Universal Analytics or Google Analytics 360 has proven to be extremely useful for meeting your digital marketing efforts since its launch in 2005. Google announced the introduction of Google Analytics 4 on October 14th 2020. Also known as GA4, Google Analytics 4 is the latest version of Google Analytics, and there are some marked differences between the current and new versions. While the...
Do you know that Google - the most popular search engine - is always updating its algorithms? Yes, it is! To ensure that the platform is presenting the most accurate, relevant, and secure pages for its users, Google updates its algorithm frequently. Recently, Google launched a third products review algorithm update in search results. Our digital marketing services company keeps track of new...
Google changes its algorithm on a regular basis, and every now and then they release a more substantial update that aims to improve how it ranks various criteria in its search results. Google's algorithm updates are aimed at improving user experience and assisting people in finding the information they need as quickly as possible. Partnering with a reliable organic SEO company will help your...
Meta recently added a new set of parental supervision and control tools in its new Family Center. The supervision tools are available on Instagram now and the same will begin rolling out in VR in May 2022. Organic SEO companies help businesses stay updated with the latest innovations on social media to improve their digital marketing strategies. Instagram’s New Parental Supervision Tools Adam...
Your website is the face of your company and plays a key role in the development of your business, irrespective of its size. Your website tells visitors what they need to know about your company. Web design service providers focus on creating unique, easily navigable websites for their clients. They work on the appearance, layout and even content to portray the company’s brand and services and...
Keyword research has long been a pillar of SEO. But with Hummingbird, RankBrain and other advancements in search technology, is keyword research still relevant? The answer to this is “yes, it still plays a major role in SEO.” Keywords are still very much a part of on-page optimization and content creation and also help us to understand what users are searching for and optimize for those...
The use of digital technologies surged in all areas after the outbreak of the Covid-19 pandemic, including the health sector. Email marketing, influencer marketing, content marketing, Search Engine Optimization (SEO) marketing, social media marketing, pay-per-click, and mobile marketing are popular digital marketing techniques. Email marketing has been found to be more effective than any other...
A blog post serves as an excellent platform to connect with your audience, helps in promoting products and services, and engage with your audiences or target market. Optimize your blog posts with relevant keywords to help the search engines identify your website, drive traffic, and rank high on the search engine results page (SERP). This way, your blog posts gain visibility and direct more...
People take career breaks for many reasons such as to learn a new skill, for parenting, to cope with a bereavement, caregiving, layoff, and so on. Career breaks are considered unprofessional by many employers and they tend to reject candidates who take a break. Popular employment-oriented online service LinkedIn took note of this practice and has come up with a new feature that allows users to...
Mastering ways to create a perfect outreach email is important to generate leads for your business. Implementing innovative digital marketing strategies to find and connect with customers can be a challenging task. The good news is that email marketing has a higher ROI than other channels. A search engine optimization company can help you boost your ranking with an effective email marketing...
