Top 10 Keyword Research Tools for SEO

by | Last updated on Jun 7, 2024 | Published on Feb 4, 2022 | SEO

Keyword research is one of the first and most important steps in SEO. Proper use of relevant keywords or phrases is essential to optimize your content for better ranking on search engine result pages (SERPs) that drives more traffic. Keyword research is the process of finding and choosing the keywords or keyword phrases that people use to search online for a specific service or product. Strategically incorporating these keywords into your content can help you gain better search engine ranking. You can use free tools or paid tools to find these keywords. Utilizing organic SEO services is a viable way to identify the most relevant keywords for your business and optimize your content using those keywords.

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Importance of Keyword Research in SEO

Keyword research is the foundation of search engine optimization (SEO). Efficient keyword research plays a major role in SEO and online digital marketing success. Understanding who your target audience is the first step. Performing keyword research will enable you to find which keywords are best to target potential customers. It allows you get an idea of how competitive certain keywords are so that you can make the right choice. You can then utilize these keywords in your content to create pages that your audience can find. There are numerous keyword research tools out there and it can be difficult to determine which ones to use.

Let’s take a look at some popular keyword research tools:

Popular Keyword Research Tools

Top Keyword Research Tools


  • Semrush: This is a comprehensive tool to perform keyword research. Its Keyword Overview tool allows you to evaluate keywords for your business. When you type in a keyword, it will provide all the details that you need. It shows information like how often the keyword gets searched, its competition level, related queries, a breakdown of organic vs. paid search volume, and a cost-per-click breakdown of how much a paid result would cost in different countries. This tool lists both related keywords and phrase-match keywords – a Google AdWords parameter for close variations on a particular keyword.

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  • Ahrefs: It is a popular tool that also includes “keyword difficulty”, a useful metric that provides information on how hard it would be to rank for a particular search query. Ahref’s keyword research tool is known for its UI and the amount of data it provides. With its keyword generator tool, you can generate keyword ideas for Google, Bing, Amazon, YouTube and so on. It has graph integration that shows many keywords that may have huge traffic but hardly get any clicks from searchers. Other useful features such as backlink analysis, SEO audit, etc.

SEO Powersuite

  • Rank Tracker: This keyword research software by SEO PowerSuite features 24 research methods, including auto complete features, Keyword Planner, People also ask, keyword gap, and more. Rank Tracker lets you generate multiple keyword ideas depending on the search engine and location you target (say hi to local SEO), be it Google, Yahoo!, Bing, YouTube, etc. Find how much traffic a keyword brings, estimate keyword difficulty, track SERP progress, and filter the results to keep the most relevant ideas. You can also check your competitors’ keyword ideas and get some hints on their keyword strategy.

Answer the Public
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  • Answer the Public: when you type in some words, this tool generates powerful keywords. you can also see the questions people are searching for that are related to the keyword. The results of this tool are based on Google and Bing’s autosuggest or autocomplete features.
  • KW Finder: This is one tool that is completely dedicated to finding keywords. It helps you to get keywords and generate more traffic. With its question-based keywords research option, it helps you to get related keywords and it can be compared too. It has both free and paid plans and the basic plan is more than enough to serve your purpose.

Google Keyword Planner
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  • Google Keyword Planner: This is a free keyword research tool developed by Google that pulls data directly from Google. To use this tool, you should create an account. It gives deep information about keywords on Google and is also good for competitive analysis.

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  • Serpstat: This is a comprehensive keyword research tool that has gained popularity recently. It gives you search volumes, competition, cost-per-click and keyword difficulty scores. You can use this tool to search in Google as well as the Yandex search engine. Its keyword difficulty store shows the top 10 web pages that have taken ranking for the keyword along with details like page rank, external backlinks and referring domains. These details are useful when you need to evaluate if you can rank them for a specific keyword or not. This tool is mostly used by small businesses to research keywords, build new links, and also to develop a strategic SEO platform.

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  • Ubersuggest: This is also a free tool that allows you to search up to three keywords a day for free. It also has a great website traffic tracking tool and content generation tool. This tool is very easy to understand, the interface is extremely clean and beginner friendly.

Long Tail Pro
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  • Long tail Pro: This is a cloud-based keyword research software that helps you find your niche. It has a detailed keyword analysis feature and a competition checker that helps you choose the right keyword.

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  • SpyFu: This is an excellent SEO optimization software to analyze and stay ahead of the competition in a tight niche. This tool is best for understanding the completion’s SEO platform and identifying under-served, un-tapped, or emerging markets. It comes with several modules like Compare website module, Domain history module, keyword history module, related keyword module.

Keyword research is probably one of the most important aspects of SEO. No matter how good your content is or how many social signals there are, you SEO campaign will fail without proper keyword research. Investing in an organic SEO services is an ideal approach to succeed in keyword research and find the best keywords for your content.

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