Click depth is the number of clicks it takes users to reach a specific page, starting from the homepage. It really matters whether it is easy for your visitors to easily view your web page content. The more links a visitor must click through to access a page, the higher the page's click depth. Pages with lower click depth values tend to rank better in search results. The homepage is the most...
A branded keyword is a one that contains a company's brand name or the variation of its brand's name. Non-branded keywords relate to a specific company brand rather than to a brand name, but do not reference a brand name or part of it. Non-branded keywords relate to products or services a company sells or offers and the topic in which a company has expertise. Though both are different in their...
Healthcare providers are constantly on the lookout for unique strategies to communicate with the patients while keeping up with the changing SEO trends. Healthcare email marketing is an effective digital marketing strategy for healthcare practices planning to extend their reach. Utilizing healthcare digital marketing services provided by a professional agency can help physicians implement the...
Let's check out how to optimize images for a business. Images create an impression among your audience about your content. They play a crucial role in making the content more attractive and appealing , which can make the audience spend some time with the content. Affordable digital marketing services can help your use of images effectively to bring more traffic to the website. Loading speed is...
Semantically related keywords or latent semantic indexing (LSI) keywords are basically words or phrases that may be associated with or have the same meaning an original keyword. Since Google introduced the Hummingbird algorithm in 2013, writers began to use alternative phrases that helped to produce relevant results. The primary step for using effective semantic keywords and boosting the...
An internal link connects one page of a website to another on the same website. Internal links provide clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts. According to Google Search Advocate John Mueller, internal linking is “supercritical for SEO.” He says they are one of the most relevant things that help Googlebot and users to recognize the...
Creating a strong social media presence is crucial for any business now. For businesses, Instagram is a great platform to build trust and credibility with your audience. This visual platform allows posting pictures and videos to attract potential customers and get them interested in your products or services. With proper optimization strategies, you can also increase your visibility, reach a...
A Uniform Resource Locator or URL can be defined as an address of a unique information or resource on the web. For an SEO analyst, it contains keywords that help sites to improve their traffic on search engines. URL actually works as a connecting link between the web content and the user. It helps search engines to understand the content, purpose and the targets of a web page by providing...
Keywords are the lifeline of SEO. This makes keyword research is a vital factor for successful search engine optimization (SEO) and online marketing campaigns. Understanding common industry-specific keywords or phrases that people commonly use for online surfing is necessary for to optimize a website, attract targeted traffic and increase search engine result page ranking. The ultimate aim of...
Every business needs a website to enhance its presence and credibility. Proper web design and development are essential for businesses to meet their online marketing objectives. Partnering with an experienced web development company in New York is a practical strategy when it comes to designing a website to meet your business goals. Web developers utilize different tools to create exemplary...