Quality content undoubtedly plays a pivotal role in getting ranked higher in search engine result pages. Google considers user experience as a key factor for ranking results. Poor quality content will disappoint users and this ultimately affects the ranking of the webpage as Google uses web crawlers to scan and index pages. Visibility is not about the number of pages a website has, but about the...
Keywords form the foundation of any online marketing campaign. Digital marketing cannot be dissociated from customer-centric marketing strategy, and keywords play a major role in targeting the audience or potential customers. To optimize the content, it is imperative to add high-value keywords to convert organic traffic to leads. Rather than high-volume keywords, high-value keywords can bring...
Using blogs as part of a marketing strategy is a great way for businesses, regardless of size or type, to connect with present or potential customers. Customers can find your business more easily through Google if you have a blog. Additionally, blogs let customers learn more about a business and its products and services. Businesses can rely on an outsourcing SEO company that provides content...
Performance planner is still new to the business sector, but it’s already helping to streamline Google Ads accounts for a great deal of businesses. Planner makes it easier for companies to organize their data and give …
Structured data can be referred to as the language of search engines. It means that structured data is used by websites to make their content more understandable to the search engines and thereby improve SERP …
Being the best in the world of cloud-based phone systems, Google Voice, the voicemail service from Google, now lets users create custom rules for incoming calls. As per the latest update …
With the increase in mobile device browsing, the importance of a responsive web design is becoming more and more crucial. Having a responsive website that adapts to a user’s screen size …
Do you know that 46% of Google searches are for a local business or local service? Nearly half of all Google searches comprises people searching for local information or businesses in their area or within a specific …
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A lead refers to anyone who’s interested in your business in some way. As businesses cannot flourish without new customers, you need to focus on generating leads. Increasing leads helps …
The role of social media has broadened the scope of marketing because businesses and marketers are relying more upon social media marketing services to make their social profiles as an extension …
