Instagram Reels have emerged as a pivotal tool for businesses looking to bolster their online presence and engage with a broader audience. Their significance lies in their ability to deliver visually captivating, concise content that captures viewer attention swiftly. With the potential to go viral through trends and challenges, Reels enable businesses to reach an expansive and diverse user base. From showcasing products and services in action to offering behind-the-scenes glimpses and valuable tutorials, Reels provide a versatile platform for storytelling and brand promotion. The interactive nature of Reels fosters higher engagement rates, while their inclusion in the Explore feed enhances visibility. In essence, Instagram Reels have become an essential element of modern digital marketing, allowing businesses to connect, resonate, and thrive in the competitive social media landscape.
Maximizing Your Instagram Reels Strategy for Business Success
Effective social media marketing requires expertise and a well-planned strategy, which is why many businesses turn to social media marketing services to help them achieve their goals. Here are some effective ways to use Instagram Reels to promote your business, connect with your audience, and achieve your marketing objectives.
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‘Branding’ is an important consideration for businesses. Many people prefer choosing branded businesses because they believe that such businesses are reputable and trustworthy. At the same time, many people assume that branding is just the logo and tagline of a business. However, it’s more than that. It is considered the most important aspect of any business whether small, large, retail or B2B. It helps the business to establish a good reputation and become successful. Wondering how branding is possible, especially for small businesses? Well, outsourcing SEO services can help you achieve a strong brand image by effectively utilizing the right strategies. Let’s check this in detail.
Tips for Effective Branding
Define Your Brand
This is a very important step and has to be done based on aspects such as your business vision, the benefits and features of your products/services, qualities, customer reviews about your company, and what qualities you want customers to associate with your company. When defining your brand, you must have a clear idea about the requirements, desires, and behavior of your targeted customers.
Know Your Consumers
While planning marketing or branding techniques, you should prepare by targeting your consumers. If you don’t impress the target audience, it will affect the branding of your product. You can find your targeted audience via real data about your existing consumers obtained through market research.
At the same time, if you are new to the market and have no idea about your target audience, then a close analysis of your competitors is an effective method to reach your target audience.
You should be aware that the taste of the consumers might change with time. It is due to the change in personality, lifestyle, age, gender and so on. Thus, update your branding techniques accordingly.
Out-of-the-Box Thinking
‘Branding’ is a simple term. However, the process is not as simple as that. Effective branding helps a business to stand out from the crowd. For that, analytical thinking is necessary. Analytical thinking results in out-of-the-box ideas, which are vital to attracting the attention of your consumers.
Market the Tagline of Your Product
Build a tagline for your product that describes what you are in a sentence. Repeat this tagline in every marketing campaign such as email marketing, advertisements and so on. This would help you imprint your product easily in the minds of the consumers. For example, M&M is a famous brand of chocolate. The tagline of M&M is ‘Melt in your mouth, not in your hand’. This tagline itself explains what they are, and how they are different from others. Therefore, it is necessary to create a catchy, meaningful, and concise tagline or slogan for your product. The tagline should signify the essence of your brand.
Maintain a Friendly Give and Take Attitude with Your Customers
It’s important to maintain a cordial relationship with your customers. Develop a friendly approach with them. Clear all their doubts regarding your products or services in a friendly manner. Note that you would receive both positive and negative reviews. So, it is important to prepare for both.
Closely Observe Your Competitors
Spare some time to closely study the activities of your fellow competitors and compare those with yours. The areas which you should closely observe include:
Brand identity
What are the products and services they are offering their consumers?
User experience
Types of content they are publishing
Their social media activities
Their advertisements on other media
Understand the mistakes they may have made as well as the strategies that have worked effectively for them. This will help you develop and implement the right marketing solutions for your business.
Speak to Your Customers
Make use of your voice to communicate with your customers. You can record messages for your customers, and this can be sent to them in any medium. This would help them find your brand, as well as increase its credibility. Communicating with customers is the best way to help them understand your products and services.
The brand voice should be professional, friendly, service-oriented, authoritative, technical, promotional, conversational and informative.
Build a Strong Online Presence
Online platforms are the best way to connect with your customers these days. So, focus on creating a strong online presence to communicate with your customers. Creating a website is the most effective way to connect with your audience. This helps the customers know about your firm, products and services and so forth.
Let Your Brand Narrate Its Story
The brand name, slogan and logo create the first and lasting impression among your customers. They can narrate the whole story of your brand as well. Conveying your brand message through these components would help to create a positive impact on your business; your clients would get a clear idea about your brand through its name, slogan and logo.
Flow with the Current Trend
The trends may change from time to time. So, you should also move according to the current ebb and flow. If you follow novel branding techniques, it might reflect on your branding and the profit you gain from your business.
You can research the current trends in the industry and prepare a plan accordingly. Branding is a very important activity even after becoming successful in your business. Outdated tactics might have a negative impact on your business and result in loss of branding and customers.
At the same time, do not try to overuse current trends. The best way to utilize current trends is to club them with traditional strategies. If you can create nostalgia in your consumer, then it might have a huge impact on them.
Effective ways for branding include:
Create a trademark for your brand
Brand boosting
Dedicated and fool-proof marketing and branding plans
Create unique value proportion
Focus on the target market
Think on behalf of your audience
Be creative and approachable
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Benefits of Successful Branding
Successful branding strategies that incorporate certain elements like logo, design, theme, mission statement, guidelines and so on help to create a strong and positive outlook for a company. There are certain advantages that branding brings to your business. These include:
Uniqueness: It creates uniqueness for your business. This helps to grab your consumers’ attention faster. You can increase sales and earn more profit. In simple words, branding enables your business to stand out from the crowd.
Would Narrate Your Story Instantly: As mentioned earlier in this blog, an attractive and meaningful logo is a very important requirement to achieve branding. The logo contributes to the first impression your customer gets of your business, whether it is small or established. It narrates the entire story of the business at a glance.
Helps Connect Emotionally: Branding helps your business to make an emotional connection with your customers, employees as well as the general public. However, connecting emotionally is not an easy or simple process. It is a gradual process that can only be developed over time. It all starts with the establishment of the business as well as its reputation. Creating a good reputation helps the business to make an emotional connection with people. The best methods to connect with the public are advertisements, the campaign offers and so forth.
Recognition: The main advantage of branding is recognition. Through various branding techniques, entrepreneurs can carve a unique identity and gain solid recognition in their niche. This would in turn help to grow and enhance the business.
Increase Business Value: A strong brand image would help you create value beyond physical assets. As the business value increases, the trust in your products or services also increases.
Surge in Business: Successful branding would result in a surge in the profit graph of your business.
At the end of the day, the factors mentioned above are important for any business. These factors decide the growth of the business. The basis of any advancement in business is a proper branding strategy. It is applicable for both large- and small-scale businesses. Companies providing digital marketing for small business develop and implement effective branding strategies for improving the business image, customer acquisition, and growth.
Branding plays an important role in the development of a business and would help it reach the next level. However, imperfect or inappropriate branding could lead to disastrous effects. Partnering with a search engine optimization company is the best option for perfect planning and executing branding plans.
Digital marketing strategies have changed over the years and it is an essential component for any business to connect with their potential customers. Digital marketing is not only used by large or medium sized companies, but also small businesses. Effective digital marketing strategies allow small businesses to create brand awareness, drive more customers, generate leads, improve sales and expand their business.
According to Fundera 2021, 81 percent of shoppers research online before purchasing and 60 percent of consumers begin their product research with a search engine before heading to a particular website. These figures show the significance of having a strong digital marketing strategy to grow small businesses.
However, not all small businesses are investing in digital marketing services. The same report by Funders states that there are 10% of small businesses out there that not only steer clear of digital marketing, but also avoid all other forms of non-digital marketing, as well.
These small businesses rely on word-of-mouth and referrals to reach customers. But these traditional marketing tactics are of little use in this current digital business world. So, if your business has still not embraced digital marketing strategies then associate with a reliable SEO company that offers digital marketing for small business.
Digital marketing refers to the marketing activities of a business to connect with potential customers using the Internet and other forms of digital devices. The following statistics show the impact of digital marketing on people’s interaction, habits and lifestyle.
Search engines have the ability to drive 93 percent of website traffic.
The number of people going online is increasing every day due to the rising accessibility of the internet. As of 2018, around 3.03 billion people (which is half of the world population) are on some type of social media.
82 percent of people use their phones to conduct any online search before they make any purchase decisions.
50 percent of consumers lean towards a particular brand if the name appears more than once during their search.
Keeping all these figures in mind, we can understand the significance of digital marketing strategies. However, it is important to keep up with the latest trends in digital marketing to gain a competitive edge. Here are five key emerging digital marketing strategies for 2022.
Optimize for Voice Search: Alexa, Google Assistant, and Siri are some popular voice assistants that people are increasingly using since 2019. So, to provide better user experience, businesses should optimize their websites for voice search. Brands are now aiming at developing consumer-friendly and valuable content that responds to what consumers use in voice search.To optimize for voice search, businesses are focusing on using conversational keywords and creating persona-based content that will answer people’s questions. If you want to do this, reach out to an expert digital marketing services company who has good SEO experience and can optimize your website for voice search.
Include Videos: Video has remained a popular marketing tool for many years now. But some businesses are still reluctant to incorporate video into their marketing mix. Today, with the rising popularity of TikTok videos and Instagram reels, businesses are now investing in video marketing as it is more engaging.According to wyzowl.com, around 85 percent of consumers would like to see more videos from brands, and over 67 percent of brands are looking to increase their spending on video in 2022. Today, short videos and long-form video content are highly popular in social media and brands are using it to build brand awareness. Live streaming is also a great strategy to build followers and give more information about the brand to potential customers.
Concentrate on Local SEO: Even though online stores have become popular due to the outbreak of COVID 19, consumers still want local stores to meet their needs. With local SEO, businesses can reach out to local customers via text, email, social media, or in-app notifications. Businesses should optimize their maps business listings, create Google My Business account, and post content about local events for local SEO.
Focus on Building a Good Brand Image: Building a strong brand image is essential to retain customers and motivate them to keep coming back for more. In 2022, building a good brand image requires a hybrid marketing approach. The first step is getting your brand out there. Small businesses should realize that digital advertising can get pricey with time and with rising competition can lead to increased Google bidding wars. But this investment is worth it if businesses choose to work with professional digital marketers.The second approach to grow organically is by raising your brand awareness using organic content via videos, weekly podcasts, newsletters, and other forms of organic contact. These two approaches will help in improving brand awareness. Source
Never Ignore B2B Marketing: Businesses often ignore B2B marketing but it is a profitable strategy for most companies. When a business provides educational content on specific solutions, it instills trust among consumers about the business. Including educational blogs, white papers, quizzes, and long-form content that address a specific problem can help nurture leads and build audience trust. Around 68 percent of B2B marketers use content marketing to build trust.
Small businesses can attract a large audience with digital marketing and it is a cost-effective way to transform your business. So, if you wish to improve visibility and improve customer engagement with the brand, reach out to organic SEO companies. They help small businesses to use the latest digital marketing strategies and get ahead in their business.
Are you running a small home building/construction business or company and looking for innovative strategies to improve your social media presence? The construction industry is a highly competitive field. Digital marketing for small business via social media is a challenging task and involves the huge responsibility of keeping clients happy and engaged. While some home builders provide a wide range of services, there are others that offer very specific services. With every passing year, the role of social media in digital marketing is getting bigger. The growth of social media platforms at an unprecedented rate has enabled home builders and remodelers to more easily and efficiently promote their brand and services, improve visibility, and engage with potential customers. Choosing a specific social media platform and merging all the digital marketing tools will yield good results. Instagram’s exceedingly visual interface has taken the social media marketplace by storm since its launch in 2010.
With more than 1 billion users, Instagram is one of the most popular social media platforms in the world and has emerged as the second most popular app after Facebook. According to Instagram’s User Survey, 60 percent of people stated they discover new products on Instagram, and more than 200 million Instagram users stated that they visit at least one business profile daily. It is for this reason that having an Instagram account is vital for building material manufacturers. According to a Sprout Social Infographics, 33 percent Instagram users fall in the 30-49 years age bracket, which is the primary target group for construction firms.
Having an Instagram account is vital for home builders, especially if their target audience are architects, who are constantly seeking inspiring images from conception to construction. Here discussed are some important tips on how a home building and remodeling company can use the Instagram platform to seek the attention of target audiences and stand out from the competitors –
Complete Instagram Business Profile – If your home building company has an Instagram profile, then convert it into a business account first. If you are setting up an Instagram profile for the first time, then it is better to sign up for a business profile directly. Make sure to optimize or complete the business profile by adding a proper bio and links. Fill out the name and contact details so that your account is visible and search friendly. Ensure your Instagram username is simple without convoluted symbols and write your official business name again in the profile name section. Consider using the word ‘contractors’ in the name section rather than ‘construction contractors.’ Restrict the bio section to a clear description of what your business is about. Make sure you are using a business account, and make it simple for people to click on your contact details.
Create Visually Appealing Content – Instagram being a photo-sharing social media platform, it is extremely important to share visually-appealing content. Instagram allows users to create albums and attach up to 10 images and videos per album, whether it is related to the progression of a project from beginning to end, the steps in a construction process, or end of the week roundup posts. Invest in a professional photographer to establish your company’s brand identity and feature products/projects in the best light. Instagram grid is extremely important and if the grid is not organized, people will not be inclined to follow your company account. Never ever post pixilated, blurry, or random photos that don’t highlight a company product. Another important factor is to focus on the color palette. Create a distinct style by selecting a color palette for the photos that relate to the materials and products.
Include Multiple Photos in a Single Post – Maintaining a variety of photos or images in one single post in crucial as no one likes to view a row of photos that look really similar. On the other hand, posting a detailed portfolio of one project or a series of images showing the progression of a building can bring quality results.
Focus on Video Content – Videos can help illustrate a more human side of a construction brand – right from taking the followers behind-the-scenes to filming the team working in the factory. Time lapses and sped-up videos of construction sites are great ways to rake in views. Drone videos are becoming very popular on construction sites. In addition to sharing video content as posts, Instagram supports live video in stories. Include a tour of office or a walk-through for a new project. Also, videos showing precision or symmetry are notorious for going viral.
Use Hashtags in a Smart Way – Hashtags are an effective way to expose a brand to a new group of audience who care about the niche area of the company. Hashtags can be an effective way to expose your brand to new audiences that care about your business niche. For instance, if a construction company wants their content to reach people who are interested in wooden products and sustainability, they could add the hashtags #Wood and #EcoFriendly to their posts. By creating unique hashtags, they are helping people find their posts more easily. However, never overuse these hashtags. Instagram allows nearly 30 hashtags with a post. Try not to add more than 11 hashtags with one post, as they could look like spam. Also, create a branded hashtag that is unique to the specific area of business. This could include company name, the details of your old and ongoing projects or the motto that identifies a specific construction brand. For instance, Ghilotti Construction Company located in Northern California, US – uses a lot of hashtags with their posts that are clickable and searchable. People who search for related hashtags such as #happynewyear #construction or #california, can see their posts with these hashtags.
Make Use of Stories – Instagram stories are a wonderful way to showcase what’s going on. The Stories featured on Instagram is a key component to engage the target audience. It is estimated that users tend to engage almost 40 percent more with Instagram Stories than they do with feed posts. Stories allow audiences to get a 15-second or less peek into what a construction business or company is doing. These posts only last in Stories for 24 hours, but can be added to highlights for eternal viewing. The story feature allows audiences to quickly and easily interact with the content as well as expose the content to new audiences. Reports suggest that users spend thrice the time watching live video on social media than a prerecorded one. There are several Story stickers that can be used to communicate with the audience. Make sure to always add location when you want your story to be seen locally. Creating stories helps a home building company to establish a thread of consistency by creating their own branded quote template and use it to post a quote each week. Construction companies can “go live” and convey their message using video. Hosting live Q&A sessions is a great way to answer followers in real time.
Go Behind the Scenes – Focus on posts that make the clients and followers understand that there is more to the business than just constructing or making money. Behind–the–scenes videos humanize the company Instagram account and explain the “people” side of the construction brand. Just because you are into a serious business, it does not mean that the images posted should always be serious and professional. Try to share images or videos of construction workers and crew on job sites, show the planning involved in projects, and include individuals who are usually not featured on company social media accounts, like the janitor or receptionist. Adding a fun side is also a great idea to show even contractors have a sense of humor.
Give Sneak-Peaks – No matter how high the quality of content is, failure to stick to a posting schedule will hinder a company’s growth. Alternate posts between showcasing the big picture vision of the company, past and future projects, entertaining video content and the human element of the individuals behind the company. Generally, most people tend to follow a construction company account because they want updates about the construction business or have worked with the company in the past. Each month, take some time to outline new developments, product launches, new services, industry events, newsworthy issues or seasonal trends and target posts accordingly. For example, consider your company is working on building a pool for a house in an upscale locality with great views of the city. Take a picture close to sunset so that people can have a unique view. In fact, these kinds of posts can make the followers feel elite, as they are getting to see sneak peeks that others are not.
Building an active Instagram profile for home builders or remodelers will help connect with the current and potential client base. Creating visual images is one of the top benefits of Instagram because it helps to communicate with others quickly. Consider the above-mentioned tips when designing your Instagram profile and generate local traffic for your construction business. A professional digital marketing services company could help implement the right strategies to enhance your construction website’s visibility to the right audience group.
