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“On-Site” SEO: Effective Strategies for Small Business Websites

MedResponsive, a reliable digital marketing agency based in Tulsa, Oklahoma, has vast experience in providing SEO services for diverse industries – Ecommerce, Education, IT, Healthcare, Finance, Law and more. We stay up to date with changing industry trends and our team follows SEO best practices to help our client rank high in organic search results.

In today’s podcast, Dame Colquhoun, our Solutions Manager/ SEO Strategist, discusses Effective “On-Site” SEO Strategies for Small Business Websites

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Hello –
This is Monica Thomas the Search Marketing/SEO manager for medresponsive.com

Read Transcript

Effective “On-Site” SEO Strategies for Small Business Websites

00:04 Introduction

Are you a small business owner who relies on search engine traffic from your website, and looking for a steady stream of new leads? Then concentrate on your on-site SEO, as it helps search engines analyze your website and the content connected to it, and identify if a searcher’s query is relevant to your website or not.

So basically here, the on-site SEO, you know, marketing is a huge part of getting new clients, new leads, return clients etc. Having your on-site SEO pretty much on lock and key, will pretty much give you a really good opportunity of retaining visitors just because the little traffic that you’re getting, Google sees that the on-site information is structured properly and also they understand everything. From there they can go for it and push your stuff up further because they know a lot about your site — just of how it’s structured to the on-site SEO.

01: 13 Why On-Site SEO is Important For Small Business?

Next up is why is on-site SEO important for small business?

SEMRUSH’s State of Content Marketing Report says that “attracting more traffic is a priority goal among marketers, with some 71 percent hoping to draw more consumers to their websites”. Doing your best on-site SEO audit and fixes will give you a fighting chance, but to attain that can be difficult.

Luckily, we’re about to go into some options to do that, so that it could fit your style, the type of business that you pretty much working on. Also don’t worry about not doing well the first time, we’re here to help you personally for free before doing any work. So we can get you started a bit and if you need us to take over, we can.

So basically, free consultation, a whole set up of okay what type of goals you’re trying to accomplish what have you done so far, where are you, stuff like that. Okay, so when it comes to on-page optimization, there are numerous strategies that you can adopt.

02: 22 Four Effective On-Site Seo Tips For Small Business Websites

Here listed are four effective on-site SEO tips for small business websites.

02:29 Technical SEO Is Important

  • Focus on Technical SEO:

One of the strongest backbones of a website is technical SEO. The structure of your website refers to website and server optimizations. It helps to improve search results and organic rankings as search engine spiders crawl and index your website more effectively.

Alright, so don’t worry about not being technically savvy. Use Google to find the following topic: free tools online. So basically, when you go on Google and you’re doing a search based on the topic of the service or task that you’re trying to complete, you’ll type that in on Google and just find a tool that’s online that takes care of that for free. So the topic that you be focusing on, there are about 2, but technically, it’s kind of 3: The first one would be faster website, the next one will be having better crawlability ,and then the last one would be giving search engines better understanding enough of your site or sites. So the last one kind of goes into crawlability, but you know, I guess to some people, it can be separate.

All right, so now on to the content portion of your technical SEO. Even if your content is valuable and amazing, problems with technical SEO will hamper your site’s ability to rank highly in the SERPs. So, before producing new content to draw potential leads, take stock of the quality of your content from a technical perspective. However, there are certain things a person with no technical background can do. So let’s just go straight into them:

  • Creating a sitemap and submitting it to Google to help you manage your presence in Google Search Results.
  • Next up is, if your website has a lot of pages that don’t get traffic, you can prune those old pages out or else your rankings will be negatively affected. So that’s basically just old content can hurt or it can do you good. So just updating it or again just getting rid of it, either one you do, it’s going to be a benefit.
  • Fixing broken and old links, otherwise, the SERP robots will downgrade your content. Obviously, here is basically, if someone asks a question online and your service is able to take care of it, but Google decided there’s not much information out there, but yours is kind of one of those sites, so you’re on the first page. A person clicks on your page as dealing with what they’re trying to take care of or just get better at and you have a broken link. That’s not gonna look good for you at all. So Google can just tank all of the rest of your pages, instead of just that one page, just because you were helpful. So it’s kind of up in their hands but at the same time you kind of have the ability to finesse what Google is trying to get you to stick by.
  • Okay, the last one would be: use all relevant images with appropriate captions and optimize them. You can also utilize tools such as Alexa’s SEO audit tool to check up on the technical SEO of your website. So this one tool can just cover everything in terms of technical SEO.

Okay, so check out the case study. There’s a case study on the site where we basically give just a quick example of technical SEO being a strong factor. So if you fix it, you can pretty much look forward to improvements from rankings to leads to sales. So basically on the case study shared within the content about HubSpot making changes to their content, technical SEO it seems offers pretty much awesome results. So when you get a chance, check it out.

06: 36 Keyword Placement

  • Alright so Keyword Placement:

Place relevant keywords strategically throughout your website content so that the search engines can properly index your site, entice searchers to visit your page, and persuade visitors to stay on page. Choosing the right keywords and placing them in the proper places – the title tag, meta data, page description, main body content, links, URL, images and so on – is a necessary element of SEO. So let us know your strategy basically and we can do a free consultation to help you set it up perfectly for the next 6 months. So once you come to us and you’re like, alright keyword placement is usually easy. Once you figure out everything you’re in, we can then have a free consultation on, alright this is the best bet for you to do, alright the strategy that you have is good but here’s some improvements or the strategy that you have is perfect, let’s see how we can improve on it and set yourself apart from the competitors. So that’s what the first 3 months would be based around, getting the awareness out of what you’re trying to push, not just a quick goal or you know, yeah not just a quick goal but just long term goals, brand loyalty, brand awareness, we’ll push that for the first 3. Then in the next last 3 months, it will be all about going international with it. So if you’re ready on international scale, it’s not about that, it’s really just about changing the perception around your brand.

08: 23 Focus on Local SEO

  • Okay, Focus on Local SEO:

Local SEO is a strategic process that focuses on emphasizing the optimization efforts of smaller businesses that operate on a regional, as opposed to a national level. It prioritizes appearing on SERPs in a specific location, so that it helps market your brand, products, and services to local leads and customers.

Google highlights that nearly one-third of all mobile searches are location-based queries, such as “restaurants near me.” Even if the “near me” is not added, Google’s algorithm would automatically prioritize local options if you just searched “restaurants”.  So as we can see before back in the day, “near me” wasn’t even an option. Then once people started to use their “restaurants near me”, stuff like that, it became something that, alright, we can use this in order to get more localized business, so it became the thing. Now we can see that even if you don’t have the “near me”, algorithms are constantly updating, so that even if you don’t have specific keywords aiming at your specific location, just the website alone, if it’s done properly on the technical SEO aspect, Google can crawl it properly and already understand. So even if there are errors on the page, of course you can do your audit, so and so forth so, you can know what’s going on, how to update etc. Rrgardless, Google will be able to move forward with you because they fully understand what you’re trying to bring to the table.

The above-mentioned strategies are just a few. There are other ways – such as streamlining content marketing, focusing on site security, checking for broken links, incorporating high-profile outbound links and so on – that can help small businesses, like yours, improve their on-site SEO.

10:30 Conclusion

Understand that your business website – be it small or large – is a critical cornerstone of your brand. Therefore, whenever you’re starting a new small business or similar entrepreneurial endeavor, the first important thing is to create a website for building a brand. Once you’re done with creating a website, do proper and perfect on-site SEO in it with the above-mentioned actionable tips and ensure that people who could be your customers can find you online.

So basically, just giving you the opportunity to just get more visibility. The more visibility you have is more opportunity you get to fix what’s on site, not just on-site technical SEO, but also a compelling message, making sure that the content. As we talked about, you may have content that is already really good, there’s onsite SEO that can help push that. Having good onsite SEO but a compelling message is not there, you kind of have to also make sure that the content is done properly. So everything circles around each other, everything intertwines. So technical SEO is definitely a piece of that and in the grand scheme of things, there’s a couple more or a lot more depending on what you’re trying to do on the optimizations are needed so that you can, you know get the leads, the sales that you are looking for, on a consistent basis.

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