A branded keyword is a one that contains a company’s brand name or the variation of its brand’s name. Non-branded keywords relate to a specific company brand rather than to a brand name, but do not reference a brand name or part of it. Non-branded keywords relate to products or services a company sells or offers and the topic in which a company has expertise.
Though both are different in their own terms, they both are important tools of an SEO strategy. Branded keywords help more users to find your business directly but non-branded keywords help you gain visibility online through organic search efforts. Branded and non-branded keywords have their own advantages and disadvantages. A reputable search engine optimization company can help businesses in keyword research and use both branded and non-branded keywords in their marketing campaign. Incorporating keywords in your content in a balanced manner is essential for the success of your online marketing strategy.