Semantically related keywords or latent semantic indexing (LSI) keywords are basically words or phrases that may be associated with or have the same meaning an original keyword. Since Google introduced the Hummingbird algorithm in 2013, writers began to use alternative phrases that helped to produce relevant results. The primary step for using effective semantic keywords and boosting the ranking of your website is understanding SEO and users’ intentions. By using semantically related keywords, your web page will provide a more contextual base to the topic. Semantic keyword researches also help connect the user intention with the creation of the right content. Websites can get better search results when Google identifies the connection between the semantically related word pairs and content. An experienced digital marketing agency can help you identify effective semantic keywords for improving your website ranking in SERPs (search engine result pages).
Identifying the correct semantic keywords is essential for your SEO campaign. There are several tools available today for conducting effective semantic keyword research such as – Google keyword planner, Serpstat, KWfinder, Keyword Tool, Wordtracker, Key Collector, Wordstream, Keys4up, LSI Graph, Semantic link and LSI Keywords. Using semantic words of the primary keyword would increase the potential to improve website ranking. A reliable search engine optimization company that provides content writing services would conduct effective, relevant as well as semantic keyword research using keyword research tools. Adding LSI keywords would take significantly improve the quality of your content and position it higher on SERPS.
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