The top spot in search engine results is the ultimate goal of every digital marketer and website owner. To achieve this goal, you need high-quality backlinks, and to obtain high-quality backlinks to support your site’s ranking on SERPs, you must audit your site’s backlinks to identify any spammy backlinks and determine how many backlinks you should remove. Since spam backlinks are a black hat...
Google has finally announced that the February 2023 product reviews update has completed rolling out on March 7, 2023. This update announced on February 21, 2023, has completed rolling out over a 14-day period. Compared to other updates, this update has brought new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch,...
Running a hotel, or a hotel advertising agency? This Google update on Performance Max for travel goals adds value to your efforts to reach more guests and drive more bookings. With more and more travellers searching for the best hotels in advance to spend their vacation, it is important for hotels to enhance their online presence. Performance Max for travel goals, which will be rolled out over...
The evolution of digital technology at a rapid pace is affecting how consumers tend to make their purchasing decisions. As a result, businesses from all sectors are updating and redesigning their digital marketing strategies to keep up with the changing trends. Companies in the financial sector are no exception in this regard. Consumers are increasing their consumption of content across several...
Are you looking for innovative ways to level up social media marketing for restaurants? Earlier, social media has not always been part of restaurant marketing. In the past, paid advertisements, signs, flyers, word-of-mouth, and customers walking by were considered the best ways to create awareness about a restaurant. However, with evolving digital marketing trends, restaurant social media...
Google Ads helps large and small businesses around the world reach their goals, from driving awareness to delivering ROI. Google Ads is now updating its Malicious or Unwanted Software policy as well as Financial Products and Services policy. While the Google Ads Malicious or Unwanted Software policy is split into 3 separate policies - Malicious Software, Compromised Sites, and Unwanted Software,...
Over the recent years, dental practices have seen significant transformation. You need to be able to connect with your patients in all of the ways they search for you; providing excellent service is only one part of it. Therefore, an increasing number of dental offices are using social media to enhance their marketing initiatives, interact with current patients, and draw new ones. Dentists can...
Patients increasingly rely on healthcare websites for many things right from symptoms checking, remote consultation, to locating nearby healthcare providers, scheduling appointments, and paying bills. Therefore, it is important for healthcare organizations to design and develop a dynamic and useful medical website. A website is the first point of contact between a patient and a healthcare...
Creating content for the current web involves more than just search engine optimization. Making sure you provide your readers what they want in a method that makes them most receptive to your message is another important consideration. Your website's articles and blog entries should be of a high standard, pertinent to readers, and search engine optimized. This is why using a content writing...
Product reviews can be a great resource for shoppers when deciding which product to purchase. Over the past year, Google has been working to improve the product reviews in Search, and the result is the latest update. Google recently announced the sixth release of their Product Reviews Update on February 21, 2023. Named as the February 2023 Product Reviews Update, this update will take...
