookmark Folders: If you want to save your Twitter threads into separate categories, then this new feature is your lifesaver. Bookmark folders let Twitter users organize their saved content in customizable folders.
  • Reader Mode: Looking for a way to keep your Long Twitter threads easily? Check out the new Reader Mode, basically an alternative to something like the third-party app, Thread Reader App. At the quick tap of a book icon, Twitter users can turn their long threads into easy-to-read text and combine multiple tweets together like a web article so you can read all the latest content seamlessly.

However, to see the thread as usual, users can exit the Reader Mode which is displayed at the bottom of tweet detail view.

  • Undo Tweet: One of Twitter Blue’s flagship features, Undo Tweet helps users correct mistakes easily by previewing what their Tweet will look like before the world can see it.

It is a great feature as it will address many scenarios. For instance, this feature would be helpful for those users who quickly post their tweets only to spot a typo or that they have forgotten to tag someone. Many of these situations may be worth a few dollars per month for Twitter power users who tweet frequently.

With Undo Tweet, users can quickly “unsend” a tweet when they spot a typo or make some other kind of mistake. It allows users to preview and revise their Tweet before it goes live. They will be able to set a customizable timer of up to 30 seconds to click ‘Undo’ before the Tweet, reply, or thread they have sent posts to their timeline.

Though Twitter had feared that allowing users to correct their tweets at any time could lead to malicious activity – like changing the text of the tweet to later has a different meaning – the company had hinted that they are looking at a feature to address this issue. Instead of users’ demand for an Edit button, the company had hinted about this “undo” option, that is, before Twitter Blue’s launch.

However, the Undo button will appear for all sent tweets by default. Once the countdown timer is over the tweet will become viewable to the public and from there the only option to make changes is to delete it. This undo option can be used for all original tweets including quote tweets, threads, and replies.

Currently, only iOS app users have access to the undo tweet feature, not Android users or in web browsers. It will be available for US users later this year as well.

So be sure to check it out. It may be a life-saver!

Top SEO Tips to Promote Your Virtual Events (Part-1)

Top SEO Tips to Promote Your Virtual Events (Part-1)

Based in Tulsa, Oklahoma, MedResponsive is a reputable and professional SEO company with years of experience in providing digital marketing solutions for diverse businesses. In today’s podcast, Dame Colquhoun, our Solutions Manager/SEO Strategist, discusses top SEO tips to promote virtual events (Part-I).

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Hello –
This is Monica Thomas the Search Marketing/SEO manager for

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0:00 -Ensure quality content – It is important that your content marketing efforts should correspond with the event you promote. Here are some tips to use to achieve the best turn out with the best engage audience for your event –

0:14 – Make sure to refer to the upcoming event in your weekly podcasts, newsletters or publications. A simple reminder in different ways goes a long way. Remember one size doesn’t fit all. So give the reminder using different slogans announcing the date and why announcing the main idea and how to find the event and a lot of other angles to use.

0:38 – Create blog posts that highlight information relevant to the events such as the notable speakers and the platform that you choose to host this event.

0:49 – Create unique videos for the event -You can also visually explain the steps to reserve the tickets for it. A host of free giveaways in videos quickly get attention. As we know, videos catch people attention quicker than words. So do yourself a favor and come up with giveaway options your type of audience would appreciate.

1:11 – If these options aren’t for you, try out having a dedicated event page on your website. It is important to create a unique event page on your website that lists all current, upcoming, and past events and a dedicated landing page. When you get a chance to read the content on site take a look at “Amway’s Events Page” that clearly lists all the relevant information about the events.  Make sure that this events page includes all the information related to the event – a list of any important guests and speakers that present during your event. Also, Neil Patel recommends creating trackable URLs for website and landing pages that helps collect data on which methods of event promotion are working the best and to determine which method has the highest ROI. So any kind of tracking tool, you can just look it up on Google and you’ll find some free ones to try out. I believe there is a TM option extension – if you want to use that right as well within Google Chrome and it basically hooks up to your Google analytics.

2:22 – Next up is, more interested in social media. So for those people that are more interested in social media here are some options you can take for social media promotion –

2:35 – Try out Facebook – The platform comes with plenty of useful tools to promote your event. On site, within the article you’ll see how the Mayo Clinic’s Facebook events page looks like. And of course when using Facebook, it’s very simple and straightforward, so you just have to play around with the platform. Also just keep in mind depending on the industry you’re in, Facebook may or may not be the best option. So there’s a lot more social media options you can use, but within this article, I’m just going to speak on two and within the article onsite you can find out more.

3:12 – All right, so the second option is LinkedIn. And with this option, it helps create and leverage professional connections. As I mentioned before, depending on the industry you’re in, certain social media accounts might be best. Consider using the group feature on LinkedIn. It revolves around the connection of specific interests. You can let your followers know the event you’re hosting and you can create a group of interested candidates quite easily. Of course, there’s more that you can do on Facebook as well. You could kind of do something similar as you do in LinkedIn. But again, depending on the industry just choose which platform is best and play around to see if they have any event page option or something to help you promote events. So there are a few more to check out an article, but we will discuss other effective SEO strategies in our next blog post or Part 2.

Key Local SEO Tips for E-Commerce

Key Local SEO Tips for E-Commerce

Based in Tulsa, Oklahoma, MedResponsive is a local SEO company with years of experience in providing digital marketing solutions for diverse businesses. 

In today’s podcast, Dame Colquhoun, our Solutions Manager/SEO Strategist, discusses key local SEO tips for E-Commerce business.

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Hello –
This is Monica Thomas the Search Marketing/SEO manager for

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For any E-commerce business, ranking at the top of search engines and getting visitors consistently remains a matter of high priority. E-commerce search engine optimization is an effective way to reach the targeted audience groups online. 

00:15 Relevancy of E-commerce SEO

Ok, so let us jump in to the relevancy of E-commerce SEO and how to leverage that for your local E-commerce business. 

Search engine optimization (SEO) is an important necessity for e-commerce websites. E-commerce SEO aims to rank the product pages at the top of Google search pages higher than the competitors.  It aims to display the products in the right manner so that potential customers can find the products they need in the SERPs and choose the site to click on. When done in the right manner, e-commerce optimization strategies will help a website to rank high on the search engine result pages. In short, the concept of optimization can yield an ongoing, free source of high-converting organic traffic to a website. This means less reliance on advertisement spending, a plus for any online business.

Now that we brushed over the relevancy of using an E-commerce SEO site, let us dive in to why you are listening to this audio.

01:20 Tips for Optimizing E-Commerce Websites for Local Search

With the primary objective of deploying local SEO for e-commerce being to get targeted traffic organically, here are some important tips to optimize an online shopping website for higher visibility in local searches – 

  • First up is perform comprehensive keyword research. Targeting the right set of keywords is essential for improving SEO efforts. Listing the specific category and product pages and then identifying and mapping, on a page-by-page basis – the keywords to target – is an important aspect of e-commerce SEO strategy. Focus on product-focused keywords, taking into account the homepage, product categories and blog content of a website. Focus on two types of keywords – transactional and informational. This type of keyword typically focuses on creating rankings for keywords that drive people to purchase and that keyword would be the transactional keyword. UseSEMrush, Amazon Suggest, Google Keyword Planner and Google Suggest to simplify the process of finding keyword ideas when it comes to optimizing e-commerce websites. 
  • Next on the list is optimizingweb pages for local search.Here’s where you will be optimizing the website pages for local visitors. When optimizing web pages for local search, consider the following points – 
  • Define the title tags, headings aligned with local keywords to help the search engines crawl and bring the website among the top listings.
  • Write compelling meta descriptions that include geo-specific phrases that help users that prefer clicking on the website while seeing the web page snippets.
  • Include the heading, also for setting a content priority.

Alright, so basically within these three bullet points, it pretty much gives you the opportunity to give the description to the visitor way before they decide to go on your site and really see what the site is about. So enticing them with the best meta description will basically give you a chance not only to please Google bots so that they understand what the site is about quickly before you know going on and crawling the site but also to visit again a snippet of what’s to be expected, either for that specific page or again if you are going to the home page of the site, they understand what the site is all about way before clicking and going onto the site.

  • Up next is getting online reviews – We all know how crucial reviews can be to any business.This will significantly help new visitors learn about the type and nature of a business. They are all an essential aspect of having a high click-through rate and show on search engine listings.In order to get those reviews, here are some key points to consider – 
  • Havingan ‘easy to link’ that says ‘leave a review’ on the website or within the email signature
  • Add a review button on the product pages to get ratings of every product directly from the customers
  • Get subscriptions and reviews from the clients by conducting an online survey via email or phone. 
  • Responding to poor ratings and bad reviews cordially.
  • Also, encouraging reviews from local users on your business directories including Google My Business, and Yelp

So, basically you’re spreading thelove when it comes on to encouraging reviews from local users. So, it gives you the opportunity to not only have more than one review statement that’s been added to your account, but also get the opportunity for you to reach out for an extra review or the same review on another account. Of course as we mentioned, getting reviews is very important. It can be difficult, but doing small things on the website just to let people know that there’s space for them to write reviews on what’s going on, any assistance that they need, any issues or pros that they found using your service — all of these would be beneficial. So as mentioned, leaving the link on the side, maybe a button on the home page that lets people know leave us a testimonialif you use the service or leave us a review if you tried to use the service and things didn’t work out, whatever it is that you feel is best,you can test on different angles.

  • Now, optimizing social media accounts for local marketing – Social media platforms offer plenty of opportunities to market on eCcommerce business locally. It is important to optimize Facebook, Twitter, LinkedIn, Instagram, and all other social media accounts wisely for this purpose. Here are some tips –
  • Create a social media account for the online store as a local business including all important information like – portfolio, bio-data, and contact formation.
  • Connect with local people by targeting the audience over Facebook through the creation of geo-specific content.
  • Inviting people from online businesses to review services using social media pages
  • And last but not least, ensuring to like other local businesses, becoming a fan of local brands to build an association with the local people.

So basically, just networking. So just like how you would do in life, you get to know new people, you go within certain circles that are like-minded, what you’re doing is the best opportunity to do the same thing online. So just reaching out to different accounts that are similar to yours, following their followers, reaching out to the account holders, seeing if you, maybe creating a post on your site that gives benefits to the account that you’re trying to get an association with. So you can use different tactics in order to let them know, “Look, I like the work that you’re doing”, “I would like to do some type of collaboration” or “I’m just showing you some type of love just by having something on my site to show”. This is a company that, yeah, you’re a competitor, but they also give a good benefit. At the end of the day, the best thing to do is to give the benefit to the customer the person that you created a service for.

Focusing on the above and the rest that are on site — the local business SEO tips for an e-commerce website– can help improve the website’s performance in terms of better ranking for competitive keywords, showing on high search engine results pages and also placing the business in front of local audiences, and more. So, of course, all of these tips that are here, that we justtalked about is basically online, but there’s a lot more tips that we offer. So, find the best that’s best for your business, or where you’re currently are within your business, or what you’re currently trying to do online.

Importance of Database Development for Your Business

Importance of Database Development for Your Business

An experienced database development company, MedResponsive offer robust custom database development solutions for many businesses. Our team has expertise in developing databases in MySQL as well as NoSQL.

In today’s podcast, Dame Colquhoun, our Solutions Manager/ SEO Strategist, discusses the importance of database development for your business.

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Hello –
This is Monica Thomas the Search Marketing/SEO manager for

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A professional database development company helps to introduce a database into your business system that can ensure smooth operations. In today’s data-driven world, all businesses are dependent on data. Data can be figures, statistics, or any vital information that is required to monitor the sales of the business and also find opportunities to further develop business.

00:30 Database Development for Businesses

Today, both large and small companies are implementing database development systems to organize data in a complete, accurate, and consistent way. It helps to store data, which can be accessed and processed within seconds from multiple locations as per organizational requirements.

00:55 Why Businesses Need Database Development?

Let us go over the following reasons to why database development should be used in your business. Find the rest online.

  • Better record storage facility: Implementing a database solution is similar to having an electronic version of a master record room that can be accessed any day and any time. All data related to the activities of the business such as sales, purchases, customer stocks, etc can be stored in this master room where all the data is organized and also provides instant access and retrieval. Storing all vital business data in the database application provides the flexibility to feed other software applications and business processes. It helps minimize costs and also eliminate manual data validation and retrieval.
  • Next on the list is availability of data: The extent of data availability in your organization shows the productivity of the company. The IT department often has to access information every day to perform daily duties and also meet organizational goals. A database lets you access the data whenever required, which makes it easier for employees to work seamlessly. For example, if an employee has left behind important documents for the meeting, he can easily access the relevant data from the database and conduct the meeting efficiently. It also prevents the need for carrying huge volumes of data to conduct a meeting.
  • Saves money and generates profit: A computerized database system helps to save money by eliminating the expenses for paper storage, stationery, and other office supplies. A database has a fixed monthly cost, and can store huge volumes of highly relevant data. It helps to secure better marketing opportunities from the types of data it gathers.
  • Security of the database: When a business stores huge volumes of sensitive business data, it is also important to ensure the safety of the database. The best way to ensure maximum security of a database is to set up a reliable, foolproof security solution. Database security can identify security gaps, threats, and vulnerabilities on your database that you may not be aware of, and also provide recommendations to solve these problems.  This feature of your database helps to protect your data from any data threat. Database security protects data and also prevents unauthorized access.

The database development process ensures consistency and discipline in the way data is stored. It minimizes the amount of time the organization spends on managing data. The stored data can be easily analyzed using various tools to determine business performance, identify products that bring profits, and highlight repeat purchases. So, overall throughout this article there is different ways that database development can be beneficial to someone’s business to keep consistency as well as the systematic way of making sure that things are run properly without you needing to worry about it. So, of course, there are different types of tools, services, out there that can offer these services, but making sure that you focus on a company that — any issues that come up — you can reach out to them and gain contact as quickly as possible, is key.

Effective Social Media Marketing Strategies for a Healthcare Practice

Effective Social Media Marketing Strategies for a Healthcare Practice

A reputable healthcare digital marketing agency in U.S., MedResponsive has extensive experience in offering digital marketing services or solutions for businesses in diverse industries. Our digital marketing agency follows SEO best practices to help client businesses rank high in organic search results.

In today’s podcast, Dame Colquhoun, our Solutions Manager/ SEO Strategist, discusses some effective social media marketing strategies for healthcare practices.

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Hello –
This is Monica Thomas the Search Marketing/SEO manager for

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0:01 – Introduction – The healthcare industry on the whole is looking out for effective ways to reach out to new patients, and using social media platforms is one important way to build stronger relationships with patients. Incorporating effective healthcare social media marketing strategies allows hospitals and healthcare facilities to connect with potential patients one-on-one, while also providing valuable information to help them make the best decision concerning their health.

0:33 – Why Social Media Matters to Healthcare

When it comes to social media, healthcare providers are in a unique position as they are responsible for marketing a human necessity, not a traditional product or impulse buy. Social media has significantly changed the way people interact and communicate with each other. Today, many patients use social media to find their physicians online and it has become crucial for physicians and other medical entities to create an online presence and make a long lasting impression on their prospective consumers. Incorporating a simple yet systematic digital marketing strategy can help build reputation and bring in quality traffic to a healthcare website. Here discussed are some important tips for building an effective healthcare social media marketing plan and this plan can go along with any objectives that you have or any laws that you have to abide by so that you’re following health care guidelines properly to the T while giving entertainment, information to your audience to draw them in to come in for whatever your service offers.


1:58 – Analyze the Target Audience – There are many social media platforms and each specific platform has a unique user base. For instance, the demographics and interests of people on Twitter and Facebook may be quite different from that on LinkedIn. To gain maximum benefits from these social platforms, it is important to plan unique and innovative digital marketing campaigns for each platform instead of going with one for all social media platforms.  Of course, this is usually the better idea to use so that you can have an opportunity to really see which platform is reacting the best for you. So just come up with a content calendar and what I mean by that is just content that you can use on all social media accounts and you can link it up to Hootsuite, Buffer App or any other automated scheduler, social media scheduler, and then from there you can of course just do the one post and schedule the time frames that you want it deployed and the automated tool do it for you so you don’t have to manually do this.

3:11 – Next up is – Share Preventive Healthcare Crisis – Generally, time-sensitive posts work well for not only engaging the target audience but also educating them. These types of content include articles about recent health epidemics, routine procedures (like a flu shot), and hot topics in the industry. This point is particularly relevant in the wake of COVID-19 crisis. Social media platforms have become a hub for discussions and real-time news concerning COVID-19 since the huge spread of the virus. Healthcare providers can use these platforms to not only help guide the public through an actual crisis but also fact-check users. So, basically in this sense, you get an opportunity to piggy back off of what people are seeing in the news or a major, of course, news notifications where the CDC is spreading in some type of news for the whole public to know okay this is what’s going on etc. So, if you’re in the right health care profession, you can use your social media platforms to either agree or disagree and use that time to educate people and also to show your authoritativeness within the niche.

4:42 – Provide Health Information – It is important to provide physician tips and health quotes, and share details about the live medical procedures through social media platforms. This can be done by sharing images, YouTube videos, and Infographics via different platforms. Answer health-related queries through platforms like Quora and Yahoo as they help connect your facility to an active community and also improve search engine rankings in the long run. So, of course as were mentioning here, provide physician tips and health quotes and share details about live medical procedures to social media platforms as you can look at all the platforms that you signed up to. Just take a look, maybe an hour, 30 minutes, 15; it should be quick in terms of gathering up a bunch of competitors within each platform. And then from there, seeing what they’re doing that you aren’t and as we mentioned about sharing details about live medical procedures, so on and so forth, so they can get ideas of what you are currently doing at your office in terms of videos, showing them, getting testimonials showing new audiences – that look – this is how a procedure is done or here’s the benefits, harms — whatever it is you basically will get a competitive analysis together. So 15 minutes alone will let you know what’s going on across the board is the way that people are marketing the same across the board and the accounts that you see are very close to what you do — are you able to compete against them?

6:32 – Take Patients Behind-the-Scenes – Highlighting the human side of a healthcare practice helps to make social presence more personal. Social networking platforms like Instagram stories are highly useful for sharing the behind-the-scenes content. A brief glimpse of a healthcare practice’s day-to-day life can help make a connection with followers. For instance, below given is a post from Johns Hopkins which serves as both wholesome content and a positive spin on working in healthcare during the health crisis times.

7:10 – Conclusion

So within the content when you get a chance as this is not the only bullet points of actionable tips to keep in mind when looking at social media as a force pretty much to be reckoned with. For your health care service, you’ll notice some of the examples that we gave to kind of drive home the point that social media is a better option to use and it’s quick you can set things up fast and go from there.  So, going into the last bit, healthcare marketers face a distinct set of challenges when it comes to social media marketing. At the same time, they have tons of opportunities to make a meaningful and positive impact on their followers. Right from educating the public to creating a sense of community, analyze how healthcare social media marketing can make a real difference when it is done correctly. Setting realistic goals and making effective social media choices in the basis of business objectives will help shape the leads that your business attracts.

So, going forward look at social media as a place that you can entertain your audience, do informational content. So, the content is very educational, but at the same time, it’s entertaining. So, check out the different types of social media accounts that you currently have. If you haven’t yet, look at your competitors and put together a small list of 5 to 10 weaknesses and strengths that they have. But, remember the competitors have to be people that are servicing the same types of things that you are doing. So, once you do that, you’ll be able to drill down further into the types of posts that you should be putting in, apart from, you know, pandemic type issues, of course COVID-19 that’s going on, how to keep yourself aware of you know updates etc or whatever it is you will put pertains to COVID-19.