A Uniform Resource Locator or URL can be defined as an address of a unique information or resource on the web. For an SEO analyst, it contains keywords that help sites to improve their traffic on search engines. URL actually works as a connecting link between the web content and the user. It helps search engines to understand the content, purpose and the targets of a web page by providing informative signals. Though URL generally refers to web pages, it is also used for email, database access, file transfer and several other applications. Effective structuring of the URL can definitely improve the ranking of your page and also provide the best experience to the users. Following are some tips to generate SEO-friendly URLs to determine the content and target locations. Relying on a professional search engine optimization company would help you create SEO-friendly URLs that are necessary for your website.