The Many Benefits of Optimized Title Tags
At MedResponsive, our skilled digital marketing and SEO management team has been providing SEO, social media marketing, content writing services for years to meet the unique demands and goals of businesses.
In today’s podcast, Dame Colquhoun, our Solutions Manager/ SEO Strategist, discusses the many benefits of optimized title tags.
Listen to the Podcast now!
This is Monica Thomas the Search Marketing/SEO manager for medresponsive.com
A Lot of Things Optimized Title Tags Can Do for You
In SEO, small things do make a big difference. Experts would point that out. Experienced mobile SEO services do ensure that these factors are seriously considered.
Some of these factors obviously are Title Tags, which is what we’re about to going to. So let us get straight in to it.
00:25 The Minute Aspect of Optimized Meta Tags
One of these “small” aspects is optimizing meta tags, particularly title tags. You could have tons of informative and research-based content, infographics, images and videos in your blog posts and web pages, but ultimately, they need to be favorably ranked in the search engine result pages (SERPs). That’s how you get clicks and people get to see the informative content in your web pages and blog posts. Optimized meta tags, particularly title tags, play a big role in people wanting to click your page listing in the search results, and this information helps in Google determining how appropriate your web page or blog page is to the query used.
So, basically in this section, if you have a really good title tag, it not only helps the users, but it also helps the search engines understand and know, ok, this might be the best thing for people to use in order to get what they’re looking for, which is either solving a problem or adding on to a benefit.
Make sure to check out the ‘experiment that proved it all’ portion within the content. There Neil Patel goes through Rand Fishkin’s experiment from a few years back involving the search term “best grilled steak”. So, basically once you check it out, I’m not going to summarize it pretty much to ruin it for you, but in that example, it’s something that anyone can do. It’s very simple. You know if you have to have the amount of people that Mr. Fishkin used, you could even have 10% of what this gentleman used in order to see if the experiment worked well for you and again this all revolves around title tags.
02:33 Importance of Google’s User Metrics
While the experiment that proved at all show how much Google values user metrics, it also showed that optimized title tags can help make this content compelling for users to check out. There are some tips you can follow to get more clicks. Again, these are all minute aspects that could make a big difference to your click-through rates or CTRs and eventually, traffic and earnings.
Now let’s move on to what your title tags need to instill in your readers
What your title tags need to instill in your readers: there are three main emotions or aspects you need to aim at instilling in readers with your title tags – curiosity, knowledge and the feeling of missing out on something big. These alone can keep a reader’s attention long enough to get the click, but you still have to convince the person with a compelling written or visual piece.
03:40 What to look at when forming your title tag?
Here are some key aspects to look at when forming your title tag. Make sure to go look at the content on-site to get the rest. Ok so let us get straight into them.
Alright, one option is the length of your titles also makes a significant difference. Title tags with a length of 15 to 40 characters tend to generate 8.6% more CTRs. So, basically 9 percent better click through rate.
Power words help in boosting your click-through rate by 13.9%. These could include adjectives such as “amazing”, “unbelievable”, “great”, “result-oriented” etc. so basically, things that grab the eye depending on the content that you’re trying to push or the goal that you’re trying to accomplish within the content you’re trying to push, basically you use as we mentioned power words or just eye catching words or something that brings quick attention to something.
Ok, and last but not the least, of course, as mentioned is a lot more you also need to factor in the emotional quotient. While power words appeal to the intellectual aspect, you also need phrases in your title tags that appeal to the emotions of readers. They do contribute to raising your click through rate or CTR. Among these emotions are those that evoke curiosity.
So just like how I mentioned about grabbing attention, so on and so forth, curiosity is one of those that we want someone to know what’s going on, I’m curious to know more about X. Y. Z. So there’s a lot more on-site, once you go on site you see under the title what your title tags need to instill in your readers. Go straight to that section and you see a couple of bullet points on why title tags are good, directions of how you should form the title tags as well as how long the title tags should be so that Google can also crawl in.