As internet use surges, search engine optimization (SEO) is now more crucial than ever for businesses to stay ahead of the game. In fact, many companies are investing in digital marketing services to adopt the latest SEO techniques and trends that fuel business growth.
SEO is a crucial aspect of digital marketing. Comprehending the functions of its diverse components is imperative to make your website more visible, attract more targeted traffic and potentially convert them into customers. SEO has emerged as a valuable tool for business promotion, customer relationship building, and positioning your company as an authority in the field. However, there are several myths surrounding SEO and even the most seasoned SEO expert may get lost when it comes to digital marketing. To create an effective SEO plan and succeed, it’s important to dispel these fallacies and recognize the facts.
Common SEO Myths
Google Penalizes Duplicate Content
Recognizing that duplicate content exists naturally on the internet, Google looks to index the best and most relevant page to prevent users from seeing the same content in search results repeatedly.
In most cases, duplicate content results in similar pages being grouped together in the index and an alternate version of the page being displayed instead—that is, unless the site is trying to manipulate rankings and is entirely composed of duplicate content.
PPC Advertising Helps Rankings
A common belief is that websites that leverage pay-per-click (PPC) advertising will receive preferential treatment from Google. This is not true. Google uses a different algorithm to rank organic search results than it does to determine PPC ad placements. While concurrently implementing SEO and a paid search advertising campaign through Google may help your site for other reasons, it won’t directly raise your ranking.
Tabbed Content Affects Rankings
Another myth is that content hidden behind a tab or accordion will lose some of its value in Google’s eyes.
In-page tabs and accordions are user interface (UI) controls designed to enhance the user experience by organizing content into logical sections. By utilizing tabs, page visitors can easily switch between different views, accessing specific sections of content based on their interests or needs.
If the content is visible in the HTML and the user does not see it when the page loads initially, it does not mean that it is being devalued. As long as the content is accessible to Google and there are no other factors preventing the search engine from viewing the content, it should be weighted equally to content that is not hidden within tabs. Google’s objective is to provide relevant and valuable information to users, so it takes into account all content on the page, regardless of its visibility to the user upon initial load.
Dive Deep Into The Facts
Let’s debunk SEO myths and optimize your business for success
Business owners tend to think SEO only needs to be done once. After optimization, a website begins to show up on search engine result pages.
The fact is that once your website begins to rank, you will need to continue working to keep it there. Google’s dynamic algorithms are to blame for this. One-time SEO is definitely beneficial, and the results are immediately apparent. It will not, however, last very long if there is a lack of upkeep and market competitiveness. Google regularly updates its algorithms in an effort to improve search results. Consequently, your rivals may outrank you if you don’t consistently update your website to take advantage of the new algorithm.
SEO Is About Rankings
A vital ranking factor is figuring out how relevant your website is in addition to having content that is optimized. Conversely, if no one visits your website, it isn’t relevant and your content wasn’t search engine optimized, which means it won’t stick around for very long.
SEO will raise your search engine ranking, but it also requires you to consider the needs and intentions of users. Google focuses on user intent in order to provide more precise and tailored results.The technique of improving a website’s natural search engine ranking is known as search engine optimization. From an on-site SEO standpoint, the title, the meta descriptions, the content pictures chosen, and the keywords used are all crucial on-site SEO elements.
Longer and Repeated Keywords Increase Traffic
Google penalizes websites that use the same keywords over and over again. As a result, if you quit stuffing keywords into your blog entries, your traffic will increase by double. The most crucial phases in the entire SEO process should be keyword research and optimization of selected keywords. While Google AdWords Keyword Planner has been one of the most popular options for a while as SEO developed, there are a variety of other options now. Long-tail keywords and keyword stuffing are not the most important SEO elements; keyword optimization should come first.
However, keep in mind that context is more telling than keywords when it comes to information. It is only now beginning to have a noticeable effect on search results. Google always provides tailored results based on each user’s unique search. It picks only the most pertinent pages from billions of pages it scans.
All You Need To Rank Is New Content
If the content on your website is outdated and not useful for your target audience, it will negatively impact both SEO and the user experience (UX). But creating content that is keyword-rich on a regular basis will not benefit or help anyone trying to improve their SEO. If you use keywords excessively, search engines may penalize you. It’s possible that some content on your website is perfectly fine and just needs a little attention. To enhance your SEO, you can modify web pages, blog posts, and meta tags. Just think about whether adding new headings and subheadings to your blogs or altering the ones you have now would be beneficial. Google looks for compelling headlines on websites that answer users’ queries. Occasionally, a fast evaluation and revision of your content can greatly improve your business’s search engine ranking.
Social Media has little impact on SEO
Engagement on social media by itself won’t affect your SEO.
The purpose of social media is to raise brand awareness. Social media exposes your content to people who should be interested in it, which boosts engagement and website traffic. The shares and links that other people provide your website do have an impact on your Google SERP ranking.
The speed of your website is not important
Slow page loads greatly irritate customers, so you may find it challenging to convert site visitors into paying customers. It might also have an impact on how search engines index the pages on your website.
The H1 Heading Tag Improves Search Rankings
An H1 heading tag is essential and ought to be present on every page. Nevertheless, on-page ranking is not significantly influenced by the H1 tag. It accomplishes more than merely boosting website traffic. It will help you divide and arrange your content more effectively so that users of your website can read it easily. The H1 element, on the other hand, immediately enhances user experience and motivates visitors to visit other pages of your website. It will automatically decrease your website’s bounce rate.
Pop-Ups can increase Website’s Ranking
While not all pop-ups are penalized by Google, you should refrain from using them if they make it impossible for users to access the content, especially on mobile devices. The mobile user experience will be disrupted, for example, if a user accesses your website’s home page and is greeted with a full-screen mobile pop-up that obscures all of the content on the main page and displays other pointless content. That might affect your website’s ranking in search results.
No image requires an ALT attribute or a title
Every picture on your website needs to have a relevant file name and ALT tag. It facilitates search engines’ ability to deduce the subject matter of the photos. As a result, take care to appropriately optimize every single image on your website.
Website Ranking Is Improved By Meta Descriptions and Meta Keywords
This is another SEO misconception. Meta descriptions—brief summaries of a web page— appear in search engine results when a user types in a query. The meta description appears after the title tag and hyperlink to the website. Many people think that it can raise a website’s ranking. The truth is that meta descriptions have little effect on a website’s ranking.
Google Uses Google Analytics Data in Rankings
A popular misconception is that Google uses information from Google Analytics as part of its ranking algorithm to determine a website’s ranking. Webmasters frequently worry that Google will view their site as low-quality and manipulate its ranks if their Google Analytics data is subpar, such as a high bounce rate or low time spent on the page.
It’s actually challenging to take into account Google Analytics data when determining rankings.Google Analytics metrics can help you identify potential reasons for your website’s poor ranking, but they are not always the root of the problem.
There are various myths about SEO. Make sure to verify any information you read online and seek to debunk any myths. Consult a professional or hire an SEO expert to ensure that you understand the proper course of action. The updates should be communicated to you. Finding the latest algorithm updates and adjusting your SEO strategies while focusing on your main responsibilities may seem difficult. If you want your blog to be more visible, concentrate on drawing in regular readers rather than creating content for search engine bots. Get in touch with a reliable provider of organic SEO services to implement the right SEO strategies for your business.
Don’t let misinformation hold you back
Uncover the truth about SEO and propel your business forward.
Healthcare providers are constantly on the lookout for unique strategies to communicate with the patients while keeping up with the changing SEO trends. Healthcare email marketing is an effective digital marketing strategy for healthcare practices planning to extend their reach. Utilizing healthcare digital marketing services provided by a professional agency can help physicians implement the right email marketing techniques, gain the target user’s attention, and boost conversion rates.
When writing blogs for healthcare websites, you should ensure consistent online engagement. Increasingly, businesses are turning to digital marketing to promote goods and services instead of traditional marketing strategies like in-store marketing. In order to increase the credibility and authority of your website, medical SEO services must be consulted.
In addition to organic traffic, your website will have the potential for generating prospective patients and current patients. To write compelling blogs for healthcare websites, you will need to focus your efforts and resources. This blog is aimed at giving tips on writing compelling blogs for healthcare websites.
Write Compelling Blogs for Healthcare Websites with These Effective Tips
Analyze the audience’s medical comprehension level
Medical terminologies can be confusing to a general audience. The medical jargon is easily understandable for the science community. But when we write content for a general audience, make sure that you use plain words with a proper description of the medical terms used. For instance, when you mention cardiovascular disease, atherosclerosis is an associated medical term. However, your target audience might not be familiar with this term. Ensure that a person without a medical background can understand the content you are creating. The content has to convey how the subject personally influences the reader. Highlight how your product or service stands out among the competitors in benefiting prospective clients.
Catchy headlines to drive attention to your healthcare website
The blog post headline is the key element of your content. Yes! You heard it right. The headline of the content on your healthcare website has to catch the attention of your target audience. Write a headline for your content that can make your readers promptly click on it. Dedicate adequate time for writing a headline that reflects the information in the body of the content. It should be emotional and stir the curiosity of the reader.
When one reads the caption, they should feel that the product or service description will satisfy their intent. The core necessities of the prospects have to be addressed like their needs and insecurities. Content writing services can assist you in writing unique and informative content for your healthcare websites. Image Source:
The right content to reach the right people
The healthcare space is competitive and there are numerous blogs out there on medical content. You need to keep up with the pace by consistently posting informative articles. The content has to resonate with the target audience. You can add patient stories that explain a complex medical subject with simplified relatable content. It should connect with the readers and help generate prospective clients.
Sharing a synopsis of the application of a particular technology in improving a patient’s life is also an effective marketing strategy. What you need to focus on is constantly engaging with your audience. Actionable and advice-based blogs can get this job done. Ensure that when you create content for healthcare websites, you are mapping the content around the journey of the buyer. The blogging stage has a significant role in digital marketing. Digital marketing services are essential to carefully curate content to reach out to current and prospective patients. Image Source:
The content should have the following:
Ensure that details of the service you are intending to introduce through the content is clearly conveyed
Mention only legitimate claims of the services you have given.
Highlight the benefits that would be delivered by your product or service to your prospects.
Mention how you work on prioritizing patients.
Track the buying motives of the prospects and address the same.
The claims made in the content have to be supported with testimonials. It should focus on excerpts that highlight the benefits of your services or goods.
Call-to-action to stimulate prospects
Your digital marketing strategy is a success if the prospects turn into your customers. To make this possible, you need to add call-to-action in your content. You can use tools like graphics and buttons to prompt readers to perform a specific action. The call-to-action can be in the form of an instruction or directive. Embed your call-to-action throughout your blog posts and social media posts. A compelling blog for a healthcare website is incomplete without a call-to-action section.
Concluding your healthcare blog post in such a way that it moves the reader to the next step
You have to conclude the blog post with a positive note, giving no room for skepticism and confusion among the readers. It should strive to build relationships with the prospects. Whatever the content, the conclusion has to specify the benefits the readers can reap with your products or services. You can make the conclusion of the content more actionable by making them know the advantage when they ascend next to the sales pipeline. This can drastically improve your lead generation results. Again, mention what is unique about your product or service.
Above everything, developing original content is the core requirement when creating blogs for healthcare websites. The uniqueness of original content enhances the credibility of the website and this, in turn, can convert prospects into customers.
An update to the blog, “ Google Core Algorithm Update May 2022 Has Finished Rolling Out”
May 25 witnessed broad changes to Google’s algorithm and systems and caused notable fluctuations in search results. Google launched its long-awaited May 2022 Core Update on May 25, and the update officially finished rolling out on June 9, 2022.
But, how has it impacted the industries, search queries, and the search result page?
How did the Google Core Algorithm Update May 2022 impact your site’s visibility?
Let Us Check Out the Impact of Google Core Algorithm Update May 2022
Visibility and volatility are the key factors that can be used to analyze the impact of a Google core algorithm update on organic search results. Core updates will affect a website because the visibility metric drastically increases or decreases during a defined period that aligns with Google’s announcement.
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Semrush sensor data and the SISTRIX Visibility Index have measured the success and losses of websites in Google search results. SISTRIX Visibility Index analyzes many millions of Google search results on a daily basis and prepares easy-to-understand data. Search Engine Journal has analyzed the impact of this Google core algorithm update and their blog highlights these facts –
SISTRIX domains clearly highlighted the impact of this Google update in their visibility data from May 26th. Many reports including that of the Semrush sensor data highlighted that the Google May core update was mild
compared to the last core update in November 2021.
Winners and Losers
Based on the visibility change, Sistrix visibility index provided a list of 30 winners and losers. Winners are those among the top 20 websites by absolute visibility change and losers are groups that experienced a significant decrease in Sistrix’s visibility index. Videos
3 major trends that were noted by Malte Landwehr, Head of SEO at German company Idealo were-
Video instead of text
Video sites like YouTube, TikTok, Disney Plus, Hulu, and Twitch grew significantly.
TikTok had the most impressive growth, with an overall gain of 133%.
Specialists instead of generalists
The loss primarily affected generalists that write about everything (celebrity news, sports results, weather, economy, and career advice).
Better search intent matching
Rank volatility has been broken down by keyword intent using Semrush sensor data.
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Informational and transactional search queries experienced over 50% volatility during the google core algorithm update. eCommerce
Branded retail websites like Amazon, eBay, and Etsy are seen in the table above as having the greatest absolute visibility change.
These ecommerce websites are outpacing smaller sites in implementing full product schema.
Google May Core Update loss analysis
SISTRIX also highlighted certain steps in analyzing the causes of core update losses –
In the first stage, it should be clear whether the changes in the visibility index are really due to the algorithm update from Google or whether major (technical) changes were made to the site at the same time by chance.
If the changes are the result of the Google update, then identify similarities: what does content that has lost or won have in common, and how to transfer this to other content in the future?
Even though individual directories highlight the losses or gains, ranking changes in the core updates are usually distributed across all URLs and rankings.
Look at the keywords and rankings that have lost the most since the start of the core update.
Interesting, and important losses can be found in page 1 movements.
In the SERP comparison, get a view of how other URLs have changed during this period.
In the final step, assess the mobile content from the perspective and intent of a user.
Owners and developers of websites that have been negatively impacted can consider reading Google’s advice on how to assess your content after a core update, which involves checking whether your content offers –
original information
reporting, research or analysis
a substantial or comprehensive description of the topic
To provide great content to our clients, the MedResponsive team always reviews our search quality rater guidelines and E-A-T (Expertise, Authoritativeness and Trustworthiness). Our affordable digital marketing services also include providing quality content that can engage your target audience. We’re up to date with the changing algorithms and updates, and work on your behalf to improve your online presence.
by Rajeev R | Last updated on Mar 18, 2024 | Published on Jun 15, 2022 | SEO
Google is constantly looking for novel approaches to further strengthen its position in customers’ lives. Google Play Store, Google Wallet, Google Play Books, Google Movies, Google Voice, Google AdSense, and a number of other products have all been made possible as a result. Google Discovery Ads are a recent addition to the Google family. These are visually appealing and customized advertisements that show up in Google’s feed on YouTube, Gmail, the Google search engine, and other platforms. When the audience is ready to learn about new goods and services, that is when they primarily target them. A reliable digital marketing service would use Google discovery advertisements to create visually appealing ads that draw in viewers.
Explore how our expert team can help you harness the power of Google Discovery Ads Campaigns for your business growth.
These days, when you open social media platforms, you might notice that the ads that appear on the homepage are mostly based on your search history on Google. Google Discovery Ads leverage AI for appropriate prediction based on what their users need at the moment. In other words, Google Discovery Ads are one step ahead of their customers.
Google introduced Google Discovery Ads at the end of November 2019. Today, Discovery Ads are available in beta versions as well. They are visually engaging native format ads that are intended to grab the attention of targeted audiences. The Ad may appear as a single image Ad or as carousels where the story of the Ad is conveyed through multiple images and the audience swipes through the images to know more about the advertisements. As they are assisted by AI, they are fully automated and available on electronic devices like mobile, tablet and so on. The main aim of Discovery Ads is to instantly exhibit to your customers something they are looking for at the moment. In other terms, it is developed to drive audiences’ interest as well as to drive action.
Now you might think, where are Google Discovery Ads shown? Well, these ads mainly run on three major properties such as Discover, YouTube and Gmail. To promote your ads, Google Discover would set up a campaign. Let’s discuss the Google Discovery Ads campaign in detail.
What Is Google Discovery Ads Campaign?
Creating visually engaging Ads doesn’t mean that it would reach the right audience. For that, a campaign is necessary. Google Discovery Ads Campaigns help your ads to reach around 3 billion target audience across Google feeds to achieve your performance goal in Google Ads.
The main benefit of Google Discovery Campaign is that you can make your ads reach your ideal customers through a single campaign. The other benefits of Google discovery campaign include:
Helps to find new customers with a single campaign through YouTube Home, Google Discover, Gmail and social media platforms.
Would support Google’s Customer intent algorithm to target specific audience that show interest in a particular product.
Generate visually engaging ads in a native format to grab the attention of the targeted audience.
Machine Learning builds appropriate layouts for the ads that help generate customer interest and action without much effort and time.
Can set frequency goals using automated bidding option for effective ad placement.
Discovery Ads have the ability to reach 800 million global users through various online platforms.
Google Discovery Ads is considered a game changer, and you can use Google Discovery campaigns, if you want to:
Invite or attract the attention of new customers towards your product
Reconnect with your valuable customers
Google Ads Discovery Campaign is not limited to above-mentioned facts. It is more than that. However, while creating Google Discovery Ads, you should take care of certain factors.
There are certain Dos and Don’ts with regard to Google Discovery Ads.
Dos
Always use high-quality images: As ads narrate their story through images, this is important for Discovery Ads. Thus, it is best to use high-quality and relevant images for the ads.
Use attractive headings: The headline should drag the targeted audience to your product. So, the headlines should be simple, concise and attractive.
Target specific audience: Google Discovery Ads help you to target a specific audience group that show interest in exploring your products through their previous search history. Make use of this facility the most. As a result, it would help you to make your products or services available to the interested group of people.
Add relevant keywords: As the name suggests, keywords help your ad reach the right hands. In other words, these are a set of words used by the audience to find their targeted product. If you include such words, it would help your product to reach the people who are searching for it.
Write captivating ad copy: Write attention-grabbing copy for your ads that makes people want to click on it. Emphasize the features, advantages, and special deals that set your company apart. To ensure a smooth user experience, utilize clear and succinct language, a compelling call to action, and align your ad copy with the landing page.
Utilize your creativity to learn through social media:
Similar to other social media platforms, Discovery allows users to browse their feeds. Apply any insights you may have gained from social media platforms to your advertisements to see if they continue to grab attention.
Advertise at every stage of the funnel of discovery: All phases of the funnel are suitable for using ads. Starting with Remarketing audiences and working your way up to Custom Audiences and In-Market audiences is the recommended approach.
Test different versions of your ad: The process of testing is important for the success of any Discovery Ad Campaign. So, try the same advertisement with different images, headline and description and check which version works best for your ads.
Don’ts
Don’t use stock photos: It is better to avoid using generic stock photos as it could affect the credibility of the ads. Creating an image appropriate to your ad would increase the reliability of your ads.
Avoid misleading headlines: Using misleading headlines or clickbait would damage the credibility of your product and may lead to the banning of your ads. In this scenario, give catchy and attractive headlines to attract the proper audience.
Don’t try to attract everyone: If you are trying to appeal to everyone, you might not achieve your goal. It is better to target a particular audience group that is interested in or searching for the specific product or service, and craft your ad accordingly.
Avoid stuffing too many keywords: Stuffing too many keywords would make your ad look spammy. In addition, it could lead to a ban. Thus, always keep in mind to limit the use keywords in discovery ads, i.e. use only what the content demands.
Don’t give up: If you analyze the growth of the most successful discovery ad campaign, you might notice that the same ad might have a story of failure. So, don’t get discouraged if you couldn’t achieve your goal on your initial or multiple tries. You should keep trying different formulas until you land on a successful version of your ads.
Not testing new pictures, headlines, and synopses: Keep an eye on your assets’ performance and update any that are still categorized as “low” performers.
Don’t over utilize KPIs in the Lower Funnel: While there are a variety of audience categories that you may use, such as in-market, affinity, demographic, and first-party audiences, you should approach discovery similarly to display and some social media methods, where your goal is typically to build rapport with your audience first.
Don’t ignore mobile optimization: Users’ online actions are heavily influenced by their mobile devices. Make sure your Google AdWords campaigns are mobile-friendly. Use mobile-specific ad extensions, make landing pages that are optimized for mobile devices, and choose responsive ad formats.
Dos
Don’ts
Always use high-quality images
Don’t use stock photos
Use attractive headings
Avoid misleading headlines
Target specific audience
Don’t try to attract everyone
Add relevant keywords
Avoid stuffing too many keywords
Write captivating Ad copy
Don’t give up
Utilize your creativity to learn through Social Media
Don’t forget to test new pictures, headlines, and synopses
Advertise at all stages of the funnel of Discovery
Don’t over utilize KPIs in the Lower Funnel
Test different version of your ad
Don’t ignore mobile optimization
You can position yourself for success while managing Google Ads campaigns by adhering to these dos and avoiding the don’ts. Recall that it’s critical to modify and enhance your campaigns in the light of user feedback and data insights. Your Google AdWords campaigns can provide outstanding results for your company if they are carefully planned, strategically executed, and continuously optimized.
Google Discovery Ads is an innovative initiative from Google. Experts say that it would bring a revolutionary change in the world of online advertising. Even though they would charge a certain amount, the demand for Discovery Ads is growing due to its reachability. Google Ads Discovery Campaign would take discovery ads to the next level. Organic SEO services as well as content writing services would work together to make effective ads for Google Discovery Campaign. As Google is coming up with new and innovative ideas to retain their users, we can expect a lot more like Google Discovery Ads from them in the future.
