A video is an excellent tool for marketing your products and services. There are different platforms available for video marketing like YouTube, Snapchat, Instagram, Facebook, etc. Among these, Facebook is one of the most popular channels. Facebook has grown far beyond its initial purpose of networking to an excellent platform for brands to engage with their prospective customers. Facebook video marketing is widely used by businesses to attract more customers and drive sales. Videos allow customers to have a clear idea about your products and services, and it is an opportunity for you to build trust with them. So, if you want your business to attract more targeted audience, consider getting assistance from organic SEO companies that can help you with video marketing.
Video marketing via Facebook helps to convey the right message to your audience. There are different types of video content like live videos, tutorial videos, information videos, etc. The most important factor is to create engaging Facebook videos that can immediately attract your audience’s attention.
Here are some useful tips for video marketing on Facebook for better engagement with potential customers:
Never Waste Too Much Time In The Beginning: Do not create lengthy Facebook videos with a long-drawn-out introduction. Focus on creating short videos with compelling visuals. Some of the ideas to create compelling visuals are:
Include powerful and captivating thumbnail images
Add a nice teaser sentence that gives a clue about what the video is about, like an informative synopsis.
Make Use Of Captions: It is not possible to find out how many users watch videos on Facebook with the sound on. However, Facebook now auto plays videos on mobile with sound. But this setting can be disabled, and videos can be played without sound if the user’s phone is in silent mode.With captions, users can understand the video better. According to a study by instapage.com, CTA clicks fell by approximately 26% when captions were not used. Adding captions to the video increases the chances getting more users because captions make it easier to understand the video.
Pick The Right Name: Use a description title for your video that captures the attention of the target audience and can be easily searched by them. Make sure to optimize your title with targeted keywords to improve your visibility.
Include Call To Action (CTA): Including CTA gives a clear direction to Facebook users regarding what you want them to do. It acts like a straightforward guide and promotes higher click-through rates. The right places to put CTA are inside of the post copy, at the end of the video with text overlay, through the video.
Describe Your Content To Your Users: Use Facebook posts to describe the content of your video so that you can convince your users to watch the video. Devoting some time to watch the video is a huge commitment for some people. So, use your Facebook profile to post a brief summary of your video content and this may spark the target customers’ interest and increase the chances of getting more views.
Shape Is Important: When you edit your videos, make sure to focus on utilizing square or landscape videos. Square videos tend to get more engagements, views and more reach on mobiles. Remember that most of the Facebook users use mobile devices. So square shape is ideal for your videos.
Keep It Simple: Facebook users always look for quick and easy-to-understand content. So, do not waste too much time and money on making the video complex. Focus on creating easily digestible and shareable content. Videos that are simple and easy to understand are likely to get more engagement.
Tag Others When Required: If any other individual or brands have helped you with creating videos for Facebook and if you want others to see them, then you can tag them in your post. You can tag someone by typing “@” before the person or title of the page that you wish to tag.
Post Directly On Facebook: Posting videos directly to Facebook helps in better ranking in the News Feed. If you have a YouTube video that you want to share on Facebook, it is best to post the video directly on YouTube instead of copying the link and pasting it on Facebook.
Go Live: Google algorithm favors live videos because live videos hold the user’s interest for a longer period of time. They also bring an increased number of users to that page’s content. Brands that get in front of the audience in a direct way increases relatability and trust.
Make Use Of Insights: Facebook offers insights such as average watch time, total minutes watched, etc. This provides valuable insights into which videos users find the most engaging, and it also helps in planning future social video strategies.
Use Facebook Stories: Like Instagram, Facebook can also post 15-second videos as stories that will automatically disappear after 24 hours, if they are organic Facebook stories. Facebook Stories ads are also 15-seconds but do not disappear within a day. Facebook stories are engaging and majority of the users are likely to view them. Around 62% of people have said that they have a greater interest in a product or brand after viewing a Facebook story.
Choose The Correct Video Format: The right format for Facebook videos is Mp4 or MOV format even though they support other types of video format. MP4 tends to also be the best format for Facebook video ads.
Use Facebook 360 Videos: These videos are created using cameras that can record 360 degree of a particular scene. It allows the users to view the video in 360-degree angle just by moving a finger. These videos can be Monoscopic or Steroscopic.
The world is very competitive and fast-paced, and getting the attention of your targeted audience is difficult. So, you need to look for the most effective way to promote your business. Facebook video marketing is one such method. Seek the assistance of digital marketing outsourcing companies that can help create powerful videos for Facebook for marketing your products and services.
Whether you’re doing search engine optimization (SEO) for your website on your own, or have assigned the task to an in-house SEO team or outsourced it to an organic SEO company, there may be times when you do not get the expected results despite your efforts. This could be because you made some mistakes while implementing SEO on-page and off-page strategies.
Changing marketing strategies, search engine optimization updates and customer priorities, make it important for marketers and businesses to stay up to date with changes and be aware of common SEO mistakes that can be ignored without proper knowledge of SEO factors.
Our SEO experts discuss common SEO mistakes and tips to avoid them. See whether you’re making any of these mistakes –
Not Focusing on Search Intent
Search intent is the audience’s intention behind an online search. For instance, if someone is searching for “how to a tie scarf around neck” and if the result shows up content for “best scarves for women”, users will get irritated because they didn’t get what they’re looking for.
Google always aims to provide users with the most relevant result for their query. User intent is too a ranking factor and so, whatever content you produce, make sure it is optimized for your targeted audience’s search intent. Include keywords that readers may use to find you and provide answers for any queries they might have. For details, read our blog on how to boost SEO with search intent.
Find out whether the user intent is navigational, informational, commercial or transactional and provide content accordingly. Make sure to create different content types and formats such as how-to guides, step-by-step tutorials, blog posts and more. Find out what questions searchers tend to ask by checking Google’s “People also ask” box and provide relevant answers.
Not Using Analytics to Track Conversion
SEO strategies and algorithms are constantly changing with search engine developments and consumer behavior changes, and you need to be aware of these updates. Analytics reports can help you to track progress and find the best ways to optimize your site along with ranking factors. Consider using tools such as Google Analytics or Google Search Console to analyze your website’s performance, find out high-traffic, competitive and low-traffic keywords.
Google Analytics can help
track website performance
collect visitor insights
determine top sources of user traffic
measure the success of marketing campaigns
track goal completions
discover trends in user engagement
You’ll be missing all such important information if you’re not tracking your website conversion and working towards resolving the weaker elements.
Not Writing Unique, Informative Content
You cannot gain customer trust and engagement without investing time to create and publish valuable content. Not producing the right content that can get your audience’s attention will impact your sales and conversions. Your content needs to be unique and valuable and at the same time well optimized for search.
Well-written content is also important to build quality links. Include visual content such as video or text tutorials and infographics in your blog posts and articles to make it link worthy.
Know what your audience is looking for and provide content accordingly. Never try to cover different topics within a single piece of content just for the sake of including keywords. Also, avoid adding multiple keywords in one article. The writer needs to be creative and add videos and images to enhance the reader’s experience. Create SEO-friendly as well as user-friendly content that both search engines and humans can understand.
Implementing an effective content marketing strategy is important for businesses to generate leads, build credibility and trustworthiness with the target audience, and boost your website rank in search results.
Not Focusing on the Right Keywords
This is one of the most common SEO mistakes most businesses make. Even if you’ve created informative content, it may not work if you’re focusing on wrong keywords. Instead of optimizing pages for generic keywords, focus on using the right keywords that go with the content.
Another serious mistake is not researching long tail keywords. Make sure to optimize your pages with different long tail keywords and add your company’s location to the keyword. Longer and more specific keywords can help you to rank better.
Use a keyword analytics tool, just like SEMrush, WordStream, or Google Keyword Planner to analyze your organic as well as paid keywords and analyze page traffic, search volumes, trends, related keywords, competitors’ data and more. Using keyword research tools will help you find the keywords that are most relevant to your business.
Consider introducing the keyword phrase early in your content, such as in the first paragraph, to increase your chances of ranking higher. Never stuff content with keywords – use them in a natural way.
Not Correcting Broken Links
When users access your website and encounter a 404 error or don’t find what they expect to see, it leaves a bad impression. Broken links on a website can affect the user experience and impact your SEO efforts. When there are multiple broken links, there are chances that search bots will move to other websites, without even indexing or crawling other important pages in your website, thus affecting your page’s domain authority.
Perform regular audits to identify broken links in your site and replace any broken links or 404 pages with active links.
Focusing on avoiding these mistakes and taking steps to correct them will improve traffic to your web and boost your online presence. There are other things you need to watch out for too which we will discuss in our next blog.
One of the industries that need multifaceted software development is the healthcare industry. It has always been a competitive industry, and outsourced medical software development services have been receiving more and more projects as a result.
From 2020, the Covid-19 pandemic has increased the burden on the healthcare industry. Threats of new waves of the pandemic are still rampant. So, the pressure on the healthcare system is likely to be severe in the months to come, particularly with the legal requirements of billing and coding added to the equation. Hospitals and physician clinics need high-tech solutions to help them carry out day-to-day functioning and for updating patients’ electronic health records (EHR).
What Healthcare Software Development Aims At
The three major goals of medical software development with respect to physician clinics, hospitals and nursing homes are:
Improving health outcomes for patients
Making patient experiences better
Increasing security and accuracy of data management
Reducing operating costs
The focus for the US healthcare industry is shifting from increasing volumes of patients to ensuring more value for patients. A value-based model leads to greater patient satisfaction which does improve ratings and eventually increases the number of patients visiting your practice. Specialized software can significantly help in this quest.
Multifaceted Aspects of Healthcare Software
The following are the various aspects of healthcare software development:
EHR SoftwareAs you’d have realized, EHR software helps in maintaining and managing patient data in the electronic records. Information updated includes the patient’s medical history, demographic information, lab results, allergies and other medical information.
Healthcare CRMHealthcare CRM (customer relationship management) deals with maintaining and improving the relationship with clients which, in this case, involves patients. Performance reports and contact management are part of it.
Hospital Management SoftwareThis includes technologies for managing various aspects of a hospital including billing, patient information management, administrative tasks, insurance, etc.
Medical Practice ManagementThis software includes technology for optimizing day-to-day operations such as accounting, setting appointments, maintaining medical records, financial management, and ensuing smooth clinical workflow.
E-Prescription SoftwareThis contains the technology for sending prescriptions to pharmacies and drug stores directly. It is particularly helpful for patients.
Emergency CareThis primarily involves apps that enable patients to secure emergency aid even without visiting the doctor’s office.
The software requirements vary according to client needs. If you are running a physician clinic, your requirements may be focused more on day-to-day medical practice management. However, if you’re in charge of a hospital, there are wider requirements for you to deal with including healthcare CRM and EHR software. But the point is, software solutions of some kind are absolutely essential. In fact, the healthcare software development market is expected to grow at a 5.8% CAGR and reach the value of $19.3 billion by 2025. With dedicated software providers, you can get comprehensive services or specific task-oriented software solutions.
Trends Facilitating Increased Demand for Healthcare Software
Healthcare spending is rising due to various factors:
The rising occurrences of non-communicable diseases such as cancer, cardiovascular disease, diabetes, etc.
The rise in frequency of various epidemics and pandemics
The growth of an aging population 65 years of age and older
Widespread digitization that has resulted in electronic health records (EHRs) and digitized databases
The emergence of artificial intelligence (AI) and machine learning and the realization of their potential to improve day-to-day functioning
Expansion of global healthcare companies into emerging markets such as Africa, Middle East and Asia
The rising importance of personalized and customized healthcare and patients’ interest in adopting them
The importance of mobile apps in providing patients with care right in their homes
It’s clear that spending has increased and is bound to increase further in the years to come. With effective healthcare software development, hospitals and healthcare practices can adopt many of these trends in a cost-effective manner and improve their performance and earnings.
Telemedicine
Healthcare organizations can also increase their publicity by offering their clients patient-centric software solutions that cater to their chronic health conditions. That’s where telemedicine comes in. Provided through patient apps, telemedicine facilitates virtual doctor consultations. Monitoring and tracking apps are around to help patients evaluate their condition by themselves. There are also chatbots powered by artificial intelligence that can converse with patients to help them understand their condition better.
Advanced software development mostly involves creating highly customized apps and software. For practices and hospitals with unique requirements, that’s just what they need. Healthcare digital marketing services provided by an experienced outsourcing company can take your organization successfully through the problems it is going through.
Healthcare businesses need to maintain an active online presence to build consumer engagement, loyalty, and satisfaction. Digital marketing enables physicians and health specialists to showcase their services to a wide audience group, beyond their locality. Companies providing medical SEO services help hospitals, medical practices, and other medical entities implement effective healthcare digital marketing strategies to improve visibility, traffic, and rankings.
Incorporating the right digital marketing strategies can turn even a small healthcare practice into a booming business or to a number one choice within a specific geographical area. So, let’s dive in to see how you can do the same.
Using Digital Marketing to Promote Your Healthcare Practice – Benefits
Incorporating the right digital marketing tactics can help promote a healthcare practice in different ways. Digital marketing is not only a lucrative strategy for getting more patients, but also a cost-effective way of advertising a healthcare service. Here are some key benefits of investing in healthcare digital marketing –
FREE – Better Visibility on Search Engines – As per reports, 1 out of 20 searches performed on Google is healthcare-related, including health and wellness tips, disease symptoms, diet tips, and more. With effective digital marketing and search engine optimization, your healthcare practice can increase its chances of becoming visible on Google’s first page. There are advanced free tools to get this result. For example, Google Analytics is one such tool to understand customer preferences and to create better user experience.
https://blog.hootsuite.com/
Cost-per-Acquisition (CPA) – Implementing a digital marketing strategy to acquire new clients can reduce the total ad spend. According to a survey by US Vein Practice, medical centers spend over $314 and $348 per patient on print and TV ads, respectively. Cost per Acquisition is used in diverse paid marketing mediums such as PPC ads, affiliate, display, social media ads and content marketing. These ads are beneficial, as they enable businesses to calculate how much they can reasonably afford to pay for acquiring customers.
Increased Patient Referrals – Online marketing tactics involve incorporating several professional tools and software that can scale your campaign for utmost performance and drive quality leads to your healthcare practice.
Here are some free tools you can consider to increase performance and drive quality leads.
Google Alerts
Hootsuite and Buffer
Followerwonk
Ubersuggest
WordPress
Google Trends
Canva
Readability
Hemingway
SumoMe
Location-based Targeting – Digital marketing offers healthcare practices the opportunity to target a specific demographic, including age, sex, location, and more. Relating to patients will be easier, and patients can get a more personalized experience.Location-based targeting tools include
Geotargeting
Geofencing
Beacons
Top social media tools you can consider include
Animoto
Feedly
BuzzSumo
Native Analytics
Unsplash
Lightroom
Kicksta
Canva
Retouchup
Digital Healthcare Marketing – Key Strategies
Digital marketing has gained huge traction as people turn online to get quick, instant responses and communicate with specialists from their comfortable environment. As per a recent survey conducted by McKinsey, 75 percent of respondents said that they want to use digital healthcare services. Here discussed are the top digital marketing techniques that help expand the growth of healthcare services in the online space –
Convert the Healthcare Website into a Digital Hub –Reports suggest that almost half of patients booking appointments online cite a clunky website or having to wait too long as a pain point. About 60 percent of patients want to be reminded about their appointments on their phones. A clean digital experience is important — and that starts with having a responsive website.
For instance, when prospective patients click on the search results, if they have any trouble viewing it on mobile or finding the pages they need, the higher the chances of them moving to the next listing in the search results. In short, the website must be mobile optimized and filled with pertinent information.
Prospective clients searching for information must be able to find the page they want within a few clicks and be satisfied with the information. The ultimate goal is for them to schedule an appointment either online or from their mobile device.
Implement SEO Best Practices across Pages –Implementing a highly targeted SEO strategy increases your overall web presence. Try to research keywords to find the right ones that patients, physicians, and healthcare professionals may use to search for your healthcare organization. For instance, you can use keyword tools like Ahrefs to determine the competition surrounding key healthcare industry buzzwords.
Add an FAQ section within the website that includes general questions about your healthcare practice and physicians, and also take some time to point out symptoms that patients might be experiencing. For instance, a question could be like – “Do I have glaucoma?” and the answer would describe the symptoms and end with an optometrist’s phone number to schedule an appointment, since glaucoma requires a detailed medical diagnosis.Having detailed and relevant information about glaucoma on your website would give it a higher ranking. Moreover, it may also have a chance of ranking in Google’s Featured Snippet section, which is often the very first search result. In addition, choose a relevant keyword for each of the website’s pages, including social and blog posts, as well as other content the healthcare practice publishes.
Focus on Local SEO – As search engine optimization and user experience go hand in hand, implementing an efficient local SEO strategy will be beneficial.Local SEO involves creating keyword lists that are specific to a business area. Keywords should contain a general term and a geographic term. For example, if you are a chiropractor from New York, then a potential localized keyword could be “back pain relief in New York”. The content of the website and blogs should also be optimized for local SEO. Your healthcare practice needs to have a Google My Business profile, so Google knows exactly where you are. Make sure that the business listing sites have the correct information.
Remain Updated with Google Changes – Algorithm changes can have a significant impact on SEO. Therefore, remaining updated with the algorithm changes we have is crucial to adjust the SEO plan. Generally, Google uses a complex algorithm to determine search engine rankings.
As Google wants to provide its customers with the best product, they regularly update the algorithm to improve the search experience. In fact, over the past few years, Google has integrated artificial intelligence into the algorithm to better understand search intent. They implemented Bidirectional Encoder Representations from Transformers (BERT) that help analyze the conversational language used in search queries.
Many queries now come from vocal queries through a cell phone or personal assistants such as Siri and Alexa. In short, the final goal is to better understand even the minor nuances of language to provide more accurate search results.
Create a Google-friendly Website – When people have a healthcare concern, Google search is used. Most queries don’t end in a question mark, now that Google has begun to suggest answers based on an uncompleted query. While this is great for speed, it’s a hindrance to healthcare businesses that answer questions on their website.
This can be solved by optimizing the business website so that it can show up on Google. First, create a Google Business Profile via Google My Business – that provides a snapshot of the healthcare business. It allows entering vital information customers want to see, such as location, price range, and website, in a snapshot.
Image Source https://blog.hubspot.com
It is important to fill this section out so organic searches, like “optometrists near me,” can locate your specific page if your business is within range. It can also help your site start obtaining online reviews, so that happy and satisfied customers can post reviews about what they love or about the type of services offered. Once the profile is set up, use keywords on the website so it has a chance of ranking higher for search queries.
Email Marketing – Contact forms and newsletter signups are a unique way to keep potential patients up-to-date on what’s going on within your healthcare business. A weekly or monthly newsletter set up will help enhance user experience. Simply from being able to keep in touch with your audience without relying on Google to find them is great. With them on your list, you have a big opportunity to nurture, and constantly use this list to grow your business.
Include Multimedia to Encourage Action – Include conversational videos that explain common issues within the healthcare profession. Including a video that concludes with, “Schedule a consultation in 10 minutes!” presents a strong call to action (CTA). If that CTA is hyperlinked to the page for booking appointments, it would be easy for someone already thinking about such a specific service to book from where they are watching. Create a video on your YouTube page, website, and any social media page. Provide helpful resources in the video, like where the healthcare practice is located, contact information, and hours of operation – to avoid the need for prospects to search for extra resources before seeking an appointment.
Image Source – https://blog.hubspot.com/
Use Social Media Platforms to Engage with Prospective Patients – Social media marketing allows hospitals and healthcare practitioners to target their desired demographics, such as age, sex, and location. Patient research is an important part of healthcare digital marketing. You can have separate pages on social media platforms like Facebook, Instagram and Twitter. Use these social media pages to keep people updated with key happenings related to your business. Many times, people tend to leave messages and comments on these pages, both positive and negative. Respond to both and try to turn the negative to a positive through excellent customer service.
The US healthcare industry is constantly evolving, creating several opportunities as well as challenges for healthcare marketers. Now, the focus is on a healthcare delivery model that is based on patient satisfaction, good outcomes, and transparency. Establishing a strong online presence is critical to the growth of any healthcare practice as it allows reaching out to a wider audience. User experience and brand reputation will remain the most important factors for a successful digital marketing strategy. Relying on professional healthcare digital marketing services could help implement innovative digital marketing strategies to build and grow your healthcare business.
Tips on How to Implement an Effective Local SEO for Your Construction Business
Are you running a construction business and looking for innovative SEO strategies to implement to boost its online presence? Or are you a beginner in your industry planning to get a new website for your business?
The building and construction industry is extremely competitive. While some builders provide a wide range of services, there are others providing very specific services. In most cases, construction companies don’t realize how powerful their website can be for business and hence pay little attention to it. In fact, neglecting a website means missing out on tremendous opportunities to showcase their expertise and prestige, and to expand to new markets.
The significance of leveraging local SEO to attract more customers becomes evident at this juncture. In simple terms, local SEO means optimizing a website to increase leads, traffic, and overall brand awareness that it would gain from a local search.
By not optimizing for local SEO, construction companies or businesses are not only missing out on a huge group of customers but also keeping themselves behind their competitors. In fact, local SEO for multiple locations is paramount for driving success for businesses with multiple branches or geographic footprints. This ensures that the business appears in the top search results when people in that area search for services related to the business’ offerings.
Relevance of Local SEO for Construction Business
It is important for construction businesses to maximize their brand online. Here discussed are the benefits of local SEO for a construction business –
Better Lead Conversion – When compared to general searches, local searches have a better lead conversion record. It is estimated that nearly half of the people who run a local search on their phones visit the searched business the same day. Statistical reports also suggest that about 18 percent of local searches on the phone convert into a purchase decision within a single day. This is an excellent conversion rate when compared with other lead conversion rates.
Clients’ Accessibility to Useful Information – Generally, a potential client of a construction company is more interested in knowing the office address, operating hours, and phone number than any other information. Local SEO makes sure all such information becomes readily available to users in relevant search queries.
Source: Google Search
Credibility and Prominence – Not just your business, any business cannot succeed without trust and credibility. Customers won’t recommend you if they don’t trust you and see you as a trustworthy business. The credibility of a construction company is an essential factor for Google to determine if they deserve a spot in top search results. Google uses several pointers to assess the credibility of a construction company and local SEO can play a major role in forming this credibility.
So how to build trust and retain credibility online?
No doubt, credibility cannot be established overnight, but you can engage in certain key strategies that will help build credibility more effectively.
The following tips are great for building your business credibility.
Focus on Communication and Transparency
The key point in building trust and credibility mainly is to stay honest in your business dealings and be sincere to your customers. They expect transparency and so you need to be straightforward about the business and your goals. The higher the quality of the content, the more valuable it is to your audience. Make sure your content is effective and transparent enough to communicate your ideas to your targeted audience. In-depth, unique, trustworthy and informative content help you stay on the top search engines results pages.
Succeeding in each project your company handles will lead to getting more recommendations and will automatically market your business as a credible one.
Share your Knowledge in the Industry
Whether you’re a beginner or an established construction company owner, find ways to share your knowledge in the industry by publishing informative blog posts, articles, newsletters, white papers and more. Discuss the projects you handle in detail on a separate web page and highlight it in the home page. Here are two examples of how you can do it.
Let that be serving your first customer or winning an award, or completing a long-term construction work successfully, make sure you celebrate and share your achievements. Showcase your wins and happiness to build your credibility. Let your targeted audience know what you do and what makes your service unique. Spotlight your achievements on social media as well as your business website. Share the images and videos of your projects on social platforms, where your potential clients are.
Ask for Reviews and Testimonials
Sharing your customer’s experience is a golden marketing tool you can use to attract your targeted audience and improve brand awareness. Be sure to ask for reviews and testimonials from your customers, mainly if your service aptly addressed their concerns. Focus on your happy customers and communicate with them, which adds to your own credibility.
Relevance– As with any search engine optimization practices, search engines look at how relevant a page is to the keyword the user typed in – how well does the content on your site match the query?
For instance, a website optimized for “home construction” will appear first on pertaining keyword searches in comparison to a website optimized for other related keywords (e.g., construction services, affordable construction services, etc.).
As Google is always working to find the best and most relevant search results for its users, you need to need to focus on relevance too, let that be in terms of content, link building or even keyword optimization.
Link relevance is a key ranking factor for Google, and one of the ways search engines understand your website is by your links. They crawl to find what sites you’re linking to, what sites are linking back and the internal links in your website, which makes it clear how relevant your business is. So, the point is to consider linking to authority sites that are relevant to your business.
In the same way, content relevance is another key factor, as links and text help Google understand your business. The best way that Google suggests to get high-quality, relevant links to your website is by creating unique, user-oriented content.
Content relevance is how well your content helps readers to meet their goals, let that be learning more about you or choosing the best construction company or any other topic. So, consider providing the most relevant answers for user queries, which increases the chance of Google highlighting them as featured snippet.
When people are searching for answers to their queries, they will consider you if your site offers what they want. So, craft your content according to the user intent.
Keyword relevancy is how relevant certain keywords or phrases used in each page of your website are. Consider targeting only a few keywords on an individual page basis. Add keywords that naturally fit to the page content or you could be missing out on ranking opportunities. Use only relevant terms and topics related to your business in your content. Use proven keyword research tools like SEMRush or SpyFu to find keywords that have some degree of relevance.
Step 1 – To do this first, type in your service and the location. If you are stationed in Ny look at the picture below. Look at the search and 2 construction businesses ranking.
Step 2 – Spyfu
Now we type in the name of the company you see that is ranking when you did the first step.
Step 3 – you will scroll down until you see this section
Click the All Keywords section, to see all the keywords this competitor and others are ranking for.
Step 4 – now that you are on the keywords your competitor(s) are using
And get all the info you can about all of them in one shot as you see below
Here are the keywords for all these competitors (including the original competitor chosen)
Distance – Google decides whether a company’s name should appear in a local search query by assessing the geographic coordinates and the other companies based and listed in the same region.
How to Leverage or Implement Local SEO for Building and Construction
Local SEO for building and construction companies has become an integral part of marketing and advertising and requires a multi-pronged approach. Building a credible reputation for a construction business online involves incorporating several things simultaneously.
By highlighting a company’s strengths locally, they can better create their own niche in the local building and construction industry. When this happens, it will reap the right results envisaged and the company will get more business locally.
You can’t ignore Google My Business at all!
Seeking local exposure? Optimize your GMB listing.
To optimize your business for local searches, the first thing is to do is to set up your Google My Business profile and optimize the listing.
Consider these steps to set up your basic Google My Business profile.
1. Start with a new Google Account or access your Google My Business login.
2. Choose ‘Manage Now’ in google.com/business
3. Enter details such as business name and address of the business location
4. Specify the areas you serve and choose your business category
5. Add a contact number your customers can use and website URL
6. Complete the process with Google My Business Verification
Once your GMB account is ready, the next step is to optimize and manage your listing.
Write a compelling business description
Encourage your most loyal customers to ‘Follow’ you on Google Maps
Update your business hours, location, contact information, and description
Highlight your best projects and add photos on GMB
Include the right keywords and search phrases to your business listing
Make sure to answer your customer queries in GMB
Publish your offers, events and services directly to Google Search and Maps through GMB posts
Request your customers to add a review on Google
Check for Google Insights to know how customers interact with your business listings
Other Tips to Improve Your Online Presence in Local Searches
Here discussed are a few tips on how a construction business can enhance their online presence and authority locally –
Local Keyword Selection – Any specific SEO campaign begins with shortlisting of the right keywords. So, when competing with other local building and construction companies, it is important to list down the right keywords that showcase the services your company offers.
Search for keywords like – Construction Company, General contractor, Home renovation, and Home additions. Keyword planner tools help to figure out how much traffic that particular keyword is generating. The tool also suggests other related keywords that are relevant to the particular area of business. Try to incorporate a mix of keywords with buying and research intent. Buying intent refers to those search terms which indicate that the searcher is interested in getting the work done and hence, is looking for a local contractor. On the other hand, research intent keywords are those which demonstrate that the person is interested, but not ready to hire someone right away. The density of local keywords in the content of your website also matters for its local search engine optimization. Try to avoid going overboard with the use of keywords. In fact, crawler bots have become smart enough to detect keyword stuffing that is done for increasing the density.
Identify Tags – Regarded as a fundamental aspect for successful SEO, title tags and meta descriptions complement what the prospective audiences and prospects are typing in during their online searches to give quality search results. Audiences aren’t always clear and direct during a search process. However, it is important to research the words they are using to search for construction information. Once those keywords are identified, it is easy to include them in the title tags to help sales-ready leads find a website easily.
Meta descriptions help summarize a business in a very brief character count. This description needs to be engaging and precise enough to encourage audiences to click on the specific construction website.
They help formulate a first impression of how a construction business has top-quality services and successful projects. Make sure to test out various Meta descriptions packed with buzz words that will motivate target audiences to take action.
Uniform NAP – NAP stands for Name, Address, and Phone Number – meaning that consistency is very important when listing contact information for a construction business. If you want Google’s crawling bots to take your construction business seriously, you need to make sure the same NAP appears across your web footprint (website, social media, directory listings, etc.)
When search engines are crawling your website to collect information, even slight variations in key information could potentially lower local SEO rankings. This is because search engines are designed to find quality brands to promote at the top of a search and inconsistency implies the opposite.
Source: DNB and Bloomberg listings of Henegan Construction Co. Inc.
Rack Up Online Reviews – Online reviews by customers play a major role in local search engine optimization. Prospective customers will read these reviews to determine whether it is worthwhile to use the company’s services and offerings. These reviews also explain to Google that your building and construction company is a legitimate business.
Therefore, request satisfied customers to write reviews on your Google My Business page, and this will give your search engine ranking a major thrust. Google reviews are a great way to emphasize top-quality services as these reviews will pop up directly when someone searches for your business. Google support also explains that these positive reviews can improve website visibility and responding to these reviews shows that the company values the feedback they are receiving.
Source: Google Reviews
Leverage Online Directories – Typically, when someone starts looking for services online, they don’t focus on any specific brand, rather they start with what they find locally. There is considerable opportunity here to build new relationships if a company has properly claimed their business and services on the appropriate online directories.
There is a wide range of categories in local directories where the business can fit. So, make sure to find the best fit for your construction business and create an account. Claiming business via these platforms helps in building more links on trustworthy sites that will direct traffic to your website. The more audiences are presented with clickable links, the more a specific brand is being put in front of opportunities to engage in new business with a broadened array of prospects.
Create Content – Featuring content that includes the latest news and events in your local business area helps your website to pop up on the search results page if any local customers search for information around their area. Offering insightful information around the various facets of construction through blog posts, eBooks, and other thought leadership content is a great way to bring audiences to your website and improve the SEO standing.
Not only will this allow search engines to track and push your business higher in search ranks, but will also enable prospects to quickly trust your brand as a valued resource within the construction realm.
Social Media Marketing – Social media pages are the best place to announce promotional offers, rebates, and attractive deals online. Create an attractive social media page for your construction company.
Share important as well as casual information via these social media pages and use these platforms to link up with other pages. Try to upload pictures of the various services your company offers.
Source: LinkedIn Company Page of Henegan Construction Co. Inc.
No matter how strong an inbound marketing campaign may be or how user-friendly a construction website may be, local SEO strategies need to be implemented in the correct manner to help broaden the target audience group. Customers always search for a fast and direct brand when searching on Google for a construction business.
Keeping the above-mentioned tips when designing SEO tactics can generate local traffic for your construction business, which in turn will have a long-term impact on the success of your business. A professional organic SEO company will implement the right strategies to help enhance your website’s visibility to the right audience.
